Avinash Joshi

Author, The Power of Signals | Marketing Leadership | Fractional CMO | Agency COO | Ex-Jio, Dentsu, Sapient, Cheil

OpenGATEex-Grapes DigitalMex-Marketing

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Two decades. Both sides of the table.

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I've worked inside brands trying to find the right agency. Inside agencies trying to find the right brief. Inside boardrooms watching good strategy get compromised by committee — and inside startups where one clear decision changed everything. What I've learned is that most growth problems aren't strategy problems. They're clarity problems. The brief is wrong. The focus is scattered. The team is executing against the wrong thing. And nobody in the room is brave enough to say so. That's where I come in. I work with founders, CEOs and agency heads as a Fractional CMO or COO — not to hand over a deck, but to work inside the business. Aligning teams, sharpening GTM, fixing what's broken, and making growth repeatable rather than stressful. My work has spanned telecom, FMCG, alcoholic beverages, consumer durables, mobility, rural marketing, circular economy, digital transformation, financial services, public sector advocacy and agency ecosystems — across Reliance Jio, Lyca, Samsung, Lava, XOLO, Infinix, Royal Enfield, Jeep, Fiat, Dettol, Unilever, Havells, Lloyd, Crabtree, Standard Electricals, Whirlpool, Citibank, Canon, Uber, Swiggy, Blinkit, Perfetti, Absolut, Blenders Pride, Sprite, Thums Up, British Library, Election Commission of Delhi, UNICEF, UN initiatives, Masters' Union and a range of high-growth startups. I also train teams, shortlist and evaluate agency partners, and help organisations hire the right marketing and agency talent. My first book, The Power of Signals, is out now — a framework for how the world's most influential brands, leaders and movements build lasting influence through deliberate, repeated action. If you're a founder or agency head who needs senior thinking without the full-time overhead — a short message is enough to start.