Bobby Cook

Global Growth and Go-to-Market Leader | Digital Business Transformation | Siemens Xcelerator

Siemens Industryex-Hexagon Manufacturing Intelligenceex-Lancer Systems

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I’m a global go-to-market and growth strategy leader with 20+ years of experience driving revenue expansion across industrial software, digital manufacturing, and engineering ecosystems.

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My work sits at the intersection of strategy and execution, translating market opportunity into measurable In my current role I focus on advancing the Siemens Xcelerator small and medium-sized business (SMB) strategy by shaping a digitally-sellable portfolio of offerings and aligning product management, marketing, partners, sales, and regional organizations to accelerate adoption and business Throughout my career, I’ve led global growth initiatives spanning product strategy, go-to-market execution, digital transformation, and strategic partnerships across industrial software and advanced manufacturing. I enjoy solving complex business challenges, building cross-functional alignment, and creating scalable growth strategies that deliver measurable results.