DEBABRATA C.

Hyderabad, Telangana, India4.7k followers

Lyric

ex-Oliv.ai - Your AI Assistant for Sales

ex-Fello

Results-driven Marketing Operations Manager and GTM Engineer with 7+ years of experience driving strategic growth, analytics, and cross-functional collaboration in B2B/B2C environments.
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Proven success in optimizing marketing ROI, building and deploying GTM and Gen-AI Systems, and delivering actionable insights through advanced analytics. Expertise in CRM management, data visualization, and marketing automation, resulting in measurable business outcomes such as 20% improvement in lead conversions and 15% pipeline acceleration. Core Competencies:1) Marketing ROI & ABM Techniques: Lead nurturing, A/B testing, and campaign optimization. 2) CRM Administration: HubSpot, Salesforce/SFMC, Marketo (Optimizations and Integrations) 3) Data Analytics & Visualization: Power BI, Tableau, Excel, SQL. 4) Strategic Marketing Insights: Marketing mix modelling, segmentation, and predictive analysis. 5) Leadership & Collaboration: Managing cross-functional global teams. 6) Tools & Platforms: HubSpot, Zapier, Google Analytics, GTM, ZoomInfo, io, APIs, Webhooks, and JSON

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GTM Index

LYRICJOB
1. Mktg Operations Mgr
  10M
OLIV.AI - YOUR AI ASSISTANT FOR SALESJOB
1. Founding Mktg Operations M…
  7M
FELLOJOB
1. Sr. Mktg Operations and Hu…
  3M
DARWINBOXJOB
1. Mktg Strategy and Operatio…
  1Y 9M
2. Sr. Mktg Operations Analys…
  5M
3. Mktg Analyst
  9M
INDIAN INSTITUTE OF TECHNOLOGY, MADRASSCHOOL
1. Bachelor of Science - BSc,…
  3Y 3M
UPGRAD.COMJOB
1. Sales Operations Analyst
  5M
WHITEHAT JRJOB
1. Assistant Mgr - User Engag…
  4M
2. Sales Mgr - B2C
  5M
BYJU'SJOB
1. BD Associate
  2M
TATA AIA LIFE INSURANCEJOB
1. Financial Planning Analyst
  1Y 5M
UNIVERSITY INSTITUTE OF TECHNOLOGY, THE UNIVERSITY OF BURDWANSCHOOL
1. Bachelor of Eng - BE, Elec…
  4Y 11M
DELHI PUBLIC SCHOOL - INDIASCHOOL
1. All India Senior School Ce…
  5Y 11M

