Vicki Mach Nguyen

GTM & Strategic Operations | 5x VC/PE | 3x Fortune 500 | Salesforce, Cisco, Pre-IPO Unicorns, Harvard

San Francisco4.3k followers

Various Companies

ex-Thomson Reuters

ex-Cisco

Entrepreneurial Operator: 3 UNICORNS + 3 FORTUNE 500s / early GTM @SALESFORCE / SaaS transformation @CISCO APPDYNAMICS.
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As a lifelong builder of teams, capabilities, and operational best practices, I'm often called in as the "Go-to" and "1st-of-its-kind" leader - when there are no defined playbooks nor operating models. Silicon Valley-awarded Top Women Leaders in Tech. Held multiple expat roles in Australia, Brazil, Canada, and  → 5x Start-up Operator: Salesforce emerging verticals, AppDynamics, 2U, Desire2Learn, Zinier → B2B AI innovation & transformation: Stood up new functions & capabilities from start-ups to Big Tech → Multi-national businesses: New market entry & expansion, commercial excellence, M&A integration → Salesforce Top Talent & Fast Track Career Executive: Marc Benioff earmarked business transformation • SALESFORCE (#1 AI CRM): evolved from SMB to industry GTM, grew revenue 10x+ < 5 years • CISCO (#1 supply chain): evolved from hardware to SaaS 7B acquisition of AppDynamics), grew digital services revenue 250%+ during COVID • 2U (Forbes’ Top 10 Start-ups Changing the World, $5B valuation): #1 global GM, led EdTech democratization across Asia, SE Asia, Latin America • DESIRE2LEARN (#5 largest N. American Series A): #1 GTM leader, led new market entry & expansion across -Canada Specialties: Strategy & Execution | GTM & Product Operations | Strategic Operations | Operational Excellence | AI Commercialization | Strategic Initiatives | Special Projects | M&A Integration | New Market Entry & Expansion HARVARD UNIVERSITY, A. with honors in Economics, Psychology, and Social Anthropology. First-generation college graduate, former competitive dancer & concertmaster. Builder, conductor, athlete.

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GTM Index

VARIOUS COMPANIESJOB
1. Operating Partner
  1Y 9M
THOMSON REUTERSJOB
1. Global Head of GTM Strateg…
  1Y 11M
CISCOJOB
1. Senior Dir, GTM Strategy &…
  2Y 1M
2. Senior Dir, WW GTM Strateg…
  10M
ZINIERJOB
1. Global Head of GTM Strateg…
  1Y 11M
SALESFORCEJOB
1. Senior Dir, Digital Transf…
  3Y 11M
2. Dir, Global Strategic Sale…
  3Y 11M
GLGJOB
1. Expert Advisor, Digital Tr…
  6Y 11M
COLEMAN RESEARCHJOB
1. Expert Advisor, Global Bus…
  6Y 11M
DESIRE2LEARNJOB
1. Head of BD, Western North…
  2Y 11M
2UJOB
1. Senior Dir, International…
  2Y 11M
UC BERKELEYJOB
1. Program Executive, Interna…
  2Y 11M

