Anisha Gupta
π startup operations & strategy leader | ex-founder (acquired 2023) | building order from chaos at Seed β Series A | supporting founders with GTM and Ops at First Round
Hi! I'm Anisha π I help early-stage startups scale efficiently by bridging technical and GTM teams while maintaining clarity at every altitude.
More
Iβve spent the last 8 years leading ops at Seed - Series B companies across tech and CPG, both working closely with founders and as a founder myself. I deeply resonate with the challenges of building early stage companies, and am energized by helping other founders and early-teams see around corners and build for scale. WHAT I DO: - Build & scale operations & GTM strategy from 0β1 at Seed through Series B companies - Serve as the strategic node between technical and GTM teams - Drive significant growth (4x ARR growth, 94% paid pilot conversion, 3% churn) - Create order from chaos by balancing data-driven processes + startup scrappiness CURRENTLY: - Advising early-stage startups on operational excellence, workflow automation, & GTM strategy - Supporting founders as they navigate critical growth phases - Recently joined the Board of a nonprofit focused on creating opportunities for young women BACKGROUND: - Recently exited B2B SaaS founder (Bluebird Climate, acquired 2023) - Led complex cross-functional initiatives at 15+ high-growth startups - Chemical Engineer by training, bringing analytical rigor to operational challenges EXPERTISE: - Strategic Operations & Program Management - GTM Strategy & Execution - Cross-functional Leadership - Business Operations & Process Design - Data Analysis & Strategic Planning - Spike in Climate Tech (Supply Chain Emissions Reduction) and CPG/Retail Tech Let's chat if you're: - Interested in discussing GTM or Ops best practices in early-stage environments - Seeking a friendly ear or advice on navigating transitions to early stage startups, founding a company, or tackling imposter syndrome & burnout in high intensity careers Email: com π SF-based
GTM Index
- FIRST ROUND CAPITALJOB
- Founder Success, Strategyβ¦1Y 3M
Founder Success, Strategy & Operations Lead
First Round Capital
- GTM Mgr2M
GTM Manager
First Round Capital
Working directly with First Round founders to accelerate their go-to-market efforts and build sales pipelines for early-stage startups. I develop targeted prospect lists, craft high-conversion outreach strategies, and facilitate strategic introductions within First Round's network to help portfolio companies get to product-market fit faster.
- GLUE CLUBJOB
- Member11M
Member
Glue Club
- THE OLD GIRLS CLUBJOB
- Member and San Francisco Cβ¦2Y
Member and San Francisco Captain
The Old Girls Club
The old boys club has been the only club for too long. The Old Girls Club is a virtual gathering space for women and non-binary people working in male-dominated industries, with a specific focus on members with 5+ years of experience. Members are committed to giving and receiving non-performative & tactical support in the form of intros, insights, examples, guidance and resources.
- OPERATORS GUILDJOB
- Member1Y 1M
Member
Operators Guild
- REPURPOSE GLOBALJOB
- Strategic Advisor1Y 4M
Strategic Advisor
rePurpose Global
Facilitating successful integration of Bluebird's platform into rePurpose Global's team and strategic goals.
- BLUEBIRD CLIMATEJOB
- Co-Founder (acquired 2023)3Y 4M
Co-Founder (acquired 2023)
Bluebird Climate
Cofounded climate-tech startup (acquired by rePurpose Global) focused on enabling 100+ CPG brands to evaluate and reduce Scope 3 operational carbon emissions at scale, powered by a proprietary product-level life cycle assessment methodology. Led strategy and operations from founding through acquisition. Strategic Growth & Revenue Leadership: β’ Drove 432% ARR growth in final year leading B2B sales to CPG brands and retailers β’ Achieved 94% pilot conversion rate and 96% customer retention across 100+ customers β’ Led GTM workstreams, iteratively developing sales playbook and support / account management processes from scratch β’ Built strategic partnerships with retailers, brands, andβ¦
- IZBA CONSULTINGJOB
- Managing Dir5M
Managing Director
Izba Consulting
Strategic operations and fractional COO consultancy helping seed to Series B consumer brands scale. First hire, grew team from 2 to 12. Scopes of work included international & domestic freight logistics, manufacturer sourcing and vetting, 3PL fulfillment partner sourcing and Shopify integration, raw material and packaging procurement, vendor relationship management, margin expansion projects, and supply chain risk assessments. Founder & Early-Stage Strategic Support: β’ Served as fractional COO/Head of Operations for 13+ venture-backed CPG & D2C startups β’ Created operational playbooks and frameworks for early-stage founders β’ Led strategic planning and fundraising preparation for seeβ¦
- Operations Consultant1Y
Operations Consultant
Izba Consulting
First full-time hire at boutique consulting firm focused on building and scaling end-to-end supply chains and operations for early stage startups (Seed through Series B).
