David Li
GTM Strategy and Revenue Operations
OpenAIPassionate GTM leader with 20 years of experience in sales, sales management, and GTM operations. A unique blend of sales and strategic planning across the technology industry and global markets.
More
Successful track record working in Fortune 500's, SMB's, and pre/post IPO companies. Areas of Expertise: Sales & Sales Management, Sales Strategy and Operations, Go-To-Market Planning, Customer Segmentation, Coverage Model Design, Territory And Capacity planning, Sales Sizing, Comp Plan Design, Sales Process Design, Program Management, Product and Product Marketing Management, New Market Entry, Business Transformation. Markets: SaaS, Security, Internet infrastructures, Semiconductor, Networking and Storage, Cloud and Big Data, IoT, E-commerce
GTM Index
- OPENAIJOB
- Member of GTM Staff1Y 1M
Member of GTM Staff
OpenAI
- STATSIGJOB
- Head of Revenue Operations9M
Head of Revenue Operations
Statsig
- LOGICMONITORJOB
- VP, GTM Strategy & Busines…2Y 1M
VP, GTM Strategy & Business Operations
LogicMonitor
- GONGJOB
- VP, GTM Strategy and Plann…8M
VP, GTM Strategy and Planning
Gong
- CLOUDFLARE,JOB
- Head of Global GTM Strategy4Y 3M
Head of Global GTM Strategy
Cloudflare, Inc.
•Global sales planning •Data analytics and insights •Sales compensation •Rules of engagement
- PWCJOB
- Management Consultant2Y 9M
Management Consultant
PwC
•Redesigned sales organization structure to help a B2B Company transitioning into SaaS business model and optimized sales coverage model to drive retention and expansion. •Led sales transformation project to redefine sales KPIs, consolidate data, and implemented weekly dashboard to monitor sales strategy adoption and drive insights to assist executive decision making •Designed and implemented compensation plan to drive role based alignment between sales incentive and corporate strategy, simplicity and cost effectiveness. •Delivered end-to-end training program for 500 learners from business requirement definition to program design to LMS implementation and to testing and launch
- KEYSIGHT TECHNOLOGIESJOB
- Sales and Mktg Mgr1Y 1M
Sales and Marketing Manager
Keysight Technologies
•Created sales process and sales playbook to introduce new product line; designed and launched sales training and enablement programs to strengthen sales capability and execution, •Defined sales KPIs and Dashboard to monitor overall sales health and new product line success •Speaker at DesignCon 2015 and Intel Developer Forum 2015 on industry trend for next generation PCI Express and USB adoption and implementation
- TELEDYNE LECROYJOB
- Head of Sales2Y 3M
Head of Sales
Teledyne LeCroy
•Created sales playbook, defined GTM strategy, and built sales processes to grew product line to $20M •Designed sales coverage model, create new territory and compensation plan •Added $10M incremental revenue by bundling products from 3 different divisions and launched quarterly sales training with supporting sales enablement tools, and marketing collaterals
- Sales Mgr3Y 3M
Sales Manager
Teledyne LeCroy
•Built 5 person sales team and channel partners in 15 countries and grew annual revenue to $10MM in 2 years •Sold first system to first customer and subsequent 100 systems
- Sales Eng2Y 3M
Sales Engineer
Teledyne LeCroy
•Achieved 150% quota in 2005-2006 and was the youngest sales engineer awarded the company’s President's Awards (top 5% of sales team) •Recruited for sales rotation program and assigned sales territory to cover Silicon Valley (target accounts include: Cisco, Juniper and Sun Microsystems)
- SYNTHESYS RESEARCHJOB
- Senior Account Executive2Y
Senior Account Executive
Synthesys Research
Increased revenue in sales territory from $400K to $4.3M in 2 years and increased ASP by 40%
- Job: OpenAI — Member of GTM Staff · 2025-09 – present · 11 mo
