Avinash Joshi

Author, The Power of Signals | Marketing Leadership | Fractional CMO | Agency COO | Ex-Jio, Dentsu, Sapient, Cheil

Gurgaon, Haryana, India9.4k followers

OpenGATE

ex-Grapes Digitalex-Marketing

Two decades. Both sides of the table.
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I've worked inside brands trying to find the right agency. Inside agencies trying to find the right brief. Inside boardrooms watching good strategy get compromised by committee — and inside startups where one clear decision changed everything. What I've learned is that most growth problems aren't strategy problems. They're clarity problems. The brief is wrong. The focus is scattered. The team is executing against the wrong thing. And nobody in the room is brave enough to say so. That's where I come in. I work with founders, CEOs and agency heads as a Fractional CMO or COO — not to hand over a deck, but to work inside the business. Aligning teams, sharpening GTM, fixing what's broken, and making growth repeatable rather than stressful. My work has spanned telecom, FMCG, alcoholic beverages, consumer durables, mobility, rural marketing, circular economy, digital transformation, financial services, public sector advocacy and agency ecosystems — across Reliance Jio, Lyca, Samsung, Lava, XOLO, Infinix, Royal Enfield, Jeep, Fiat, Dettol, Unilever, Havells, Lloyd, Crabtree, Standard Electricals, Whirlpool, Citibank, Canon, Uber, Swiggy, Blinkit, Perfetti, Absolut, Blenders Pride, Sprite, Thums Up, British Library, Election Commission of Delhi, UNICEF, UN initiatives, Masters' Union and a range of high-growth startups. I also train teams, shortlist and evaluate agency partners, and help organisations hire the right marketing and agency talent. My first book, The Power of Signals, is out now — a framework for how the world's most influential brands, leaders and movements build lasting influence through deliberate, repeated action. If you're a founder or agency head who needs senior thinking without the full-time overhead — a short message is enough to start.

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THE RE:VEAL PROJECTJOB
1. Chief Curator, Host & Comm…
  3Y
MASTERS' UNIONJOB
1. Master (Adjunct Faculty)
  2Y 7M
OPENGATEJOB
1. Fractional Chief Mktg Offi…
  2Y 3M
NATTERJOB
1. Chief Operating Officer
  3Y
GRAPES DIGITALJOB
1. Business Head
  10M
DENTSU WEBCHUTNEYJOB
1. SVP, Branch Head and Head…
  1Y
2. VP & Head of Social Advocacy
  6M
SCANTAJOB
1. Fractional CMO
  6M
MARKETINGJOB
1. Employee Advocacy, Digital…
  4M
JIOJOB
1. AVP Digital Mktg - Social…
  1Y 6M
CHEIL WORLDWIDEJOB
1. Digital Media Dir & Head o…
  1Y 2M

