Daniela REYES
International Product Marketing Professional | Global Go-to-Market Strategist | Driving Product Growth | Customer-Centric Messaging | Global and Local Campaign Management
๐ช๐ฎ๐ป๐ ๐ฐ๐๐๐๐ผ๐บ๐ฒ๐ฟ๐ ๐๐ผ ๐ณ๐ฎ๐น๐น ๐ถ๐ป ๐น๐ผ๐๐ฒ ๐๐ถ๐๐ต ๐๐ผ๐๐ฟ ๐ฝ๐ฟ๐ผ๐ฑ๐๐ฐ๐ ๐ฎ๐ป๐ฑ ๐๐ฒ๐น๐น ๐๐ต๐ฒ ๐๐ผ๐ฟ๐น๐ฑ ๐ฎ๐ฏ๐ผ๐๐ ๐ถ๐ ๐๐ถ๐๐ต๐ผ๐๐ ๐ฒ๐๐ฒ๐ป ๐ฏ๐ฒ๐ถ๐ป๐ด ๐ฎ๐๐ธ๐ฒ๐ฑ?
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๐ I'm a trilingual ๐ฌ๐ง๐ซ๐ท๐ช๐ธ international marketing professional with 10+ years in B2B tech and SaaS โ obsessed with what makes customers choose, use, and love products. I help tech products find their voice in international markets โ shaping positioning, messaging, and Go-to-Market strategies that make products stand out and drive impact beyond the launch. ๐ช๐ต๐ฎ๐ ๐บ๐ฎ๐ธ๐ฒ๐ ๐บ๐ฒ ๐ฑ๐ถ๐ณ๐ณ๐ฒ๐ฟ๐ฒ๐ป๐? I'm an engineer-turned-marketer who loves to co-create. I translate what products do into what customers care about โ mixing data, empathy, and collaboration to bring teams together around the customer journey. ๐ฅ๐ช๐ต๐ฎ๐ ๐ ๐ฏ๐ฟ๐ถ๐ป๐ด ๐๐ผ ๐๐ต๐ฒ ๐๐ฎ๐ฏ๐น๐ฒ: ๐ Product messaging & positioning ๐ Go-to-Market strategy ๐ Multilingual lifecycle campaigns ๐ Buyer persona research ๐ International launches ๐ผ Sales enablement ๐ช๐ต๐ฎ๐ ๐๐ต๐ฎ๐ ๐น๐ผ๐ผ๐ธ๐ ๐น๐ถ๐ธ๐ฒ ๐ถ๐ป ๐ฎ๐ฐ๐๐ถ๐ผ๐ป: ๐ Driving feature adoption at Ausha through multilingual lifecycle campaigns ๐ Turning more leads into customers at Sellsy with persona-based CRM journeys ๐ Boosting reseller engagement at PNY through localized partner enablement The way we work together matters as much as what we deliver. I believe mixing expertise creates more meaning and better outcomes. I'm looking for my next opportunity to apply my unique blend of international marketing expertise in an innovative, customer-driven environment. If you're looking to expand your loyal base of passionate customers for your innovative tech product, I'd love to connect! You can reach me at com or just drop me a DM
GTM Index
- AUSHA ๐JOB
- Senior PMM9M
Senior Product Marketing Manager
Ausha ๐
Drove pipeline growth, brand visibility, and customer engagement through strategic campaigns and partnerships.
- SELLSY - CRM & ERPJOB
- Senior PMM10M
Senior Product Marketing Manager
Sellsy - CRM & ERP
Increased lead generation, product adoption, and retention with tailored messaging and sales enablement tools.
- OCTOPIAJOB
- Senior PMM2Y
Senior Product Marketing Manager
Octopia
Boosted customer acquisition, brand awareness, and partner engagement through B2B marketing strategies.
- PNY TECHNOLOGIES EUROPEJOB
- AI Partner Mktg Mgr2Y 8M
AI Partner Marketing Manager
PNY Technologies Europe
Promoted NVIDIA AI solutions, enhancing adoption through demand generation and partner-focused initiatives.
