Benjamin Tao

Senior Marketing Executive | GTM Expert | Integrated Marketing Strategy

Chicago3.4k followers

Vizient, Inc

ex-MoxiWorks

ex-Onit

Throughout my career, I have embraced opportunities to build and scale new and innovative technologies at startups, mid-size, and large companies.
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I have worked in data/analytics/AI, cloud, cybersecurity, servers/storage/networking, managed/professional services, and enterprise SaaS. I have built and led high quality, data focused, and results-driven marketing teams and partnered with senior leaders across the business. At Validere, I built a new marketing organization from scratch for a Series A company, with an initial focus on demand generation to support aggressive growth targets that yielded 7MM in pipeline in the first nine months. At Forcepoint, I oversaw a brand refresh, managed an executive advisory board composed of 20 Fortune 500 CISOs, launched a new Cyber Experience Center for executive briefings, and grew leads sourced for the website. I also rebuilt the product marketing organization, produced integrated corporate and product messaging, and led the execution of Sales Kick Off. At IBM, I oversaw a revamp of a marketing organization that supported its $6B data and analytics business that resulted in two-thirds of the team being turned over, including management, due to IBM’s return to the office policy (pre-COVID). At SolarWinds, I revitalized customer growth to 20%+ growth and established its content marketing function. I am a personal technology enthusiast and a huge Apple fan. I enjoy working out, playing tennis and an occasional round of golf, and cheering my Boston professional sports teams and Austin FC. Specialties: Corporate and brand marketing, product marketing, demand generation, content marketing, events, field marketing, marketing programs, and marketing strategy.

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VIZIENT,JOB
1. VP, Data & Digital Mktg
  1Y 6M
MOXIWORKSJOB
1. CMO
  6M
ONITJOB
1. VP, Enterprise Mktg
  1Y 10M
VALIDEREJOB
1. SVP, Mktg and Communications
  1Y
FORCEPOINTJOB
1. VP Corporate Mktg
  2Y 4M
2. VP PMM
  1Y
IBMJOB
1. VP, Worldwide Mktg, IBM An…
  1Y
2. Dir, Global Portfolio Mktg…
  11M
CONFIO SOFTWARE (ACQUIRED BY SOLARWINDS OCT 2013)JOB
1. Senior Dir, Global Custome…
  1Y 3M
GRAVITANT, AN IBM COMPANYJOB
1. Senior Dir of Mktg
  1Y 5M
DELL TECHNOLOGIESJOB
1. Mktg Dir
  2Y 6M
2. Senior Mgr
  6Y 5M

