Bolaji Anifowose
Product Marketing Manager | GTM Engineer | Growth Marketing Manager | B2B SaaS | Demand Generation
Hi, I’m Bolaji. For the past 5+ years, I’ve helped tech and B2B SaaS companies grow through smart, execution-focused marketing.
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I’m not just about ideas. I build and run systems that drive real pipeline and Lately, I’ve been deep in the world of GTM Engineering, using tools like Clay, Claude Code, Codex, n8n, HubSpot, Smartlead, Lemlist, custom AI agents & more to build scalable outbound and inbound growth workflows. I enjoy breaking down complex problems, shipping fast, and finding repeatable paths to I’ve worked across product-led, sales-led, and hybrid GTM motions—helping companies align their strategies with how their users actually discover, try, and What I do:→ Design and execute GTM and growth strategies across the funnel→ Build automated outbound engines using AI and no-code tools→ Lead cross-functional projects across product marketing, SEO, and contentCore skills:→ GTM Strategy (PLG, SLG, hybrid)→ AI and automation for growth→ Product marketing→ SEO and content marketing→ Outbound GTMIf you're building something great and need help growing it, feel free to reach out. I’m open to collaborations, projects, and meaningful conversations.
GTM Index
- VARIOUS COMPANIESJOB
- PMM & GTM Consultant1Y
Product Marketing & GTM Consultant
Various Companies
I work with startups and growth-stage companies across B2B SaaS to design and execute go-to-market strategies. I focus on: → Go-to-market strategy, positioning, and messaging for new products and feature launches → GTM Engineering, covering inbound and outbound systems, tooling, and workflow design → SEO and LinkedIn content marketing to drive demand and distribution Open to collaborating with founders and GTM teams. Send a DM.
- LOOPGTMJOB
- GTM Eng8M
GTM Engineer
LoopGTM
Designing and deploying AI-powered GTM workflows that help B2B & SaaS teams compress their sales cycle, enrich pipeline, and move faster than their competitors.
- DISTROBIRDJOB
- PMM (Partnerships & Integr…1Y 7M
Product Marketing Manager (Partnerships & Integrations)
Distrobird
Distrobird is an AI phone system designed for startups and SMBs. In my role as Product Marketing Manager, I: - Collaborated closely with the product and engineering teams to expand our integrations ecosystem, shipping key integrations with Wix, HubSpot, Shopify, Zapier, and more; these integrations now drive a significant share of inbound trials. - Developed and executed go‑to‑market (GTM) and launch playbooks for every integration. - Collaborated with the sales team to build a scalable GTM engine using n8n, Clay, Apollo, Apify, Serper.dev, HubSpot, OpenAI, and Claude to consistently generate and nurture pipeline growth. - Led strategic partnerships with startup ecosystems, incubators,…
- CHEF4MEJOB
- Growth Mktg Mgr1Y 4M
Growth Marketing Manager
Chef4me
- SIMPUJOB
- Head of Mktg1Y 1M
Head of Marketing
Simpu
In my role as Head of Marketing at Simpu, I led a talented team of content marketers, community manager, & marketing designer, focusing on achieving marketing objectives and driving product growth. My key contributions include: - Developed a Product-Led Growth (PLG) + Sales-Led Growth (SLG) hybrid GTM model, significantly improving the overall bottom line of the company - Collaborated with the brand design team to refine Simpu's brand identity. Implemented new brand elements and direction, and developed a comprehensive brand guide to ensure brand consistency across all platforms. - Spearheaded the complete rebuild of Simpu's website, focusing on better positioning of our comprehensive pr…
- PMM Lead.10M
Product Marketing Lead.
Simpu
As one of the earliest marketing hires at Simpu, I contributed significantly to the strategic direction and execution of marketing initiatives for the flagship omnichannel inbox product. My key achievements include: - Played a critical role in developing messaging and positioning for our omnichannel product, ensuring it resonated with the target audience and market trends. - Successfully led the product launch, achieving the 4th position for our app on Product Hunt globally. This strategic move resulted in a 900% increase in website traffic, marking a significant milestone in the brand’s visibility and user acquisition. - Collaborated with UX and Product teams to design and implement the…
- SALESRUBYJOB
- Digital Mktg & SEO Lead.1Y 7M
Digital Marketing & SEO Lead.
