Amanda Lester
Principal WW Agentic AI Go-to-Market Specialist at Amazon Web Services | Generative AI, Agentic AI, Machine Learning | Outbound Product Management | MBA
Amazon Web Services (AWS)Amanda Lester is a Principal Generative AI Go-To-Market Specialist at Amazon Web Services, helping to put artificial intelligence (AI) and machine learning (ML) in the hands of every developer and ML engineer.
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Experienced business executive with a proven track record of success at both Fortune 500 and fast-growing technology companies. Amanda specializes in new market opportunities, defining and building products that create multi-billion dollar growth businesses. Amanda delivers c-suite engagements on strategic Gen AI/ML transformations across all geographies and industries. Amanda has a deep background in leading strategic go-to-market efforts and managing product launches in an agile environment. She is passionate about helping accelerate the growth of the tech community through programs to support gender equality, entrepreneurship, and STEM education. Amanda not only lives and leads with integrity, but is committed to ensuring that she transforms the people, projects, and organizations she encounters. Amanda holds an MBA from the University of Notre Dame and a Mass Communications from Saint Mary's College. She is a recognized thought leader in generative and agentic AI, frequently speaking at industry events such as AWS Amanda's superpowers are customer obsession, ownership, deliver results, and insisting on the highest standards to ensure teams deliver high-quality products, services, and mechanisms for customers. *My posts are my own and do not reflect the opinions of my current, past, or future *
GTM Index
- AMAZON WEB SERVICES (AWS)JOB
- Principal WW Agentic AI GT…6M
Principal WW Agentic AI GTM Specialist, AgentCore, Strands Agents SDK
Amazon Web Services (AWS)
Amazon Web Services (AWS) is one of the most dynamic and fastest growing businesses of Amazon. Since 2006, AWS has provided companies of all sizes with cloud technology products & solutions and access to a global computing infrastructure to fuel their growth. Today, AWS powers hundreds of thousands of businesses in 190 countries around the world. Come build the future with us: amazon.jobs I lead worldwide outbound product management and GTM strategy to accelerate adoption and growth of the following GenAI product lines: * Amazon Bedrock AgentCore, a comprehensive set of enterprise-grade services that help developers quickly and securely deploy and operate AI agents at scale using any frame…
- Senior WW GenAI GTM Specia…1Y 11M
Senior WW GenAI Go-to-Market Specialist, Amazon Bedrock
Amazon Web Services (AWS)
Amazon Web Services (AWS) is one of the most dynamic and fastest growing businesses of Amazon. Since 2006, AWS has provided companies of all sizes with cloud technology products & solutions and access to a global computing infrastructure to fuel their growth. Today, AWS powers hundreds of thousands of businesses in 190 countries around the world. Come build the future with us: amazon.jobs I led worldwide outbound product management and GTM strategy to accelerate adoption and growth of the following GenAI product lines: * Amazon Bedrock is the easiest way to build and scale generative AI applications with foundation models. Learn more: https://aws.amazon.com/bedrock/
- Senior WW ML GTM Specialis…1Y 3M
Senior WW ML Go-to-Market Specialist, Amazon SageMaker
Amazon Web Services (AWS)
I led worldwide outbound product management and GTM strategy to accelerate adoption and growth of the following ML product lines: * Amazon SageMaker which delivers an integrated experience for analytics and AI with unified access to all your data. Learn more: https://aws.amazon.com/sagemaker/
- Senior AI/ML Program Mgr,…7M
Senior AI/ML Program Manager, Worldwide Specialist Organization
Amazon Web Services (AWS)
Developed programs and mechanisms that support Specialized Sales, Specialist Solutions Architecture, and Go-to-Market Specialist teams who help customers adopt AI/ML Managed Services. Partnered closely with WWSO teams and cross-functional stakeholders such as sales, service, partner, and marketing teams to 1/ raise the bar on the AWS customer experience and 2/ achieve bold goals on a global scale.
