Allan Von Schenkel
5x Founder, Venture Partner, Startup Advisor + GTM Engineer
I build early-stage companies, programs and For the past 20 years, I’ve worked alongside founders from idea through go-to-market, helping turn early momentum into real progress.
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My focus is execution: building the systems, cadence, and decision frameworks that reduce uncertainty, align teams, and drive I operate at the intersection of founders, capital, and ecosystem — translating ambition into roadmaps, roadmaps into shipped work, and shipped work into evidence. I’m hands-on by default, systematic by design, and deeply invested in building companies that Where I add the most value:- Early-stage execution and operating cadence- Accelerator, Incubator and Venture Studio program design- Founder decision-making under uncertainty- Building Agent Systems for Automation - Marketing & Sales- Team Building
GTM Index
- FREELANCER- SELF EMPLOYEDJOB
- GTM Eng + Startup Advisor1Y 3M
GTM Engineer + Startup Advisor
Freelancer- Self employed
GTM Engineer — I design and build go-to-market systems from signal to pipeline — connecting data enrichment, lead scoring, outbound automation, and CRM architecture into a single compounding system that gets smarter with every cycle. Startup Advisor — I've spent 15+ years working inside and alongside early-stage companies — as a founder, operator, and advisor — helping teams define their ICP, build their first GTM motion, and translate strategy into systems that generate real pipeline.
- GO TO MARKET ENGINEERINGJOB
- GTM Eng + Startup Advisor1Y 3M
GTM Engineer + Startup Advisor
Go To Market Engineering
GTM Engineer — I design and build go-to-market systems from signal to pipeline — connecting data enrichment, lead scoring, outbound automation, and CRM architecture into a single compounding system that gets smarter with every cycle. Startup Advisor — I've spent 15+ years working inside and alongside early-stage companies — as a founder, operator, and advisor — helping teams define their ICP, build their first GTM motion, and translate strategy into systems that generate real pipeline.
- VC LABJOB
- Venture Lead6M
Venture Lead
VC Lab
- MIKE OLLEFSJOB
- GTM Eng + Startup Advisor1Y 3M
GTM Engineer + Startup Advisor
Mike Ollefs
GTM Engineer — I design and build go-to-market systems from signal to pipeline — connecting data enrichment, lead scoring, outbound automation, and CRM architecture into a single compounding system that gets smarter with every cycle. Startup Advisor — I've spent 15+ years working inside and alongside early-stage companies — as a founder, operator, and advisor — helping teams define their ICP, build their first GTM motion, and translate strategy into systems that generate real pipeline.
- STEALTH MODEJOB
- GTM Eng + Startup Advisor1Y 3M
GTM Engineer + Startup Advisor
Stealth Mode
GTM Engineer — I design and build go-to-market systems from signal to pipeline — connecting data enrichment, lead scoring, outbound automation, and CRM architecture into a single compounding system that gets smarter with every cycle. Startup Advisor — I've spent 15+ years working inside and alongside early-stage companies — as a founder, operator, and advisor — helping teams define their ICP, build their first GTM motion, and translate strategy into systems that generate real pipeline.
- WORKFREELANCEJOB
- GTM Eng + Startup Advisor1Y 3M
GTM Engineer + Startup Advisor
Workfreelance
GTM Engineer — I design and build go-to-market systems from signal to pipeline — connecting data enrichment, lead scoring, outbound automation, and CRM architecture into a single compounding system that gets smarter with every cycle. Startup Advisor — I've spent 15+ years working inside and alongside early-stage companies — as a founder, operator, and advisor — helping teams define their ICP, build their first GTM motion, and translate strategy into systems that generate real pipeline.
- UPNY VENTURESJOB
- Founding Partner5M
Founding Partner
UPNY Ventures
UPNY Ventures backs incubated/accelerated pre-seed startups by combining capital with hands-on commercialization infrastructure — GTM systems, operator support, and strategic networks — to help technical founders cross the gap from working prototype to paying customers, validated demand, and a fundable path to growth-stage investment.
- DATATRIBEJOB
- Startup Advisor: Team Buil…6Y 3M
Startup Advisor: Team Building & Marketing
DataTribe
DataTribe is a Venture Capital & Startup Foundry that invests in and co-builds world class startups focused on generational leaps in cybersecurity and data science. DataTribe is where the world’s best come to build dominant companies. DataTribe Cybersecurity Portfolio Companies: BalanceTheory, BlackCloak, CodeDX, ContraForce, Dragos, Enveil, Fianu, Frenos, Inertial Sense, N2K, QuickCode, SightGain, SixMap, Strider, Vigilant Ops and Rilevera.