Job: Lyric — Marketing Operations Manager · 2025-12 – present · 8 mo — ● Owned the Marketing Operations Function: Led the end-to-end marketing operations charter - including lead management, funnel optimization, data strategy, and campaign operations. ● CRM Ownership (HubSpot): Architected, maintained, and continuously optimized HubSpot as the single source of truth for marketing and sales. ● AI-First Automation: Leveraged OpenAI, Claude MCP, LLM frameworks, and no-code platforms (n8n, Pabbly, Zapier, Clay, etc.) to build intelligent, scalable workflows. ● Lead Lifecycle Excellence: Designed and implemented robust systems for lead capture, enrichment, scoring, routing, and engagement. ● Workflow Orchestration: Automated cross-platform workflows across the GTM/…
Job: Oliv.ai - Your AI Assistant for Sales — Founding Marketing Operations Manager and GTM Engineer · 2025-05 – 2025-12 · 7 mo — ● Owned and optimized the HubSpot automation ecosystem (workflows, lifecycle, routing, scoring, enrichment), integrating deeply with Salesforce and Apollo.io to ensure clean, high-velocity lead flow. ● Rebuilt core GTM processes by automating lead routing, SLA checks, lifecycle transitions, deduplication, and data hygiene - eliminating funnel leakages across inbound, outbound, and events channels. ● Designed scalable infrastructure: reusable program templates, dynamic email/LP assets, tokens, QA frameworks, and campaign setup processes that enabled faster GTM execution. ● Monitored and resolved HubSpot <> Salesforce sync issues, restoring data accuracy and strengthening cross-system integri…
Job: Fello — Sr. Marketing Operations and HubSpot Specialist · 2025-02 – 2025-05 · 3 mo — ● HubSpot Administration: Managed HubSpot as an admin. Proficient in Marketing Hub, Sales Hub, Ops/Data Hub, with extensive experience across these products. ● CRM Customization: Tailored HubSpot CRM to meet organizational needs by creating custom properties, contact records, and lead scoring models. ● Integration: Seamlessly integrated HubSpot CRM with various third-party tools and platforms used by sales, marketing, and customer success teams. ● Data Management: Ensured data integrity through data imports, cleansing, and regular quality checks, implementing best practices for data organization and storage. ● Automation: Developed and executed workflow automations, email marketing automati…
Job: Darwinbox — Marketing Strategy and Operations Specialist · 2023-04 – 2025-01 · 1y 9mo — ● HubSpot Administration: - Managed and maintained multiple Hubspot instances, ensuring data integrity and optimal performance. - Configured and troubleshooting Hubspot integrations through Zapier and APIs (Salesforce, Marketo, 6sense, Third-Party, etc) - Supported critical data flow configuration between Marketo, Hubspot, Salesforce and our communication preference platform. ● Mergers and Acquisitions: - Fully scoped the Hubspot instance of acquired companies and BUs - Documented all Hubspot-related processes for new acquisitions - Provided insight into possible migration/integration of Hubspot instances and identify areas of opportunity. ● Program Optimization and Support: - Developed and…
Job: Darwinbox — Sr. Marketing Operations Analyst - Market Intelligence, B2B Demand Generation & Analytics · 2022-10 – 2023-03 · 5 mo — ● Penetrating our target geos and segments with the right mix of targeted marketing and ABM programs in partnership with Sales & Marketing by performing market analysis to support lead gen, prospecting, pipeline, and revenue generation programs. ● Built and lead a team of professionals from scratch to successfully develop a comprehensive, full-funnel B2B demand generation, GTM & A/B testing strategies by planning, innovating & executing, multi-channel campaigns to drive enterprise MQLs & SQLs while closely monitoring sales pipeline, conversion rates and optimizing campaigns at each stage. ● Delivering performance reports (by creating standard and custom analytical reports & dashboards) to…
Job: Darwinbox — Marketing Analyst · 2021-12 – 2022-09 · 9 mo
Job: UpGrad.com — Sales Operations Analyst · 2021-07 – 2021-12 · 5 mo — • Working on the daily management of CRM operations using Leadsquared involving - CRM Automation, Managing CRM accounts, lead management and hierarchy. • Developing, maintaining and analysing daily, weekly, monthly, and quarterly reports on Excel and Tableau, involving generating regular reports on key sales metrics, forecasting, and pipeline analysis. • Supporting the sales team with post-sales activities, tracking payments, and assisting the enrolled students with the further payment process. • Collaborating with finance, HR, CSM, and Sales to develop sales initiatives programs - evaluating and streamlining sales processes to improve efficiency and effectiveness • Onboarding, training, an…
Job: WhiteHat Jr — Assistant Manager - User Engagement · 2021-03 – 2021-07 · 4 mo — • Responsible for kick-starting the music course launch of the company with increment in NPS by 15pts by developing and maintaining the operational SOPs – the project which is believed to create a new competition in the Ed-Tech Industry. • Created and maintained the Student Engagement & Weekly Sales Report. Worked extensively on MS Excel and other related dashboards to capture and analyse customer trends & behaviour. • Worked with the Sales team, Content team, Product Management and Technology teams for iterative improvement of the program and for a seamless and delightful customer experience. • Analysing operations metrics to achieve productivity targets/SLAs, recreating customer issues an…
Job: WhiteHat Jr — Sales Manager - B2C · 2020-10 – 2021-03 · 5 mo — • Generated revenue from prospect clients using CRM database across the region. In addition to this, working on qualified opportunities to maintain and increase revenue adherence by 20%. • Managing a team of motivated sales enthusiasts, reviewing the overall performance and identifying training requirements of personnel to complement their learning and growth within the function as well as the organization.
Job: BYJU'S — Business Development Associate · 2020-07 – 2020-09 · 2 mo — • Successfully increased Month-over-Month growth rate, monthly ARPU (Average Revenue Per Customer) and driving acquisition for multiple clients • Developed a detailed understanding of the disparate consumers’ attitudes and usage; creating and deploying a predictive model on sales funnel and customer behaviour. • Counselling and mentoring potential learners, helping them plan their career path and understanding how Byju's can catalyse their career. • Owning the complete sales closing life cycle for leads assigned by adhering to weekly enrollment/revenue and collection targets. This includes making phone/video calls, product demonstration, sales-closing and post-sales relationship management.…
Job: Tata AIA Life Insurance — Financial Planning Analyst · 2019-02 – 2020-07 · 1y 5mo — • Supported the sales leadership team with financial performance analysis, revenue tracking, and forecasting to improve territory and channel decision-making. • Built and maintained Excel-based dashboards and MIS reports to monitor key KPIs such as premium collections, conversions, and agent productivity. • Conducted sales pipeline and customer segmentation analysis, enabling targeted outreach strategies and improved policy acquisition outcomes. • Assisted in evaluating insurance product performance and profitability trends, contributing to strategic planning and monthlybusiness reviews. • Collaborated with cross-functional teams (Sales, Operations, Finance) to streamline reporting processe…
School: Indian Institute of Technology, Madras — Bachelor of Science - BSc, Programming and Data Science · 2021-09 – 2024-12
School: University Institute of Technology, The University of Burdwan — Bachelor of Engineering - BE, Electronics and Communications Engineering · 2014 – 2018
School: Delhi Public School - India — All India Senior School Certificate Examination, Science-XII: Mathematics ,Physics and Chemistry · 2009 – 2014

Skills

Clayn8nApolloHubSpotSalesforceZapierautomationsqlPrompt EngineeringGenerative AIAI AgentsMulti-agent SystemsNo-Code DevelopmentAgentic AutomationHubSpot Sales HubData IntegrationOpenAI APIAnthropic ClaudeZoomInfo SalesOSRevenue OperationspythonRetrieval-Augmented Generation (RAG)Image and Video GenerationArtificial Intelligence (AI)Large Language Model Operations (LLMOps)Application Programming Interfaces (API)

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DEBABRATA C.

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