Karthik Kannan
Versatile Business Athlete | Cross-functional Generalist | 12 years of Product & GTM in MarTech/AdTech | Build, Launch and Grow Tech Products | Global stints across EMEA, Americas and APAC
• Versatile Business Athlete 🎯 With 12 years of experience in Tech and SaaS, I thrive at the intersection of technology, data, and business, and pride myself on my ability to bridge the gap between Product & GTM • Swiss Army Knife 🚀 As a cross-functional generalist, I've gained…
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a unique 360-degree perspective across Product, Engineering, Sales, Customer Success, Partnerships, and GTM Enablement • Force Multiplier 📈 I thrive in ambiguity, take on strategic projects in mission-critical areas of the business, and am usually the fixer, planner, and thought partner to leaders and executives • Fast-Track Operator 📊 With global stints across EMEA, APAC, and the Americas, I balance strategic vision with hands-on execution, and inspire teams around me to push boundaries and deliver results Let’s connect!
GTM Index
- ADJUSTJOB
- Lead Product Eng2Y 2M
Lead Product Engineer
Adjust
Adjust, an AppLovin (NASDAQ: APP) company, provides measurement, linking, and analytics solutions to help marketers grow apps across mobile, web, CTV and beyond. - Product owner for mobile linking, cross-platform user experience, owned/earned media measurement products - Managed end-to-end product lifecycle across roadmap, feature development, launch, enablement, adoption, and revenue - Co-leading AI orchestration pilots that automate critical steps in product release, internal enablement, and GTM operations — streamlining workflows and reducing time-to-market
- APPLOVINJOB
- GTM - Partnerships & Accou…1Y 4M
GTM - Partnerships & Account Management
AppLovin
AppLovin (NASDAQ: APP) provides a suite of marketing technologies that empowers businesses to acquire customers, monetize them, and measure advertising performance. - Led Account Management and partnerships as second GTM hire for the new commerce business - Defined monetization strategy for the Plus! mobile app which is on 12M devices with over 500k MAU - Led ecosystem integrations for monetization through 6 major affiliate networks and 60k+ merchants - Built and delivered a no-code CRM platform and automation to manage publisher operations at scale - Negotiated and procured Martech vendors/APIs that power the data and experience on the Plus! app - Partnered with Product marketing to defin…
- BRANCHJOB
- Associate Dir, Strategy &…11M
Associate Director, Strategy & Product Enablement
Branch
- Working across the Go-to-Market team on strategic cross-functional projects. Connecting the dots between Business, Technology, and Customers. - Working to tackle complex cross-functional problems, launch new features/products, scale revenue, delight customers, train and enable field teams, work efficiently across technical and non-technical teams and generally build a scalable, world-class business.
- Senior Product Mgr1Y 7M
Senior Product Manager
Branch
- Promoted to work on monetization for a new product launch. Scaled revenues, grew the team, and established cross-functional processes with Product, Operations and Partnerships - Product Strategy, roadmapping, and feature development for monetization and growth, partnering with cross-functional teams including engineering, data science, operations, sales, and executive leadership
- Senior Sales Eng11M
Senior Sales Engineer / Solutions Consultant
Branch
- Built & delivered technical project plans & business cases, including leading kickoff workshops, use case discovery, training sessions, and business reviews for 150+ prospective clients, partnering with 8 sellers across EMEA. Managed end-to-end integration projects for large enterprise clients in partnership with the client's product, engineering, marketing and data analytics teams. - Built strategic alliances and defined co-selling sales playbooks with tech-partners including Adobe, Braze, and developed key strategic partnerships with large media agencies
- Senior Customer Success Mgr1Y 2M
Senior Customer Success Manager
Branch
- Strategic advisor to mobile marketers on mobile app deep linking, web-to-app user experiences, and attribution. Managed large EMEA clients from several verticals including e-commerce, travel, fintech, video streaming, etc. - Handled technical escalations related to SDK implementation, mobile app attribution, and deep linking, and played a pivotal role in a 6-month long project to migrate large enterprise apps from TUNE to Branch post-acquisition
- MEDDICCJOB
- Product & Growth Advisor6M
Product & Growth Advisor
MEDDICC
As an advisor, I had the good fortune of working with Andy Whyte (Founder of https://meddicc.com/) and his amazing team on their product and growth strategy. - Product Management for MEDDICC OS (SaaS platform) - Implemented foundations of MarTech & SalesTech stack to power B2B Revenue Growth - Leveraged Automation to deliver unified customer experience across touchpoints (Media, Training, Community, and SaaS)
- TUNEJOB
- Customer Success Mgr1Y 8M
Customer Success Manager
TUNE
As the first hire in the India team for the “Attribution analytics” division, I had the opportunity to provide strategic advice to mobile marketers in the EMEIA region, scale the team, handle a large book of business and grow TUNE’s revenues in the region
- JIOJOB
- Strategic Partnerships Mgr1Y 6M
Strategic Partnerships Manager
Jio
Managed 50+ mobile app advertisers, brands, agency accounts for monetization of Jio's digital advertising inventory
- Product Management & Analy…11M
Product Management & Analytics
Jio
Designed the initial strategy and business model, iterated and worked on the launch plans for two of Jio's consumer-facing mobile apps that today have 200M+ downloads cumulatively; Built data analytics frameworks, and created advanced data visualizations for leadership teams.
