Alessandro Marianantoni

M Studio | The Infrastructure Layer Between “We Have Data” and “We Own a Moat” | Sports • Tech • Capital | GTM Engineering & AI Infrastructure | 500+ Founders, 13 Exits, $75M

Los Angeles25.6k followers

SPIKE Series

ex-UCLA School of Theater, Film & Television

Most software will be worthless in 5 years. The companies that survive own something AI can't replicate: proprietary data infrastructure.
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I'm the founder of M Studio (MEDIARS), a Los Angeles-based venture studio that helps businesses build defensible positioning against AI commoditization — through proprietary data assets, operational ontologies, and GTM infrastructure that compounds over time. What makes this different: I build the systems myself. Custom CRM, lead scoring engines, multivariate ad testing — all built with Claude Code, replacing Zapier, Make, and Zoho CRM entirely. When I tell founders to build infrastructure instead of buying tools, I've already done it. The results compound. As a GTM consultant, I've driven 200% MoM revenue growth, doubled pricing and MRR, built enterprise pipelines from scratch with CIO-level demos, and cut infrastructure costs in half — across B2B SaaS, consumer apps, and regulated enterprise sales. Our thesis is simple: strategy without infrastructure is a pitch deck. Infrastructure without proprietary data is a commodity. We help founders and enterprises build the layer that actually holds. Before this became a thesis, it was a career. As Principal Investigator at UCLA REMAP for a decade, I built systems across entertainment, sports, cultural heritage, and public art — projects with Google, Disney, Universal Studios, Siemens, and the Italian Government, featured in Forbes, Financial Times, Wired, and The Guardian. From the Colosseum in Rome to a permanent climate sculpture in Pasadena for Marriott, each project sat at an intersection most people don't see. That pattern-recognition now drives three interconnected lines: • M Studio — Venture studio taking operational equity in data-defensible companies. We don't advise. We build the infrastructure. • SPIKE Series — A curated sports-innovation community connecting decision-makers from JPMorgan, LA28 Olympics, Warner Bros, and Amazon around the LA28 cycle. • Elite Founders — An invite-only group for post-PMF founders who've hit the ceiling of founder-led sales and need diagnostic infrastructure, not more coaching. Through M Accelerator, I've supported 500+ founders from 30 countries, facilitating $75M+ in funding. Former track and field athlete. Builder across disciplines for 30+ years. If you're a solo founder (or small team) running a business with unreplicated data and no system to monetize it — ask for a tryout: la/en/elite-founders For founder/investor insights from the field: com/

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GTM Index

M ACCELERATORJOB
1. Sports and Entertainment I…
  3Y 9M
2. Building Innovation Ecosys…
  6Y 9M
3. Founder Dir
  8Y 9M
4. Web3 Nexus - Startup Progr…
  10M
5. CleanTech Innovation Desk
  1Y
6. co-fund Mgr
  1Y 3M
MEDIARSJOB
1. GTM Consultant
  8Y 9M
2. Principal Owner
  18Y 9M
3. City of Pasadena and Marri…
  1Y 11M
4. Universal Studios, Christm…
  2Y 11M
5. Disney California Adventur…
  11M
6. CO2morrow - Royal Academy…
  1Y 11M
7. Canary Indicator
  2Y 11M
CENTRO SPERIMENTALE MEDIARSJOB
1. Dir
  20Y 9M
SPIKE SERIESJOB
1. Founder
  1Y 7M
PURE ENERGY STREAM,JOB
1. Strategic GTM Advisor
  4M
UCLA SCHOOL OF THEATER, FILM & TELEVISIONJOB
1. senior researcher, project…
  3Y 11M
2. NSF Future Internet Initia…
  2Y 11M
3. Transmedia
  11M
4. researcher at REMAP
  5Y 11M

