Denisse Schnabel Soker
Growth & GTM Manager @ NetApp | Pipeline driver | Strategic Marketing Management | B2B Enterprise SaaS Growth Leader
ex-Kindite (Acquired by RingCentral)My childhood dream was to become an I imagined building bridges between
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Today, I build bridges between strategy and execution, marketing and sales, people and I’m a B2B marketing leader who helps companies turn commercial complexity into I don’t start with I start with * What’s actually working * Where is growth * What’s the real * What creates the most Because growth isn’t usually a marketing It’s a commercial Once the strategy is clear, I build the engine that makes it repeatable—from GTM strategy and demand generation to lifecycle programs, enablement, AI workflows and cross-functional Some highlights along the way:▶️ Scaled an incubation business from $5M to $25M ARR▶️ Built marketing functions and commercial foundations from scratch▶️ Designed global GTM and demand generation programs▶️ Improved pipeline performance through scalable systems, not one-off campaigns▶️ Helped marketing and sales move as one teamA few beliefs that guide my work:* Growth isn’t created. It’s * Curiosity comes before * AI amplifies good systems—it doesn’t replace * The best marketing creates alignment, not just * People scale businesses. Systems help them do If you’re building a commercial engine, refining your GTM strategy, or trying to understand why growth has stalled, let’s connect.
GTM Index
- NETAPPJOB
- GTM Eng1Y 10M
GTM Engineer
NetApp
Led scalable enablement initiatives that empowered CS and Sales to drive adoption and uncover expansion opportunities, with a strong focus on product usage. Partnered with Product and Ops to align messaging with activation points across the lifecycle. Introduced new enablement formats which increased seller tool adoption 40% MoM; and designed feedback loops that improved CSA/CSM satisfaction by 25%.
- Growth Strategy Mgr3Y 7M
Growth Strategy Manager
NetApp
Managed go-to-market strategy and execution for incubation products and push them towards mass adoption. Leading all digital channels for SaaS, managed and self-serve cloud-based storage solutions. Owned integrated demand strategy contributing to ARR growth from $5M to $25M YoY. Managed $1.2M paid budget across LinkedIn, retargeting, display, and ABM platforms (6sense, Demandbase, Influ2) Partnered with global Sales and BDR teams (60% U.S. market focus) to align campaigns and account strategy. Managed a robust and localized webinar program monthly across commercial and technical audiences while overseeing end-to-end webinar execution. Built attribution framework linking marketing to pipelin…
- KEREN SHEMESH FOUNDATIONJOB
- Digital Mktg Mentor4Y 5M
Digital Marketing Mentor
Keren Shemesh Foundation
I help young enterprenours to create and execute their digital marketing strategy.
- KINDITE (ACQUIRED BY RINGCENTRAL)JOB
- Head Of Mktg1Y 10M
Head Of Marketing
Kindite (Acquired by RingCentral)
First Marketing Function in the company, built infrastructure from scratch including: -Strategic processes - ICP definition, narrowing down use cases for optimized market penetration, identifying buying team, analyzing product FFB, and matching customized messages to each persona, brand identity definition. -Product Marketing and Sales enablement - Shaped product and brand messaging and delivered accordingly - company website, client and investor presentations, product collateral, partner programs support. -Martech integration - Hubspot, ABM tooling, Analytics, Automation tools, Advertising platforms. -Managing talent and vendors in the following practices - web development, SEO, design, so…
- BAR-ILAN UNIVERSITYSCHOOL
- Master of Business Adminis…2Y 11M
Master of Business Administration - MBA, Information Systems and Cyber Security
Bar-Ilan University
- K LOGIC FUTURE MARKETINGJOB
- Growth Strategy Mgr1Y 3M
Growth Strategy Manager
K Logic Future Marketing
-Works alongside bizdev department on sales and client onboarding processes -Manages strategic projects from concept to execution including but not limited to: -Go-to-Market/Launch strategy for new products -Growth strategy (finding new revenue streams) for existing products -Marketing penetration strategy for new products and brands -Deals with higher management level (C level, VPs) -Leads professional teams (SEO, content, marketing automation, paid media, data) to create compelling, scalable, holistic and applicable marketing plans for assigned accounts. -Manages projects for Enterprise (Amdocs, Netafim, Incapsula) Startup (Jfrog, Pangolin, Airobotics) and Ecom accounts (Nununu, oNe…
- Customer Growth Mgr2Y 6M
Customer Growth Manager
K Logic Future Marketing
-Oversees full scope of assigned B2B, B2C, D2C and Ecommerce client strategies. Responsible for client satisfaction, strategy planning and execution of program deliverables. -Measures, tracks, reports results and adjusts programs to continually improve performance - including down the funnel measurement, attribution, etc. -Optimizes clients’ lead generation and lead nurturing processes through email campaigns, content marketing, and social media channels (both paid and organic). -Coordinates and leads the activities professional team members for all client deliverables. -Conducts and provides insights for various marketing research projects, including areas such as: SEO, buyer personas, com…
- LIONBRIDGEJOB
- Internet & Social Media As…3Y
Internet & Social Media Assessor
Lionbridge
The goal of the position is to make internet search more exciting, relevant and interesting for all end users in Israel. The internet assessor plays a significant role at improving the quality of one of the largest search engines in the world.
