Diana Nicholas
Partnerships @ Pilot | Exited Co-Founder | AI Builder
I'm an exited co-founder and GTM leader who builds stories that sell and systems that scale. Today I lead partner marketing at Pilot, where I set strategy across every partner type and most recently the company launched Meridian, our AI bookkeeping platform for accounting firms.
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But the work I'm most obsessed with lately happens behind the scenes. I've been rebuilding how my own team operates with AI, from the workflows we run to the agent I built myself, and watching output climb without adding headcount. The results have made me a bit of an evangelist. Here's what I've learned: most teams don't have an AI problem, they have a change problem. The tools are ready. The willingness to rebuild how the work actually gets done is the rare part. The teams pulling ahead aren't the ones with the biggest budget. They're the ones who picked one painful workflow and rebuilt it end to end. Let's connect if you're building something bold, want to talk partnerships and product launches, or want to compare notes on making AI actually stick inside a team.
GTM Index
- PILOT.COMJOB
- Partner Mktg and Event Lead1Y 2M
Partner Marketing and Event Lead
Pilot.com
Building strategic partnerships and experiences that help startups and small businesses focus on what matters most. At Pilot, the largest startup accounting firm in the US, I drive partner marketing initiatives and events that connect our community of founders with the reliable bookkeeping, CFO, and tax services they need to grow sustainably.
- VARIOUS STARTUPSJOB
- Advisor | GTM and AI4Y 9M
Advisor | GTM and AI
Various Startups
Advising GTM and AI implementation for various seed-series B startups
- LEHIGH UNIVERSITYJOB
- Student Mentor6Y 9M
Student Mentor
Lehigh University
Mentor students from university through landing first job and future career development
- ANETACJOB
- Co-Founder and Advisor (Ac…10M
Co-Founder and Advisor (Acquired by Quest Software)
anetac
Acquired by Quest Software
- Co-Founder, Head of Mktg (…2Y 7M
Co-Founder, Head of Marketing (Acquired by Quest Software)
anetac
As a Co-Founder and Sole Marketer at Anetac, I have built our GTM motion from the ground up, from stealth through Series A. I lead messaging, launches, and enablement for a first-of-its-kind identity vulnerability management platform, shaping our story through 100+ customer interviews and tight collaboration with product and engineering. I spearhead field marketing strategy for RSA, Black Hat, and partner and community events, generating thousands of qualified leads, while scaling vertical-specific content, partner GTM programs, and our digital brand presence. As the sole marketer, I establish KPI reporting, partner campaign structures, and executive board-level impact dashboards all whil…
- VARMOURJOB
- Senior Partner Mktg and Ev…4Y 6M
Senior Partner Marketing and Event Manager
vArmour
At vArmour, I owned partner product marketing and global event strategy designing high-impact campaigns and building GTM plays in collaboration with AWS, Azure, and SailPoint. I led all field and event operations across major security conferences, raising over $XXXK in sponsorships and executing with 50+ cosponsors and vendors. I also scaled our global alliance marketing operations, including content strategy, marketplace listings, and campaign launches with sales and engineering. Beat out the sales team to take first place in a company-wide pitch competition, representing marketing !!
- Partner Mktg and Events Mgr7M
Partner Marketing and Events Manager
vArmour
I launched and scaled vArmour’s partner alliance program from scratch. I onboarded 20+ strategic tech partners and designing the content and collateral that helped sellers close. In parallel, I owned regional event strategy tied to sales goals, helping increase pipeline and MQLs through targeted field execution and executive roundtables. This was my crash course in being a full-stack GTM operator: strategy, execution, enablement, and outcomes.
- Mktg Associate1Y
Marketing Associate
vArmour
I started my marketing career at vArmour managing our social channels and developing our first annual social content plan. I increased engagement by 200% YoY and supported broader integrated campaigns across product and event marketing. It was here I fell in love with connecting brand, storytelling, and go-to-market strategy and knew I wanted to build more from scratch.
- NASDAQ ENTREPRENEURIAL CENTERJOB
- Media Fellow9M
Media Fellow
Nasdaq Entrepreneurial Center
As a Media Fellow, I produced video content and storytelling pieces spotlighting entrepreneurs and startup founders. I collaborated with leadership and media teams to develop brand-aligned narratives for digital and social distribution.
