Rakesh Dhara
GTM Analytics | Revenue Strategy | AI-enabled Growth
Drive GTM strategy through analytics, with experience across pipeline growth, attribution, and customer acquisition at enterprise and hyper-growth scale.
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Focused on improving GTM prioritisation, revenue visibility, and marketing investment decisions through analytics and AI-enabled workflows (Claude, Databricks Genie). Selected impact: Increased qualified conversion 6% → 6% (10x) Improved high-value targeting recall 14% → 36% Built executive engagement framework driving 3x conversion uplift Supported GTM scale-up during 100M+ user growth phase Partner across Marketing, Sales, RevOps, and leadership teams to translate analytics into business and revenue impact.
GTM Index
- LATENTVIEW ANALYTICSJOB
- Lead, GTM Data Science & A…1Y 9M
Lead, GTM Data Science & Analytics
LatentView Analytics
Client: Databricks (100%). Driving GTM analytics focused on pipeline performance, attribution, revenue visibility, and AI-enabled decisioning at enterprise and hyper-growth scale (100M+ users). Focused on improving pipeline quality, prioritisation, and marketing investment decisions through attribution, account-level analytics, experimentation, and performance measurement. Key contributions: - Increased qualified conversion 0.6% → 6% (10x) via global scoring and prioritisation redesign - Improved high-value account identification recall 14% → 36%, enabling more targeted GTM investment - Built executive engagement framework adopted as a GTM KPI, driving 3x conversion uplift - Led evolutio…
- AMSON IMMIGRATIONJOB
- Sr Data Scientist, Mktg An…2Y 11M
Sr Data Scientist, Marketing Analytics
Amson Immigration
Led analytics-driven customer acquisition and GTM optimisation in a startup environment, improving conversion, targeting efficiency, and funnel performance. Key contributions: - Supported acquisition strategy across paid, organic, email, and web channels through analytics and performance measurement - Led experimentation initiatives to improve conversion and engagement across the customer funnel - Built segmentation and targeting frameworks to identify high-value users and improve acquisition efficiency - Improved lead quality and campaign performance through analytics, experimentation, and cross-functional collaboration
- ORIUMJOB
- Sr Data Scientist, Product…1Y 11M
Sr Data Scientist, Product Analytics
Orium
Led customer and product analytics initiatives for retail clients, improving customer engagement, conversion, and experience optimisation. Key contributions: - Analysed customer behaviour and purchase patterns to support product, customer, and marketing decisions - Designed experimentation frameworks to evaluate product features and customer engagement initiatives - Built segmentation and personalisation models to improve targeting, engagement, and conversion - Delivered analytics-driven recommendations to technical, product, and business stakeholders
- BOND BRAND LOYALTYJOB
- Consultant, Mktg Analytics2Y 11M
Consultant, Marketing Analytics
Bond Brand Loyalty
Delivered marketing analytics and customer engagement strategy for financial services and retail clients. Key contributions: - Led analytics for marketing campaigns and engagement programs, improving targeting, personalisation, and acquisition performance - Developed propensity and segmentation models to improve targeting effectiveness and campaign outcomes - Designed experimentation frameworks (A/B testing, uplift modelling) to measure incremental marketing impact - Built proprietary Share Shift Validation framework to quantify promotional impact on revenue and transaction metrics
- JIOJOB
- Mgr, GTM Strategy & Mktg A…4Y 11M
Manager, GTM Strategy & Marketing Analytics
Jio
Led marketing strategy, GTM execution, and analytics during rapid national expansion and hyper-growth scale-up. Key contributions: - Supported customer acquisition strategy during growth to 100M+ users in 6 months - Led GTM strategy for key product launches (including JioPhone), driving adoption across priority customer segments - Identified growth opportunities through market and competitive analysis across telecom and device categories - Optimised distribution strategy across 600,000+ villages, enabling national last-mile reach
- Job: Orium — Sr Data Scientist, Product Analytics · 2022 – 2023 · 1y — Led customer and product analytics initiatives for retail clients, improving customer engagement, conversion, and experience optimisation. Key contributions: - Analysed customer behaviour and purchase patterns to support product, customer, and marketing decisions - Designed experimentation frameworks to evaluate product features and customer engagement initiatives - Built segmentation and personalisation models to improve targeting, engagement, and conversion - Delivered analytics-driven recommendations to technical, product, and business stakeholders
- Job: Jio — Manager, GTM Strategy & Marketing Analytics · 2014 – 2018 · 4y — Led marketing strategy, GTM execution, and analytics during rapid national expansion and hyper-growth scale-up. Key contributions: - Supported customer acquisition strategy during growth to 100M+ users in 6 months - Led GTM strategy for key product launches (including JioPhone), driving adoption across priority customer segments - Identified growth opportunities through market and competitive analysis across telecom and device categories - Optimised distribution strategy across 600,000+ villages, enabling national last-mile reach
- Job: LatentView Analytics — Lead, GTM Data Science & Analytics · 2025 – present · 1y 7mo — Client: Databricks (100%). Driving GTM analytics focused on pipeline performance, attribution, revenue visibility, and AI-enabled decisioning at enterprise and hyper-growth scale (100M+ users). Focused on improving pipeline quality, prioritisation, and marketing investment decisions through attribution, account-level analytics, experimentation, and performance measurement. Key contributions: - Increased qualified conversion 0.6% → 6% (10x) via global scoring and prioritisation redesign - Improved high-value account identification recall 14% → 36%, enabling more targeted GTM investment - Built executive engagement framework adopted as a GTM KPI, driving 3x conversion uplift - Led evolutio…
- Job: Amson Immigration — Sr Data Scientist, Marketing Analytics · 2023 – 2025 · 2y — Led analytics-driven customer acquisition and GTM optimisation in a startup environment, improving conversion, targeting efficiency, and funnel performance. Key contributions: - Supported acquisition strategy across paid, organic, email, and web channels through analytics and performance measurement - Led experimentation initiatives to improve conversion and engagement across the customer funnel - Built segmentation and targeting frameworks to identify high-value users and improve acquisition efficiency - Improved lead quality and campaign performance through analytics, experimentation, and cross-functional collaboration
- Job: Bond Brand Loyalty — Consultant, Marketing Analytics · 2020 – 2022 · 2y — Delivered marketing analytics and customer engagement strategy for financial services and retail clients. Key contributions: - Led analytics for marketing campaigns and engagement programs, improving targeting, personalisation, and acquisition performance - Developed propensity and segmentation models to improve targeting effectiveness and campaign outcomes - Designed experimentation frameworks (A/B testing, uplift modelling) to measure incremental marketing impact - Built proprietary Share Shift Validation framework to quantify promotional impact on revenue and transaction metrics
- School: Indian Institute of Management, Calcutta — Master of Business Administration - MBA, Business Administration and Management, General
- School: Smith School of Business at Queen's University — Master's in Management Analytics
- School: Birla Institute Of Technology and Science, Pilani Dubai — B.E. (Hons.), Computer Science
- School: Ramaiah IIT Study Circle
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