DEBABRATA C.

About

Results-driven Marketing Operations Manager and GTM Engineer with 7+ years of experience driving strategic growth, analytics, and cross-functional collaboration in B2B/B2C environments. Proven success in optimizing marketing ROI, building and deploying GTM and Gen-AI Systems, and delivering actionable insights through advanced analytics. Expertise in CRM management, data visualization, and marketing automation, resulting in measurable business outcomes such as 20% improvement in lead conversions and 15% pipeline acceleration. Core Competencies:1) Marketing ROI & ABM Techniques: Lead nurturing, A/B testing, and campaign optimization. 2) CRM Administration: HubSpot, Salesforce/SFMC, Marketo (Optimizations and Integrations) 3) Data Analytics & Visualization: Power BI, Tableau, Excel, SQL. 4) Strategic Marketing Insights: Marketing mix modelling, segmentation, and predictive analysis. 5) Leadership & Collaboration: Managing cross-functional global teams. 6) Tools & Platforms: HubSpot, Zapier, Google Analytics, GTM, ZoomInfo, Apollo.io, APIs, Webhooks, and JSON

Company history

1. 
   DarwinboxSr. Marketing Operations Analyst - Market Intelligence, B2B Demand Generation & Analytics2022-10 – 2023-03 · 5 mo
2. 
   WhiteHat JrAssistant Manager - User Engagement2021-03 – 2021-07 · 4 mo
3. 
   WhiteHat JrSales Manager - B2C2020-10 – 2021-03 · 5 mo
4. 
   Tata AIA Life InsuranceFinancial Planning Analyst2019-02 – 2020-07 · 1y 5mo
5. 
   upGradSales Operations Analyst2021-07 – 2021-12 · 5 mo
6. 
   DarwinboxMarketing Analyst2021-12 – 2022-09 · 9 mo
7. 
   DarwinboxMarketing Strategy and Operations Specialist2023-04 – 2025-01 · 1y 9mo
8. 
   LyricMarketing Operations Manager2025-12 – present · 8 mo
9. 
   FelloSr. Marketing Operations and HubSpot Specialist2025-02 – 2025-05 · 3 mo
10. 
    BYJU'SBusiness Development Associate2020-07 – 2020-09 · 2 mo
11. 
    Oliv AIFounding Marketing Operations Manager and GTM Engineer2025-05 – 2025-12 · 7 mo

Skills

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