Chris Featherstone
Sr. Director of Product - Developer Experience - SDK - BD - GTM @ Sanas | Product Strategy, SDKs, Machine Learning
ex-Amazon Web Services (AWS)With over two decades of experience in product management, I contribute to the growth of AI-native developer ecosystems at Sanas as the Senior Director of Product Management for Developer Experience - SDK.
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My focus is on product strategy, SDK development, and machine learning, driving the adoption of Sanas's real-time speech-to-speech platform with 29 enterprise customers in under five months. I lead a cross-functional team to build scalable go-to-market strategies for self-serve and enterprise adoption. My expertise lies in translating complex AI/ML technologies into intuitive developer products that address real-world communication challenges. Previously, I led AI product initiatives at Salesforce and AWS, focusing on AI/ML integration for private equity and telecommunications sectors. Passionate about voice AI infrastructure and developer experience, I work to create transformative solutions that bridge communication gaps on a global scale.
GTM Index
- SANASJOB
- Sr. Dir of Product Managem…10M
Sr. Director of Product Management - Developer Experience - SDK
Sanas
• Spearheaded the development of Sanas's first platform SDK product and go-to-market strategy from inception, achieving 29 enterprise customers in under 5 months. • Designed a dual-motion go-to-market approach for self-serve and sales-assisted enterprise adoption, establishing a scalable revenue path. • Built and led a cross-functional team, including PMs and Solution Architects, to drive platform adoption and growth.
- SALESFORCEJOB
- Sr. Dir of AI/Data Product…1Y
Sr. Director of AI/Data Product Solution Architects - Private Equity Practice
Salesforce
• Led a cross-functional team of AI/ML and Data specialists serving Private Equity and Venture Capital clients, translating Salesforce's AI and Agentforce capabilities into high-impact portfolio company deployments • Drove AI product strategy across SLC, SF, NYC, and London, delivering solutions for some of the world's largest PE-backed enterprises • Owned product roadmap and GTM alignment for AI-native features, accelerating adoption of Salesforce's Data Cloud and AI platform within the PE vertical
- Senior Dir of Product Mana…1Y 1M
Senior Director of Product Management
Salesforce
Building intelligent and innovative components in Salesforce Service Cloud to enable the next generation of Workforce Engagement. https://www.salesforce.com/products/service-cloud/features/workforce-engagement/
- AMAZON WEB SERVICES (AWS)JOB
- Principal Data & Generativ…2Y 2M
Principal Data & Generative AI/ML Telco CX GTM Lead
Amazon Web Services (AWS)
• Spearheaded the development and execution of go-to-market strategies for customer experience solutions in telecommunications. • Leveraged Generative AI, Machine Learning, and Data Mesh technologies to enhance customer interactions. • Collaborated with cross-functional teams to align product offerings with market needs and customer expectations.
- WW BD AWS AI Services - Sp…2Y
WW BD AWS AI Services - Speech Recognition and Natural Language Processing
Amazon Web Services (AWS)
I drive the AWS global AI/ML Business Strategy and GTM for Amazon Transcribe (ASR) and Amazon Lex. Ive also created the first AWS augmentation acceltration solutions using the AI/ML building blocks focused on Contact Center Intelligence and Media Intelligence.
- CISCOJOB
- Dir Of Product Development1Y 1M
Director Of Product Development
Cisco
Global product owner for Webex Contact Center and Customer care products. Lead team to develop and executed global product vision and strategy across cloud and prem product portfolio. Developed and lead strategy to turn around product deficiencies and legacy technical debt. Delivered AI related agent assist technology based on topic modeling, NLP, and real-time contextual retrieval of knowledge base docs and FAQs via white-labeled partner. Delivered behavioral analytics platform to track product usage characteristics, identify growth cohorts, reduce on-boarding, A/B test features, and look for growth opportunities. Escalated and established UX as a core element in the product process.
