Appu Murugan

Marketing Automation Specialist

Zensciences

Jul – Aug 20231 month

1. CRM Implementation and Customization: Successfully oversaw the setup, customization, and interface with existing systems for the implementation of HubSpot CRM for large MNC clients. 2. Inbound Marketing strategy: Developed and implemented complete inbound marketing strategies in conjunction with cross-functional teams that improved clients' paid campaign performance and enhanced the growth of quality leads. 3. Lead Nurture: Created customized email campaigns that successfully guided leads through the sales process by giving them pertinent content based on their interactions and interests. 4. Reporting and Dashboards: Tracked important performance indicators, such as lead sources, conv…

Marketing Operations Specialist

Hippo Video

Sep 2022 – Jul 202310 months

1. Managing the Hubspot CRM business and the marketing and sales automation process. establishing procedures for emails, chats, and series. Creating dashboards, visualizing performance metrics across all digital marketing efforts, and evaluating ROI and KPIs are all necessary. 2. Creating Inbound, and Outbound dashboards and reports in HubSpot that will improve visibility into results of sales strategy as well as marketing campaigns. Managing data hygiene, list management, Outbound account management, and administration of Hubspot accounts. 3. Creating and maintaining detailed documentation on marketing operation and sales operation processes. Owning and optimizing lead scoring and lead q…

Data Analyst

Kissflow

Sep 2021 – Jul 202210 months

1. Identified valuable data sources and automated collection processes. Analyzed large amounts of Partners data sets and discovered trends and patterns of their revenue-based product development. 2. Built reports and dashboards team using Hubspot CRM and Zoho analytics for the sales and Marketing team for the business solution. 3. Built reports and dashboards for internal marketing teams using Power BI to find out the areas for improvement resulting in high revenue. 4. Collaborated with the Marketing, CX, and Rev-Ops team to analyze the customer segmentation process.