- NATIONAL UNION OF ISRAELI STUDENTSJOB
- Head of Digital Media & On…1Y 3M
Head of Digital Media & Online Marketing
National Union of Israeli Students
-Manage all social platforms including Facebook, Instagram, Twitter, Pinterest, Google+ and blog -Creative planning -Webmaster for the official website of the organization. -Initiative of partnerships and collaborations. -Formulate various approaches and marketing strategies for each medium. -Marketing Automation. -Brand paid campaigns -Provide professional guidance for other departments.
- THE HEBREW UNIVERSITYSCHOOL
- Bachelor's degree, Interna…3Y 11M
Bachelor's degree, International Relations and Affairs & Communication and Journalism
The Hebrew University
- POWERLINK CRMJOB
- PMM4M
Product Marketing Manager
PowerLink CRM
Oversee Localization progresses by: -Content writing for website and blog -Translation and cultural adaptation of software from Hebrew/Israel to English/US -Data Gathering and Analysis for go-to-market strategy -Customer support -Marketing strategy planning -Website WordPress development -Investors presentations and pitches
- HYBRIDCREATIVEPROJOB
- QA Mgr11M
QA Manager
Hybridcreativepro
- WORKFREELANCEJOB
- QA Mgr11M
QA Manager
Workfreelance
- LEWIS J. ADVERTISINGJOB
- QA Mgr11M
QA Manager
Lewis J. Advertising
- ISRAEL PRECIOUS STONES & DIAMONDS EXCHANGEJOB
- Account Mgr4Y
Account Manager
Israel Precious Stones & Diamonds Exchange
- Job: NetApp — GTM Engineer · 2024-12 – present · 1y 8mo — Led scalable enablement initiatives that empowered CS and Sales to drive adoption and uncover expansion opportunities, with a strong focus on product usage. Partnered with Product and Ops to align messaging with activation points across the lifecycle. Introduced new enablement formats which increased seller tool adoption 40% MoM; and designed feedback loops that improved CSA/CSM satisfaction by 25%.
- Job: NetApp — Growth Strategy Manager · 2021-04 – 2024-11 · 3y 7mo — Managed go-to-market strategy and execution for incubation products and push them towards mass adoption. Leading all digital channels for SaaS, managed and self-serve cloud-based storage solutions. Owned integrated demand strategy contributing to ARR growth from $5M to $25M YoY. Managed $1.2M paid budget across LinkedIn, retargeting, display, and ABM platforms (6sense, Demandbase, Influ2) Partnered with global Sales and BDR teams (60% U.S. market focus) to align campaigns and account strategy. Managed a robust and localized webinar program monthly across commercial and technical audiences while overseeing end-to-end webinar execution. Built attribution framework linking marketing to pipelin…
- Job: Keren Shemesh Foundation — Digital Marketing Mentor · 2017-07 – 2021-12 · 4y 5mo — I help young enterprenours to create and execute their digital marketing strategy.
