Andy Butterfield

Agentic AI GTM, UK | Salesforce | Agentforce | CCXP | Behavioural Science | AI Scale Index

Salesforceex-Computacenterex-RNLI

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I am the Agentic AI GTM lead for Business Services, Travel, Transport and Hospitality at Salesforce and Certified Customer Experience Professional (CCXP).

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I focus on education and driving AI adoption including developing the AI Scale Index, focusing on UX, CX and how Behavioural Science can underpin long lasting Over the last 25+ years I have worked for a range of IT companies from small software firms to large IT services and solution providers bringing a range of skills including managing deep operational discovery, mapping and presenting solutions, mentoring and coaching and continuously looking for new ways to In Jan 2025 I stood down as volunteer RNLI crew after 21 years. I also spend 5 years on the flood rescue team and helped launch a drowning prevention campaign across 2 London Specialties: Agentforce, AI, Salesforce, CCXP, customer experience, behavioural science, Service Cloud, AI, Digital, contact centre, development of the effortless experience.