Andrea Canessa
GTM Engineering Lead @ Perk
ex-FactorialOriginally from Genoa, I studied in Milan and Lisbon before settling in Barcelona, where I’m currently Here, I built the GTM Engineering function from scratch at Factorial and Perk (both unicorns, respectively 100M and 350M in annual
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The current AI and automation landscape is forcing a reshaping of the relationship between humans and machines, especially in the B2B environment. And that's exactly where I How can we make an employee, or an entire commercial organization, more successful by blending technology with human Where should we be more tech-heavy, and where more It significantly differs from the agency-based GTM engineering, mostly focused on lead scraping and copy writing. We are more like business partners to the revenue leadership, for both planning and technical execution. It can be rewarding on every level: people love when you help them be more productive, companies grow faster when teams are empowered, and I get to stay close to technology and its real-world use cases across the entire go-to-market motion.
GTM Index
- PERKJOB
- GTM Eng Lead, Revenue Oper…1Y 1M
Go to Market Engineering Lead, Revenue Operations
Perk
Our current mission at Perk is to drive the process of building a modern pipeline generation motion along with Sales and Marketing leaders. We do this by: - Producing and analysing data - Integrating and implementing systems and AI - Creating and enabling processes
- BELLA&BONAJOB
- Advisor, Revenue Operations2M
Advisor, Revenue Operations
Bella&Bona
𝑨𝒅𝒗𝒊𝒔𝒐𝒓𝒔𝒉𝒊𝒑 𝑻𝒐𝒑𝒊𝒄𝒔 • Implemented and enabled a structured project management methodology across Product and GTM • Built a high growth B2B GTM roadmap based on current company pains and priorities • Supported the hiring process for a full-time Head of RevOps
- FACTORIALJOB
- GTM Eng & Growth Ops, Reve…1Y 2M
GTM Engineer & Growth Ops, Revenue Operations
Factorial
𝑺𝒕𝒓𝒂𝒕𝒆𝒈𝒚 & 𝑶𝒓𝒈 𝑫𝒆𝒔𝒊𝒈𝒏 • Shaped the Outbound Growth team (20 ppl) under Sales Operations; later drove its reorganization into GTM Engineering, List Builders, and Campaign Specialists • Discovered, tested, and drove adoption of data pools and aggregators (Clay, Genesy AI) to expand market coverage and improve targeting 𝑮𝒆𝒐 / 𝑻𝑨𝑴 𝑩𝒖𝒊𝒍𝒅𝒊𝒏𝒈 • Purchased and integrated market-specific account databases into the CRM • Built and scored SMB & Enterprise TAM across ES, IT, PT, FR, and DACH • Delivered market penetration insights to guide prioritization and GTM strategy 𝑶𝒖𝒕𝒃𝒐𝒖𝒏𝒅 𝑺𝒚𝒔𝒕𝒆𝒎𝒔 & 𝑷𝒓𝒐𝒄𝒆𝒔𝒔𝒆𝒔 • Designed the end-to-end Outbound prospect jour…
- GTM Systems & Processes Sp…1Y 1M
GTM Systems & Processes Specialist, Sales Operations
Factorial
𝑺𝒖𝒑𝒑𝒐𝒓𝒕𝒆𝒅 𝑺𝒂𝒍𝒆𝒔 𝑻𝒆𝒂𝒎𝒔 𝒊𝒏 𝑨𝒄𝒉𝒊𝒆𝒗𝒊𝒏𝒈 𝑴𝒐𝒏𝒕𝒉𝒍𝒚 𝑻𝒂𝒓𝒈𝒆𝒕𝒔 (𝑪𝑹𝑴 𝑨𝒅𝒎𝒊𝒏) • Built AE deal-routing algorithms to improve win rates by assigning demos strategically across 5 markets • Participated in weekly forecasting sessions with ICs and leadership • Improved the ticketing system and handled daily ad-hoc troubleshooting 𝑩𝒖𝒊𝒍𝒕 𝒕𝒉𝒆 𝑪𝒐𝒏𝒗𝒆𝒓𝒔𝒂𝒕𝒊𝒐𝒏 𝑰𝒏𝒕𝒆𝒍𝒍𝒊𝒈𝒆𝒏𝒄𝒆 𝑬𝒄𝒐𝒔𝒚𝒔𝒕𝒆𝒎 • Added Call Sentiment to the CRM data model, later used daily by sales leadership • Optimized the relationship between Gong, Aircall, and HubSpot to reduce costs without impacting performance • Integrated WhatsApp and LinkedIn into a standardized…
- CATÓLICA LISBON SCHOOL OF BUSINESS AND ECONOMICSSCHOOL
- Master of Science - MS, Ma…2Y 11M
Master of Science - MS, Management with Specialization in Strategic Marketing
Católica Lisbon School of Business and Economics
- CURVECATCHJOB
- Supply Chain Data Science…7M
Supply Chain Data Science Research Assistant
CurveCatch