Job: Vizient, Inc — Vice President, Data & Digital Marketing · 2025-04 – present · 1y 4mo — I lead marketing for the Data & Digital business, shaping brand perception and driving demand generation to support revenue growth. My team includes product marketing and integrated marketing professionals. Data & Digital focuses on helping healthcare systems improve medical outcomes, reduce costs, and grow revenue through the strategic implementation of AI-driven SaaS solutions and value-added services.
Job: MoxiWorks — CMO · 2024-09 – 2025-03 · 6 mo — MoxiWorks is focused on improving real estate agents' productivity so they can find, win, and close more deals. It provides a real estate sales and marketing technology platform that has revolutionized the industry for over a decade and powers over 800 brokerages and 400,000 agents. I am responsible for all aspects of marketing and communications, including demand generation, product marketing, global brand and creative, digital marketing, content marketing, events marketing, and corporate communications. I am also responsible for strategic partnerships and revenue operations.
Job: Onit — Vice President, Enterprise Marketing · 2022-07 – 2024-05 · 1y 10mo — Onit is a global leader in artificial intelligence platforms and enterprise workflow solutions for legal, compliance, sales, IT, HR and finance departments. Onit focuses on enterprise legal management, matter management, spend management, contract lifecycle management and legal holds, transforming the way global Fortune 500 companies and corporate legal departments bridge the gap between systems of record and systems of engagement. I serve as the marketing leader for the Enterprise business unit. I am responsible for the integrated marketing plan, go-to-market strategy, and execution across the entire marketing lifecycle. In mid-2023, I also took on the responsibility for corporate marketi…
Job: Validere — SVP, Marketing and Communications · 2021-03 – 2022-03 · 1y — At Validere, we believe that oil and gas commodities have been hiding value for over the last 150 years. By changing how the energy industry thinks about its “product” and the interdependencies that move it, we are creating a new value engine for the energy supply chain across operations, trading, and ESG initiatives with the mission of enabling a more efficient and environmentally sound future. I am responsible for all marketing and communications strategies and execution. Key accomplishments included $2.7MM in new pipeline generated in the first nine months (205% attainment to target) that yielded two new logo deals to date as well as raising the company’s brand profile that resulted i…
Job: Forcepoint — Vice President Corporate Marketing · 2018-11 – 2021-03 · 2y 4mo — Forcepoint is transforming cybersecurity by focusing on the Human Point, the intersection of users and data, in a zero perimeter world. I was responsible for positioning Forcepoint as the leader in human-centric cybersecurity and driving the awareness and reputation for the company. I was also responsible for cross-marketing strategy, processes, and coordination as well as supporting internal employee engagement via internal communications. My functional scope included corporate communications and influencer relations, internal communications, analyst relations, content marketing, web marketing, global events, executive customer programs, brand management, creative services, and marketin…
Job: Forcepoint — Vice President Product Marketing · 2017-10 – 2018-10 · 1y — I was responsible for ensuring that Forcepoint prospects and customers understand how they can benefit from the Forcepoint human-centric approach and its associated capabilities through compelling messaging, content, web presence, and engagement with Forcepoint leaders. My team developed Forcepoint's integrated marketing plans that guide marketing's execution. I led the product marketing, content marketing, web marketing, customer marketing, creative services, and sales enablement functions. Key results included multiple tier 1 product launches, simplification of the portfolio messaging around three buying centers and solutions, and the expansion of customer advocacy through a gamified d…
Job: IBM — Vice President, Worldwide Marketing, IBM Analytics · 2016-10 – 2017-10 · 1y — IBM Analytics is the leading provider of analytics, information management, data management, business intelligence, enterprise content management, and big data software and solutions. My portfolio delivered 70% of the overall revenue for the Analytics business unit and includes the Cloud Data Services offerings. My expanded responsibilities included marketing strategy and integrated marketing plans across awareness, demand generation, and community, global product marketing and content marketing, and WW demand generation campaigns. My team led the effort to establish IBM as a leader in Data Science. Key results included driving triple digit Y/Y growth revenue growth for the new cloud da…
Job: IBM — Director, Global Portfolio Marketing and Strategy, Analytic Platform and Cloud Data Services · 2015-10 – 2016-09 · 11 mo — My portfolio delivered 70% of the overall revenue for the Analytics business unit and included the Cloud Data Services offerings. My responsibilities included marketing strategy as well as global product marketing and content marketing. My team led the IBM effort to engage the data science and developer user communities and help address their challenges with data and analytics.
Job: Confio Software (acquired by SolarWinds Oct 2013) — Senior Director, Global Customer and Content Marketing · 2014-07 – 2015-10 · 1y 3mo — Responsible for marketing and communications to SolarWinds' 150,000+ customers worldwide. Provide awareness and promotion for Solarwinds' assets that provide IT Pros with free tools, best practices, training, and technical thought leadership content so they be heroes within IT and their larger organizations. Also responsible for content marketing, including the management of the SolarWinds technical evangelist Head Geek organization.
Job: Gravitant, an IBM company — Senior Director of Marketing · 2013-02 – 2014-07 · 1y 5mo — Responsible for day-to-day execution of all marketing functions: AR/PR, product marketing, field marketing, social and online marketing, and demand generation. Also supported strategy development and business development activities with strategic enterprise customers and cloud service providers, managed service providers, and global system integrators.
Job: Dell Technologies — Marketing Director · 2010-08 – 2013-02 · 2y 6mo — Lead the global product and technical marketing organization for Dell's private cloud and converged infrastructure solutions and software. Responsibilities include product messaging, sales and marketing asset creation, sales enablement, solution evangelism, AR/PR strategy, and solution GTM/launch planning and execution.
Job: Dell Technologies — Senior Manager · 2004-02 – 2010-07 · 6y 5mo — Senior Manager – Services Field Marketing, Large Enterprise Business Unit, North America Currently manage a team of seven field marketers that support Dell’s managed and professional services as well its Cloud-based SaaS offerings. Focus areas include evangelism of Dell’s key solutions with customers, sales training and support, thought leadership for demand generation programs, and the development of product marketing content and tools. Senior Manager – Americas Storage Product Line Management Managed the Americas storage and networking product line management team (8 direct reports) that supported both the SMB and relationship segments within the Americas regions. Responsibilities incl…
School: Massachusetts Institute of Technology — Master's Degree, Materials Science and Engineering
School: Massachusetts Institute of Technology — Bachelor's Degree, Materials Science and Engineering
School: Northwestern University - Kellogg School of Management — Master of Business Administration (M.B.A.), Marketing, Finance, Operations, Entrepreneurship
School: Northwestern University - Kellogg School of Management — Digital Marketing Strategies

Skills

Integrated MarketingMarketing AnalyticsGo-to-Market StrategyBrand ManagementProduct Launch PlanningPartnershipsExecutive LeadershipSoftware IndustryStrategic VisionSales EnablementDemand GenerationCloud ComputingEnterprise SoftwareBusiness AlliancesSolution SellingCompetitive AnalysisChannelProduct LaunchDigital MarketingSaaS

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Benjamin Tao

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