Bas Uittenbogaard
Marketing Automation Consultant
Mijn specialisme zit in MarTech, waar ik mij dagelijks bezighoud met het optimaal inzetten van CRM en AI. Van marketing automation tot data-driven customer journeys: ik zorg dat technologie en data samenkomen om persoonlijke, relevante en meetbare klantervaringen te creëren.
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Daarbij focus ik niet alleen op de tools zelf, maar ook op de impact die ze kunnen hebben op de business en hoe ze strategisch kunnen bijdragen aan groei en resultaat. Daarnaast denk ik graag mee over strategieën en overleg ik actief met de business om ideeën concreet te maken en te vertalen naar haalbare concepten. Deze concepten werk ik (samen met mijn team) technisch uit, zodat ze operationeel goed functioneren, schaalbaar zijn en meetbare resultaten opleveren. Ik geniet ervan om samen met teams concepten tot leven te brengen, uitdagingen op te lossen en te zien hoe ideeën daadwerkelijk impact maken. com/trailblazer/buittenbogaard
GTM Index
- ASSIST DIGITAL NETHERLANDSJOB
- GTM Strategy1Y 6M
GTM Strategy
Assist Digital Netherlands
Implemented Clay to optimize our lead funnel, enabling more efficient lead management and better data-driven insights.This allows us to identify opportunities faster, nurture leads more effectively and ultimately drive growth in a structured, scalable way.
- Mktg Automation Consultant2Y 6M
Marketing Automation Consultant
Assist Digital Netherlands
- RANDSTAD NEDERLANDJOB
- Salesforce Mktg Cloud Spec…2Y 6M
Salesforce Marketing Cloud Specialist
Randstad Nederland
Key projects and responsibilities: B2B Lead Management Process Designed and built a B2B lead intake and routing process in SFMC, serving as a temporary replacement for Sales Cloud functionality during the transition period leading up to Randstad's migration to HubSpot. This included data extension architecture, automation logic. Absence Management Program (Verzuim) Led a large-scale absence management communication project involving multiple Journey Builder journeys, Automation Studio workflows, SQL query activities, and WhatsApp message scripting. Built the end-to-end automation chain from data selection through multi-channel delivery, including WhatsApp flows for direct candidate comm…
- VIBE GROUPJOB
- Consultant1Y 5M
Consultant
Vibe Group
Vibe Group is an international IT staffing & consulting organisation founded in The Netherlands in 2011. The group consists of five IT niche brands; Eswelt, Perca Search, Spilberg, Tergos and Visser & Van Baars. Each of our brands focuses on a specific IT niche market. We offer a full service high-end IT staffing & consulting service for IT professionals and for organizations of all sizes. Connecting highly skilled IT professionals with organisations. That’s how we build careers and that's how we speed up digital transformation and growth. Creating futures is what we do.
- ESWELTJOB
- Consultant Salesforce1Y 5M
Consultant Salesforce
Eswelt
Eswelt is dé dienstverlener in de wereld van Enterprise Systemen. Als intermediair richt Eswelt zich specifiek op de ERP en CRM markt. Hiermee focussen wij ons op een duidelijk afgebakende niche-markt. Deze filosofie noemen wij “meer weten, van minder”. Door onze niche-focus en het investeren in persoonlijk contact hebben wij een sterk netwerk en community kunnen opbouwen binnen een specifiek ERP & CRM expertisegebied. De specialismen van Eswelt zijn: SAP, MS Dynamics en Salesforce. Dit maakt het mogelijk om voor zowel organisaties, als specialisten te kunnen fungeren als een sparringpartner op niveau.
