Bobby Cook
Global Growth and Go-to-Market Leader | Digital Business Transformation | Siemens Xcelerator
I’m a global go-to-market and growth strategy leader with 20+ years of experience driving revenue expansion across industrial software, digital manufacturing, and engineering ecosystems.
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My work sits at the intersection of strategy and execution, translating market opportunity into measurable In my current role I focus on advancing the Siemens Xcelerator small and medium-sized business (SMB) strategy by shaping a digitally-sellable portfolio of offerings and aligning product management, marketing, partners, sales, and regional organizations to accelerate adoption and business Throughout my career, I’ve led global growth initiatives spanning product strategy, go-to-market execution, digital transformation, and strategic partnerships across industrial software and advanced manufacturing. I enjoy solving complex business challenges, building cross-functional alignment, and creating scalable growth strategies that deliver measurable results.
GTM Index
- SIEMENSJOB
- Strategic Portfolio and GT…3M
Strategic Portfolio and Go-to-Market Lead
Siemens
Leading global strategy for the Siemens Xcelerator small and medium-sized business (SMB) portfolio, driving the development of digitally sellable offerings and scalable go-to-market initiatives. Partnering across product management, marketing, sales, regional organizations, and the partner ecosystem to accelerate SMB growth, strengthen portfolio adoption, and expand the reach of the Siemens Xcelerator platform worldwide.
- SIEMENS DIGITAL INDUSTRIES SOFTWAREJOB
- Senior Dir, Small and Medi…2Y
Senior Director, Small and Medium Business (SMB) Program Lead
Siemens Digital Industries Software
Global lead responsible for defining and executing SMB growth strategy across Siemens Digital Industries Software, targeting accelerated revenue expansion within sub-$1B revenue segments. *Owned global SMB growth strategy across a multi-billion-dollar industrial software portfolio. *Drove channel expansion and partner performance, improving certification, enablement, and attach rates across regions *Led solution packaging initiatives to increase deal velocity and average contract value in SMB segments *Aligned industry vertical strategies to SMB-specific buying behaviors, improving market relevance and campaign effectiveness *Established improved pipeline visibility and performance trackin…
- HEXAGON MANUFACTURING INTELLIGENCEJOB
- Senior Dir, GTM2Y 4M
Senior Director, Go-to-Market
Hexagon Manufacturing Intelligence
Led global go-to-market strategy across Hexagon’s portfolio of software, hardware, and platform solutions, driving growth across multiple industrial segments. *Defined and executed global GTM strategy to launch the Nexus Digital Platform, leveraging a cross-disciplinary software and hardware portfolio *Drove revenue growth through improved market segmentation, solution positioning, and sales alignment *Partnered with product and regional leadership to align commercial strategy with product roadmap and market demand *Supported commercialization of new offerings, improving time-to-market and adoption across key industries *Contributed to strategic initiatives focused on scaling recurring rev…
- Dir, Aerospace & Defense I…2Y 3M
Director, Aerospace & Defense Industry Lead
Hexagon Manufacturing Intelligence
Led global aerospace & defense industry strategy, including growth planning, market development, and portfolio alignment. *Owned global A&D growth strategy, including revenue targets, market prioritization, and investment focus *Influenced product portfolio strategy, including M&A and R&D direction, to expand total addressable market *Strengthened positioning with major OEMs and Tier 1 suppliers, increasing strategic relevance in defense and aerospace ecosystems *Collaborated with regional teams to drive industry-specific GTM execution and large-account engagement
- BD Mgr2Y 2M
Business Development Manager
Hexagon Manufacturing Intelligence
Focused on new business capture and strategic account development across aerospace, defense, and advanced manufacturing sectors. *Drove new revenue growth through direct engagement with OEMs and Tier 1 suppliers *Built and expanded relationships across complex, multi-stakeholder customer environments *Supported large deal pursuits and strategic account planning across global markets *Contributed to expansion of Hexagon’s footprint within high-value industrial segments
- LANCER SYSTEMSJOB
- Business Unit Mgr2Y 8M
Business Unit Manager
Lancer Systems
Led a business unit with full P&L responsibility, overseeing strategy, operations, and commercial performance. *Owned business unit strategy and financial performance, including revenue growth and profitability *Led cross-functional teams across engineering, manufacturing, and commercial operations *Developed and executed business plans aligned to growth and operational efficiency objectives *Managed key customer and partner relationships within defense and industrial markets
- Sr. Materials & Process Eng3Y 2M
Sr. Materials & Process Engineer
Lancer Systems
Led development of advanced composite material systems for extreme-environment applications. *Managed cross-functional technical teams focused on high-performance material development and manufacturing *Contributed to business development efforts, supporting growth in aerospace, defense, energy and industrial applications *Delivered innovative material solutions for demanding operational environments
- Job: Siemens — Strategic Portfolio and Go-to-Market Lead · 2026-07 – present · 1 mo — Leading global strategy for the Siemens Xcelerator small and medium-sized business (SMB) portfolio, driving the development of digitally sellable offerings and scalable go-to-market initiatives. Partnering across product management, marketing, sales, regional organizations, and the partner ecosystem to accelerate SMB growth, strengthen portfolio adoption, and expand the reach of the Siemens Xcelerator platform worldwide.
