Alfonso Ruiz-Mateos Rivas
GTM Operations @ Factorial
FactorialBased in Barcelona, I work as an Outbound Campaign Specialist at Factorial, where I design and launch outbound campaigns, analyze results, and test different methods in a constantly innovative environment.
More
Shaped by international experiences in Canada and the Netherlands, I bring resilience, adaptability, and a collaborative mindset to my work. I’m passionate about fostering research, teamwork, and creating value for both people and organizations.
GTM Index
- FACTORIALJOB
- GTM Operations Specialist4M
GTM Operations Specialist
Factorial
Focused on operational efficiency, process automation, and data quality to align Go-To-Market strategies. - SDR QA: Led quality assurance and control for SDR interactions and sales processes. - Automation: Designed and optimized workflows to increase sales team productivity. - HubSpot QA: Managed, audited, and maintained data quality for CRM properties and integrations. - Project Management: Coordinated internal projects to drive and improve GTM tool adoption.
- Outbound Campaign Speciali…1Y 2M
Outbound Campaign Specialist - Mid
Factorial
Contributed to structuring this role under a lifecycle approach to optimize the outbound channel. - Multichannel Campaigns: End-to-end design and execution of outbound campaigns (including copywriting). - SDR Handoff & Reporting: Definition of lead routing flows to SDRs and analysis of conversion metrics. - Tech Stack: Advanced use of automation and prospecting tools (Clay, Lemlist, HeyReach, Enginy, Twain.ai).
- Outbound Lead Generation S…9M
Outbound Lead Generation Specialist
Factorial
Active prospecting and lead qualification to accelerate Factorial’s sales pipeline. - Results: Consistently exceeded monthly targets, achieving an average performance of over 100% of quota. - Segmentation & ICP: Identified and qualified key accounts aligned with the Ideal Customer Profile. - List Building: Created and enriched highly targeted prospect databases using Clay and Enginy.
- WEBHELPJOB
- Representante del servicio…5M
Representante del servicio de atención al cliente
Webhelp
- HOSTLY CITY APARTMENTSJOB
- Recepcionista1Y 2M
Recepcionista
Hostly city apartments
- GLOBAL COMMERCE MEDIAJOB
- Becario2M
Becario
Global Commerce Media GmbH
- AYUNTAMIENTO DE JEREZ DE LA FRONTERAJOB
- Investigador3M
Investigador
Ayuntamiento de Jerez de la Frontera
Investigación en turismo accesible, en cooperación con el Ayuntamiento de Jerez, la Cátedra de Turismo Inclusivo y Accesible de la Universidad de Cádiz y la Junta de Andalucía. Estos meses de investigación se han basado en la preparación de variables, indicadores y parámetros para una futura creación de un plan de turismo accesible en la ciudad de Jerez de la Frontera, así como otras actividades de apoyo a la Cátedra.
- BERSHKAJOB
- Ayudante de tienda1M
Ayudante de tienda
Bershka
- Job: Factorial — GTM Operations Specialist · 2026-06 – present · 2 mo — Focused on operational efficiency, process automation, and data quality to align Go-To-Market strategies. - SDR QA: Led quality assurance and control for SDR interactions and sales processes. - Automation: Designed and optimized workflows to increase sales team productivity. - HubSpot QA: Managed, audited, and maintained data quality for CRM properties and integrations. - Project Management: Coordinated internal projects to drive and improve GTM tool adoption.
- Job: Factorial — Outbound Campaign Specialist - Mid · 2025-04 – 2026-06 · 1y 2mo — Contributed to structuring this role under a lifecycle approach to optimize the outbound channel. - Multichannel Campaigns: End-to-end design and execution of outbound campaigns (including copywriting). - SDR Handoff & Reporting: Definition of lead routing flows to SDRs and analysis of conversion metrics. - Tech Stack: Advanced use of automation and prospecting tools (Clay, Lemlist, HeyReach, Enginy, Twain.ai).
- Job: Factorial — Outbound Lead Generation Specialist · 2024-06 – 2025-03 · 9 mo — Active prospecting and lead qualification to accelerate Factorial’s sales pipeline. - Results: Consistently exceeded monthly targets, achieving an average performance of over 100% of quota. - Segmentation & ICP: Identified and qualified key accounts aligned with the Ideal Customer Profile. - List Building: Created and enriched highly targeted prospect databases using Clay and Enginy.
- Job: Webhelp — Representante del servicio de atención al cliente · 2023-12 – 2024-05 · 5 mo
- Job: Hostly city apartments — Recepcionista · 2022-07 – 2023-09 · 1y 2mo
- Job: Global Commerce Media GmbH — Becario · 2022-07 – 2022-09 · 2 mo
- Job: Ayuntamiento de Jerez de la Frontera — Investigador · 2022-01 – 2022-04 · 3 mo — Investigación en turismo accesible, en cooperación con el Ayuntamiento de Jerez, la Cátedra de Turismo Inclusivo y Accesible de la Universidad de Cádiz y la Junta de Andalucía. Estos meses de investigación se han basado en la preparación de variables, indicadores y parámetros para una futura creación de un plan de turismo accesible en la ciudad de Jerez de la Frontera, así como otras actividades de apoyo a la Cátedra.
- Job: Bershka — Ayudante de tienda · 2021-07 – 2021-08 · 1 mo
- School: Universidad Internacional de Andalucía — Máster, Relaciones internacionales y asuntos exteriores
- School: Universidad de Cádiz — Doble Grado, Marketing e Investigación de Mercados y Turismo
- School: Learning by Helping — Máster, Innovación social
- School: Universidad de Sevilla — Marketing e Investigación de Mercados
- School: Strathcona High School — Bachillerato
- School: Universidad Nacional de Educación a Distancia (UNED) — Political Science and Administration, Political Sciences
Skills
Playbooks
All playbooks →No playbooks indexed for this profile yet.
More GTM Engineers
Browse all →- Rodrigo E. Harmat GainzaOperations I CPQ Specialist I Digital Transformation I Executive CoachingFactorialTex-TOTE VIGNAU, AUXILIARY AND MODELS AGENCY
- Elias GisinRevenue & GTM Leader | Building Scalable GTM Engines for B2B SaaS
Doctoralia España
ex-Factorial - Vincent van der PlasBuilding GTM engines for B2B SaaS with HubSpot or Salesforce | Founding team, Baseloop.io → We build GTM setups with Claude/Codex that ship in 30 minutes
Baseloop
ex-WE-CRUITMENT
- Andrea CanessaGTM Engineering Lead @ Perk
Perk
ex-Bella&Bona