- NICEJOB
- Sr. Dir Product Managment-…2Y 5M
Sr. Director Product Managment- Platform & Tools
NICE
Building the VNext contact/call center platform for InContact.com. Responsible and accountable for the commercial success of Incontact’s vNext public cloud platform built on AWS. Defining and driving multi-year strategy and roadmap to roll-out new generation platform microservices in AWS, which includes defining and implementing a Lift and shift process and approach to take 10yr old on-premise and private cloud technology to contemporary public cloud architecture in AWS.
- PACKSIZEJOB
- CTO2Y 8M
CTO
Packsize LLC
Smart Packaging For a Healthy Planet: For more than a decade, Packsize International LLC has been the worldwide leader in efficient packaging solutions for companies with multifaceted corrugated packaging needs. As packaging specialists, we help companies save money on packaging inventory and the work required for boxing and shipping, while also helping them reduce the carbon footprint of their packaging process. Our On Demand Packaging™ solutions make us different from every other packaging company on the market. We are the global leader in On Demand Packaging™. With Packsize as your packaging company, making boxes is easier than printing labels. Smarter packaging means fewer planes, few…
- V3 SYSTEMSJOB
- CTO1Y 11M
CTO
V3 Systems
• Created architectures and technical education for field technical staff to increase sales of software solutions (MPPs, RDWs, RDBs) and architectures for using NAND storage concepts for off the shelf and Open Source. • Created test harnesses to accelerate internal testing process for internal QA hardware process and monitoring of NAND wear leveling algorithms. • Developed multiple technical field education strategies and core use cases for product portfolio line for the enterprise which was used to land key enterprise customers. • Developed solid-state storage sales solutions targeted at communication, database, and web caching and cloud computing environments.
- SANDISK, A WESTERN DIGITAL BRANDJOB
- Technical Mktg Eng2Y 2M
Technical Marketing Engineer
SanDisk, a Western Digital Brand
Headquartered in Salt Lake City, Utah, Fusion-io is the leading provider of application-centric, enterprise storage architecture that unlocks a world of possibilities for performance-starved applications. www.fusionio.com
- Sales Eng1Y 8M
Sales Engineer
SanDisk, a Western Digital Brand
Fusion-IO – www.fusionio.com Technical Marketing Engineer/Product Planner/Regional Director Sales Engineering July 2009- present Regional Technical Sales Engineer for Mountain States and Southwest Responsible for gathering customer requirements for current and future product. Developed multiple sales/adoption strategies around entire product line for the enterprise solid-state storage targeted at Cloud computing, Virtualization, Database (OLTP and OLAP), and Web environments. Developed strategy for MLC/SLC guidance for uses in enterprise systems as a new memory tier for approaches to classic storage strategies and new architectures. Creating sales collateral for internal sales force as…
- Job: Sanas — Sr. Director of Product Management - Developer Experience - SDK · 2025-12 – present · 8 mo — • Spearheaded the development of Sanas's first platform SDK product and go-to-market strategy from inception, achieving 29 enterprise customers in under 5 months. • Designed a dual-motion go-to-market approach for self-serve and sales-assisted enterprise adoption, establishing a scalable revenue path. • Built and led a cross-functional team, including PMs and Solution Architects, to drive platform adoption and growth.
- Job: Salesforce — Sr. Director of AI/Data Product Solution Architects - Private Equity Practice · 2024-12 – 2025-12 · 1y — • Led a cross-functional team of AI/ML and Data specialists serving Private Equity and Venture Capital clients, translating Salesforce's AI and Agentforce capabilities into high-impact portfolio company deployments • Drove AI product strategy across SLC, SF, NYC, and London, delivering solutions for some of the world's largest PE-backed enterprises • Owned product roadmap and GTM alignment for AI-native features, accelerating adoption of Salesforce's Data Cloud and AI platform within the PE vertical
- Job: Amazon Web Services (AWS) — Principal Data & Generative AI/ML Telco CX GTM Lead · 2022-11 – 2025-01 · 2y 2mo — • Spearheaded the development and execution of go-to-market strategies for customer experience solutions in telecommunications. • Leveraged Generative AI, Machine Learning, and Data Mesh technologies to enhance customer interactions. • Collaborated with cross-functional teams to align product offerings with market needs and customer expectations.