- Job: Siemens Digital Industries Software — Senior Director, Small and Medium Business (SMB) Program Lead · 2024-07 – 2026-07 · 2y — Global lead responsible for defining and executing SMB growth strategy across Siemens Digital Industries Software, targeting accelerated revenue expansion within sub-$1B revenue segments. *Owned global SMB growth strategy across a multi-billion-dollar industrial software portfolio. *Drove channel expansion and partner performance, improving certification, enablement, and attach rates across regions *Led solution packaging initiatives to increase deal velocity and average contract value in SMB segments *Aligned industry vertical strategies to SMB-specific buying behaviors, improving market relevance and campaign effectiveness *Established improved pipeline visibility and performance trackin…
- Job: Hexagon Manufacturing Intelligence — Senior Director, Go-to-Market · 2022-03 – 2024-07 · 2y 4mo — Led global go-to-market strategy across Hexagon’s portfolio of software, hardware, and platform solutions, driving growth across multiple industrial segments. *Defined and executed global GTM strategy to launch the Nexus Digital Platform, leveraging a cross-disciplinary software and hardware portfolio *Drove revenue growth through improved market segmentation, solution positioning, and sales alignment *Partnered with product and regional leadership to align commercial strategy with product roadmap and market demand *Supported commercialization of new offerings, improving time-to-market and adoption across key industries *Contributed to strategic initiatives focused on scaling recurring rev…
- Job: Hexagon Manufacturing Intelligence — Director, Aerospace & Defense Industry Lead · 2020-02 – 2022-05 · 2y 3mo — Led global aerospace & defense industry strategy, including growth planning, market development, and portfolio alignment. *Owned global A&D growth strategy, including revenue targets, market prioritization, and investment focus *Influenced product portfolio strategy, including M&A and R&D direction, to expand total addressable market *Strengthened positioning with major OEMs and Tier 1 suppliers, increasing strategic relevance in defense and aerospace ecosystems *Collaborated with regional teams to drive industry-specific GTM execution and large-account engagement
- Job: Hexagon Manufacturing Intelligence — Business Development Manager · 2017-12 – 2020-02 · 2y 2mo — Focused on new business capture and strategic account development across aerospace, defense, and advanced manufacturing sectors. *Drove new revenue growth through direct engagement with OEMs and Tier 1 suppliers *Built and expanded relationships across complex, multi-stakeholder customer environments *Supported large deal pursuits and strategic account planning across global markets *Contributed to expansion of Hexagon’s footprint within high-value industrial segments
- Job: Lancer Systems — Business Unit Manager · 2015-04 – 2017-12 · 2y 8mo — Led a business unit with full P&L responsibility, overseeing strategy, operations, and commercial performance. *Owned business unit strategy and financial performance, including revenue growth and profitability *Led cross-functional teams across engineering, manufacturing, and commercial operations *Developed and executed business plans aligned to growth and operational efficiency objectives *Managed key customer and partner relationships within defense and industrial markets
- Job: Lancer Systems — Sr. Materials & Process Engineer · 2012-02 – 2015-04 · 3y 2mo — Led development of advanced composite material systems for extreme-environment applications. *Managed cross-functional technical teams focused on high-performance material development and manufacturing *Contributed to business development efforts, supporting growth in aerospace, defense, energy and industrial applications *Delivered innovative material solutions for demanding operational environments
- School: University of Southern Mississippi — Ph.D., Polymer Science / High Performance Materials
- School: Lycoming College — BS, Physics
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