- TATA MOTORSJOB
- Sales & Mktg Intern2M
Sales & Marketing Intern
Tata Motors
Used digital channels to influence awareness and demand generation for Tata Motors' commercial vehicles business. Awarded a full-time offer based on exceptional performance during the internship.
- BEMLJOB
- Intern1M
Intern
BEML
- Job: Adjust — Lead Product Engineer · 2024-08 – present · 2y — Adjust, an AppLovin (NASDAQ: APP) company, provides measurement, linking, and analytics solutions to help marketers grow apps across mobile, web, CTV and beyond. - Product owner for mobile linking, cross-platform user experience, owned/earned media measurement products - Managed end-to-end product lifecycle across roadmap, feature development, launch, enablement, adoption, and revenue - Co-leading AI orchestration pilots that automate critical steps in product release, internal enablement, and GTM operations — streamlining workflows and reducing time-to-market
- Job: AppLovin — GTM - Partnerships & Account Management · 2023-04 – 2024-08 · 1y 4mo — AppLovin (NASDAQ: APP) provides a suite of marketing technologies that empowers businesses to acquire customers, monetize them, and measure advertising performance. - Led Account Management and partnerships as second GTM hire for the new commerce business - Defined monetization strategy for the Plus! mobile app which is on 12M devices with over 500k MAU - Led ecosystem integrations for monetization through 6 major affiliate networks and 60k+ merchants - Built and delivered a no-code CRM platform and automation to manage publisher operations at scale - Negotiated and procured Martech vendors/APIs that power the data and experience on the Plus! app - Partnered with Product marketing to defin…
- Job: Branch — Associate Director, Strategy & Product Enablement · 2022-05 – 2023-04 · 11 mo — - Working across the Go-to-Market team on strategic cross-functional projects. Connecting the dots between Business, Technology, and Customers. - Working to tackle complex cross-functional problems, launch new features/products, scale revenue, delight customers, train and enable field teams, work efficiently across technical and non-technical teams and generally build a scalable, world-class business.
- Job: Branch — Senior Product Manager · 2020-10 – 2022-05 · 1y 7mo — - Promoted to work on monetization for a new product launch. Scaled revenues, grew the team, and established cross-functional processes with Product, Operations and Partnerships - Product Strategy, roadmapping, and feature development for monetization and growth, partnering with cross-functional teams including engineering, data science, operations, sales, and executive leadership
- Job: Branch — Senior Sales Engineer / Solutions Consultant · 2019-11 – 2020-10 · 11 mo — - Built & delivered technical project plans & business cases, including leading kickoff workshops, use case discovery, training sessions, and business reviews for 150+ prospective clients, partnering with 8 sellers across EMEA. Managed end-to-end integration projects for large enterprise clients in partnership with the client's product, engineering, marketing and data analytics teams. - Built strategic alliances and defined co-selling sales playbooks with tech-partners including Adobe, Braze, and developed key strategic partnerships with large media agencies
- Job: Branch — Senior Customer Success Manager · 2018-09 – 2019-11 · 1y 2mo — - Strategic advisor to mobile marketers on mobile app deep linking, web-to-app user experiences, and attribution. Managed large EMEA clients from several verticals including e-commerce, travel, fintech, video streaming, etc. - Handled technical escalations related to SDK implementation, mobile app attribution, and deep linking, and played a pivotal role in a 6-month long project to migrate large enterprise apps from TUNE to Branch post-acquisition
- Job: MEDDICC — Product & Growth Advisor · 2022-01 – 2022-07 · 6 mo — As an advisor, I had the good fortune of working with Andy Whyte (Founder of https://meddicc.com/) and his amazing team on their product and growth strategy. - Product Management for MEDDICC OS (SaaS platform) - Implemented foundations of MarTech & SalesTech stack to power B2B Revenue Growth - Leveraged Automation to deliver unified customer experience across touchpoints (Media, Training, Community, and SaaS)
- Job: TUNE — Customer Success Manager · 2017-01 – 2018-09 · 1y 8mo — As the first hire in the India team for the “Attribution analytics” division, I had the opportunity to provide strategic advice to mobile marketers in the EMEIA region, scale the team, handle a large book of business and grow TUNE’s revenues in the region
- Job: Jio — Strategic Partnerships Manager · 2015-06 – 2016-12 · 1y 6mo — Managed 50+ mobile app advertisers, brands, agency accounts for monetization of Jio's digital advertising inventory
- Job: Jio — Product Management & Analytics · 2014-06 – 2015-05 · 11 mo — Designed the initial strategy and business model, iterated and worked on the launch plans for two of Jio's consumer-facing mobile apps that today have 200M+ downloads cumulatively; Built data analytics frameworks, and created advanced data visualizations for leadership teams.
- Job: Tata Motors — Sales & Marketing Intern · 2013-04 – 2013-06 · 2 mo — Used digital channels to influence awareness and demand generation for Tata Motors' commercial vehicles business. Awarded a full-time offer based on exceptional performance during the internship.
- Job: BEML — Intern · 2011-08 – 2011-09 · 1 mo
- School: HEC Paris — Master of Business Administration - MBA, Business Administration and Management, General
- School: Reforge — Marketing Technology Live Cohort, Marketing Technology
- School: Reforge — Product Management Cohort, Product Management
- School: Indian Institute of Management, Indore — Post Graduate Programme in Management (2 Year Full Time)
- School: BMS College of Engineering, Bangalore — Bachelor of Engineering (B.E.)
Skills
Playbooks
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