Job: Grapes Digital — Business Head · 2019-05 – 2020-03 · 10 mo — Directed the business operations and strategic growth for the North and East India regions. Tasked with overseeing 90% of the agency's total business volume, I focused on moving the organization from a tactical vendor to a high-value strategic partner for flagship brands. Commercial & Operational Impact: Revenue Acceleration: Achieved 20% YoY top-line growth by optimizing the "Marketing-to-Revenue" pipeline, focusing on aggressive new business acquisition and strategic account expansion. Operational Intelligence: Conceptualized and established a 24/7 Social Media Insights & ORM (Online Reputation Management) vertical. This shifted the agency's service model from reactive execution to pro…
Job: Marketing — Employee Advocacy, Digital and Social Media Consultant & Trainer · 2017-04 – 2017-08 · 4 mo
Job: Dentsu Webchutney — SVP, Branch Head and Head of Social Advocacy · 2018-04 – 2019-04 · 1y — Originally joined as VP & Head of Social Advocacy in Gurgaon, before being promoted to architect and lead the new Noida branch office. Held full P&L responsibility with a mandate for market entry and large-scale client acquisition. Branch Leadership & Scaling (Noida): Market Entry Strategy: Spearheaded the launch of the Noida branch, achieving ₹6 Crores in new business within the first 6 months across integrated mandates. Full P&L Accountability: Managed the total financial and operational health of the branch, scaling the team and infrastructure from the ground up to support high-velocity growth. Operational Culture: Transferred the agency’s core creative "Signal" into a new geography,…
Job: Cheil Worldwide — Digital Media Director & Head of Social Media · 2014-04 – 2015-06 · 1y 2mo — ed the digital and social media architecture for one of the region's largest communication networks. Managed an integrated mandate for Samsung across India and Southwest Asia (Bangladesh, Sri Lanka, Maldives), focusing on moving people, products, and metrics through "Idea-First" integration. Key Strategic Impacts: Multi-National Flagship Launches: Engineered the digital and on-ground GTM for Samsung’s flagship evolution, including the Galaxy Note 4, Note Edge, S6, and S6+, alongside 20+ mobile devices and wearables. Category Leadership: Orchestrated the launch of the flagship Curved TV and maintained market dominance across the Consumer Electronics portfolio (TV, Refrigerator, and Washin…
Job: Dentsu Webchutney — VP & Head of Social Advocacy · 2017-09 – 2018-03 · 6 mo
Job: The RE:VEAL Project — Chief Curator, Host & Community Lead · 2023-10 – present · 2y 10mo — The RE:VEAL Project is an ongoing exploration into Community-Powered Spaces. Born out of a love for the open road, it is a curated ecosystem where motorcyclists connect, ride, and reset. Community Architecture: Conceptualized and host rider-first experiences that prioritize "freedom and camaraderie" over traditional brand noise. I shape every ride to feel less like an organized event and more like a collective moment of recharge. Narrative Design: Built a loyal community from the ground up by focusing on "Meaning over Marketing"—proving that when the storytelling is authentic, the engagement is organic and lasting. Strategic Partnership: Orchestrated the synergy with Royal Enfield, align…
Job: Natter — Chief Operating Officer · 2020-08 – 2023-08 · 3y — Recruited to architect the operational engine and lead the business strategy for NATTER. I was responsible for moving the agency from a startup phase to a high-growth, profitable enterprise by bridging the gap between raw data (Signals) and brand mandates (Symbols). Operational & Financial Leadership: Rapid Scaling: Engineered the operational framework that propelled the agency from its founding stage to 8-figure revenue within 7 months. P&L & Profitability: Managed full P&L responsibility, optimizing resource allocation and service delivery to ensure sustainable margins during a period of hyper-growth. Process Architecture: Implemented lean operational workflows across creative, tech,…
Job: Scanta — Fractional CMO · 2017-03 – 2017-09 · 6 mo — Scanta is a mixed reality platform, merging digital & physical worlds to give unique user experiences. Scanta introduces the concept of immersive marketing and media consumption that provides an opportunity for brands to interact with their users in a fun, innovative and interactive way.
Job: Jio — AVP Digital Marketing - Social Media & Communities, Content Marketing and eCare · 2015-07 – 2017-01 · 1y 6mo — Tasked with architecting the digital GTM and ecosystem strategy for the most rapid technology adoption in history. I built and led national teams to blend media, technology, and social storytelling into a "National Signal" that shifted India's digital paradigm. Key Strategic Transformations: Hyper-Scale Growth Orchestration: Directed the consumer launch that catalyzed 50 million MyJio App downloads in 90 days and established a subscriber base of 100 million in 6 months. National Ecosystem Engineering: Launched the 4G VoLTE ecosystem across hardware and connectivity, leading the digital GTM for 3 flagship and 12 mass-market smartphones under the LYF brand. Integrated Communication Comman…
Job: Masters' Union — Master (Adjunct Faculty) · 2024-03 – present · 2y 5mo — Selected as a "Master" (Practitioner-Leader) to train PGP and Executive cohorts in high-stakes marketing and operational strategy. Masters' Union is a practitioner-led business school where the curriculum is taught by industry veterans rather than traditional academics. Executive Capability Building: Developed and delivered masterclasses on GTM Strategy, Behavioral UX, and Digital Dynamics, focusing on how to build and scale marketing engines in volatile markets. The "Signal to Symbol" Framework: Used my proprietary framework to teach emerging leaders how to identify weak market signals and architect them into enduring brand authority. Startup Mentorship: Acted as a strategic mentor for…
Job: OpenGATE — Fractional Chief Marketing Officer (Growth & GTM) · 2024-07 – present · 2y 1mo — As the CMO at OpenGATE, I built the marketing function from zero to scale across a complex portfolio spanning Waste-as-a-Service, Product Consulting, and Digital Marketplaces. My focus is on Behavioral Marketing—moving markets by changing how people and businesses perceive value. Key Leadership Pillars: End-to-End GTM Orchestration: Designed and executed GTM strategies across B2B, B2C, and B2G ecosystems. Successfully positioned Paripatram as a leader in circular infrastructure and WNDY as a disruptive platform in the scrap marketplace. Demand Generation & User Acquisition: Built scalable growth engines that aligned marketing KPIs directly to revenue and user growth. For WNDY, I led the…
School: Delhi University — Bachelors of Commerce, Business Studies
School: Websity — Webmaster Post Graduate Diploma, Web Design

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Brand DevelopmentCommunity DevelopmentCommunity EngagementCommunity OutreachMotorcycleEvent ProductionEvent PlanningEvent ManagementMarketing Event PlanningCircular EconomyGo-to-Market StrategyWaste ManagementProduct MarketingOnline MarketplacePRRural MarketingBusiness GrowthBusiness Growth StrategiesMarketing AgencyMarketing Agencies

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Avinash Joshi

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