Anderson Hirota
GTM Engineer | AI-Powered Revenue Systems | Clay · n8n · Claude · Signal-Based Outbound
Most pipeline problems aren't volume They're signal problems.
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The system can't tell who matters now from who will never matter. I build the infrastructure that solves that: data architecture, automation, and AI working together so revenue teams execute with less noise and more My background is in Business Intelligence, and for the past few years I've been applying that same systems thinking directly to GTM and Revenue Operations, from lead qualification and scoring to full outbound What that looks like in practice:- AI recruiting pipeline for a Brazilian wealth management firm (R$45B+ AUM): 8,000+ candidates analyzed, 1,100+ qualified leads, 30%+ reply rate on WhatsApp outreach. Sourced advisors including one managing 5B+ AUM from a top-tier global private - AI SDR for a Brazilian education company: WhatsApp + HubSpot + SPIN Selling-based qualification, handling inbound leads end-to-end through enrollment close. HubSpot stays the source of - Multi-vertical outbound engine for the largest US sauna manufacturer: 9,000+ leads across 15 verticals, 18 campaigns spanning volume, signal-based, and conference re-engagement motions in isolated campaigns. LLM-powered contact selection, multi-source prospecting (Google Maps, Firecrawl, Clay, Building Connected), automated weekly reporting. Signal-based outbound landed first deal; conference re-engagement booked first meeting; volume outbound landed a standing-offer-to-spec from a hotel - Signal-driven outbound engine for a US fractional CFO firm in construction finance (Upwork fixed-price sprint, both milestones paid on time): three-way beachhead split, composite signal model anchored on a 90/90 overlap validation, full architecture handoff to client's internal team (Supabase schema, n8n workflows, GoHighLevel - Signal-based outbound advisory for a US specialty coffee tech company: translated qualitative ICP into computable Clay signals and blocked a premature HubSpot integration. Client activated Clay Pro Core stack: Clay · n8n · Claude Code · HubSpot · Salesforce · Supabase · Apollo · SQL
GTM Index
- GTM SYSTEMS LABJOB
- GTM Eng & Revenue Operatio…2Y
GTM Engineer & Revenue Operations Consultant
GTM Systems Lab
Independent GTM and RevOps consulting for B2B startups across the US and Brazil. Built-to-handoff outcomes. - AI recruiting pipeline for a Brazilian wealth management firm (R$45B+ AUM): 8,000+ candidates analyzed with ICP scoring. 1,100+ qualified leads, 30%+ reply rate on WhatsApp outreach. Sourced advisors including one managing R$1.5B+ AUM from a top-tier global private bank. Stack: Apollo, Sales Navigator, LLM enrichment, Supabase, Z-API. - Multi-vertical outbound engine for the largest US sauna manufacturer: 9,000+ leads across 15 verticals, 18 campaigns spanning three isolated motion types (volume, signal-based, conference re-engagement). LLM-powered contact selection and scoring, au…
- GO TO MARKET ENGINEERINGJOB
- Founder - Digital Projects…2Y 4M
Founder - Digital Projects & SEO
Go To Market Engineering
Built and monetized content properties using SEO and data-driven growth systems. Applied the same systems thinking that now drives my GTM and RevOps work.
- MIKE OLLEFSJOB
- Founder - Digital Projects…2Y 4M
Founder - Digital Projects & SEO
Mike Ollefs
Built and monetized content properties using SEO and data-driven growth systems. Applied the same systems thinking that now drives my GTM and RevOps work.
- MONTE BRAVOJOB
- Partner & Head of Business…1Y 6M
Partner & Head of Business Intelligence
Monte Bravo
Led the data intelligence structure for the commercial operation of one of Brazil's top independent investment firms (R$16B+ AUM during tenure, R$45B+ today). Managed a team of 7. - Architected and implemented Salesforce as the central commercial management system, defining structure, flows, and governance - Built dashboards and reporting infrastructure to support commercial decision-making across leadership and partners - Delivered portfolio analysis, team performance tracking, and business KPIs
- Business Intelligence Anal…1Y 2M
Business Intelligence Analyst
Monte Bravo
Supported commercial intelligence initiatives as the team scaled. Contributed to data pipeline development, dashboard maintenance, and commercial reporting.
