Ben Boomer
Data Manager @ Postman | GTM Engineer & Advisor ⛷️
PostmanOver the past decade, I’ve worked across marketing ops, sales ops, and RevOps-helping go-to-market teams run smoother with better data, clearer processes, and the right tools. I focus on solving real problems and making things work at scale.
GTM Index
- FRACTIONAL BENJOB
- GTM Eng & Advisor6Y 9M
GTM Engineer & Advisor
Fractional Ben
Cleaner tracking, clearer reporting, and better conversion from website traffic to qualified leads and revenue. Available for fractional and one-off engagements.
- POSTMANJOB
- Senior Mgr, Mktg Data1Y 2M
Senior Manager, Marketing Data
Postman
Architect and own Postman's Segment CDP infrastructure supporting data pipelines across 40M+ users, ensuring clean, reliable data flows for GTM teams. Maintain and expand a reverse ETL pipeline from Redshift into Segment and downstream tools enabling audience-level personalization and remarketing. Leverage AI tools including Clay for lead scoring, data enrichment and personalized outreach, Claude for data analysis and pattern recognition, and Segment's predictive audiences to identify churn risk and surface high-intent expansion signals. Drive data governance - establishing tracking plan, naming conventions, source/destination taxonomy, and identity resolution standards to support GTM op…
- SORTLYJOB
- Senior Mgr, Revenue Operat…1Y 4M
Senior Manager, Revenue Operations
Sortly
Owned CRM strategy and execution in HubSpot across a dual PLG + SLG motion - syncing behavioral and account-level signals from web and mobile into lifecycle workflows that drove incremental free-to-paid conversion. Designed and QA'd data pipelines between HubSpot, internal product systems, and third-party tools, ensuring the behavioral data sales and marketing relied on was accurate, timely, and actionable. Built GTM infrastructure - dashboards, lead routing, enrichment via Clay, lead scoring, personalized outreach triggers, team alerts - eliminating 6 hours of manual work per week and improving lead-to-meeting rate by 50%.
- Senior Mgr, Web Strategy &…2Y 10M
Senior Manager, Web Strategy & Marketing Operations
Sortly
Managed Sortly's full martech stack across website, HubSpot CRM, chat, attribution, and reporting - serving as the technical lead for a lean GTM org scaling from $6M to $20M+ ARR. Stood up a structured A/B testing practice from scratch - owning platform selection, test design, and reporting - running over 40 tests across core acquisition pages. Drove 20% YoY growth in organic-attributed accounts through technical SEO and AEO initiatives including site architecture improvements, schema markup, and crawl optimization.
- DREAMHOSTJOB
- Senior Mgr, Web Strategy &…3Y 7M
Senior Manager, Web Strategy & Marketing Operations
DreamHost
Owned DreamHost's primary customer acquisition web properties, driving conversion rate improvements through iterative front-end development, A/B testing, and retargeting - contributing to 16% growth in new accounts. Expanded DreamHost's organic reach into international markets by leading multilingual web experience projects paired with technical SEO (schema), growing non-branded search traffic by 36% over 4 years. Built and maintained a data-driven analytics infrastructure that gave marketing and leadership a clear, reliable view of site performance, channel attribution, and conversion trends.
- TBWA\CHIAT\DAYJOB
- Senior Data Strategist1Y
Senior Data Strategist
TBWA\Chiat\Day
Led organic search strategy for Nike Japan & USA, surfacing high-impact opportunities using BrightEdge and Google Search Console that directly informed content and campaign prioritization. Delivered monthly global traffic and revenue reporting to Nike stakeholders via Adobe Analytics and Tableau, translating complex data into clear executive narratives. Conceptualized and built an MVP seasonal trends reporting tool in Data Studio, enabling Nike's campaign teams to anticipate new search trends and new terminology/phrasing opportunities.
- 6D GLOBAL TECHNOLOGIES,JOB
- Senior Data Strategist1Y 2M
Senior Data Strategist
6D Global Technologies, Inc.
Developed and executed digital growth strategies for a portfolio of 10 clients across lead generation, revenue, and engagement KPIs - serving as the primary analytics and martech advisor. Implemented and trained clients on 20+ tools across the analytics and marketing stack - Google Analytics, HubSpot, Salesforce, Optimizely, Adobe Analytics, Tableau, and more. Built a seasonal trends reporting MVP in Data Studio adopted across multiple client accounts, enabling smarter campaign timing and improving seasonal performance.