Job: Various Companies — Operating Partner | VC/PE + Fortune 500 | B2B AI · 2025 – present · 1y 7mo — GTM/GM Operator with cross-stage execution spanning Fortune 500s and as a serial VC/PE entrepreneur (pre-revenue to pre-IPO), focused on accelerating growth, operationalizing the messy middle, and targeting more of the right markets & customers, from venture to enterprise scale. Currently working with agentic AI companies to transform legacy industries and workflows. • GTM & Operational Excellence: Customer & Revenue Lifecycle Management (Market to Lead, to Order, Order to Revenue) • End-to-End GTM Engine Build-Out: Sales, Marketing, Revenue Operations & Enablement, Customer Success • Human & AI Orchestration: Ideal Customer, Partner & Agent Profiles (ICP, IPP, IAP) • Market Entry & Expan…
Job: Thomson Reuters — Global Head of GTM Strategy & Transformation (Head of GTM Engineering) · 2024 – 2025 · 1y — Entrepreneur-in-Residence & full-cycle GTM Partner (Sales, Marketing, Revenue Operations & Enablement, Product, Customer Success) to CXOs and global teams across Thomson Reuters’ $7B multi-product portfolio, focused on accelerating our customers' digital transformation and our Company’s business transformation. Steer cross-Company GTM Strategy & Operations for $2B+ book of business (Enterprise, Digital, Emerging): • GTM Product Launches & Operating Models: Bring new products & services to market, orchestrate M&A integration of acquired companies (business value assessment & adoption, product lifecycle management, new market entry & expansion, productizing customer value, digital selling e…
Job: Cisco — Senior Director, GTM Strategy & Operations · 2021-11 – 2023 · 1y 2mo — Cisco (NASDAQ: CSCO) is the worldwide leader in technology that powers the Internet. Promoted to lead Company-wide transformation to scale Cisco’s $25B+ ARR business and deliver frictionless customer experiences as the world's #1 supply chain. Responsible for helping Cisco transform to a XaaS-oriented digital marketplace (1. Digital Direct, 2. SMB eCommerce Platform, 3. partner-led digital catalog resulting in revenue uplift of 250%+) with a unified focus on customer outcomes, multi-cloud offerings, market-leading product portfolio, and innovative routes-to-market. • Provide leadership across multiple lines of business (BUs): Growth & Strategy, Business Operations, Revenue Operations, Cor…
Job: Cisco — Senior Director, WW GTM Strategy & Operations - AppDynamics · 2021 – 2021-11 · 10 mo — Led WW GTM Strategy & Operations for Cisco AppDynamics’ $550M SaaS ARR business, the world’s #1 APM solution, resulting in AppDynamics’ 4x industry-leading growth and 79% market dominance. Global team comprised of: 1. Sales Strategy & Operations (Deal Desk, new product introduction & enablement), 2. Field Operations (territories & targets, forecasting, compensation & quota assignments, field rules of engagement), 3. Analytics (Day 1 forecasting -> long-range planning, QBRs, headcount & org structuring, propensity modeling), 4. Systems & Operating Models (Sales, Marketing, CX tech stacks & systems; stakeholder & vendor management; change management & adoption). • Spearheaded business trans…
Job: Salesforce — Senior Director, Digital Transformation & Innovation · 2017 – 2020 · 3y — Salesforce’s Accelerated Digital Transformation team offers a high-touch transformation partnership designed for our largest and most ambitious customers to innovate with speed and agility, via unleashing Salesforce’s people, platform, and product expertise collectively to create “Customers for Life” and become our customers’ #1 Trusted Advisors. Innovative Customer Success leader with expertise in leading direct and matrix (Sales, Customer Success, Product, Engineering, Professional Services) teams to help Salesforce’s most complex customers transform into high-growth, disruptive businesses. • #1 performing Senior Director (302% individual team quota / 217% geo quota attainment). • C-le…
Job: Salesforce — Director, Global Strategic Sales Initiatives · 2014 – 2017 · 3y — Strategic Partner to CEO & COO, scaled Salesforce's Healthcare / Education / Nonprofit verticals by 10x increase ($35M -> $330M+); accelerated growth of Marketing Cloud portfolio to $2B+ ARR. Led cross-Company, cross-industry transformation: NEW MARKET ENTRY & EXPANSION: Built, led, and scaled 1st-of-its-kind Health, Education, and Nonprofit transformation initiatives, resulting in creation of industry-changing blueprints, repeatable technology architecture, and new market opportunities. STRATEGIC PARTNERSHIPS: Account Director for UCSF, Digital Transformation initiative earmarked by CEO Marc Benioff. Led Salesforce's largest enterprise social network deployment (30,000+ users) and stood…
Job: GLG — Expert Advisor, Digital Transformation - Emerging & Enterprise Businesses · 2014 – 2020 · 6y — Digital Strategy Advisor to global firms in (Board / Advisory / Retained Engagements): - SaaS Industry, Artificial Intelligence, Machine-based Learning - Enterprise Cloud Ecosystem: CRM, Apps & Platform Solutions - Go-To-Market, Customer Success & Professional Services - Partnership & Monetization Models GLG (Gerson Lehrman Group, Inc.) is the world’s leading platform for professional learning. Business leaders, investors, consultants, social entrepreneurs, and other top professionals rely on GLG to learn in short- and long-term engagements from a membership of more than 425,000 experts. Clients partner with GLG to address their most complex strategic challenges, make better business dec…
Job: Desire2Learn — Head of Business Development, Western North America · 2012 – 2014 · 2y — Recruited as Desire2Learn's #1 Western N. America GTM leader, pre-Series A (NEA & OMERS Ventures: #5 largest N. American Series A @$80M & #1 largest Canadian software VC deal). Led global team and grew Desire2Learn’s market share across 16 U.S. states and Canadian provinces. • Closed #1 U.S. graduate online engineering program, and one of the largest and most sought-after districts in Western N. America - within 90 days of joining the company. • Generated new Routes-to-Market and steered Executive-level negotiations across diverse stakeholder groups. • Identified and captured revenue opportunities in private sector, for-profit, corporate, consortia, and statewide systems. Developed high-t…
Job: 2U — Senior Director, International Corporate Development · 2011 – 2013 · 2y — Forbes’ Top 10 Start-ups Changing the World. Select VCs: Bessemer Venture Partners, Redpoint Ventures, Highland Capital Partners. Built and managed global revenue-share teams from the ground up, across 5 continents and 80 countries. Led international expansion of 2U into Asia, SE Asia, and Latin America markets. • Recruited as 2U's #1 international GTM leader managing multi-million / multi-country / multi-year transformational partnership with @WashULaw (global top-tier online LL.M. in U.S. law). • Scaled international revenue operating model and structured partnership deals with Magic Circle law firms. • Executed Go-to-Market strategies and established pivotal relationships with Ministri…
Job: UC Berkeley — Program Executive, International Strategy & Partnerships · 2010 – 2012 · 2y — Co-Founder of Berkeley’s #1 Start-up Accelerator incubator program built to charter students and faculty with early-stage funding to launch world-changing initiatives. Hired and managed seven direct reports. • Secondment as Berkeley’s Executive Delegate to Canberra, Australia. Executed global strategic initiatives with high-visibility stakeholders, including world leaders, celebrities, and high net worth donors. • Spearheaded 25 cross-departmental campaigns that led to an unprecedented number of applications received and an 80% increase in live engagement. • Delivered high-yield programming for elected officials, top-ranking diplomats, and celebrities to elevate Berkeley’s global visibilit…
Job: Zinier — Global Head of GTM Strategy & Operations (Head of GTM Engineering) · 2020 – 2021 · 1y
Job: Coleman Research — Expert Advisor, Global Business & Technology Strategy · 2014 – 2020 · 6y
School: Harvard University — B.A. with honors, Triple Concentration in Economics, Psychology & Social Anthropology.

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SalesforceProgram ManagementWholesale PartnershipsMulti-tiered ClosuresCorporate DevelopmentCampaign ExecutionB2CKPIsROIsStrategic PartnershipsLead GenerationB2BStrategic PlanningWritingSocial MediaMarketingNew Market Entry & ExpansionNegotiationFull-Cycle Admissions & Lead GenerationBusiness DevelopmentStrategy

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Vicki Mach Nguyen

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