Brian Cliette

Growth Marketing Lead

Evidation Health

May 2021 – Jun 202213 months

• Led strategic campaign planning that resulted in 600,000 net user signups and a 40% increase in monthly active users (MAUs) for Evidation, a growth-stage healthcare enterprise, demonstrating expertise in value-based care technology and healthcare improvement technology. • Surpassed Evidation's growth goal by 103% and increased African American and Latinx user populations by 40% through targeted marketing campaigns, showcasing proficiency in value-based care and healthcare data to enhance the payer-provider collaboration landscape. • Managed and allocated a $1,250,000 budget for paid and organic advertising, resulting in a 25% increase in user acquisition and a 20% increase in revenue grow…

Head of Growth - Paid & Organic User Acquisition

tribe

Jul 2019 – Jun 202123 months

• Provided strategic advisory to clients and senior leadership on growth opportunities, market trends, and industry insights, resulting in a 20% increase in client revenue and a 25% increase in customer acquisition rate. • Collaborated with product organizations to identify key growth areas and deliver innovative products that address customer pain points, resulting in a 30% increase in revenue and a 20% increase in customer retention. • Designed and executed a comprehensive design strategy to enhance customer experience and optimize user flows, resulting in a 25% increase in conversion rates and a 15% increase in customer lifetime value (CLV). • Negotiated and closed strategic enterprise d…

Growth & Client Acquisition (Strategic Advisor)

Growth Machine

Jun – Aug 20192 months

• Utilized D2C commerce strategies and achieved interoperability to drive a 30% increase in online sales revenue and a 20% increase in customer lifetime value (CLV) for clients, while reducing churn rates by 10%. • Successfully implemented DTC commerce strategies and managed a $1M content production budget, resulting in improved customer acquisition costs (CAC) and increased return on ad spend (ROAS) projections by 25%, showcasing expertise in DTC Commerce and Media Mix Optimization. • Developed and optimized customer decision journeys to enhance user experience and increase website conversion rates by 40%, resulting in a 15% increase in average revenue per user (ARPU). • Collaborated with…

Clinical Professor of Technology & Digital Marketing

Penn State Intercollegiate Athletics

Aug 2014 – Jun 201958 months

• Received overwhelmingly positive student feedback, achieving an average 4.8/5 rating on student evaluations.• Increased student test scores by 20% and graduation rates by 5% by implementing a teaching approach that integrated hands-on learning and practical application to hospitality education, resulting in measurable improvements. • Developed and maintained course materials and e-learning modules, providing supplemental resources, interactive quizzes and videos, and knowledge checks to enhance the educational experience for students. This led to a 15% increase in student pass rates and a 10% decrease in retake rates. • Mentored and guided students to success by providing personalized att…

Strategic Advisor

Green Global IT Solutions Consulting

Aug 2017 – May 201921 months

Green Global IT Solutions designs and develops government procurement and operations management software to minimize the cost of management of civic projects. The company also provides design consulting services and web development for private corporations worldwide. I serve as the Global Expansion & Strategic Partnership Advisor to the company.

Growth Marketing Strategist ( Strategic Advisor)

mIQroTech

Mar – Nov 20188 months

• Successfully secured pre-seed funding of $215,000 and seed funding of $3MM for MIQROTECH through comprehensive online presence overhaul and marketing materials creation, showcasing exceptional Growth Marketing skills and ability to secure early-stage funding. • Led branding efforts and helped secure a $10MM series A funding round, demonstrating expertise in growth marketing and Successful Funding Rounds for startups. • Outperformed previous outbound sales process by building a sales system that resulted in potential deal flow of $55k MRR for MIQROTECH, showcasing an ability to drive sales and generate revenue for startups. • Developed strategies to expand growth channels in unexplored reg…