Ashwin Safaya
“Digital Trade, Regulated Finance & Emerging Infrastructure” | Strategic Partnerships & GTM | APAC
Most digital infrastructure initiatives stall not because the technology fails- but because governance, compliance, and commercial structure were never embedded in the architecture.
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I work at the intersection of regulated finance, digital trade, and emerging infrastructure across APAC helping institutions, technology firms, and ecosystem partners move from pilot to production. My background spans payments, digital trade corridors, enterprise GTM, and regulator-adjacent infrastructure across Southeast Asia, the Middle East, and emerging markets. Over 14 years I've built strategic partner networks, structured enterprise pilots, and translated complex infrastructure propositions into commercially viable institutional opportunities. What I focus on: the gap between technical capability and institutional adoption and the strategic, commercial, and governance conditions that determine whether digital infrastructure actually scales. Core areas: Strategic Partnerships · Commercial Strategy · Digital Trade · Regulated Finance · Payments · Market Entry · Ecosystem Development · Blockchain & RWA Infrastructure · Agentic AI · APAC
GTM Index
- ZENITHBLOXJOB
- Chief BD Officer (Founding…1Y 10M
Chief Business Development Officer (Founding Team) — Strategic Lead, Ecosystem & Partnerships
ZenithBlox
Lead commercial execution and partnership strategy for ZenithBlox's orchestration and regulatory workflow layer across institutional trade rails (CBDC, tokenization, digital trade). - Drive commercial execution and institutional relationships (SGTraDeX, IMDA, MBI) anchoring the SG-MY digital trade corridor - Lead go-to-market across sovereign proof points- TradeTrust (IMDA Singapore) and MBISB (Malaysia)
- MAGNITUDEMINDSJOB
- Head of Growth, Firedesk3M
Head of Growth, Firedesk
Magnitudeminds
Own GTM strategy and activation for FireDesk: Blueprint, ICP, positioning/messaging, outbound engine design, and commercial outcomes for the growth function.
- LEMON OPERATIONSJOB
- Business Maker( Outcome St…3M
Business Maker( Outcome Strategist)
Lemon Operations
Strategic architect for high-growth initiatives, focused on engineering non-linear business outcomes through GTM orchestration and strategic partnerships. I bridge the gap between vision and execution by identifying hidden synergies, architecting scalable revenue models, and leading the implementation of outcome-driven growth engines for professional services and technology organizations.
- VISIONKRAFTJOB
- Principal Consultant - GTM…6Y 10M
Principal Consultant - GTM Growth Specialist -APAC |SEA |EMEA
VisionKraft
- NPCI INTERNATIONAL PAYMENTS LIMITED (NIPL)JOB
- Country Mgr1Y
Country Manager
NPCI International Payments Limited (NIPL)
- SOFTTECH ASIAJOB
- Innovation Consultant- Ven…1Y 4M
Innovation Consultant- Venture & Technology
Softtech Asia
Founded in 2006, Softtech has been the largest software company in Turkey, funded and owned by domestic capital. With more than 1600 competent employees, Softtech is operating at a total of 10 different locations including Istanbul, Ankara, San Francisco, and Shanghai. Softtech continues its innovative research and development in global ecosystems both with its innovation team in Turkey and with the support of Shanghai and San Francisco innovation hubs established overseas.
- FOX&ANGELJOB
- Partner- Global BD & Growth9M
Partner- Global Business Development & Growth
Fox&Angel
Fox&Angel is an open strategy consulting eco-system, put together by a top-line core team of industry experts, studded with illustrious success stories, learnings and growth. Committed to curate bespoke business & strategy solutions for each of your challenges, we literally handpick consultants from across the globe and industries who fit the role best (instead of force fitting our in-house middle and senior level of consultants to maximize our margins). Our propriety method Xvantage is a ‘Gro-dynamic® Solution Mechanism’ that adapts to time, markets, consumers and client paradigms, swiftly. Born from the rich repertoire of deep insights, industry experience, domain prowess and delivery kno…
- SPLYTJOB
- Business Lead- Growth & Pa…9M
Business Lead- Growth & Partnerships (APAC)
Splyt
Splyt is a global and leading mobility and lifestyle-services marketplace backed by SoftBank, Grab and AMEX. We empower leading payment and lifestyle brands such as the likes of Alipay or booking.com to onboard our services via ONE integration.
- BILLONJOB
- Growth Partner & Advisor -…2Y
Growth Partner & Advisor - APAC | SEA | ME
Billon
- LIONBRIDGEJOB
- BD Dir1Y
Business Development Director
Lionbridge
Driven growth across ASEAN/APAC markets by working with customers to understand and uncover their business challenges in marketing, digital content & communications and localization initiatives and recommended relevant solutions to help them address those challenges. Worked closely with Lionbridge solution architects, project managers and operations leads to define the most appropriate solution and commercial package for the customers across APAC markets.
