Ashraf Sheikh
VP Commercial | VP Sales | Enterprise Growth | AI | Enterprise Software | SaaS | Cloud | Cybersecurity | GTM | Strategic Partnerships | Revenue Growth | Executive Leadership | UAE | GCC
Enterprise Growth Executive with 17+ years leading Enterprise Sales, AI Commercialization, SaaS, Cloud, Cybersecurity and Digital Transformation across the UAE, Saudi Arabia and global markets.
More
For more than 15+ years, I have led commercial growth across AI, Enterprise Software, SaaS, Cloud, Telecommunications, Digital Infrastructure and Cybersecurity, partnering with founders, boards, enterprise customers, governments and investors to build scalable commercial organizations and execute high-impact go-to-market strategies. Career Highlights• USD 450M+ cumulative enterprise revenue impact• USD 120M+ qualified enterprise pipeline built• USD 50M+ ARR portfolio leadership• Scaled recurring revenue from USD 3M to USD 22M ARR in under 20 months• Enterprise leadership across UAE, Saudi Arabia, Qatar, Kuwait, Bahrain and Oman• Built trusted executive relationships with CEOs, CIOs, CTOs, CISOs, Boards, Government entities and strategic investorsToday, I work at the intersection of Artificial Intelligence, Enterprise Software and Commercial Leadership, helping organizations translate emerging technologies into measurable business My experience spans the full commercial lifecycle, including:• Enterprise Sales• Commercial Strategy• Revenue Growth• Go-to-Market Strategy• AI Commercialization• Enterprise AI• Generative AI• Agentic AI• Enterprise Software• SaaS• Cloud Computing• Cybersecurity• Strategic Partnerships• Channel & Alliance Development• Business Development• Pricing Strategy• Product Commercialization• Executive Stakeholder Management• P&L Leadership• Revenue Operations• Forecasting• Market Expansion• International Business Development• Digital TransformationIndustries include:• Artificial Intelligence• Enterprise Software• SaaS• Cloud• Cybersecurity• Telecommunications• Government• Digital Infrastructure• Data & AI Platforms• Smart Cities• Healthcare Technology• Enterprise TechnologyI am particularly interested in opportunities involving:• VP Commercial• VP Sales• VP Revenue• Senior Director• Commercial Director• General Manager• Country Manager• Managing Director• Chief Revenue Officer (CRO)• Chief Commercial Officer (CCO)• Enterprise Growth• AI Commercialization• Enterprise Sales Leadership• Strategic Partnerships• Go-to-Market LeadershipI enjoy working with ambitious organizations that are building category-defining products, entering new markets or scaling enterprise revenue through commercial excellence, strategic execution and long-term partnerships.
GTM Index
- METAALL (META AGI ALLIANCE)JOB
- Dir & Regional Head1Y 4M
Director & Regional Head | Enterprise Growth | AI Commercialization | GTM Strategy
MetaAll (Meta AGI Alliance)
Leading commercial strategy, enterprise growth and go-to-market execution across a portfolio of AI companies spanning Enterprise AI, Healthcare, Biotechnology, Digital Infrastructure and Intelligent Platforms. Partnering with founders, executive leadership, enterprise customers, investors and government stakeholders to accelerate commercialization, market expansion and strategic partnerships across the GCC and international markets. Key Achievements • Developed commercial strategy, pricing models and go-to-market plans for multiple AI businesses serving enterprise and government customers. • Led enterprise engagement with C-suite executives, government entities, sovereign organizations an…
- OPENAIJOB
- AI Quality & BD (Contract)3M
AI Quality & Business Development (Contract)
OpenAI
Brought into OpenAI's contractor bench to pressure test frontier model behavior on enterprise sales, GTM, and business development scenarios, applying two decades of real deal room experience to surface where the model's commercial reasoning breaks down My work is being folded directly into model improvement cycles, giving me a direct hand in how a leading frontier AI model reasons about enterprise commercial workflows
- P47 AIJOB
- Commercial Advisor| AI Pla…1Y 10M
Commercial Advisor| AI Platforms | Enterprise Growth
P47 AI
Leading commercial strategy, revenue growth and enterprise market development for AI platforms, helping organizations accelerate AI adoption through enterprise sales, strategic partnerships and go-to-market execution. Working closely with executive leadership, enterprise customers and technology partners to commercialize AI solutions across enterprise, government and regulated industries. Key Achievements • Developed commercial growth strategy supporting a USD 120M+ enterprise opportunity pipeline. • Defined enterprise go-to-market strategy for AI platforms targeting enterprise, government and strategic accounts. • Advised on commercial positioning, pricing strategy and market expansio…