- CYWAREJOB
- Partner1Y 3M
Partner
Cyware
Cyware builds Virtual Cyber Fusion Centers offering next-gen SOAR and threat intelligence automation for enterprises, ISACs/ISAOs, MSSPs, and government organizations across the globe.
- FIDELIS CYBERSECURITYJOB
- Partner1Y 7M
Partner
Fidelis Cybersecurity
Advising leadership for Fidelis Cybersecurity & CloudPassage. - Wear various hats given shifting business priorities and focused on roles across Leadership, Corporate and Tech teams. - Partnered with leadership across the organization; - Analyzed and communicated trends behind data to recommend paths forward
- KONEKSA HEALTHJOB
- Partner3Y 7M
Partner
Koneksa Health
At Koneksa Health, we are focused on using new technologies to improve clinical research and drug development. We help leading life sciences companies and research hospitals remotely capture real-world data from patients. Our projects deploy digital health technologies such as FDA approved activity trackers, wearable vital sign monitors, and other emerging monitoring devices that capture data outside the clinical and laboratory setting.
- FOUNDHUMANJOB
- Chief Operating Officer +…2Y
Chief Operating Officer + Startup Advisor
FoundHuman
FoundHuman is a Recruiting Department as as Service that helps startups grow by providing a recruitment infrastructure. As one of the first hires, I was behind many of the processes that are changing the technical recruitment industry and contributed ideas that directly impact the growth and scale of the company. I used Lean, Agile, User Persona's, Analytics and a variety of testing techniques to improve our team and what we offered our clients. I also managed the sourcing team and interns. Clients included: Boston Globe Media, Virgin Pulse, UpGuard, Crowd Comfort, Direxxis, Ironside Group, Mystery Science, Boomerang, Ad Hoc, AGT, and others.
- WEALTHENGINEJOB
- Startup Advisor (Contract)8M
Startup Advisor (Contract)
WealthEngine Inc.
- PRIVATE COMPANYJOB
- Startup Advisor8Y 1M
Startup Advisor
Private Company
Startup Advisor for Tech Startups. Consulting on early-stage team building and hiring. Consulting on business strategy, MVP, growth and early wins.
- WAYNE STATE UNIVERSITYSCHOOL
- Master's Degree, Informati…1Y 11M
Master's Degree, Information Science, Statistics
Wayne State University
- MICHIGAN STATE UNIVERSITYSCHOOL
- Bachelor's Degree, Design4Y 11M
Bachelor's Degree, Design
Michigan State University
- Job: FoundHuman — Chief Operating Officer + Startup Advisor · 2015-03 – 2017-03 · 2y — FoundHuman is a Recruiting Department as as Service that helps startups grow by providing a recruitment infrastructure. As one of the first hires, I was behind many of the processes that are changing the technical recruitment industry and contributed ideas that directly impact the growth and scale of the company. I used Lean, Agile, User Persona's, Analytics and a variety of testing techniques to improve our team and what we offered our clients. I also managed the sourcing team and interns. Clients included: Boston Globe Media, Virgin Pulse, UpGuard, Crowd Comfort, Direxxis, Ironside Group, Mystery Science, Boomerang, Ad Hoc, AGT, and others.
- Job: Freelancer- Self employed — GTM Engineer + Startup Advisor · 2025-07 – present · 1y 1mo — GTM Engineer — I design and build go-to-market systems from signal to pipeline — connecting data enrichment, lead scoring, outbound automation, and CRM architecture into a single compounding system that gets smarter with every cycle. Startup Advisor — I've spent 15+ years working inside and alongside early-stage companies — as a founder, operator, and advisor — helping teams define their ICP, build their first GTM motion, and translate strategy into systems that generate real pipeline.
- Job: Go To Market Engineering — GTM Engineer + Startup Advisor · 2025-07 – present · 1y 1mo — GTM Engineer — I design and build go-to-market systems from signal to pipeline — connecting data enrichment, lead scoring, outbound automation, and CRM architecture into a single compounding system that gets smarter with every cycle. Startup Advisor — I've spent 15+ years working inside and alongside early-stage companies — as a founder, operator, and advisor — helping teams define their ICP, build their first GTM motion, and translate strategy into systems that generate real pipeline.
