Vincent van der Plas

Building GTM engines for B2B SaaS with HubSpot or Salesforce | Founding team, Baseloop.io → We build GTM setups with Claude/Codex that ship in 30 minutes

Groningen, Groningen, Netherlands2.7k followers
Baseloopex-WE-CRUITMENTex-Young Entrepreneur Group Groningen

GTM automation changed the business' trajectory and my life. It's the growth lever behind every client success story I'm proud to tell.

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I firmly believe it's one of the best things you can do for your pipeline. It's how you turn your inbound or outbound activities into a revenue engine that compounds at scale. What I call: GTM engineering with one prompt, setups that ship in a day, not a quarter At Baseloop we help you build your CRM enrichment stack from the ground up. With AI agents, automated workflows, signal-based routing and lead enrichment. You have the whole package to activate the data in your CRM like HubSpot and Salesforce. We automate across every motion like inbound or outbound, from prospecting, qualifying, enriching, list-building to full GTM machines that compound over time. The results? Clients going from manual research to fully automated prospectingBDR teams shipping the work of 10+ peopleCampaigns watching for buying signals 24/7Hiring-manager outreach running entirely on autopilotWorkflows built from a single prompt, zero engineersEnrichment flowing straight into HubSpot and Salesforce Best part? Their CRM is one of the main sources of revenue. Workwize grew outbound deals by 45% with Baseloop running their research and qualificationEnersee hits 15%+ reply rates with a 10-person motion run by 3Upscape runs hiring-manager campaigns at 30% reply, fully on autopilot. I don't believe in AI SDRs or no human in the loop, I prioritize lean automated systems that drive impactful results that works alongside your reps current way of working. Thinking this might be right for your business? Let's hop on a call and figure it out together. I'll take a look at where you're at, where you want to go, and we can map out if Baseloop could be your GTM engine. And hey, if automation isn't the right fit or you're looking to grow through other channels, I'm happy to point you toward the right people who can help.

Career Timeline

JobSchool

GTM Index

  1. BASELOOPJOB
    1. Founding GTM Eng
      1Y 10M
  2. YOUNG ENTREPRENEUR GROUP GRONINGENJOB
    1. Owner
      1Y
    2. Member
      1Y
  3. HANZEHOGESCHOOL GRONINGENSCHOOL
    1. Bachelor of Arts - BA, Com…
      4Y 11M
  4. STURENTS WORKSJOB
    1. Co-owner at StuRents Works
      1Y 9M
  5. SOAL SURF & BEACHJOB
    1. Kitesurf instructor
      2Y 3M
  6. WE-CRUITMENTJOB
    1. Resource Consultant
      11M
  7. WEBHELPJOB
    1. Sales
      2Y 6M
  8. GSKV RELEASEDJOB
    1. Board '20 - '21
      1Y 2M
  9. WINDESHEIMSCHOOL
    1. Social Work Propedeuse, Ge…
      1Y 11M

Time in market 8Y 7MOpen 1Closed 9Stints 10

gtmindex.io/p/vincentvanderplas

  1. Job: WE-CRUITMENT — Resource Consultant · 2022-04 – 2023-03 · 11 mo — Managing the recruitment process for IT candidates trough cold calling together with a business developer.
  2. Job: Young Entrepreneur Group Groningen — Owner · 2024-01 – 2025-01 · 1y
  3. Job: Webhelp — Sales · 2019-10 – 2022-04 · 2y 6mo — Cold calling - Telesales
  4. Job: StuRents Works — Co-owner at StuRents Works · 2023-02 – 2024-11 · 1y 9mo — Co-owner at StuRents Works
  5. Job: GSKV Released — Board '20 - '21 · 2020-08 – 2021-10 · 1y 2mo — Together with six others, I was responsible as head of equipment for the daily management of the Groninger Student Kitesurf Association.
  6. Job: Young Entrepreneur Group Groningen — Member · 2024-01 – 2025-01 · 1y
  7. Job: SOAL Surf & Beach — Kitesurf instructor · 2021-06 – 2023-09 · 2y 3mo
  8. Job: Baseloop — Founding GTM Engineer (Founding GTM) · 2024-10 – present · 1y 10mo — The biggest lead list doesn't win. The most actionable one does. That's the reality for B2B SaaS and revenue teams. We fix it. Full-service GTM engine: CRM enrichment, signal routing, outbound automation, lead qualification. All running on autopilot. Our approach: - Extract what makes YOUR pipeline move (not generic firmographic filters) - Build enrichment systems based on YOUR motion (not someone else's playbook) - Create automation that compounds (not point tools that break) - Handle the build while your reps close deals Results that matter: Manual → fully automated in days | +45% outbound deals | 30% reply rate on autopilot
  9. School: Hanzehogeschool Groningen — Bachelor of Arts - BA, Communicatie · 2020 – 2024
  10. School: Windesheim — Social Work Propedeuse, Gezondheidszorg en welzijn / Helpende zorg en welzijn · 2018 – 2019

Skills

HubSpotSalesforceautomationRevenue GenerationGo-to-Market StrategyBaseloopNederlandsEngelsSalesMicrosoft Word

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