Belén Arranz Sobrini
GTM Strategy & Business Leadership | Tech · AI · Industry · Energy | ex-AWS | PDD IESE | PMP
For 20+ years I've combined commercial vision with rigorous execution — always in emerging technologies: AI, cloud, IoT, and building/home automation.
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I've built markets from scratch and operated in complex global structures — from managing global product strategy for Smart Buildings at Telefónica globally, to building the entire IoT market in Spain from scratch across multiple industries, to driving partner growth in Energy & Utilities, Sustainability and IoT across EMEA at AWS. Where I add most value is turning strategy into measurable business outcomes: shaping go-to-market strategy and operations, and developing alliances, ecosystems and new business with commercial judgement. Currently stepping into director-level leadership through the PDD Executive Programme at IESE Business School.
GTM Index
- AMAZON WEB SERVICES (AWS)JOB
- EMEA Senior Partner Develo…1Y 11M
EMEA Senior Partner Development Lead — AI & Digital Transformation | Energy & Utilities
Amazon Web Services (AWS)
- EMEA Partner Development S…1Y 9M
EMEA Partner Development Specialist — IoT & Sustainability | Energy, Smart Buildings & Smart Cities
Amazon Web Services (AWS)
- MY BAGS & MEJOB
- Digital Transformation Lea…2Y 5M
Digital Transformation Lead (side project)
My Bags & Me
- SIGFOXJOB
- GTM Strategy & Partner Eco…6Y 4M
Go-To-Market Strategy & Partner Ecosystem Manager
SIGFOX
- Market Development Lead2Y 6M
Market Development Lead — IoT Spain (First employee)
SIGFOX
- TELEFONICAJOB
- Global M2M PMM1Y 1M
Global M2M Product Marketing Manager
Telefonica
- Autonomic Communications I…2Y 5M
Autonomic Communications Innovation Engineer
Telefonica
- ICMA - INGENIEROS CONSULTORES MEDIO AMBIENTE SLJOB
- Energy Efficiency Consultant5M
Energy Efficiency Consultant
ICMA - Ingenieros Consultores Medio Ambiente SL
- FUDOMO ESPACIOS INTELIGENTES SLJOB
- BD Mgr & Project Eng3Y 5M
Business Development Manager & Project Engineer
FUDOMO Espacios Inteligentes SL
- CISCOJOB
- Internship in Advanced Ser…6M
Internship in Advanced Services
Cisco
- Job: FUDOMO Espacios Inteligentes SL — Business Development Manager & Project Engineer · 2008-03 – 2011-08
- Job: SIGFOX — Market Development Lead — IoT Spain (First employee) · 2013-09 – 2016-03
- Job: Telefonica — Autonomic Communications Innovation Engineer · 2005-09 – 2008-02
- Job: ICMA - Ingenieros Consultores Medio Ambiente SL — Energy Efficiency Consultant · 2011-12 – 2012-05
- Job: My Bags & Me — Digital Transformation Lead (side project) · 2021-10 – 2024-03
- Job: Amazon Web Services (AWS) — EMEA Senior Partner Development Lead — AI & Digital Transformation | Energy & Utilities · 2024-05 – 2026-04
- Job: SIGFOX — Go-To-Market Strategy & Partner Ecosystem Manager · 2016-03 – 2022-07
- Job: Cisco — Internship in Advanced Services · 2004-12 – 2005-06
- Job: Amazon Web Services (AWS) — EMEA Partner Development Specialist — IoT & Sustainability | Energy, Smart Buildings & Smart Cities · 2022-08 – 2024-05
- Job: Telefonica — Global M2M Product Marketing Manager · 2012-06 – 2013-07
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