- ONAPSISJOB
- Video Producer2M
Video Producer
Onapsis Inc.
Produced videos to support top-of-funnel cybersecurity campaigns. Worked closely with the marketing and sales teams to translate complex concepts into clear, tailored videos
- JOHNSON & JOHNSONJOB
- Business Specialist4M
Business Specialist
Johnson & Johnson
- Job: Pilot.com — Partner Marketing and Event Lead · 2025-08 – present · 1y — Building strategic partnerships and experiences that help startups and small businesses focus on what matters most. At Pilot, the largest startup accounting firm in the US, I drive partner marketing initiatives and events that connect our community of founders with the reliable bookkeeping, CFO, and tax services they need to grow sustainably.
- Job: Nasdaq Entrepreneurial Center — Media Fellow · 2018-08 – 2019-05 · 9 mo — As a Media Fellow, I produced video content and storytelling pieces spotlighting entrepreneurs and startup founders. I collaborated with leadership and media teams to develop brand-aligned narratives for digital and social distribution.
- Job: vArmour — Partner Marketing and Events Manager · 2019-06 – 2020-01 · 7 mo — I launched and scaled vArmour’s partner alliance program from scratch. I onboarded 20+ strategic tech partners and designing the content and collateral that helped sellers close. In parallel, I owned regional event strategy tied to sales goals, helping increase pipeline and MQLs through targeted field execution and executive roundtables. This was my crash course in being a full-stack GTM operator: strategy, execution, enablement, and outcomes.
- Job: anetac — Co-Founder, Head of Marketing (Acquired by Quest Software) · 2023-01 – 2025-08 · 2y 7mo — As a Co-Founder and Sole Marketer at Anetac, I have built our GTM motion from the ground up, from stealth through Series A. I lead messaging, launches, and enablement for a first-of-its-kind identity vulnerability management platform, shaping our story through 100+ customer interviews and tight collaboration with product and engineering. I spearhead field marketing strategy for RSA, Black Hat, and partner and community events, generating thousands of qualified leads, while scaling vertical-specific content, partner GTM programs, and our digital brand presence. As the sole marketer, I establish KPI reporting, partner campaign structures, and executive board-level impact dashboards all whil…
- Job: Various Startups — Advisor | GTM and AI · 2022-01 – present · 4y 7mo — Advising GTM and AI implementation for various seed-series B startups
- Job: anetac — Co-Founder and Advisor (Acquired by Quest Software) · 2025-08 – 2026-06 · 10 mo — Acquired by Quest Software
- Job: vArmour — Marketing Associate · 2018-06 – 2019-06 · 1y — I started my marketing career at vArmour managing our social channels and developing our first annual social content plan. I increased engagement by 200% YoY and supported broader integrated campaigns across product and event marketing. It was here I fell in love with connecting brand, storytelling, and go-to-market strategy and knew I wanted to build more from scratch.
- Job: Lehigh University — Student Mentor · 2020-01 – present · 6y 7mo — Mentor students from university through landing first job and future career development
- Job: Onapsis Inc. — Video Producer · 2018-12 – 2019-02 · 2 mo — Produced videos to support top-of-funnel cybersecurity campaigns. Worked closely with the marketing and sales teams to translate complex concepts into clear, tailored videos
- Job: Johnson & Johnson — Business Specialist · 2018-01 – 2018-05 · 4 mo
- Job: vArmour — Senior Partner Marketing and Event Manager · 2019-06 – 2023-12 · 4y 6mo — At vArmour, I owned partner product marketing and global event strategy designing high-impact campaigns and building GTM plays in collaboration with AWS, Azure, and SailPoint. I led all field and event operations across major security conferences, raising over $XXXK in sponsorships and executing with 50+ cosponsors and vendors. I also scaled our global alliance marketing operations, including content strategy, marketplace listings, and campaign launches with sales and engineering. Beat out the sales team to take first place in a company-wide pitch competition, representing marketing !!
- School: Lehigh University - College of Business and Economics — Bachelor’s Degree, Marketing; Minor in Entrepreneurship
- School: University of Galway
- School: Saucon Valley Senior High School — High School
Skills
Playbooks
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