- Global AI/ML Program Mgr,…1Y 9M
Global AI/ML Program Manager, Worldwide Specialist Organization
Amazon Web Services (AWS)
* Worked backwards from the customer to define, build, and execute go-to-market strategies for new and emerging AI/ML services to turn AWS ideas into multi-billion dollar businesses on a global scale. * Co-founded and scaled the Closed Loop Feedback Program (CLF) which facilities the collection of insights from customer engagements to inform sales, marketing, and product strategy across AWS and other Amazon lines of business. * Built a highly effective mechanism to improve pre-launch readiness and deliver a smooth product launch which increased customer adoption and resulted in the fastest growing AIML services by revenue. * Drove Go-to-Market excellence by driving the OP1 and OP2 process w…
- CONGAJOB
- Senior PMM2Y 11M
Senior Product Marketing Manager
Conga
Conga was founded to help Salesforce customers to fully utilize their data. The company has $400 million in revenue spread across a portfolio of contract management, document generation, and e-signature. Conga is backed by Salesforce Ventures and Insight Venture Partners. * Defined and managed the go-to-market launch of Conga's artificial intelligence (AI) and machine learning (ML) product. Also developed the positioning, messaging, and differentiation of Conga's Contract Lifecycle Management (CLM) products. * Developed strategic thought leadership content to help business professionals learn the organizational and managerial implications of key AI technologies such as machine learning (ML…
- OCTIVJOB
- PMM4Y 11M
Product Marketing Manager
Octiv
Octiv transforms how companies sell with a cloud-based sales productivity suite that powers personalized sales presentations, proposals and contracts. Octiv makes it easy for sales teams to sell smarter and close deals faster from any device, anywhere. Octiv is backed by GE Ventures and High Alpha. * Worked directly with the Director of Product Management to ensure roll-out of new products and features are well-targeted, launched, marketed, and sold. * Defined and managed the cross-functional implementation of the go-to-market plan. * Managed the go-to-market launch of strategic integrated partnerships with Salesforce, DocuSign, Microsoft Dynamics, and Box. * Defined product positioning, s…
- Mktg Communications Specia…2Y 11M
Marketing Communications Specialist
Octiv
- ORR FELLOWSHIPJOB
- Orr Fellow2Y 11M
Orr Fellow
Orr Fellowship
One of the first two Saint Mary’s College graduates ever selected for the Orr Fellowship, an intensive post-graduate fellowship designed to recruit, and develop Indiana’s next generation of business leaders and entrepreneurs. * Co-led the University of Notre Dame and Saint Mary's College recruitment team to identify prospective Orr Fellow candidates.
- BTG ADVERTISING,JOB
- CEO and Co-Founder2Y 11M
CEO and Co-Founder
BTG Advertising, Inc.
BTG Advertising is a startup I co-founded to help local and national business entities connect with college students in memorable ways. * Developed a feasible business idea, wrote a comprehensive business plan, and pitched to a number of venture capitalists and bankers. * The company was cash flow positive within a month of launching. * Negotiated with the South Bend Public Transportation Corporation to allow for the installation of video advertising monitors on their vehicles.
- THE UNIVERSITY OF TEXAS HEALTH SCIENCE CENTER AT HOUSTONJOB
- Research Analyst4Y 11M
Research Analyst
The University of Texas Health Science Center at Houston
The Department of Obstetrics, Gynecology and Reproductive Sciences at UT Health strives to provide patient-centered, evidence-based care to the Houston community. The department works continuously to improve women’s healthcare and treatment through clinical trials and multi-center initiatives to maximize the direct impact on patient outcomes and medical practice. * Assisted department faculty and staff with NIH research protocols. * Maintained the database network with research data collected by staff and collated information. * Assisted nursing staff in a clinical laboratory experiments and data collection.
- HOUSTON WOMEN'S CARE ASSOCIATESJOB
- Office Assistant1Y 11M
Office Assistant
Houston Women's Care Associates
Houston Women's Care Associates is an all-female team of obstetricians and gynecologists, certified nurse practitioners, and physician assistants who are focused on forming lasting relationships and providing high quality care to women in all stages of life. * Assisted nursing staff with everyday patient care. * Handled sensitive and confidential patient information with discretion. * Provided administrative support including copying, faxing, filing, and scheduling appointments.
- Job: Amazon Web Services (AWS) — Senior WW ML Go-to-Market Specialist, Amazon SageMaker · 2023-02 – 2024-05 · 1y 3mo — I led worldwide outbound product management and GTM strategy to accelerate adoption and growth of the following ML product lines: * Amazon SageMaker which delivers an integrated experience for analytics and AI with unified access to all your data. Learn more: https://aws.amazon.com/sagemaker/
- Job: The University of Texas Health Science Center at Houston — Research Analyst · 2007 – 2011 · 4y — The Department of Obstetrics, Gynecology and Reproductive Sciences at UT Health strives to provide patient-centered, evidence-based care to the Houston community. The department works continuously to improve women’s healthcare and treatment through clinical trials and multi-center initiatives to maximize the direct impact on patient outcomes and medical practice. * Assisted department faculty and staff with NIH research protocols. * Maintained the database network with research data collected by staff and collated information. * Assisted nursing staff in a clinical laboratory experiments and data collection.
- Job: Octiv — Product Marketing Manager · 2014 – 2018 · 4y — Octiv transforms how companies sell with a cloud-based sales productivity suite that powers personalized sales presentations, proposals and contracts. Octiv makes it easy for sales teams to sell smarter and close deals faster from any device, anywhere. Octiv is backed by GE Ventures and High Alpha. * Worked directly with the Director of Product Management to ensure roll-out of new products and features are well-targeted, launched, marketed, and sold. * Defined and managed the cross-functional implementation of the go-to-market plan. * Managed the go-to-market launch of strategic integrated partnerships with Salesforce, DocuSign, Microsoft Dynamics, and Box. * Defined product positioning, s…
- Job: BTG Advertising, Inc. — CEO and Co-Founder · 2011 – 2013 · 2y — BTG Advertising is a startup I co-founded to help local and national business entities connect with college students in memorable ways. * Developed a feasible business idea, wrote a comprehensive business plan, and pitched to a number of venture capitalists and bankers. * The company was cash flow positive within a month of launching. * Negotiated with the South Bend Public Transportation Corporation to allow for the installation of video advertising monitors on their vehicles.