I developed my master's thesis in Supply Chain Management and Data Science, which is focused on the replenishment strategy of CurveCatch. I built a simulation-optimization algorithm that gives managerial insights on how to manage the stock levels to increase customer satisfaction while lowering costs. (Code available on my GitHub: AndreaCanessa)
- UNIVERSITÀ CATTOLICA DEL SACRO CUORESCHOOL
- Bachelor's degree, Economi…3Y 11M
Bachelor's degree, Economics and Business Management (L-18)
Università Cattolica del Sacro Cuore
- UNIVERSITÀ DEGLI STUDI DI GENOVASCHOOL
- Economia e Commercio (Firs…1Y 11M
Economia e Commercio (First Academic Year)
Università degli Studi di Genova
- NEUMANN KAFFEE GRUPPE (NKG)JOB
- Logistics Intern2M
Logistics Intern
Neumann Kaffee Gruppe (NKG)
- Job: Perk — Go to Market Engineering Lead, Revenue Operations (RevOps) · 2025-09 – present · 11 mo — Our current mission at Perk is to drive the process of building a modern pipeline generation motion along with Sales and Marketing leaders. We do this by: - Producing and analysing data - Integrating and implementing systems and AI - Creating and enabling processes
- Job: Bella&Bona — Advisor, Revenue Operations (RevOps) · 2025-05 – 2025-07 · 2 mo — 𝑨𝒅𝒗𝒊𝒔𝒐𝒓𝒔𝒉𝒊𝒑 𝑻𝒐𝒑𝒊𝒄𝒔 • Implemented and enabled a structured project management methodology across Product and GTM • Built a high growth B2B GTM roadmap based on current company pains and priorities • Supported the hiring process for a full-time Head of RevOps
- Job: Factorial — GTM Engineer & Growth Ops, Revenue Operations (RevOps) · 2024-05 – 2025-07 · 1y 2mo — 𝑺𝒕𝒓𝒂𝒕𝒆𝒈𝒚 & 𝑶𝒓𝒈 𝑫𝒆𝒔𝒊𝒈𝒏 • Shaped the Outbound Growth team (20 ppl) under Sales Operations; later drove its reorganization into GTM Engineering, List Builders, and Campaign Specialists • Discovered, tested, and drove adoption of data pools and aggregators (Clay, Genesy AI) to expand market coverage and improve targeting 𝑮𝒆𝒐 / 𝑻𝑨𝑴 𝑩𝒖𝒊𝒍𝒅𝒊𝒏𝒈 • Purchased and integrated market-specific account databases into the CRM • Built and scored SMB & Enterprise TAM across ES, IT, PT, FR, and DACH • Delivered market penetration insights to guide prioritization and GTM strategy 𝑶𝒖𝒕𝒃𝒐𝒖𝒏𝒅 𝑺𝒚𝒔𝒕𝒆𝒎𝒔 & 𝑷𝒓𝒐𝒄𝒆𝒔𝒔𝒆𝒔 • Designed the end-to-end Outbound prospect jour…
- Job: Factorial — GTM Systems & Processes Specialist, Sales Operations · 2023-04 – 2024-05 · 1y 1mo — 𝑺𝒖𝒑𝒑𝒐𝒓𝒕𝒆𝒅 𝑺𝒂𝒍𝒆𝒔 𝑻𝒆𝒂𝒎𝒔 𝒊𝒏 𝑨𝒄𝒉𝒊𝒆𝒗𝒊𝒏𝒈 𝑴𝒐𝒏𝒕𝒉𝒍𝒚 𝑻𝒂𝒓𝒈𝒆𝒕𝒔 (𝑪𝑹𝑴 𝑨𝒅𝒎𝒊𝒏) • Built AE deal-routing algorithms to improve win rates by assigning demos strategically across 5 markets • Participated in weekly forecasting sessions with ICs and leadership • Improved the ticketing system and handled daily ad-hoc troubleshooting 𝑩𝒖𝒊𝒍𝒕 𝒕𝒉𝒆 𝑪𝒐𝒏𝒗𝒆𝒓𝒔𝒂𝒕𝒊𝒐𝒏 𝑰𝒏𝒕𝒆𝒍𝒍𝒊𝒈𝒆𝒏𝒄𝒆 𝑬𝒄𝒐𝒔𝒚𝒔𝒕𝒆𝒎 • Added Call Sentiment to the CRM data model, later used daily by sales leadership • Optimized the relationship between Gong, Aircall, and HubSpot to reduce costs without impacting performance • Integrated WhatsApp and LinkedIn into a standardized…
- Job: CurveCatch — Supply Chain Data Science Research Assistant · 2022-06 – 2023-01 · 7 mo — I developed my master's thesis in Supply Chain Management and Data Science, which is focused on the replenishment strategy of CurveCatch. I built a simulation-optimization algorithm that gives managerial insights on how to manage the stock levels to increase customer satisfaction while lowering costs. (Code available on my GitHub: AndreaCanessa)
- Job: Neumann Kaffee Gruppe (NKG) — Logistics Intern · 2018-07 – 2018-09 · 2 mo
- School: Católica Lisbon School of Business and Economics — Master of Science - MS, Management with Specialization in Strategic Marketing · 2021 – 2023
- School: Università Cattolica del Sacro Cuore — Bachelor's degree, Economics and Business Management (L-18) · 2018 – 2021
- School: Università degli Studi di Genova — Economia e Commercio (First Academic Year) · 2017 – 2018
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