- RE-NUBLEJOB
- Head of Operations9M
Head of Operations
Re-Nuble
- Manufacturing & Operationsβ¦9M
Manufacturing & Operations Manager
Re-Nuble
- UNILEVERJOB
- Unilever Future Leaders Prβ¦2Y
Unilever Future Leaders Program - R&D Management Trainee
Unilever
Rotational management program designed to accelerate learning in functional area in preparation for future leadership opportunities. R&D Skin Cleansing, Dove β Formulation Scientist, Trumbull, CT (Oct 2016 β Jul 2017) R&D Skin Cleansing, Dove β Process Engineer, Project Leader, Trumbull, CT (Oct 2015 β Oct 2016) Customer Development (CD) Retail Representative, CT/NY Regional Stores (Jul β Oct 2015) Led process engineering and scale-up validation in Pilot Plant for global launch of 7 innovation projects, including overseeing factory trials at both in-house and third-party manufacturing sites across 4 geographies. Assessed technical and strategic viability of implementation of new, water-cβ¦
- R&D Associate Process Engβ¦6M
R&D Associate Process Engineer - Global Skin Cleansing
Unilever
- Hindustan Unilever Limitedβ¦2M
Hindustan Unilever Limited - R&D Skin GDC Process Engineering Intern
Unilever
Designed improved manufacturing process of current Lifebuoy Colour Changing hand wash product and executed factory plant trial for new process, resulting in 15.5% bulk product waste reduction. Validated use of predictive scale-up tool in collaboration with Data Science group in U.K., reducing the need for execution of factory trials, saving time, energy, and product waste.
- Job: First Round Capital β Founder Success, Strategy & Operations Lead Β· 2025-07 β present Β· 1y 1mo
- Job: First Round Capital β GTM Manager Β· 2025-04 β 2025-06 Β· 2 mo β Working directly with First Round founders to accelerate their go-to-market efforts and build sales pipelines for early-stage startups. I develop targeted prospect lists, craft high-conversion outreach strategies, and facilitate strategic introductions within First Round's network to help portfolio companies get to product-market fit faster.
- Job: Glue Club β Member Β· 2025-11 β present Β· 9 mo
- Job: The Old Girls Club β Member and San Francisco Captain Β· 2024-10 β present Β· 1y 10mo β The old boys club has been the only club for too long. The Old Girls Club is a virtual gathering space for women and non-binary people working in male-dominated industries, with a specific focus on members with 5+ years of experience. Members are committed to giving and receiving non-performative & tactical support in the form of intros, insights, examples, guidance and resources.
- Job: Operators Guild β Member Β· 2025-01 β 2026-02 Β· 1y 1mo
- Job: rePurpose Global β Strategic Advisor Β· 2023-12 β 2025-04 Β· 1y 4mo β Facilitating successful integration of Bluebird's platform into rePurpose Global's team and strategic goals.
