Andy Butterfield
Agentic AI GTM, UK | Salesforce | Agentforce | CCXP | Behavioural Science | AI Scale Index
I am the Agentic AI GTM lead for Business Services, Travel, Transport and Hospitality at Salesforce and Certified Customer Experience Professional (CCXP).
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I focus on education and driving AI adoption including developing the AI Scale Index, focusing on UX, CX and how Behavioural Science can underpin long lasting Over the last 25+ years I have worked for a range of IT companies from small software firms to large IT services and solution providers bringing a range of skills including managing deep operational discovery, mapping and presenting solutions, mentoring and coaching and continuously looking for new ways to In Jan 2025 I stood down as volunteer RNLI crew after 21 years. I also spend 5 years on the flood rescue team and helped launch a drowning prevention campaign across 2 London Specialties: Agentforce, AI, Salesforce, CCXP, customer experience, behavioural science, Service Cloud, AI, Digital, contact centre, development of the effortless experience.
GTM Index
- SALESFORCEJOB
- Agentic AI GTM Lead1Y 8M
Agentic AI GTM Lead
Salesforce
Responsible for driving understanding, adoption and working with partners around Salesforce’s Agentforce and agentic offerings.
- UK Customer Experience Lea…3Y
UK Customer Experience Lead, CCXP
Salesforce
I work with our customers, prospects and partners to help ensure they are making the most of Salesforce to deliver exceptional customer and employee experiences by sharing stories, working examples and sharing connections.
- Customer Experience Specia…2Y 6M
Customer Experience Specialist, CCXP (Principal SE)
Salesforce
Responsible for helping our customers understand the full benefits of the Salesforce Service Cloud solution, AI, voice, digital transformation, Field Service and how it can enable them to deliver the best Customer Experience, Employee Experience and drive down operational costs.
- Customer Experience Specia…2Y 8M
Customer Experience Specialist, CCXP (Lead SE)
Salesforce
Responsible for helping our customers understand the full benefits of the Salesforce Service Cloud solution and how it can enable them to deliver the best Customer Experience, Employee Experience and drive down operational costs.
- RNLIJOB
- Crew21Y 5M
Crew
RNLI
Crew on an Atlantic 85 (rib) at Lyme Regis from end of May 2017 Crew and Helm RNLI inshore lifeboat on a 8 mile stretch of the River Thames. Aug 2003 - May 2017 Swiftwater Rescue Technician - UK Flood Rescue Team, Oct 2009 - June 2014
- CISCOJOB
- Customer Experience Specia…2Y 1M
Customer Experience Specialist, CCXP
Cisco
Responsible for the growth and development of the Cisco Contact Centre suite to deliver the Connected Digital Experience by focusing on Customer Experience (CX), journey mapping, reducing effort, workforce experience and operational efficiency. Omnichannel strategies include embracing social media (Twitter, Facebook, RSS), collaboration tools (WebChat, Video, SMS, SPARK communities), analytics and reviewing of the latest innovative technology using AI and bots. Covering the UK Public Sector inc Healthcare, Emergency Services, Local & Central Government and Education.
- Business Mentor to Idea Lo…6M
Business Mentor to Idea London Start Up - MishiPay Ltd
Cisco
Mentoring and assisting MishiPay, an innovative app designed to improve the customer experience by completely eliminating queues and bringing benefits of online shopping into the physical store. The core product principle is to enable items to be purchased in-store, e.g. a jacket, by scanning the barcode with your phone and paying via Apple Pay or scanning your credit/debit card. Once payment is authorised you can leave the store. If it is not, the robust security will trigger the alarms. The solution offers a number of additional on-line benefits including receiving product and cross-sell information, ratings, communities, sharing, ease of paying and more. Find out more here: Website -…
- ADVANCEDJOB
- Business Mgr2Y 1M
Business Manager
Advanced
Manage the solution sales, channel partners and business growth for the south of England, Netherlands, Middle East and Australia for Advanced Health & Care selling: - Adastra (unscheduled care), - Crosscare (hospice and GP management), - iNurse (Android, Blackberry and Windows mobile solution) - StaffPlan (domiciliary care rostering), - CareSys (residential care management), - iConnect (NFC time and attendance mobile solution) - hosting.
- Alliance Mgr2Y 3M
Alliance Manager
Advanced
Responsible for the cross-selling and collaborative working of various combinations of companies within the ACS Group. Activities include identifying opportunities, creating and implementing business plans and facilitiating the end-to-end sales process ensuring the long term success of each project.
- COMPUTACENTERJOB
- Sun ISV Mgr10M
Sun ISV Manager
Computacenter
Responsible for growing the sales of Sun hardware and increasing the value add to our customers in partnership with software vendors working primarily in the financial services market.
- Sun Volume Sales Specialist11M
Sun Volume Sales Specialist
Computacenter
Datacentre BDM. Identify, manage & grow business. Responsibility for agreeing & delivering business plan, pipeline & commercial terms & increasing market share across Computacenter. Internally communicating/presenting & evangelising. Externally building relationships with Sun.
- Portfolio Mgr1Y 4M
Portfolio Manager
Computacenter
Portfolio Manager for CC Recommends - Manage, promote, grow & develop portfolio of best-in-breed client products.
- Partner Mgr1Y 6M
Partner Manager
Computacenter
Managing Fujitu Siemens, Toshiba, NEC & Samsung. Overall responsibility for agreeing & delivering business plan, pipeline & commercial terms, increasing partner’s market share across Computacenter by identifying & closing business.