SalesRuby
- Created & implemented SEO campaigns across all the brand's assets & offerings leading to a 105% increase in website traffic. - Redesigned & improved UX, loading speed of all assets resulting in a consistent uptick in lead generation - Achieved a first page ranking for the brand's primary keyword on Local & Organic SERP - Developed a backlink strategy that resulted in multiple backlinks from domains with high DA - Created high-quality content and served as a thought leader on the brand's expertise through blog, email newsletters and live webinars. - Coordinated strategy & activities for the Africa Revenue Summit 2021 (formerly SLC) that had over 200 attendees from Nigeria, South Africa, G…
- RUBYSTACKJOB
- Growth Lead1Y
Growth Lead
Rubystack
— Worked cross-functionally with product & engineering to design and optimize user onboarding flows — Conducted market research and developed a GTM strategy. — Conducted quality assurance tests on modules to ensure they meet up with requirements — Developed messaging and positioning framework — Optimize across the entire funnel framework.
- CODEKAGO INTERACTIVEJOB
- Digital Mktg Specialist7M
Digital Marketing Specialist
Codekago Interactive
- Developed and implemented interactive marketing strategies for 3 agency clients that improved search engine performance, attracted users to websites and drove growth. - Analyzed data to identify trends, generate reports and adjust campaigns as necessary to produce the most optimal ROI. - Managed social media campaigns and day-to-day activities, including scheduling regular updates, engaging in dialogue and answering questions when necessary - Wrote optimized copy, code and built SEO dominance through geo-targeted, PPC buys, A/B split testing, link building, landing page optimization, smart tagging and more. - Wrote scripts for video ads and also leading creative direction.
- MAXFRONT TECHNOLOGIESJOB
- Software Developer10M
Software Developer
Maxfront Technologies Ltd.
- UNIVERSITY OF LAGOSSCHOOL
- Bachelor of Science - BS,…5Y 11M
Bachelor of Science - BS, Metallurgical and Materials Engineering
University of Lagos
- NIGERIAN RAILWAY CORPORATIONJOB
- Eng Intern5M
Engineering Intern
Nigerian Railway Corporation
-Leveraged Engineering Drawing (AutoCAD) for the Production of the Design Parts of Locomotives. - Engaged in the conversion of a Train Wheel Using a Pressing Machine, Power Hack Saw, Centre Lathe Machine, Drilling Machine, Boring Machine, Milling Machine, Grinding Machine. - Acquired Metal Fabrication and Welding Operations (Shielded Metal Arc Welding) skills. - Got an extensive Insight into the Material Selection of Locomotive Parts in the Train Industry. - Engaged in the casting of Brake Pads, Wheel and Axle with Furnaces in the Foundry. - Learnt health and safety practices in the machine workshop.
- Job: Chef4me — Growth Marketing Manager · 2022-10 – 2024-02 · 1y 4mo
- Job: Various Companies — Product Marketing & GTM Consultant · 2025-10 – present · 10 mo — I work with startups and growth-stage companies across B2B SaaS to design and execute go-to-market strategies. I focus on: → Go-to-market strategy, positioning, and messaging for new products and feature launches → GTM Engineering, covering inbound and outbound systems, tooling, and workflow design → SEO and LinkedIn content marketing to drive demand and distribution Open to collaborating with founders and GTM teams. Send a DM.
- Job: Codekago Interactive — Digital Marketing Specialist · 2019-11 – 2020-06 · 7 mo — - Developed and implemented interactive marketing strategies for 3 agency clients that improved search engine performance, attracted users to websites and drove growth. - Analyzed data to identify trends, generate reports and adjust campaigns as necessary to produce the most optimal ROI. - Managed social media campaigns and day-to-day activities, including scheduling regular updates, engaging in dialogue and answering questions when necessary - Wrote optimized copy, code and built SEO dominance through geo-targeted, PPC buys, A/B split testing, link building, landing page optimization, smart tagging and more. - Wrote scripts for video ads and also leading creative direction.