- RIVIA (FORMERLY SCENT STRATEGY)JOB
- VP4Y 5M
Vice President | Enterprise Growth | Commercial Strategy | Enterprise Sales
RIVIA (formerly SCENT STRATEGY)
Led commercial strategy, market expansion and enterprise growth initiatives for international technology companies entering the Middle East, helping organizations establish commercial operations, build strategic partnerships and accelerate revenue growth across the GCC. Worked with founders, investors, enterprise customers and government stakeholders to execute market-entry strategies, develop partner ecosystems and scale commercial operations in complex and highly regulated markets. • Delivered 120 to 130% of annual commercial targets, maintaining an enterprise win rate of approximately 90%. • Designed and executed go-to-market strategies for enterprise software, digital platforms, tech…
- MEBR FZJOB
- Regional Dir6Y 1M
Regional Director | Market Expansion | Enterprise Growth
MEBR FZ LLC
Key Achievements • Led commercial expansion initiatives across the UAE, Saudi Arabia, Qatar, Kuwait, Bahrain and Oman, supporting international companies entering the GCC. • Delivered 120–130% of annual commercial targets, maintaining an enterprise win rate of approximately 90%. • Designed and executed go-to-market strategies for enterprise software, digital platforms, technology services and AI-enabled solutions. • Built executive relationships with enterprise customers, government entities, strategic partners and regional distributors. • Negotiated commercial agreements, channel partnerships and enterprise contracts that accelerated regional growth. • Developed partner ecosystems in…
- ETISALATJOB
- Enterprise Sales Mgr7Y 5M
Enterprise Sales Manager | Cloud | ICT | Digital Transformation
Etisalat
Led enterprise sales, strategic account growth and commercial development across one of the Middle East's largest telecommunications and technology providers, partnering with enterprise customers, government organizations and multinational businesses to deliver cloud, connectivity, ICT and digital transformation solutions. Managed complex enterprise sales cycles involving executive stakeholders, procurement teams and long-term strategic technology investments across the UAE. • Generated USD 110M+ in cumulative enterprise revenue through strategic account management, enterprise sales and long-term customer growth. • Managed a USD 50M+ Annual Recurring Revenue (ARR) portfolio across enterp…
- DUBAI DEVELOPMENT AUTHORITYJOB
- BD Mgr1Y 7M
Business Development Manager | Government Partnerships
Dubai Development Authority
Supported strategic economic development initiatives for the Government of Dubai by working with investors, entrepreneurs and private-sector organizations to attract investment, strengthen the business ecosystem and accelerate economic diversification. Collaborated with government stakeholders and business leaders to evaluate investment opportunities, develop strategic partnerships and facilitate market entry for local and international businesses. • Supported government-led initiatives focused on entrepreneurship, SME development and private-sector investment across Dubai. • Worked with investors, entrepreneurs and business leaders to evaluate commercial opportunities and facilitate bus…
- Job: MetaAll (Meta AGI Alliance) — Director & Regional Head | Enterprise Growth | AI Commercialization | GTM Strategy · 2025-06 – present · 1y 2mo — Leading commercial strategy, enterprise growth and go-to-market execution across a portfolio of AI companies spanning Enterprise AI, Healthcare, Biotechnology, Digital Infrastructure and Intelligent Platforms. Partnering with founders, executive leadership, enterprise customers, investors and government stakeholders to accelerate commercialization, market expansion and strategic partnerships across the GCC and international markets. Key Achievements • Developed commercial strategy, pricing models and go-to-market plans for multiple AI businesses serving enterprise and government customers. • Led enterprise engagement with C-suite executives, government entities, sovereign organizations an…
- Job: Etisalat — Enterprise Sales Manager | Cloud | ICT | Digital Transformation · 2007-09 – 2015-02 · 7y 5mo — Led enterprise sales, strategic account growth and commercial development across one of the Middle East's largest telecommunications and technology providers, partnering with enterprise customers, government organizations and multinational businesses to deliver cloud, connectivity, ICT and digital transformation solutions. Managed complex enterprise sales cycles involving executive stakeholders, procurement teams and long-term strategic technology investments across the UAE. • Generated USD 110M+ in cumulative enterprise revenue through strategic account management, enterprise sales and long-term customer growth. • Managed a USD 50M+ Annual Recurring Revenue (ARR) portfolio across enterp…