- Job: Statsig — Head of Revenue Operations (RevOps) · 2025-03 – 2025-12 · 9 mo
- Job: LogicMonitor — VP, GTM Strategy & Business Operations · 2023-02 – 2025-03 · 2y 1mo
- Job: Gong — VP, GTM Strategy and Planning · 2022-06 – 2023-02 · 8 mo
- Job: Cloudflare, Inc. — Head of Global GTM Strategy · 2018-03 – 2022-06 · 4y 3mo — •Global sales planning •Data analytics and insights •Sales compensation •Rules of engagement
- Job: PwC — Management Consultant · 2015-06 – 2018-03 · 2y 9mo — •Redesigned sales organization structure to help a B2B Company transitioning into SaaS business model and optimized sales coverage model to drive retention and expansion. •Led sales transformation project to redefine sales KPIs, consolidate data, and implemented weekly dashboard to monitor sales strategy adoption and drive insights to assist executive decision making •Designed and implemented compensation plan to drive role based alignment between sales incentive and corporate strategy, simplicity and cost effectiveness. •Delivered end-to-end training program for 500 learners from business requirement definition to program design to LMS implementation and to testing and launch
- Job: Keysight Technologies — Sales and Marketing Manager · 2014-05 – 2015-06 · 1y 1mo — •Created sales process and sales playbook to introduce new product line; designed and launched sales training and enablement programs to strengthen sales capability and execution, •Defined sales KPIs and Dashboard to monitor overall sales health and new product line success •Speaker at DesignCon 2015 and Intel Developer Forum 2015 on industry trend for next generation PCI Express and USB adoption and implementation
- Job: Teledyne LeCroy — Head of Sales · 2012-01 – 2014-04 · 2y 3mo — •Created sales playbook, defined GTM strategy, and built sales processes to grew product line to $20M •Designed sales coverage model, create new territory and compensation plan •Added $10M incremental revenue by bundling products from 3 different divisions and launched quarterly sales training with supporting sales enablement tools, and marketing collaterals
- Job: Teledyne LeCroy — Sales Manager · 2008-09 – 2011-12 · 3y 3mo — •Built 5 person sales team and channel partners in 15 countries and grew annual revenue to $10MM in 2 years •Sold first system to first customer and subsequent 100 systems
- Job: Synthesys Research — Senior Account Executive · 2006-10 – 2008-10 · 2y — Increased revenue in sales territory from $400K to $4.3M in 2 years and increased ASP by 40%
- Job: Teledyne LeCroy — Sales Engineer · 2004-07 – 2006-10 · 2y 3mo — •Achieved 150% quota in 2005-2006 and was the youngest sales engineer awarded the company’s President's Awards (top 5% of sales team) •Recruited for sales rotation program and assigned sales territory to cover Silicon Valley (target accounts include: Cisco, Juniper and Sun Microsystems)
- School: University of California, Berkeley, Haas School of Business — Master of Business Administration (MBA)
- School: Boston University — Bachelor of Science (BS), Electrical Engineering
- School: Stevens Institute of Technology — Master's, Electrical Engineering
Skills
Playbooks
All playbooks →No playbooks indexed for this profile yet.
More GTM Engineers
Browse all →- Ankit KhareDeveloper GTM & Voice AI
Rime
ex-Landing AI
- Perkin KothariDriving Revenue Growth & Enabling Sales Teams to Succeed | Global GTM Builder at PeopleStrong | B2B | Enterprise SaaS Growth Architect | HR Tech | HubSpot Specialist | Clay Expert | Martech | Growth 📈
PeopleStrong
- Ashraf SheikhVP Commercial | VP Sales | Enterprise Growth | AI | Enterprise Software | SaaS | Cloud | Cybersecurity | GTM | Strategic Partnerships | Revenue Growth | Executive Leadership | UAE | GCC
MetaAll (Meta AGI Alliance)
ex-Etisalat
- Angel BrodinGTM @ OpenAIOpenAI
ex-Outreach.io