- Job: SalesRuby — Digital Marketing & SEO Lead. · 2020-06 – 2022-01 · 1y 7mo — - Created & implemented SEO campaigns across all the brand's assets & offerings leading to a 105% increase in website traffic. - Redesigned & improved UX, loading speed of all assets resulting in a consistent uptick in lead generation - Achieved a first page ranking for the brand's primary keyword on Local & Organic SERP - Developed a backlink strategy that resulted in multiple backlinks from domains with high DA - Created high-quality content and served as a thought leader on the brand's expertise through blog, email newsletters and live webinars. - Coordinated strategy & activities for the Africa Revenue Summit 2021 (formerly SLC) that had over 200 attendees from Nigeria, South Africa, G…
- Job: Distrobird — Product Marketing Manager (Partnerships & Integrations) · 2024-02 – 2025-09 · 1y 7mo — Distrobird is an AI phone system designed for startups and SMBs. In my role as Product Marketing Manager, I: - Collaborated closely with the product and engineering teams to expand our integrations ecosystem, shipping key integrations with Wix, HubSpot, Shopify, Zapier, and more; these integrations now drive a significant share of inbound trials. - Developed and executed go‑to‑market (GTM) and launch playbooks for every integration. - Collaborated with the sales team to build a scalable GTM engine using n8n, Clay, Apollo, Apify, Serper.dev, HubSpot, OpenAI, and Claude to consistently generate and nurture pipeline growth. - Led strategic partnerships with startup ecosystems, incubators,…
- Job: Simpu — Product Marketing Lead. · 2022-02 – 2022-12 · 10 mo — As one of the earliest marketing hires at Simpu, I contributed significantly to the strategic direction and execution of marketing initiatives for the flagship omnichannel inbox product. My key achievements include: - Played a critical role in developing messaging and positioning for our omnichannel product, ensuring it resonated with the target audience and market trends. - Successfully led the product launch, achieving the 4th position for our app on Product Hunt globally. This strategic move resulted in a 900% increase in website traffic, marking a significant milestone in the brand’s visibility and user acquisition. - Collaborated with UX and Product teams to design and implement the…
- Job: Simpu — Head of Marketing · 2023-01 – 2024-02 · 1y 1mo — In my role as Head of Marketing at Simpu, I led a talented team of content marketers, community manager, & marketing designer, focusing on achieving marketing objectives and driving product growth. My key contributions include: - Developed a Product-Led Growth (PLG) + Sales-Led Growth (SLG) hybrid GTM model, significantly improving the overall bottom line of the company - Collaborated with the brand design team to refine Simpu's brand identity. Implemented new brand elements and direction, and developed a comprehensive brand guide to ensure brand consistency across all platforms. - Spearheaded the complete rebuild of Simpu's website, focusing on better positioning of our comprehensive pr…
- Job: Maxfront Technologies Ltd. — Software Developer · 2019-05 – 2020-03 · 10 mo
- Job: Nigerian Railway Corporation — Engineering Intern · 2017-05 – 2017-10 · 5 mo — -Leveraged Engineering Drawing (AutoCAD) for the Production of the Design Parts of Locomotives. - Engaged in the conversion of a Train Wheel Using a Pressing Machine, Power Hack Saw, Centre Lathe Machine, Drilling Machine, Boring Machine, Milling Machine, Grinding Machine. - Acquired Metal Fabrication and Welding Operations (Shielded Metal Arc Welding) skills. - Got an extensive Insight into the Material Selection of Locomotive Parts in the Train Industry. - Engaged in the casting of Brake Pads, Wheel and Axle with Furnaces in the Foundry. - Learnt health and safety practices in the machine workshop.
- Job: Rubystack — Growth Lead · 2021-01 – 2022-01 · 1y — — Worked cross-functionally with product & engineering to design and optimize user onboarding flows — Conducted market research and developed a GTM strategy. — Conducted quality assurance tests on modules to ensure they meet up with requirements — Developed messaging and positioning framework — Optimize across the entire funnel framework.
- Job: LoopGTM — GTM Engineer · 2026-02 – present · 6 mo — Designing and deploying AI-powered GTM workflows that help B2B & SaaS teams compress their sales cycle, enrich pipeline, and move faster than their competitors.
- School: University of Lagos — Bachelor of Science - BS, Metallurgical and Materials Engineering · 2013 – 2018
Skills
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