Bogdan Homei
driving startup growth as a biz-dev operator.
I build and run B2B outbound systems for startups. Ten years in, mostly across SaaS, dev tools, and
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Ten years doing this teaches you that outbound rewards patience more than cleverness. Get the targeting right, write like a person, watch the numbers, fix what's broken before it compounds. That's how I've held reply rates north of 20% across every company I've done this at. Pipeline shows up, AEs don't burn out, domains stay Currently on an independent stretch, going deep on how AI is reshaping the outbound stack, while keeping a light client load on the side. Comfortable owning lead gen end-to-end or plugging into an existing sales team. Equally comfortable building the AI layer underneath: enrichment, scoring, personalization, signal Open to founding BDR / first GTM hire roles at early-stage B2B startups. Founder fixing outbound, or hiring? DM open.
GTM Index
- INDEPENDENT PRACTICE / CAREER BREAKJOB
- AI-native GTM Operator1Y
AI-native GTM Operator
Independent Practice / Career Break
+ Stepped back from full-time work to retool around the AI-native shift in GTM. Hands-on with Claude, Lovable, Make, Hermes, Clay, Attio, Smartlead, OpenRouter, Supabase, Vercel, and more, learning the new stack properly and rebuilding my outbound playbook around what's now possible. + Kept a selective freelance load alongside the learning: outbound systems and GTM advisory for a small number of early-stage B2B founders.
- RINF.TECHJOB
- Lead Generation Mgr2Y 5M
Lead Generation Manager
rinf.tech
+ Owned lead gen for the software development sales team by building and running a custom LinkedIn + email outreach system at 500+ weekly touches, sustaining 20%+ reply rates across multi-channel sequences. + Designed and ran experimental campaigns for the broader sales team as the in-house testbed for new tooling and AI-native workflows.
- EARLY-STAGE STARTUPSJOB
- Outbound Consultant2Y
Outbound Consultant
Early-stage startups
+ Worked with 4 founder-led startups across vertical SaaS, marketing services, and consumer apps — building repeatable outbound motions from scratch by designing ICPs, sequences, and full GTM stacks from zero. + Booked the first consistent pipeline most of them had seen, and advised founders on GTM strategy and early sales development.
- INSIDE.COMJOB
- Sales Development & Custom…1Y 11M
Sales Development & Customer Succes
Inside.com
+ Helped SMB and enterprise marketers reach out to high-earning tech folks and business decision-makers, by supporting the advertising sales team of Inside.com – a network of newsletters –, generating 15+ qualified meetings per week through market research, prospecting, and multi-channel outreach. + Managed post-sale campaign success for advertising clients, bridging sales and account management.
- APPSCENDJOB
- BD Operations3Y 1M
Business Development Operations
Appscend
+ Initially a Jack of all trades, I worked with Appscend’s suite of end-to-end mobile development solutions, supporting the CEO in matters of sales, marketing, business development, and fundraising. + Acted as a project manager for over a year, leading a team of 10 developers and managing the lifecycle of the company’s software solutions, from signed agreement to delivery of results. + Took charge of business development activities, like identifying market opportunities, establishing GTM strategies, prospecting for leads, running outreach campaigns, overseeing CRM operations, and ensuring customer success, for the main company and their other business ventures listed below: o Veeplay, a w…
- Job: Independent Practice / Career Break — AI-native GTM Operator · 2025-10 – present · 10 mo — + Stepped back from full-time work to retool around the AI-native shift in GTM. Hands-on with Claude, Lovable, Make, Hermes, Clay, Attio, Smartlead, OpenRouter, Supabase, Vercel, and more, learning the new stack properly and rebuilding my outbound playbook around what's now possible. + Kept a selective freelance load alongside the learning: outbound systems and GTM advisory for a small number of early-stage B2B founders.
- Job: rinf.tech — Lead Generation Manager · 2023-01 – 2025-06 · 2y 5mo — + Owned lead gen for the software development sales team by building and running a custom LinkedIn + email outreach system at 500+ weekly touches, sustaining 20%+ reply rates across multi-channel sequences. + Designed and ran experimental campaigns for the broader sales team as the in-house testbed for new tooling and AI-native workflows.
- Job: Early-stage startups — Outbound Consultant · 2020-07 – 2022-07 · 2y — + Worked with 4 founder-led startups across vertical SaaS, marketing services, and consumer apps — building repeatable outbound motions from scratch by designing ICPs, sequences, and full GTM stacks from zero. + Booked the first consistent pipeline most of them had seen, and advised founders on GTM strategy and early sales development.
- Job: Inside.com — Sales Development & Customer Succes · 2018-06 – 2020-05 · 1y 11mo — + Helped SMB and enterprise marketers reach out to high-earning tech folks and business decision-makers, by supporting the advertising sales team of Inside.com – a network of newsletters –, generating 15+ qualified meetings per week through market research, prospecting, and multi-channel outreach. + Managed post-sale campaign success for advertising clients, bridging sales and account management.
- Job: Appscend — Business Development Operations · 2015-02 – 2018-03 · 3y 1mo — + Initially a Jack of all trades, I worked with Appscend’s suite of end-to-end mobile development solutions, supporting the CEO in matters of sales, marketing, business development, and fundraising. + Acted as a project manager for over a year, leading a team of 10 developers and managing the lifecycle of the company’s software solutions, from signed agreement to delivery of results. + Took charge of business development activities, like identifying market opportunities, establishing GTM strategies, prospecting for leads, running outreach campaigns, overseeing CRM operations, and ensuring customer success, for the main company and their other business ventures listed below: o Veeplay, a w…
- School: University of Bucharest — Master of Laws (LLM), Private law
- School: University of Bucharest — Bachelor of Laws (LLB), Law
- School: “Matei Basarab” National College — Baccalaureate, Mathematics and Computer Science
Skills
Playbooks
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