- Job: Bluebird Climate β Co-Founder (acquired 2023) Β· 2020-11 β 2024-03 Β· 3y 4mo β Cofounded climate-tech startup (acquired by rePurpose Global) focused on enabling 100+ CPG brands to evaluate and reduce Scope 3 operational carbon emissions at scale, powered by a proprietary product-level life cycle assessment methodology. Led strategy and operations from founding through acquisition. Strategic Growth & Revenue Leadership: β’ Drove 432% ARR growth in final year leading B2B sales to CPG brands and retailers β’ Achieved 94% pilot conversion rate and 96% customer retention across 100+ customers β’ Led GTM workstreams, iteratively developing sales playbook and support / account management processes from scratch β’ Built strategic partnerships with retailers, brands, andβ¦
- Job: Izba Consulting β Managing Director Β· 2020-05 β 2020-10 Β· 5 mo β Strategic operations and fractional COO consultancy helping seed to Series B consumer brands scale. First hire, grew team from 2 to 12. Scopes of work included international & domestic freight logistics, manufacturer sourcing and vetting, 3PL fulfillment partner sourcing and Shopify integration, raw material and packaging procurement, vendor relationship management, margin expansion projects, and supply chain risk assessments. Founder & Early-Stage Strategic Support: β’ Served as fractional COO/Head of Operations for 13+ venture-backed CPG & D2C startups β’ Created operational playbooks and frameworks for early-stage founders β’ Led strategic planning and fundraising preparation for seeβ¦
- Job: Izba Consulting β Operations Consultant Β· 2019-05 β 2020-05 Β· 1y β First full-time hire at boutique consulting firm focused on building and scaling end-to-end supply chains and operations for early stage startups (Seed through Series B).
- Job: Re-Nuble β Manufacturing & Operations Manager Β· 2017-09 β 2018-06 Β· 9 mo
- Job: Unilever β Unilever Future Leaders Program - R&D Management Trainee Β· 2015-07 β 2017-07 Β· 2y β Rotational management program designed to accelerate learning in functional area in preparation for future leadership opportunities. R&D Skin Cleansing, Dove β Formulation Scientist, Trumbull, CT (Oct 2016 β Jul 2017) R&D Skin Cleansing, Dove β Process Engineer, Project Leader, Trumbull, CT (Oct 2015 β Oct 2016) Customer Development (CD) Retail Representative, CT/NY Regional Stores (Jul β Oct 2015) Led process engineering and scale-up validation in Pilot Plant for global launch of 7 innovation projects, including overseeing factory trials at both in-house and third-party manufacturing sites across 4 geographies. Assessed technical and strategic viability of implementation of new, water-cβ¦
- Job: Unilever β R&D Associate Process Engineer - Global Skin Cleansing Β· 2015-01 β 2015-07 Β· 6 mo
- Job: Unilever β Hindustan Unilever Limited - R&D Skin GDC Process Engineering Intern Β· 2014-06 β 2014-08 Β· 2 mo β Designed improved manufacturing process of current Lifebuoy Colour Changing hand wash product and executed factory plant trial for new process, resulting in 15.5% bulk product waste reduction. Validated use of predictive scale-up tool in collaboration with Data Science group in U.K., reducing the need for execution of factory trials, saving time, energy, and product waste.
- Job: Re-Nuble β Head of Operations Β· 2018-06 β 2019-03 Β· 9 mo
- School: University of Michigan β B.S.E, Chemical Engineering
- School: Columbia University in the City of New York β Master of Science - MS, Sustainability Management
Skills
Playbooks
All playbooks βNo playbooks indexed for this profile yet.
More GTM Engineers
Browse all β- Neha V.Brand Transformation | Consumer Growth Strategist GTM & Growth | Architecting revenue engines through Disruptive MarketingSScaling up? I could be your answer.
ex-Welspun Group
- James HunsbergerHead of GTM Technology at Harvey
Harveyex-Rattle π¦
- Saad Tanwir (ST) Ψ³ΨΉΨ― ΨͺΩΩΩΨ±βSenior Commercial Strategy & Transformation Leader | Product & Trade Marketing, Revenue Growth Management, GTM & Category Strategy, D2C eCommerce | Driving Market Share Growth for Global Tech & FMCG Brands
Samsung Electronics
ex-Unilever
- Mihir K.GTM Engineer | Growth & Product Strategy Leader | Fintech | SaaS | PLG-SLG | Former Fiserv (Clover) and Capital One
Lumen Path Solutions
ex-i-payout