- Job: Dubai Development Authority — Business Development Manager | Government Partnerships · 2006-01 – 2007-08 · 1y 7mo — Supported strategic economic development initiatives for the Government of Dubai by working with investors, entrepreneurs and private-sector organizations to attract investment, strengthen the business ecosystem and accelerate economic diversification. Collaborated with government stakeholders and business leaders to evaluate investment opportunities, develop strategic partnerships and facilitate market entry for local and international businesses. • Supported government-led initiatives focused on entrepreneurship, SME development and private-sector investment across Dubai. • Worked with investors, entrepreneurs and business leaders to evaluate commercial opportunities and facilitate bus…
- Job: RIVIA (formerly SCENT STRATEGY) — Vice President | Enterprise Growth | Commercial Strategy | Enterprise Sales · 2021-03 – 2025-08 · 4y 5mo — Led commercial strategy, market expansion and enterprise growth initiatives for international technology companies entering the Middle East, helping organizations establish commercial operations, build strategic partnerships and accelerate revenue growth across the GCC. Worked with founders, investors, enterprise customers and government stakeholders to execute market-entry strategies, develop partner ecosystems and scale commercial operations in complex and highly regulated markets. • Delivered 120 to 130% of annual commercial targets, maintaining an enterprise win rate of approximately 90%. • Designed and executed go-to-market strategies for enterprise software, digital platforms, tech…
- Job: MEBR FZ LLC — Regional Director | Market Expansion | Enterprise Growth · 2015-02 – 2021-03 · 6y 1mo — Key Achievements • Led commercial expansion initiatives across the UAE, Saudi Arabia, Qatar, Kuwait, Bahrain and Oman, supporting international companies entering the GCC. • Delivered 120–130% of annual commercial targets, maintaining an enterprise win rate of approximately 90%. • Designed and executed go-to-market strategies for enterprise software, digital platforms, technology services and AI-enabled solutions. • Built executive relationships with enterprise customers, government entities, strategic partners and regional distributors. • Negotiated commercial agreements, channel partnerships and enterprise contracts that accelerated regional growth. • Developed partner ecosystems in…
- Job: OpenAI — AI Quality & Business Development (Contract) · 2026-07 – present · 1 mo — Brought into OpenAI's contractor bench to pressure test frontier model behavior on enterprise sales, GTM, and business development scenarios, applying two decades of real deal room experience to surface where the model's commercial reasoning breaks down My work is being folded directly into model improvement cycles, giving me a direct hand in how a leading frontier AI model reasons about enterprise commercial workflows
- Job: P47 AI — Commercial Advisor| AI Platforms | Enterprise Growth · 2024-12 – present · 1y 8mo — Leading commercial strategy, revenue growth and enterprise market development for AI platforms, helping organizations accelerate AI adoption through enterprise sales, strategic partnerships and go-to-market execution. Working closely with executive leadership, enterprise customers and technology partners to commercialize AI solutions across enterprise, government and regulated industries. Key Achievements • Developed commercial growth strategy supporting a USD 120M+ enterprise opportunity pipeline. • Defined enterprise go-to-market strategy for AI platforms targeting enterprise, government and strategic accounts. • Advised on commercial positioning, pricing strategy and market expansio…
- School: St. Xavier's College — Bachelor of Science
- School: University of Mumbai — Master of Business Administration
Skills
Playbooks
All playbooks →No playbooks indexed for this profile yet.
More GTM Engineers
Browse all →- Perkin KothariDriving Revenue Growth & Enabling Sales Teams to Succeed | Global GTM Builder at PeopleStrong | B2B | Enterprise SaaS Growth Architect | HR Tech | HubSpot Specialist | Clay Expert | Martech | Growth 📈
PeopleStrong
- Angel BrodinGTM @ OpenAI
OpenAI
ex-Outreach.io - David OrtizGTM Systems Architect @ OpenAIOpenAI
ex-Boulevard - Upal KunduApplication Security | Cloud Security (AWS) | DevSecOps | SDLC | CS @ University of Idaho | OPT EligibleOpenAI
ex-University of Idaho
