Chee Khye Chen
Platform AI Sales Specialist Segment Lead | 0 to 1 Builder for Product & Platform GTM | SaaS & Cloud | 21 Years Across APAC
Senior Specialist Sales leader, built 0 to 1 for product, team or region GTM and scale. The commercial model and partners enablement driven by the value framework, use case and playbooks.
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21 years of Specialist sales teams built and led across APAC marketsTRACK RECORD • Red Hat — >130% ACV, >130% ARR, 42% YoY target growth across AI and OpenShift • OceanBase — ASEAN market entry from zero for a distributed database; 6x ARR in year one • SAP Fioneer — pioneering team for an FSI spin-out in ASEAN; region, team, use cases and GTM built; €8M pipeline from scratch • Pure Storage — a global incumbent-displacement originated from APAC, corporate and multi-region GTM aligned behind it; $25M at 300% quotaCORE SKILLSAI sales, specialist sales, enterprise SaaS, hybrid and multi-cloud, container and Kubernetes platforms, distributed databases, partner and channel development, value-based selling, technical presales, GTM strategy, sales enablement, executive engagement, regulated industry LANGUAGESEnglish, Malay, Bahasa Indonesia, Cantonese, Mandarin Open to Sales specialist lead and GTM build roles across APAC
GTM Index
- RED HATJOB
- Senior Sales Specialist, S…1Y 11M
Senior Sales Specialist, Segment Lead – OpenShift & AI
Red Hat
Delivering >130% ACV and >130% ARR in CY25 as the lead specialist for OpenShift and AI across Singapore public sector and strategic enterprise accounts. Carrying 42% YoY target growth across 5 product lines. Highlights - >130% ACV, >130% ARR attainment CY25 across OpenShift, OpenStack, Middleware, AI, and Services - Owned specialist motion across public sector and strategic accounts in one of Red Hat's most complex commercial environments - Built repeatable pocket demos and use-case libraries that enabled field reps to position AI and platform messaging without needing specialist presence on every call - Drove alignment across sales, finance, legal, product, and deal desk on Red Hat SKU re…
- OCEANBASEJOB
- Platform GTM Lead1Y 2M
Platform GTM Lead – ASEAN (Early-Stage Expansion)
OceanBase
Built ASEAN GTM from zero for a distributed cloud-native database platform. Grew ARR from $40K to $250K in year one — a 6x expansion in a market with no installed base, no brand recognition, and no qualified pipeline. Highlights - Grew ASEAN ARR 6x in year one (40K → 250K) through ruthless requalification and targeted engagement Recovered 86% of stalled pipeline by rebuilding qualification standards and reshaping customer engagement - Built a repeatable HA (high availability) demo that became the standard proof point for enterprise and FSI pursuits across the region - Transformed Ant catalogue-style lead handoffs into a qualified, use-case-led engagement model - Drove first-of-kind enterpr…
- SAP FIONEERJOB
- FSI Platform Sales Special…1Y 5M
FSI Platform Sales Specialist Lead – ASEAN
SAP Fioneer
Launched SAP Fioneer's ASEAN FSI region from zero. Built €8M in qualified pipeline in 18 months through install-base mining and regulatory-triggered pursuits, in a region with no existing Fioneer presence, no local team, and no pipeline. Highlights - Built €8M qualified pipeline from zero across ASEAN banking and insurance - Combed SAP's existing install base and converted platform trust into Fioneer engagement — turning a brand-new company into a credible vendor in regulated environments - Pitched compliance and audit modernisation as the trigger point — regulatory driver, not discretionary purchase - Embedded Fioneer into SAP's event and customer programs to create demand without a dedic…
- HUAWEI CLOUD APACJOB
- Senior Sales Specialist11M
Senior Sales Specialist – APAC, Enterprise Platforms
Huawei Cloud APAC
Drove enterprise cloud platform adoption across APAC in competitive multi-country environments. Led technical and execution positioning for enterprise FSI and Strategic Accoounts cloud platform pursuits. Highlights - Led enterprise and public-sector cloud platform pursuits across multi-country APAC engagements - Guided architectural decision-making for infrastructure, platform services, and workload migration initiatives - Accelerated regional execution readiness through structured workshops, evaluations, and proof-of-concept engagements - Established technical and commercial credibility across priority APAC enterprise accounts in a highly competitive cloud market
- HITACHI VANTARAJOB
- Solutions Strategy Lead1Y 11M
Solutions Strategy Lead – Digital Infrastructure (APAC)
Hitachi Vantara
Served as APAC strategy lead for Hitachi Vantara's Digital Infrastructure portfolio. Regional control point for solution strategy, GTM alignment, and complex enterprise pursuits across Ops Center, Data Protection, and storage modernisation. Highlights - Defined and scaled regional solution blueprints and GTM motions across Ops Center, Data Protection, and storage modernisation - Acted as APAC escalation resource for high-impact, multi-country enterprise engagements - Drove alignment across sales, product, partners, and GSIs to improve execution consistency across the region - Elevated regional pre-sales capability through structured frameworks, mentoring, and strategic guidance
