Ben Lavasani
AWS GTM Leader @ AMD
ex-Amazon Web Services (AWS)Cloud and technology leader with 15+ years driving product strategy, go-to-market execution, and customer adoption across multiple industries.
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I specialise in bridging complex technical architectures, commercial strategy, and enabling enterprises to scale hybrid cloud, edge, and AI/ML solutions globally
GTM Index
- AMDJOB
- AWS GTM (GTM), Senior Mgr3M
AWS Go-to-Market (GTM), Senior Manager
AMD
Own the EMEA go-to-market strategy for AMD's EC2 business, driving growth through AWS sales teams, AWS partners, and AMD's enterprise organisation Partner with global AWS GTM teams to develop joint offerings and integrate them into co-sell workstreams across AWS and its partner ecosystem Build and manage strategic relationships across the global AWS GTM community to expand AMD's presence within the AWS ecosystem Drive cross-functional alignment across partner management, marketing, and channel teams to define and promote AWS-AMD go-to-market solutions
- AMAZON WEB SERVICES (AWS)JOB
- Senior GTM Specialist - AW…3Y 6M
Senior GTM Specialist - AWS Hybrid Cloud - low latency compute / data residency / cloud migration
Amazon Web Services (AWS)
EMEA go-to-market specialist within AWS Hybrid Cloud focussed on Local Zones, Dedicated Local Zones, AI Factories & Outposts. Focus areas include; Low latency compute, Data residency, Sovereign AI, Migration and modernization, and Local data processing. Launched and scaled AI/ML and GenAI go-to-market plays for low latency workloads and regulated industries, driving net new hybrid cloud workload migration in new regions. Created scalable enablement for account teams, improving hybrid cloud service attach rates and accelerating customer time-to-production. Certified AWS senior speaker, notable engagements include AWS re:Invent (22, 23, 25), 2025 IDC CIO Summit, AWS Dubai Summit 2024, AWS…
- Senior GTM Specialist - AW…2Y 3M
Senior GTM Specialist - AWS Wavelength - Mobile Edge Computing (MEC)
Amazon Web Services (AWS)
Led go-to-market strategy for the AWS Wavelength service across EMEA. AWS Wavelength is a Mobile/5G Edge computing infrastructure aimed at low-latency applications. Responsible for building scale and customer/partner relationships within key industries/applications including automotive, financial services, media & entertainment, industrial IoT, gaming, security, augmented/virtual reality (AR/VR) and spatial computing. Identified new business opportunities, and drove product vision/ new features. Supported pre-launch customers with technical and industry knowledge to ensure successful pilots. Gathered and championed the voice of the customer to inform and prioritise the product backlog. Fi…
- VIAVI SOLUTIONSJOB
- Dir, 5G BD1Y 5M
Director, 5G Business Development
Viavi Solutions
Developed and executed VIAVI’s 5G wireless value proposition and roadmap. Built long-term strategies for key accounts, vendors, and operations across EMEA. Focussed on technologies within the 5G eco-system including MEC, O-RAN, private/non-public networks, non-terrestrial networks and industry vertical deployments (eg. iIoT, C-V2X). Lead global engagements for MPN/NPN & MEC.
- NATIONAL INSTRUMENTSJOB
- Offering Mgr/ Market Devel…8M
Offering Manager/ Market Development (Product Manager) Wireless Research, Design and Prototyping
National Instruments
Led the Wireless Research, Design and Prototyping market development and product offerings worldwide. Delved into the telecommunications market to understand opportunities and develop NI’s product offering of platform products, systems, software & services. Built business cases for wireless research investment. Collaborated with sales & marketing teams to diversify the product portfolio. Advocated the needs of the customer to internal development teams.
- BD Mgr, Wireless Research…3Y 5M
Business Development Manager, Wireless Research Design and Prototyping
National Instruments
Developed new business within wireless research, and informing NI's strategy in the telecoms segment. Collaborated with EMEIA customers to find new methods and tools to deliver 5G networks at scale. Contributed to shaping current and future offerings in alignment with the ever-changing market requirements.