- CARE BUSINESS SOLUTIONSJOB
- Sales Executive3Y 6M
Sales Executive
Care Business Solutions
New business sales - Market planning, contract negotiations, preparation & presentation of tenders & software demos. New channel creation/running - identify markets, resellers, P&L & marketing.
- Job: Computacenter — Portfolio Manager · 2007-03 – 2008-07 · 1y 4mo — Portfolio Manager for CC Recommends - Manage, promote, grow & develop portfolio of best-in-breed client products.
- Job: Salesforce — Customer Experience Specialist, CCXP (Lead SE) · 2016-11 – 2019-07 · 2y 8mo — Responsible for helping our customers understand the full benefits of the Salesforce Service Cloud solution and how it can enable them to deliver the best Customer Experience, Employee Experience and drive down operational costs.
- Job: Computacenter — Sun ISV Manager · 2009-07 – 2010-05 · 10 mo — Responsible for growing the sales of Sun hardware and increasing the value add to our customers in partnership with software vendors working primarily in the financial services market.
- Job: RNLI — Crew · 2003-08 – 2025-01 · 21y 5mo — Crew on an Atlantic 85 (rib) at Lyme Regis from end of May 2017 Crew and Helm RNLI inshore lifeboat on a 8 mile stretch of the River Thames. Aug 2003 - May 2017 Swiftwater Rescue Technician - UK Flood Rescue Team, Oct 2009 - June 2014
- Job: Advanced — Alliance Manager · 2010-06 – 2012-09 · 2y 3mo — Responsible for the cross-selling and collaborative working of various combinations of companies within the ACS Group. Activities include identifying opportunities, creating and implementing business plans and facilitiating the end-to-end sales process ensuring the long term success of each project.
- Job: Cisco — Customer Experience Specialist, CCXP · 2014-10 – 2016-11 · 2y 1mo — Responsible for the growth and development of the Cisco Contact Centre suite to deliver the Connected Digital Experience by focusing on Customer Experience (CX), journey mapping, reducing effort, workforce experience and operational efficiency. Omnichannel strategies include embracing social media (Twitter, Facebook, RSS), collaboration tools (WebChat, Video, SMS, SPARK communities), analytics and reviewing of the latest innovative technology using AI and bots. Covering the UK Public Sector inc Healthcare, Emergency Services, Local & Central Government and Education.
- Job: Salesforce — UK Customer Experience Lead, CCXP · 2022-02 – 2025-02 · 3y — I work with our customers, prospects and partners to help ensure they are making the most of Salesforce to deliver exceptional customer and employee experiences by sharing stories, working examples and sharing connections.
- Job: Cisco — Business Mentor to Idea London Start Up - MishiPay Ltd · 2016-04 – 2016-10 · 6 mo — Mentoring and assisting MishiPay, an innovative app designed to improve the customer experience by completely eliminating queues and bringing benefits of online shopping into the physical store. The core product principle is to enable items to be purchased in-store, e.g. a jacket, by scanning the barcode with your phone and paying via Apple Pay or scanning your credit/debit card. Once payment is authorised you can leave the store. If it is not, the robust security will trigger the alarms. The solution offers a number of additional on-line benefits including receiving product and cross-sell information, ratings, communities, sharing, ease of paying and more. Find out more here: Website -…
- Job: Care Business Solutions — Sales Executive · 2002-03 – 2005-09 · 3y 6mo — New business sales - Market planning, contract negotiations, preparation & presentation of tenders & software demos. New channel creation/running - identify markets, resellers, P&L & marketing.
- Job: Salesforce — Agentic AI GTM Lead · 2025-02 – present · 1y 6mo — Responsible for driving understanding, adoption and working with partners around Salesforce’s Agentforce and agentic offerings.
- Job: Salesforce — Customer Experience Specialist, CCXP (Principal SE) · 2019-08 – 2022-02 · 2y 6mo — Responsible for helping our customers understand the full benefits of the Salesforce Service Cloud solution, AI, voice, digital transformation, Field Service and how it can enable them to deliver the best Customer Experience, Employee Experience and drive down operational costs.
- Job: Computacenter — Sun Volume Sales Specialist · 2008-07 – 2009-06 · 11 mo — Datacentre BDM. Identify, manage & grow business. Responsibility for agreeing & delivering business plan, pipeline & commercial terms & increasing market share across Computacenter. Internally communicating/presenting & evangelising. Externally building relationships with Sun.
- Job: Computacenter — Partner Manager · 2005-09 – 2007-03 · 1y 6mo — Managing Fujitu Siemens, Toshiba, NEC & Samsung. Overall responsibility for agreeing & delivering business plan, pipeline & commercial terms, increasing partner’s market share across Computacenter by identifying & closing business.
- Job: Advanced — Business Manager · 2012-09 – 2014-10 · 2y 1mo — Manage the solution sales, channel partners and business growth for the south of England, Netherlands, Middle East and Australia for Advanced Health & Care selling: - Adastra (unscheduled care), - Crosscare (hospice and GP management), - iNurse (Android, Blackberry and Windows mobile solution) - StaffPlan (domiciliary care rostering), - CareSys (residential care management), - iConnect (NFC time and attendance mobile solution) - hosting.
- School: University of Leeds — BSc, Zoology/Animal Biology
Skills
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Amazon Web Services (AWS)