- PURE STORAGEJOB
- Senior GSI Technical Sales…3Y
Senior GSI Technical Sales Specialist – APJ
Pure Storage
Built Pure Storage's APAC GSI technical sales motion from zero. Delivered 300% FY19 performance and the $25M largest GSI-influenced deal in APJ, by flipping the traditional sell-with-SI motion and redesigning partner economics. Highlights - 300% FY19 performance through GSI-led pipeline expansion - Delivered the largest GSI-influenced deal in APJ ($25M) in Malaysia and Thailand, executing clean-sweep displacement of incumbent Hitachi hardware - Flipped the sales motion from sell-with-SI to sell-TO-SI — redesigned margin structures with T-shirt sizing so SI partners were commercially motivated to lead with Pure - Built executive alignment across geographies — Plano HQ to APAC VP to SI VP pe…
- COMMVAULTJOB
- Principal Systems Eng, ASE…2Y 2M
Principal Systems Engineer, ASEAN HK
Commvault
Regional principal pre-sales specialist for large enterprise and strategic accounts. Led complex data protection and data management engagements across ASEAN and Hong Kong. Delivered 130% YoY attainment. Highlights - 130% YoY attainment across ASEAN and Hong Kong large enterprise accounts - Led architecture and solution strategy for enterprise backup, recovery, and compliance environments Influenced major regional wins through deep technical validation and execution leadership - Mentored and uplifted regional pre-sales capability across ASEAN and Hong Kong - Recognised as a trusted technical advisor across strategic enterprise accounts
- DELL TECHNOLOGIESJOB
- Senior Systems Eng, APJ3Y 7M
Senior Systems Engineer, APJ
Dell Technologies
Delivered APJ-wide technical leadership for global enterprise accounts, focusing on data protection and disaster recovery architectures. Highlights - Led technical validation and solution design for complex, multi-country enterprise environments - Strengthened competitive position through performance optimisation and architecture reviews - Recognised with EMC Silver and Bronze Awards for technical excellence and customer impact - Built foundational experience in enterprise infrastructure, data protection, and disaster recovery across APJ
- IBMJOB
- Advanced Technical Special…2Y 6M
Advanced Technical Specialist, ASEAN
IBM
Regional specialist pre-sales expertise across ASEAN for enterprise infrastructure platforms. Supported complex customer evaluations and solution design in enterprise and public-sector environments. Highlights - Influenced customer architecture decisions through deep technical validation and competitive positioning - Built specialist credibility across enterprise and public-sector accounts in ASEAN - Established the foundation for progression into senior regional and strategic roles - Developed core capabilities in enterprise infrastructure platforms and technical solution design
- EDS MALAYSIAJOB
- Infrastructure System Eng2Y 3M
Infrastructure System Engineer
EDS Malaysia
Built foundational enterprise infrastructure and pre-sales experience across server, storage, and network environments. Supported customer evaluations, technical validation, and solution design in regional enterprise engagements.
- Job: Red Hat — Senior Sales Specialist, Segment Lead – OpenShift & AI · 2024-11 – present · 1y 9mo — Delivering >130% ACV and >130% ARR in CY25 as the lead specialist for OpenShift and AI across Singapore public sector and strategic enterprise accounts. Carrying 42% YoY target growth across 5 product lines. Highlights - >130% ACV, >130% ARR attainment CY25 across OpenShift, OpenStack, Middleware, AI, and Services - Owned specialist motion across public sector and strategic accounts in one of Red Hat's most complex commercial environments - Built repeatable pocket demos and use-case libraries that enabled field reps to position AI and platform messaging without needing specialist presence on every call - Drove alignment across sales, finance, legal, product, and deal desk on Red Hat SKU re…
- Job: OceanBase — Platform GTM Lead – ASEAN (Early-Stage Expansion) · 2023-08 – 2024-10 · 1y 2mo — Built ASEAN GTM from zero for a distributed cloud-native database platform. Grew ARR from $40K to $250K in year one — a 6x expansion in a market with no installed base, no brand recognition, and no qualified pipeline. Highlights - Grew ASEAN ARR 6x in year one (40K → 250K) through ruthless requalification and targeted engagement Recovered 86% of stalled pipeline by rebuilding qualification standards and reshaping customer engagement - Built a repeatable HA (high availability) demo that became the standard proof point for enterprise and FSI pursuits across the region - Transformed Ant catalogue-style lead handoffs into a qualified, use-case-led engagement model - Drove first-of-kind enterpr…
- Job: SAP Fioneer — FSI Platform Sales Specialist Lead – ASEAN · 2022-03 – 2023-08 · 1y 5mo — Launched SAP Fioneer's ASEAN FSI region from zero. Built €8M in qualified pipeline in 18 months through install-base mining and regulatory-triggered pursuits, in a region with no existing Fioneer presence, no local team, and no pipeline. Highlights - Built €8M qualified pipeline from zero across ASEAN banking and insurance - Combed SAP's existing install base and converted platform trust into Fioneer engagement — turning a brand-new company into a credible vendor in regulated environments - Pitched compliance and audit modernisation as the trigger point — regulatory driver, not discretionary purchase - Embedded Fioneer into SAP's event and customer programs to create demand without a dedic…
