Avner Baruch (B.Eng')

Author of 3 GTM books . Designing & building AI Infra for CROs for scalable growth . Founder of Project Moneyball & Studio-Moneyball.io

Radwinex-Congress Geeksex-WalkMe™

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My background is not limited to one GTM function. Hands-on experience as a GTM Executive with Engineering background

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Eng'), 15+ years inside scaling B2B SaaS revenue orgs across Sales, RevOps, Marketing, Enablement, Customer Success, AM, Product, and Partnerships. I diagnose the real reasons growth is not scaling, then help rebuild the operating layer across Sales, Marketing, Customer Success, AM, Enablement and Revenue Operations. I have built and led Marketing, Sales, RevOps, Enablement and customer lifecycle motions inside scaling B2B SaaS companies. I bring 15+ years of operator experience, an engineering background, and a system-builder mindset to the revenue problems most teams keep treating in isolation. Project Moneyball is the independent GTM advisory practice I founded in 2020. I work with founders, CEOs, CROs, CMOs, CCOs, VP RevOps, Heads of Enablement, and Sales/CS/AM teams to understand what is working, what is not, what can be replicated, and what needs to change. Deliverables: - Win/Loss analysis - Cross-functional GTM audits (XRAY) and full-funnel diagnostics - Customer-base (Pareto) analysis - reverse-engineering data to derive PMF and ICP gaps - Sales and CS operating models, pipeline architecture, KPIs, forecasting, account planning - AI agent orchestration and governance/guardrails for AI in revenue ops - Funnel optimization, ICP refinement, messaging, positioning, revenue architecture - Field productivity and operational scale diagnostics - Onsite and Zoom commercial workshops for Sales, CS, RevOps, Enablement Author of three GTM books on Revenue Intelligence, Enablement maturity, customer lifecycle economics, retention, expansion, and revenue architecture: - Top Sales Enablement Challenges (Sept 2024) - The Multiplier (Dec 2024) - Renewal Is Not a Date (March 2026) Career and advisory work has spanned Sisense, WalkMe, Gong, IONIX, Transmit Security, SecondNature, Connecteam and more. Core belief: companies grow better when they learn to identify and replicate success signals across the customer lifecycle from Expansion back to ICP. RevOps owns the operating layer that makes those signals repeatable across humans and AI agents. ___ GTM Strategy | Revenue Operations | RevOps | Revenue Strategy & Operations | Sales Enablement | Customer Success Ops | Pipeline Management | Forecasting | Account Planning | Field Productivity | Operational Scale | Revenue Intelligence | AI Orchestration | AI Agents in GTM | GTM Engineering | Revenue Architecture | Sales Operations | B2B SaaS