- Job: Fractional Ben — GTM Engineer & Advisor · 2020-01 – present · 6y 7mo — Cleaner tracking, clearer reporting, and better conversion from website traffic to qualified leads and revenue. Available for fractional and one-off engagements.
- Job: Sortly — Senior Manager, Web Strategy & Marketing Operations · 2021-06 – 2024-04 · 2y 10mo — Managed Sortly's full martech stack across website, HubSpot CRM, chat, attribution, and reporting - serving as the technical lead for a lean GTM org scaling from $6M to $20M+ ARR. Stood up a structured A/B testing practice from scratch - owning platform selection, test design, and reporting - running over 40 tests across core acquisition pages. Drove 20% YoY growth in organic-attributed accounts through technical SEO and AEO initiatives including site architecture improvements, schema markup, and crawl optimization.
- Job: TBWA\Chiat\Day — Senior Data Strategist · 2016-11 – 2017-11 · 1y — Led organic search strategy for Nike Japan & USA, surfacing high-impact opportunities using BrightEdge and Google Search Console that directly informed content and campaign prioritization. Delivered monthly global traffic and revenue reporting to Nike stakeholders via Adobe Analytics and Tableau, translating complex data into clear executive narratives. Conceptualized and built an MVP seasonal trends reporting tool in Data Studio, enabling Nike's campaign teams to anticipate new search trends and new terminology/phrasing opportunities.
- Job: 6D Global Technologies, Inc. — Senior Data Strategist · 2015-09 – 2016-11 · 1y 2mo — Developed and executed digital growth strategies for a portfolio of 10 clients across lead generation, revenue, and engagement KPIs - serving as the primary analytics and martech advisor. Implemented and trained clients on 20+ tools across the analytics and marketing stack - Google Analytics, HubSpot, Salesforce, Optimizely, Adobe Analytics, Tableau, and more. Built a seasonal trends reporting MVP in Data Studio adopted across multiple client accounts, enabling smarter campaign timing and improving seasonal performance.
- Job: DreamHost — Senior Manager, Web Strategy & Marketing Operations · 2017-11 – 2021-06 · 3y 7mo — Owned DreamHost's primary customer acquisition web properties, driving conversion rate improvements through iterative front-end development, A/B testing, and retargeting - contributing to 16% growth in new accounts. Expanded DreamHost's organic reach into international markets by leading multilingual web experience projects paired with technical SEO (schema), growing non-branded search traffic by 36% over 4 years. Built and maintained a data-driven analytics infrastructure that gave marketing and leadership a clear, reliable view of site performance, channel attribution, and conversion trends.
- Job: Sortly — Senior Manager, Revenue Operations (RevOps) · 2024-04 – 2025-08 · 1y 4mo — Owned CRM strategy and execution in HubSpot across a dual PLG + SLG motion - syncing behavioral and account-level signals from web and mobile into lifecycle workflows that drove incremental free-to-paid conversion. Designed and QA'd data pipelines between HubSpot, internal product systems, and third-party tools, ensuring the behavioral data sales and marketing relied on was accurate, timely, and actionable. Built GTM infrastructure - dashboards, lead routing, enrichment via Clay, lead scoring, personalized outreach triggers, team alerts - eliminating 6 hours of manual work per week and improving lead-to-meeting rate by 50%.
- Job: Postman — Senior Manager, Marketing Data · 2025-08 – present · 1y — Architect and own Postman's Segment CDP infrastructure supporting data pipelines across 40M+ users, ensuring clean, reliable data flows for GTM teams. Maintain and expand a reverse ETL pipeline from Redshift into Segment and downstream tools enabling audience-level personalization and remarketing. Leverage AI tools including Clay for lead scoring, data enrichment and personalized outreach, Claude for data analysis and pattern recognition, and Segment's predictive audiences to identify churn risk and surface high-intent expansion signals. Drive data governance - establishing tracking plan, naming conventions, source/destination taxonomy, and identity resolution standards to support GTM op…
- School: University of Nebraska-Lincoln — Bachelor's Degree, Advertising & Public Relations
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