- Job: Huawei Cloud APAC — Senior Sales Specialist – APAC, Enterprise Platforms · 2021-04 – 2022-03 · 11 mo — Drove enterprise cloud platform adoption across APAC in competitive multi-country environments. Led technical and execution positioning for enterprise FSI and Strategic Accoounts cloud platform pursuits. Highlights - Led enterprise and public-sector cloud platform pursuits across multi-country APAC engagements - Guided architectural decision-making for infrastructure, platform services, and workload migration initiatives - Accelerated regional execution readiness through structured workshops, evaluations, and proof-of-concept engagements - Established technical and commercial credibility across priority APAC enterprise accounts in a highly competitive cloud market
- Job: Hitachi Vantara — Solutions Strategy Lead – Digital Infrastructure (APAC) · 2019-05 – 2021-04 · 1y 11mo — Served as APAC strategy lead for Hitachi Vantara's Digital Infrastructure portfolio. Regional control point for solution strategy, GTM alignment, and complex enterprise pursuits across Ops Center, Data Protection, and storage modernisation. Highlights - Defined and scaled regional solution blueprints and GTM motions across Ops Center, Data Protection, and storage modernisation - Acted as APAC escalation resource for high-impact, multi-country enterprise engagements - Drove alignment across sales, product, partners, and GSIs to improve execution consistency across the region - Elevated regional pre-sales capability through structured frameworks, mentoring, and strategic guidance
- Job: Pure Storage — Senior GSI Technical Sales Specialist – APJ · 2016-05 – 2019-05 · 3y — Built Pure Storage's APAC GSI technical sales motion from zero. Delivered 300% FY19 performance and the $25M largest GSI-influenced deal in APJ, by flipping the traditional sell-with-SI motion and redesigning partner economics. Highlights - 300% FY19 performance through GSI-led pipeline expansion - Delivered the largest GSI-influenced deal in APJ ($25M) in Malaysia and Thailand, executing clean-sweep displacement of incumbent Hitachi hardware - Flipped the sales motion from sell-with-SI to sell-TO-SI — redesigned margin structures with T-shirt sizing so SI partners were commercially motivated to lead with Pure - Built executive alignment across geographies — Plano HQ to APAC VP to SI VP pe…
- Job: Commvault — Principal Systems Engineer, ASEAN HK · 2014-03 – 2016-05 · 2y 2mo — Regional principal pre-sales specialist for large enterprise and strategic accounts. Led complex data protection and data management engagements across ASEAN and Hong Kong. Delivered 130% YoY attainment. Highlights - 130% YoY attainment across ASEAN and Hong Kong large enterprise accounts - Led architecture and solution strategy for enterprise backup, recovery, and compliance environments Influenced major regional wins through deep technical validation and execution leadership - Mentored and uplifted regional pre-sales capability across ASEAN and Hong Kong - Recognised as a trusted technical advisor across strategic enterprise accounts
- Job: Dell Technologies — Senior Systems Engineer, APJ · 2010-08 – 2014-03 · 3y 7mo — Delivered APJ-wide technical leadership for global enterprise accounts, focusing on data protection and disaster recovery architectures. Highlights - Led technical validation and solution design for complex, multi-country enterprise environments - Strengthened competitive position through performance optimisation and architecture reviews - Recognised with EMC Silver and Bronze Awards for technical excellence and customer impact - Built foundational experience in enterprise infrastructure, data protection, and disaster recovery across APJ
- Job: IBM — Advanced Technical Specialist, ASEAN · 2008-02 – 2010-08 · 2y 6mo — Regional specialist pre-sales expertise across ASEAN for enterprise infrastructure platforms. Supported complex customer evaluations and solution design in enterprise and public-sector environments. Highlights - Influenced customer architecture decisions through deep technical validation and competitive positioning - Built specialist credibility across enterprise and public-sector accounts in ASEAN - Established the foundation for progression into senior regional and strategic roles - Developed core capabilities in enterprise infrastructure platforms and technical solution design
- Job: EDS Malaysia — Infrastructure System Engineer · 2005-11 – 2008-02 · 2y 3mo — Built foundational enterprise infrastructure and pre-sales experience across server, storage, and network environments. Supported customer evaluations, technical validation, and solution design in regional enterprise engagements.
- School: Coventry University — Bachelor of Science (B.Sc.), Computer Science
- School: Coventry University / INTI College — Bachelor of Science (BSc) Hons., Computer Science
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