- XP INVESTIMENTOSJOB
- BI1Y 5M
BI / Customer Acquisition / Digital Analytics
XP INVESTIMENTOS
Strategic analytics for sales and marketing teams at one of Brazil's largest investment platforms. - Funnel and commercial performance analysis for the Rico brokerage team - Analytics projects for the XP Group marketing organization - ETL process management and data pipeline structuring
- RICO.COM.VCJOB
- Business Intelligence Anal…3Y
Business Intelligence Analyst
Rico.com.vc
- GLOBAL FASHION GROUPJOB
- Senior Mktg Analyst9M
Senior Marketing Analyst
Global Fashion Group
- Mktg Intern5M
Marketing Intern
Global Fashion Group
- Job: Go To Market Engineering — Founder - Digital Projects & SEO · 2022-01 – 2024-05 · 2y 4mo — Built and monetized content properties using SEO and data-driven growth systems. Applied the same systems thinking that now drives my GTM and RevOps work.
- Job: Monte Bravo — Partner & Head of Business Intelligence · 2020-07 – 2022-01 · 1y 6mo — Led the data intelligence structure for the commercial operation of one of Brazil's top independent investment firms (R$16B+ AUM during tenure, R$45B+ today). Managed a team of 7. - Architected and implemented Salesforce as the central commercial management system, defining structure, flows, and governance - Built dashboards and reporting infrastructure to support commercial decision-making across leadership and partners - Delivered portfolio analysis, team performance tracking, and business KPIs
- Job: Global Fashion Group — Senior Marketing Analyst · 2015-07 – 2016-04 · 9 mo
- Job: XP INVESTIMENTOS — BI / Customer Acquisition / Digital Analytics · 2017-12 – 2019-05 · 1y 5mo — Strategic analytics for sales and marketing teams at one of Brazil's largest investment platforms. - Funnel and commercial performance analysis for the Rico brokerage team - Analytics projects for the XP Group marketing organization - ETL process management and data pipeline structuring
- Job: Global Fashion Group — Marketing Intern · 2015-02 – 2015-07 · 5 mo
- Job: Rico.com.vc — Business Intelligence Analyst · 2016-05 – 2019-05 · 3y
- Job: Monte Bravo — Business Intelligence Analyst · 2019-05 – 2020-07 · 1y 2mo — Supported commercial intelligence initiatives as the team scaled. Contributed to data pipeline development, dashboard maintenance, and commercial reporting.
- Job: Mike Ollefs — Founder - Digital Projects & SEO · 2022-01 – 2024-05 · 2y 4mo — Built and monetized content properties using SEO and data-driven growth systems. Applied the same systems thinking that now drives my GTM and RevOps work.
- Job: GTM Systems Lab — GTM Engineer & Revenue Operations Consultant (RevOps) · 2024-10 – present · 1y 10mo — Independent GTM and RevOps consulting for B2B startups across the US and Brazil. Built-to-handoff outcomes. - AI recruiting pipeline for a Brazilian wealth management firm (R$45B+ AUM): 8,000+ candidates analyzed with ICP scoring. 1,100+ qualified leads, 30%+ reply rate on WhatsApp outreach. Sourced advisors including one managing R$1.5B+ AUM from a top-tier global private bank. Stack: Apollo, Sales Navigator, LLM enrichment, Supabase, Z-API. - Multi-vertical outbound engine for the largest US sauna manufacturer: 9,000+ leads across 15 verticals, 18 campaigns spanning three isolated motion types (volume, signal-based, conference re-engagement). LLM-powered contact selection and scoring, au…
- School: Universidade de São Paulo — Bachelor of Marketing, Business Administration and Management, General · 2015
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