- District Sales Mgr1Y 7M
District Sales Manager
National Instruments
- Field Sales Eng2Y 11M
Field Sales Engineer
National Instruments
- Applications Eng2Y
Applications Engineer
National Instruments
- Job: AMD — AWS Go-to-Market (GTM), Senior Manager · 2026-07 – present · 1 mo — Own the EMEA go-to-market strategy for AMD's EC2 business, driving growth through AWS sales teams, AWS partners, and AMD's enterprise organisation Partner with global AWS GTM teams to develop joint offerings and integrate them into co-sell workstreams across AWS and its partner ecosystem Build and manage strategic relationships across the global AWS GTM community to expand AMD's presence within the AWS ecosystem Drive cross-functional alignment across partner management, marketing, and channel teams to define and promote AWS-AMD go-to-market solutions
- Job: Amazon Web Services (AWS) — Senior GTM Specialist - AWS Hybrid Cloud - low latency compute / data residency / cloud migration · 2023-01 – 2026-07 · 3y 6mo — EMEA go-to-market specialist within AWS Hybrid Cloud focussed on Local Zones, Dedicated Local Zones, AI Factories & Outposts. Focus areas include; Low latency compute, Data residency, Sovereign AI, Migration and modernization, and Local data processing. Launched and scaled AI/ML and GenAI go-to-market plays for low latency workloads and regulated industries, driving net new hybrid cloud workload migration in new regions. Created scalable enablement for account teams, improving hybrid cloud service attach rates and accelerating customer time-to-production. Certified AWS senior speaker, notable engagements include AWS re:Invent (22, 23, 25), 2025 IDC CIO Summit, AWS Dubai Summit 2024, AWS…
- Job: Amazon Web Services (AWS) — Senior GTM Specialist - AWS Wavelength - Mobile Edge Computing (MEC) · 2020-10 – 2023-01 · 2y 3mo — Led go-to-market strategy for the AWS Wavelength service across EMEA. AWS Wavelength is a Mobile/5G Edge computing infrastructure aimed at low-latency applications. Responsible for building scale and customer/partner relationships within key industries/applications including automotive, financial services, media & entertainment, industrial IoT, gaming, security, augmented/virtual reality (AR/VR) and spatial computing. Identified new business opportunities, and drove product vision/ new features. Supported pre-launch customers with technical and industry knowledge to ensure successful pilots. Gathered and championed the voice of the customer to inform and prioritise the product backlog. Fi…
- Job: Viavi Solutions — Director, 5G Business Development · 2019-05 – 2020-10 · 1y 5mo — Developed and executed VIAVI’s 5G wireless value proposition and roadmap. Built long-term strategies for key accounts, vendors, and operations across EMEA. Focussed on technologies within the 5G eco-system including MEC, O-RAN, private/non-public networks, non-terrestrial networks and industry vertical deployments (eg. iIoT, C-V2X). Lead global engagements for MPN/NPN & MEC.
- Job: National Instruments — Offering Manager/ Market Development (Product Manager) Wireless Research, Design and Prototyping · 2018-09 – 2019-05 · 8 mo — Led the Wireless Research, Design and Prototyping market development and product offerings worldwide. Delved into the telecommunications market to understand opportunities and develop NI’s product offering of platform products, systems, software & services. Built business cases for wireless research investment. Collaborated with sales & marketing teams to diversify the product portfolio. Advocated the needs of the customer to internal development teams.
- Job: National Instruments — Business Development Manager, Wireless Research Design and Prototyping · 2015-04 – 2018-09 · 3y 5mo — Developed new business within wireless research, and informing NI's strategy in the telecoms segment. Collaborated with EMEIA customers to find new methods and tools to deliver 5G networks at scale. Contributed to shaping current and future offerings in alignment with the ever-changing market requirements.
- Job: National Instruments — District Sales Manager · 2013-08 – 2015-03 · 1y 7mo
- Job: National Instruments — Field Sales Engineer · 2010-09 – 2013-08 · 2y 11mo
- Job: National Instruments — Applications Engineer · 2008-09 – 2010-09 · 2y
- School: Loughborough University — BEng (Hons), Electronic and Electrical Engineering
Skills
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