Daniela REYES

International Product Marketing Professional | Global Go-to-Market Strategist | Driving Product Growth | Customer-Centric Messaging | Global and Local Campaign Management

Location n/a
Ausha ๐Ÿš€ex-Gemaltoex-AT&T

๐—ช๐—ฎ๐—ป๐˜ ๐—ฐ๐˜‚๐˜€๐˜๐—ผ๐—บ๐—ฒ๐—ฟ๐˜€ ๐˜๐—ผ ๐—ณ๐—ฎ๐—น๐—น ๐—ถ๐—ป ๐—น๐—ผ๐˜ƒ๐—ฒ ๐˜„๐—ถ๐˜๐—ต ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ฝ๐—ฟ๐—ผ๐—ฑ๐˜‚๐—ฐ๐˜ ๐—ฎ๐—ป๐—ฑ ๐˜๐—ฒ๐—น๐—น ๐˜๐—ต๐—ฒ ๐˜„๐—ผ๐—ฟ๐—น๐—ฑ ๐—ฎ๐—ฏ๐—ผ๐˜‚๐˜ ๐—ถ๐˜ ๐˜„๐—ถ๐˜๐—ต๐—ผ๐˜‚๐˜ ๐—ฒ๐˜ƒ๐—ฒ๐—ป ๐—ฏ๐—ฒ๐—ถ๐—ป๐—ด ๐—ฎ๐˜€๐—ธ๐—ฒ๐—ฑ?

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๐Ÿ‘‡ I'm a trilingual ๐Ÿ‡ฌ๐Ÿ‡ง๐Ÿ‡ซ๐Ÿ‡ท๐Ÿ‡ช๐Ÿ‡ธ international marketing professional with 10+ years in B2B tech and SaaS โ€” obsessed with what makes customers choose, use, and love products. I help tech products find their voice in international markets โ€” shaping positioning, messaging, and Go-to-Market strategies that make products stand out and drive impact beyond the launch. ๐—ช๐—ต๐—ฎ๐˜ ๐—บ๐—ฎ๐—ธ๐—ฒ๐˜€ ๐—บ๐—ฒ ๐—ฑ๐—ถ๐—ณ๐—ณ๐—ฒ๐—ฟ๐—ฒ๐—ป๐˜? I'm an engineer-turned-marketer who loves to co-create. I translate what products do into what customers care about โ€” mixing data, empathy, and collaboration to bring teams together around the customer journey. ๐Ÿ”ฅ๐—ช๐—ต๐—ฎ๐˜ ๐—œ ๐—ฏ๐—ฟ๐—ถ๐—ป๐—ด ๐˜๐—ผ ๐˜๐—ต๐—ฒ ๐˜๐—ฎ๐—ฏ๐—น๐—ฒ: ๐Ÿ“ Product messaging & positioning ๐Ÿš€ Go-to-Market strategy ๐ŸŒ Multilingual lifecycle campaigns ๐Ÿ” Buyer persona research ๐ŸŒ International launches ๐Ÿ’ผ Sales enablement ๐—ช๐—ต๐—ฎ๐˜ ๐˜๐—ต๐—ฎ๐˜ ๐—น๐—ผ๐—ผ๐—ธ๐˜€ ๐—น๐—ถ๐—ธ๐—ฒ ๐—ถ๐—ป ๐—ฎ๐—ฐ๐˜๐—ถ๐—ผ๐—ป: ๐Ÿ“Œ Driving feature adoption at Ausha through multilingual lifecycle campaigns ๐Ÿ“Œ Turning more leads into customers at Sellsy with persona-based CRM journeys ๐Ÿ“Œ Boosting reseller engagement at PNY through localized partner enablement The way we work together matters as much as what we deliver. I believe mixing expertise creates more meaning and better outcomes. I'm looking for my next opportunity to apply my unique blend of international marketing expertise in an innovative, customer-driven environment. If you're looking to expand your loyal base of passionate customers for your innovative tech product, I'd love to connect! You can reach me at com or just drop me a DM

Career TimelineNOW โ†’ PAST

GTM Index

  1. AUSHA ๐Ÿš€JOB
    1. Senior PMM
      9M
  2. SELLSYJOB
    1. Senior PMM
      10M
  3. OCTOPIAJOB
    1. Senior PMM
      2Y
  4. PNY TECHNOLOGIES EUROPEJOB
    1. AI Partner Mktg Mgr
      2Y 8M
  5. EMOVISJOB
    1. Senior BD Mgr
      1Y 5M
  6. COMSTOR MEXICOJOB
    1. GTM Mgr for Cisco solutions
      2Y 10M
  7. GEMALTOJOB
    1. BD Strategist
      6M
  8. ALCATELJOB
    1. Bid Management Team Leader
      2Y 4M
  9. AT&TJOB
    1. Mobile PMM
      1Y 2M
  10. NORTEL NETWORKSJOB
    1. Next Generation Networks Eng
      1Y 7M

Time in market 21Y 1MOpen 0Closed 10Stints 10

gtmindex.io/p/danielareyes

  1. Job: Gemalto โ€” Business Development Strategist ยท 2012-02 โ€“ 2012-08
  2. Job: Ausha ๐Ÿš€ โ€” Senior Product Marketing Manager ยท 2024-01 โ€“ 2024-10
  3. Job: AT&T โ€” Mobile Product Marketing Manager ยท 2007-02 โ€“ 2008-04
  4. Job: Alcatel โ€” Bid Management Team Leader ยท 2008-04 โ€“ 2010-08
  5. Job: Octopia โ€” Senior Product Marketing Manager ยท 2021-02 โ€“ 2023-02
  6. Job: emovis โ€” Senior Business Development Manager ยท 2016-09 โ€“ 2018-02
  7. Job: Comstor Mexico โ€” Go to Market Manager for Cisco solutions ยท 2013-03 โ€“ 2016-01
  8. Job: Nortel Networks โ€” Next Generation Networks Engineer โ€“ Wireline ยท 2005-07 โ€“ 2007-02
  9. Job: Sellsy โ€” Senior Product Marketing Manager ยท 2023-01 โ€“ 2023-11
  10. Job: PNY Technologies Europe โ€” AI Partner Marketing Manager ยท 2018-05 โ€“ 2021-01

Skills

MakeMarket IntelligenceMessagingBid ManagementMarket ResearchVertical Market StrategyPartner EngagementMarket AnalysisBrand PositioningDemand GenerationAI Solutions MarketingPartner EducationMarket Reach ExpansionProduct AdoptionB2B MarketingProduct MessagingCustomer AcquisitionBrand AwarenessMarketing Campaign ManagementIndustry Event RepresentationPartner Ecosystem Development

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