- Job: Kindite (Acquired by RingCentral) — Head Of Marketing · 2019-06 – 2021-04 · 1y 10mo — First Marketing Function in the company, built infrastructure from scratch including: -Strategic processes - ICP definition, narrowing down use cases for optimized market penetration, identifying buying team, analyzing product FFB, and matching customized messages to each persona, brand identity definition. -Product Marketing and Sales enablement - Shaped product and brand messaging and delivered accordingly - company website, client and investor presentations, product collateral, partner programs support. -Martech integration - Hubspot, ABM tooling, Analytics, Automation tools, Advertising platforms. -Managing talent and vendors in the following practices - web development, SEO, design, so…
- Job: K Logic Future Marketing — Growth Strategy Manager · 2018-02 – 2019-05 · 1y 3mo — -Works alongside bizdev department on sales and client onboarding processes -Manages strategic projects from concept to execution including but not limited to: -Go-to-Market/Launch strategy for new products -Growth strategy (finding new revenue streams) for existing products -Marketing penetration strategy for new products and brands -Deals with higher management level (C level, VPs) -Leads professional teams (SEO, content, marketing automation, paid media, data) to create compelling, scalable, holistic and applicable marketing plans for assigned accounts. -Manages projects for Enterprise (Amdocs, Netafim, Incapsula) Startup (Jfrog, Pangolin, Airobotics) and Ecom accounts (Nununu, oNe…
- Job: K Logic Future Marketing — Customer Growth Manager · 2016-11 – 2019-05 · 2y 6mo — -Oversees full scope of assigned B2B, B2C, D2C and Ecommerce client strategies. Responsible for client satisfaction, strategy planning and execution of program deliverables. -Measures, tracks, reports results and adjusts programs to continually improve performance - including down the funnel measurement, attribution, etc. -Optimizes clients’ lead generation and lead nurturing processes through email campaigns, content marketing, and social media channels (both paid and organic). -Coordinates and leads the activities professional team members for all client deliverables. -Conducts and provides insights for various marketing research projects, including areas such as: SEO, buyer personas, com…
- Job: Lionbridge — Internet & Social Media Assessor · 2014-02 – 2017-02 · 3y — The goal of the position is to make internet search more exciting, relevant and interesting for all end users in Israel. The internet assessor plays a significant role at improving the quality of one of the largest search engines in the world.
- Job: National Union of Israeli Students — Head of Digital Media & Online Marketing · 2015-08 – 2016-11 · 1y 3mo — -Manage all social platforms including Facebook, Instagram, Twitter, Pinterest, Google+ and blog -Creative planning -Webmaster for the official website of the organization. -Initiative of partnerships and collaborations. -Formulate various approaches and marketing strategies for each medium. -Marketing Automation. -Brand paid campaigns -Provide professional guidance for other departments.
- Job: PowerLink CRM — Product Marketing Manager · 2015-04 – 2015-08 · 4 mo — Oversee Localization progresses by: -Content writing for website and blog -Translation and cultural adaptation of software from Hebrew/Israel to English/US -Data Gathering and Analysis for go-to-market strategy -Customer support -Marketing strategy planning -Website WordPress development -Investors presentations and pitches
- Job: Hybridcreativepro — QA Manager · 2014-07 – 2015-06 · 11 mo
- Job: Workfreelance — QA Manager · 2014-07 – 2015-06 · 11 mo
- Job: Lewis J. Advertising — QA Manager · 2014-07 – 2015-06 · 11 mo
- Job: Israel Precious Stones & Diamonds Exchange — Account Manager · 2009-10 – 2013-10 · 4y
- Job: Mike Ollefs — QA Manager · unknown – present
- Job: No-company. (Self-employed.) — QA Manager · unknown – present
- Job: Go To Market Engineering — QA Manager · unknown – present
- School: The Hebrew University — Bachelor's degree, International Relations and Affairs & Communication and Journalism · 2012 – 2015
- School: Bar-Ilan University — Master of Business Administration - MBA, Information Systems and Cyber Security · 2017 – 2019
Skills
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