- Dir of BD1Y
Director of Business Development
Lionbridge
• Accelerated growth and revenue across ASEAN by working with customers to understand and uncover their business challenges and managed external and internal stakeholders' relationships across C-suite • Acquired and onboarded 8 new customers(logos) for website localization, digital campaigns, SEO localization across BFSI,Technology, Hospitality and Games & Entertainment verticals within first 2 quarter • Successfully negotiated a new commercial contract with an existing customer yielding 40% additional revenue growth(MOM).
- Job: ZenithBlox — Chief Business Development Officer (Founding Team) — Strategic Lead, Ecosystem & Partnerships · 2024-12 – present · 1y 8mo — Lead commercial execution and partnership strategy for ZenithBlox's orchestration and regulatory workflow layer across institutional trade rails (CBDC, tokenization, digital trade). - Drive commercial execution and institutional relationships (SGTraDeX, IMDA, MBI) anchoring the SG-MY digital trade corridor - Lead go-to-market across sovereign proof points- TradeTrust (IMDA Singapore) and MBISB (Malaysia)
- Job: Magnitudeminds — Head of Growth, Firedesk · 2026-07 – present · 1 mo — Own GTM strategy and activation for FireDesk: Blueprint, ICP, positioning/messaging, outbound engine design, and commercial outcomes for the growth function.
- Job: Lemon Operations — Business Maker( Outcome Strategist) · 2026-07 – present · 1 mo — Strategic architect for high-growth initiatives, focused on engineering non-linear business outcomes through GTM orchestration and strategic partnerships. I bridge the gap between vision and execution by identifying hidden synergies, architecting scalable revenue models, and leading the implementation of outcome-driven growth engines for professional services and technology organizations.
- Job: NPCI International Payments Limited (NIPL) — Country Manager · 2024-03 – 2025-03 · 1y
- Job: Softtech Asia — Innovation Consultant- Venture & Technology · 2023-08 – 2024-12 · 1y 4mo — Founded in 2006, Softtech has been the largest software company in Turkey, funded and owned by domestic capital. With more than 1600 competent employees, Softtech is operating at a total of 10 different locations including Istanbul, Ankara, San Francisco, and Shanghai. Softtech continues its innovative research and development in global ecosystems both with its innovation team in Turkey and with the support of Shanghai and San Francisco innovation hubs established overseas.
- Job: Fox&Angel — Partner- Global Business Development & Growth · 2023-04 – 2024-01 · 9 mo — Fox&Angel is an open strategy consulting eco-system, put together by a top-line core team of industry experts, studded with illustrious success stories, learnings and growth. Committed to curate bespoke business & strategy solutions for each of your challenges, we literally handpick consultants from across the globe and industries who fit the role best (instead of force fitting our in-house middle and senior level of consultants to maximize our margins). Our propriety method Xvantage is a ‘Gro-dynamic® Solution Mechanism’ that adapts to time, markets, consumers and client paradigms, swiftly. Born from the rich repertoire of deep insights, industry experience, domain prowess and delivery kno…
- Job: Splyt — Business Lead- Growth & Partnerships (APAC) · 2022-06 – 2023-03 · 9 mo — Splyt is a global and leading mobility and lifestyle-services marketplace backed by SoftBank, Grab and AMEX. We empower leading payment and lifestyle brands such as the likes of Alipay or booking.com to onboard our services via ONE integration.
- Job: Lionbridge — Business Development Director · 2018-12 – 2019-12 · 1y — Driven growth across ASEAN/APAC markets by working with customers to understand and uncover their business challenges in marketing, digital content & communications and localization initiatives and recommended relevant solutions to help them address those challenges. Worked closely with Lionbridge solution architects, project managers and operations leads to define the most appropriate solution and commercial package for the customers across APAC markets.
- Job: Lionbridge — Director of Business Development · 2018-12 – 2019-12 · 1y — • Accelerated growth and revenue across ASEAN by working with customers to understand and uncover their business challenges and managed external and internal stakeholders' relationships across C-suite • Acquired and onboarded 8 new customers(logos) for website localization, digital campaigns, SEO localization across BFSI,Technology, Hospitality and Games & Entertainment verticals within first 2 quarter • Successfully negotiated a new commercial contract with an existing customer yielding 40% additional revenue growth(MOM).
- Job: Billon — Growth Partner & Advisor - APAC | SEA | ME · 2021-03 – 2023-03 · 2y
- Job: VisionKraft — Principal Consultant - GTM Growth Specialist -APAC |SEA |EMEA · 2019-12 – present · 6y 8mo
- School: Birla Institute of Technology and Science, Pilani — B.S.(MARINE ENGINEERING), MARINE
- School: The ICFAI University, Dehradun — Master of Business Administration (MBA), Sales, Distribution, and Marketing Operations, General
- School: Kendriya Vidyalaya
- School: Birla Institute of Technology and Science, Pilani — B tech Marine
Skills
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