- Job: Salesforce — Senior Director of Product Management · 2021-10 – 2022-11 · 1y 1mo — Building intelligent and innovative components in Salesforce Service Cloud to enable the next generation of Workforce Engagement. https://www.salesforce.com/products/service-cloud/features/workforce-engagement/
- Job: Amazon Web Services (AWS) — WW BD AWS AI Services - Speech Recognition and Natural Language Processing · 2019-10 – 2021-10 · 2y — I drive the AWS global AI/ML Business Strategy and GTM for Amazon Transcribe (ASR) and Amazon Lex. Ive also created the first AWS augmentation acceltration solutions using the AI/ML building blocks focused on Contact Center Intelligence and Media Intelligence.
- Job: Cisco — Director Of Product Development · 2018-09 – 2019-10 · 1y 1mo — Global product owner for Webex Contact Center and Customer care products. Lead team to develop and executed global product vision and strategy across cloud and prem product portfolio. Developed and lead strategy to turn around product deficiencies and legacy technical debt. Delivered AI related agent assist technology based on topic modeling, NLP, and real-time contextual retrieval of knowledge base docs and FAQs via white-labeled partner. Delivered behavioral analytics platform to track product usage characteristics, identify growth cohorts, reduce on-boarding, A/B test features, and look for growth opportunities. Escalated and established UX as a core element in the product process.
- Job: NICE — Sr. Director Product Managment- Platform & Tools · 2016-04 – 2018-09 · 2y 5mo — Building the VNext contact/call center platform for InContact.com. Responsible and accountable for the commercial success of Incontact’s vNext public cloud platform built on AWS. Defining and driving multi-year strategy and roadmap to roll-out new generation platform microservices in AWS, which includes defining and implementing a Lift and shift process and approach to take 10yr old on-premise and private cloud technology to contemporary public cloud architecture in AWS.
- Job: Packsize LLC — CTO · 2013-08 – 2016-04 · 2y 8mo — Smart Packaging For a Healthy Planet: For more than a decade, Packsize International LLC has been the worldwide leader in efficient packaging solutions for companies with multifaceted corrugated packaging needs. As packaging specialists, we help companies save money on packaging inventory and the work required for boxing and shipping, while also helping them reduce the carbon footprint of their packaging process. Our On Demand Packaging™ solutions make us different from every other packaging company on the market. We are the global leader in On Demand Packaging™. With Packsize as your packaging company, making boxes is easier than printing labels. Smarter packaging means fewer planes, few…
- Job: V3 Systems — CTO · 2011-09 – 2013-08 · 1y 11mo — • Created architectures and technical education for field technical staff to increase sales of software solutions (MPPs, RDWs, RDBs) and architectures for using NAND storage concepts for off the shelf and Open Source. • Created test harnesses to accelerate internal testing process for internal QA hardware process and monitoring of NAND wear leveling algorithms. • Developed multiple technical field education strategies and core use cases for product portfolio line for the enterprise which was used to land key enterprise customers. • Developed solid-state storage sales solutions targeted at communication, database, and web caching and cloud computing environments.
- Job: SanDisk, a Western Digital Brand — Technical Marketing Engineer · 2009-07 – 2011-09 · 2y 2mo — Headquartered in Salt Lake City, Utah, Fusion-io is the leading provider of application-centric, enterprise storage architecture that unlocks a world of possibilities for performance-starved applications. www.fusionio.com
- Job: SanDisk, a Western Digital Brand — Sales Engineer · 2009-07 – 2011-03 · 1y 8mo — Fusion-IO – www.fusionio.com Technical Marketing Engineer/Product Planner/Regional Director Sales Engineering July 2009- present Regional Technical Sales Engineer for Mountain States and Southwest Responsible for gathering customer requirements for current and future product. Developed multiple sales/adoption strategies around entire product line for the enterprise solid-state storage targeted at Cloud computing, Virtualization, Database (OLTP and OLAP), and Web environments. Developed strategy for MLC/SLC guidance for uses in enterprise systems as a new memory tier for approaches to classic storage strategies and new architectures. Creating sales collateral for internal sales force as…
- School: Arizona State University
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