- Job: Houston Women's Care Associates — Office Assistant · 2006 – 2007 · 1y — Houston Women's Care Associates is an all-female team of obstetricians and gynecologists, certified nurse practitioners, and physician assistants who are focused on forming lasting relationships and providing high quality care to women in all stages of life. * Assisted nursing staff with everyday patient care. * Handled sensitive and confidential patient information with discretion. * Provided administrative support including copying, faxing, filing, and scheduling appointments.
- Job: Conga — Senior Product Marketing Manager · 2018 – 2020 · 2y — Conga was founded to help Salesforce customers to fully utilize their data. The company has $400 million in revenue spread across a portfolio of contract management, document generation, and e-signature. Conga is backed by Salesforce Ventures and Insight Venture Partners. * Defined and managed the go-to-market launch of Conga's artificial intelligence (AI) and machine learning (ML) product. Also developed the positioning, messaging, and differentiation of Conga's Contract Lifecycle Management (CLM) products. * Developed strategic thought leadership content to help business professionals learn the organizational and managerial implications of key AI technologies such as machine learning (ML…
- Job: Octiv — Marketing Communications Specialist · 2012 – 2014 · 2y
- Job: Amazon Web Services (AWS) — Principal WW Agentic AI GTM Specialist, AgentCore, Strands Agents SDK · 2026-04 – present · 4 mo — Amazon Web Services (AWS) is one of the most dynamic and fastest growing businesses of Amazon. Since 2006, AWS has provided companies of all sizes with cloud technology products & solutions and access to a global computing infrastructure to fuel their growth. Today, AWS powers hundreds of thousands of businesses in 190 countries around the world. Come build the future with us: amazon.jobs I lead worldwide outbound product management and GTM strategy to accelerate adoption and growth of the following GenAI product lines: * Amazon Bedrock AgentCore, a comprehensive set of enterprise-grade services that help developers quickly and securely deploy and operate AI agents at scale using any frame…
- Job: Amazon Web Services (AWS) — Global AI/ML Program Manager, Worldwide Specialist Organization · 2020-09 – 2022-06 · 1y 9mo — * Worked backwards from the customer to define, build, and execute go-to-market strategies for new and emerging AI/ML services to turn AWS ideas into multi-billion dollar businesses on a global scale. * Co-founded and scaled the Closed Loop Feedback Program (CLF) which facilities the collection of insights from customer engagements to inform sales, marketing, and product strategy across AWS and other Amazon lines of business. * Built a highly effective mechanism to improve pre-launch readiness and deliver a smooth product launch which increased customer adoption and resulted in the fastest growing AIML services by revenue. * Drove Go-to-Market excellence by driving the OP1 and OP2 process w…
- Job: Amazon Web Services (AWS) — Senior AI/ML Program Manager, Worldwide Specialist Organization · 2022-07 – 2023-02 · 7 mo — Developed programs and mechanisms that support Specialized Sales, Specialist Solutions Architecture, and Go-to-Market Specialist teams who help customers adopt AI/ML Managed Services. Partnered closely with WWSO teams and cross-functional stakeholders such as sales, service, partner, and marketing teams to 1/ raise the bar on the AWS customer experience and 2/ achieve bold goals on a global scale.
- Job: Amazon Web Services (AWS) — Senior WW GenAI Go-to-Market Specialist, Amazon Bedrock · 2024-05 – 2026-04 · 1y 11mo — Amazon Web Services (AWS) is one of the most dynamic and fastest growing businesses of Amazon. Since 2006, AWS has provided companies of all sizes with cloud technology products & solutions and access to a global computing infrastructure to fuel their growth. Today, AWS powers hundreds of thousands of businesses in 190 countries around the world. Come build the future with us: amazon.jobs I led worldwide outbound product management and GTM strategy to accelerate adoption and growth of the following GenAI product lines: * Amazon Bedrock is the easiest way to build and scale generative AI applications with foundation models. Learn more: https://aws.amazon.com/bedrock/
- Job: Orr Fellowship — Orr Fellow · 2012 – 2014 · 2y — One of the first two Saint Mary’s College graduates ever selected for the Orr Fellowship, an intensive post-graduate fellowship designed to recruit, and develop Indiana’s next generation of business leaders and entrepreneurs. * Co-led the University of Notre Dame and Saint Mary's College recruitment team to identify prospective Orr Fellow candidates.
- School: University of Notre Dame - Mendoza College of Business — Master of Business Administration - MBA
- School: Saint Mary's College — BA, Mass Communications
- School: University of Notre Dame — Minor, International Peace Studies
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