- Job: VC Lab — Venture Lead · 2026-04 – present · 4 mo
- Job: Fidelis Cybersecurity — Partner · 2020-08 – 2022-03 · 1y 7mo — Advising leadership for Fidelis Cybersecurity & CloudPassage. - Wear various hats given shifting business priorities and focused on roles across Leadership, Corporate and Tech teams. - Partnered with leadership across the organization; - Analyzed and communicated trends behind data to recommend paths forward
- Job: Koneksa Health — Partner · 2017-11 – 2021-06 · 3y 7mo — At Koneksa Health, we are focused on using new technologies to improve clinical research and drug development. We help leading life sciences companies and research hospitals remotely capture real-world data from patients. Our projects deploy digital health technologies such as FDA approved activity trackers, wearable vital sign monitors, and other emerging monitoring devices that capture data outside the clinical and laboratory setting.
- Job: Cyware — Partner · 2022-02 – 2023-05 · 1y 3mo — Cyware builds Virtual Cyber Fusion Centers offering next-gen SOAR and threat intelligence automation for enterprises, ISACs/ISAOs, MSSPs, and government organizations across the globe.
- Job: Private Company — Startup Advisor · 2006-07 – 2014-08 · 8y 1mo — Startup Advisor for Tech Startups. Consulting on early-stage team building and hiring. Consulting on business strategy, MVP, growth and early wins.
- Job: DataTribe — Startup Advisor: Team Building & Marketing · 2020-01 – 2026-04 · 6y 3mo — DataTribe is a Venture Capital & Startup Foundry that invests in and co-builds world class startups focused on generational leaps in cybersecurity and data science. DataTribe is where the world’s best come to build dominant companies. DataTribe Cybersecurity Portfolio Companies: BalanceTheory, BlackCloak, CodeDX, ContraForce, Dragos, Enveil, Fianu, Frenos, Inertial Sense, N2K, QuickCode, SightGain, SixMap, Strider, Vigilant Ops and Rilevera.
- Job: Mike Ollefs — GTM Engineer + Startup Advisor · 2025-07 – present · 1y 1mo — GTM Engineer — I design and build go-to-market systems from signal to pipeline — connecting data enrichment, lead scoring, outbound automation, and CRM architecture into a single compounding system that gets smarter with every cycle. Startup Advisor — I've spent 15+ years working inside and alongside early-stage companies — as a founder, operator, and advisor — helping teams define their ICP, build their first GTM motion, and translate strategy into systems that generate real pipeline.
- Job: Stealth Mode — GTM Engineer + Startup Advisor · 2025-07 – present · 1y 1mo — GTM Engineer — I design and build go-to-market systems from signal to pipeline — connecting data enrichment, lead scoring, outbound automation, and CRM architecture into a single compounding system that gets smarter with every cycle. Startup Advisor — I've spent 15+ years working inside and alongside early-stage companies — as a founder, operator, and advisor — helping teams define their ICP, build their first GTM motion, and translate strategy into systems that generate real pipeline.
- Job: Workfreelance — GTM Engineer + Startup Advisor · 2025-07 – present · 1y 1mo — GTM Engineer — I design and build go-to-market systems from signal to pipeline — connecting data enrichment, lead scoring, outbound automation, and CRM architecture into a single compounding system that gets smarter with every cycle. Startup Advisor — I've spent 15+ years working inside and alongside early-stage companies — as a founder, operator, and advisor — helping teams define their ICP, build their first GTM motion, and translate strategy into systems that generate real pipeline.
- Job: WealthEngine Inc. — Startup Advisor (Contract) · 2014-08 – 2015-04 · 8 mo
- Job: UPNY Ventures — Founding Partner · 2026-05 – present · 3 mo — UPNY Ventures backs incubated/accelerated pre-seed startups by combining capital with hands-on commercialization infrastructure — GTM systems, operator support, and strategic networks — to help technical founders cross the gap from working prototype to paying customers, validated demand, and a fundable path to growth-stage investment.
- School: Michigan State University — Bachelor's Degree, Design · 1997 – 2001
- School: Wayne State University — Master's Degree, Information Science, Statistics · 2004 – 2005
- School: Conservatiorio di Trieste, Italy — Artist Mentorship
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