- EMOVISJOB
- Senior BD Mgr1Y 5M
Senior Business Development Manager
emovis
Strengthened brand presence and partnerships through RFX processes and strategic market analysis.
- COMSTOR MEXICOJOB
- GTM Mgr for Cisco solutions2Y 10M
Go to Market Manager for Cisco solutions
Comstor Mexico
Drove Cisco adoption with co-marketing campaigns and vertical market-specific strategies.
- SAFENET INC. (ACQUIRED BY GEMALTO)JOB
- BD Strategist6M
Business Development Strategist
SafeNet Inc. (Acquired by Gemalto)
Developed business strategies to expand M2M product reach across target markets.
- NOKIAJOB
- Bid Management Team Leader2Y 4M
Bid Management Team Leader
Nokia
Led bid teams to secure strategic partnerships and drive revenue growth.
- AT&TJOB
- Mobile PMM1Y 2M
Mobile Product Marketing Manager
AT&T
Positioned mobile products for success through market insights and targeted messaging.
- NORTEL NETWORKSJOB
- Next Generation Networks Eng1Y 7M
Next Generation Networks Engineer โ Wireline
Nortel Networks
Network dimensioning engineer for โtop 5โ cable companies in USA
- Job: Ausha ๐ โ Senior Product Marketing Manager ยท 2024-01 โ 2024-10 ยท 9 mo โ Drove pipeline growth, brand visibility, and customer engagement through strategic campaigns and partnerships.
- Job: Sellsy - CRM & ERP โ Senior Product Marketing Manager ยท 2023-01 โ 2023-11 ยท 10 mo โ Increased lead generation, product adoption, and retention with tailored messaging and sales enablement tools.
- Job: Octopia โ Senior Product Marketing Manager ยท 2021-02 โ 2023-02 ยท 2y โ Boosted customer acquisition, brand awareness, and partner engagement through B2B marketing strategies.
- Job: PNY Technologies Europe โ AI Partner Marketing Manager ยท 2018-05 โ 2021-01 ยท 2y 8mo โ Promoted NVIDIA AI solutions, enhancing adoption through demand generation and partner-focused initiatives.
- Job: emovis โ Senior Business Development Manager ยท 2016-09 โ 2018-02 ยท 1y 5mo โ Strengthened brand presence and partnerships through RFX processes and strategic market analysis.
- Job: Comstor Mexico โ Go to Market Manager for Cisco solutions ยท 2013-03 โ 2016-01 ยท 2y 10mo โ Drove Cisco adoption with co-marketing campaigns and vertical market-specific strategies.
- Job: SafeNet Inc. (Acquired by Gemalto) โ Business Development Strategist ยท 2012-02 โ 2012-08 ยท 6 mo โ Developed business strategies to expand M2M product reach across target markets.
- Job: Nokia โ Bid Management Team Leader ยท 2008-04 โ 2010-08 ยท 2y 4mo โ Led bid teams to secure strategic partnerships and drive revenue growth.
- Job: AT&T โ Mobile Product Marketing Manager ยท 2007-02 โ 2008-04 ยท 1y 2mo โ Positioned mobile products for success through market insights and targeted messaging.
- Job: Nortel Networks โ Next Generation Networks Engineer โ Wireline ยท 2005-07 โ 2007-02 ยท 1y 7mo โ Network dimensioning engineer for โtop 5โ cable companies in USA
- School: Tรฉlรฉcom Ecole de Management โ Master of Science (MSc) Information and Communication Technologies Business Management, ICT Industry
- School: Saรฏd Business School, University of Oxford โ Certificate, Artificial Intelligence Program
- School: Instituto Tecnolรณgico y de Estudios Superiores de Monterrey โ B.S., Electronics and Communications Engineer
- School: University of Saskatchewan โ Exchange Program, Electrical Engineering
Skills
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