- THE KRAFT HEINZ COMPANYJOB
- Sales Intern6M
Sales Intern
The Kraft Heinz Company
As a Sales Intern at KraftHeinz, I conducted analyses for B2B clients in the Foodservice industry. My responsibilities included gathering and analyzing data to gain insights into customer behavior, market trends, and sales performance. Utilizing Excel tools, I created valuable reports and visualizations that supported management in making strategic decisions. My work focused on understanding customer needs, identifying growth opportunities, and optimizing sales strategies within the Foodservice sector. In addition to my role as a Sales Intern at KraftHeinz, I was also responsible for managing marketing communications directed at B2B clients in the Foodservice sector.
- Job: Assist Digital Netherlands — GTM Strategy · 2025-04 – present · 1y 4mo — Implemented Clay to optimize our lead funnel, enabling more efficient lead management and better data-driven insights.This allows us to identify opportunities faster, nurture leads more effectively and ultimately drive growth in a structured, scalable way.
- Job: Assist Digital Netherlands — Marketing Automation Consultant · 2024-04 – present · 2y 4mo
- Job: Randstad Nederland — Salesforce Marketing Cloud Specialist · 2024-04 – present · 2y 4mo — Key projects and responsibilities: B2B Lead Management Process Designed and built a B2B lead intake and routing process in SFMC, serving as a temporary replacement for Sales Cloud functionality during the transition period leading up to Randstad's migration to HubSpot. This included data extension architecture, automation logic. Absence Management Program (Verzuim) Led a large-scale absence management communication project involving multiple Journey Builder journeys, Automation Studio workflows, SQL query activities, and WhatsApp message scripting. Built the end-to-end automation chain from data selection through multi-channel delivery, including WhatsApp flows for direct candidate comm…
- Job: Vibe Group — Consultant · 2022-11 – 2024-04 · 1y 5mo — Vibe Group is an international IT staffing & consulting organisation founded in The Netherlands in 2011. The group consists of five IT niche brands; Eswelt, Perca Search, Spilberg, Tergos and Visser & Van Baars. Each of our brands focuses on a specific IT niche market. We offer a full service high-end IT staffing & consulting service for IT professionals and for organizations of all sizes. Connecting highly skilled IT professionals with organisations. That’s how we build careers and that's how we speed up digital transformation and growth. Creating futures is what we do.
- Job: Eswelt — Consultant Salesforce · 2022-11 – 2024-04 · 1y 5mo — Eswelt is dé dienstverlener in de wereld van Enterprise Systemen. Als intermediair richt Eswelt zich specifiek op de ERP en CRM markt. Hiermee focussen wij ons op een duidelijk afgebakende niche-markt. Deze filosofie noemen wij “meer weten, van minder”. Door onze niche-focus en het investeren in persoonlijk contact hebben wij een sterk netwerk en community kunnen opbouwen binnen een specifiek ERP & CRM expertisegebied. De specialismen van Eswelt zijn: SAP, MS Dynamics en Salesforce. Dit maakt het mogelijk om voor zowel organisaties, als specialisten te kunnen fungeren als een sparringpartner op niveau.
- Job: The Kraft Heinz Company — Sales Intern · 2021-01 – 2021-07 · 6 mo — As a Sales Intern at KraftHeinz, I conducted analyses for B2B clients in the Foodservice industry. My responsibilities included gathering and analyzing data to gain insights into customer behavior, market trends, and sales performance. Utilizing Excel tools, I created valuable reports and visualizations that supported management in making strategic decisions. My work focused on understanding customer needs, identifying growth opportunities, and optimizing sales strategies within the Foodservice sector. In addition to my role as a Sales Intern at KraftHeinz, I was also responsible for managing marketing communications directed at B2B clients in the Foodservice sector.
- School: De Haagse Hogeschool / The Hague University of Applied Sciences — Bachelorgraad, Ondernemen / Ondernemerschap / Ondernemersvaardigheden
- School: International Institute of Social Studies (ISS) of Erasmus University Rotterdam — Master’s Course, Local Development
- School: Rijnlands Lyceum Oegstgeest — HAVO Diploma, E&M
- School: De Haagse Hogeschool / The Hague University of Applied Sciences — Minor, Blockchain Technology
Skills
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