Job: M ACCELERATOR — Sports and Entertainment Innovation · 2023 – present · 3y 7mo
Job: UCLA School of Theater, Film & Television — NSF Future Internet Initiative · 2011 – 2013 · 2y — Senior Researcher for $7.9M National Science Foundation. Name Data Network is one of the four NSF Future Internet Initiatives. Initiative at UCLA REMAP. Topics: Smart Cities, Building Automation, Data Communication, Security, Sustainability.
Job: UCLA School of Theater, Film & Television — researcher at REMAP · 2004 – 2009 · 5y — RnD on : - Augmented Reality - Perceptual Interfaces - Interactive Spaces - Technology for Film Production - Video Interactive Installations Technology RnD: RFID, sensors, computer vision, gaming platform, and positioning systems. Founded and Directed creative design and research international programs at UCLA and abroad.
Job: MEDIARS — GTM Consultant · 2018 – present · 8y 7mo
Job: M ACCELERATOR — Web3 Nexus - Startup Program supported by Solana · 2024-06 – 2025-04 · 10 mo — Powered by the Solana Foundation and developed by M Accelerator, Web3 Nexus is a 12-week program designed to turn bold ideas into viable businesses. The program fosters global collaboration and aims to scale impactful Web3 projects for real-world application.
Job: Centro Sperimentale MEDIARS — Director · 2006 – present · 20y 7mo — The Centro Sperimentale MEDIARS main goal is to create innovation and increase the capabilities for the action of small and medium-sized towns within the internationalization of the context of their relations. The Centro Sperimentale is a non-profit creative hub that fosters mobility, research, education, and production, working with a multidisciplinary / multimodal creative process on media, art, culture, and technology. Over the years, the center has organized many international workshop programs in the design creativity field. MEDIARS built an international network that includes universities, companies, professionals, and public institutions. Collaborating with private and public ent…
Job: SPIKE Series — Founder · 2025-03 – present · 1y 5mo — Spike Series brings together elite athletes, investors, tech innovators, and sports executives in LA to explore the intersection of athletic excellence, technology, and investment opportunities in the evolving sports ecosystem.
Job: M ACCELERATOR — co-fund manager · 2020-09 – 2021 · 4 mo
Job: MEDIARS — Canary Indicator · 2008 – 2010 · 2y — Canary Indicators, Visualizing energy consumption for commercial buildings. Prototype/install for a case study. Field: Sustainability, Smart Cities. -Exit
Job: M ACCELERATOR — Building Innovation Ecosystems and Initiatives · 2020 – present · 6y 7mo — Mediars Studio / M Accelerator provides strategic support to build innovation for accelerators, incubators, VC funds, private equities, SMEs, larger enterprises, and top global government agencies.
Job: MEDIARS — City of Pasadena and Marriott Hotel · 2015 – 2016 · 1y — On the facade of the Marriot Hotel, Pasadena Waterfall, a permanent gateway and interactive lighting sculpture. Artist and Designer, City of Pasadena public art project. Topics addressed: climate change, sustainability, smart cities, building automation, cyberphysical installation. www.pasadenawaterfall.info
Job: M ACCELERATOR — Founder Director · 2018 – present · 8y 7mo — ReThink the Accelerator Model. M Accelerator is a program tailored for founders across cultures and borders. 500+ founders, 13 exits, 1 IPO, $75M raised from our startups Tracks: Ideation, Early Stage, Later Stage Startups, Global Cohorts. ✅ Go To Market ✅ Product Market-Fit ✅ Fundraising ✅ Open Innovation ✅ Business Design ✅ Growth Hacking and Digital Marketing Learn more about our approach: Startup Program [pre-seed / seed]: https://maccelerator.la/en/online-accelerator-program/ Founders Cohorts [PFM]: https://maccelerator.la/en/ma-founders-cohorts/ Founders' Network: Join our Platform and Build Your Business With Us. Later Stages: PoCs, Partnerships, Market Expansion, Open Innovation I…
Job: MEDIARS — CO2morrow - Royal Academy of the Arts, London · 2009 – 2010 · 1y — Sponsored by Siemens, National Trust, Morley Composite and Karborek (Sold to Boeing). Artist and Designer for CO2morrow, the work consists of directing the design and fabrication of the 28-foot-tall carbon fiber structure that visualizes CO2 and Oxygen levels (LED lighting) in the UK was exhibited at the Royal Academy of the Arts in London (next to Anish Kapoor) and Delaval Hall. The work was presented at the COP15 and received international media coverage associated with Smart Cities, Sustainability, and Climate Change.
Job: M ACCELERATOR — CleanTech Innovation Desk · 2023-11 – 2024-11 · 1y — At Mediars Studio / M Accelerator, we designed and executed the U.S. Cleantech ecosystem strategy for the Italian Trade Agency.
Job: UCLA School of Theater, Film & Television — senior researcher, project director, principal investigator at REMAP · 2011 – 2014 · 3y — Founded and Directed a new International Research Program on Storytelling and Technology sponsored by the Ministry of Youth, Italian Government. Cumulatively, 10 years of experience in research, project development, program director, international projects.
Job: MEDIARS — Principal Owner · 2008 – present · 18y 7mo — A multimodal tech design studio that creates meaningful and engaging experiences for architecture, screens, and themed destinations. We have built solutions, POC, pilots, RnD, and partnerships with companies like Marriott, Google, Rolls Royce, Universal Studios, Disney, Siemens. In 2018 MEDIARS launched Mediars Accelerator www.mediars.la
Job: UCLA School of Theater, Film & Television — Transmedia · 2012 – 2012 · 0 mo — In partnership with Google, creator, and producer for the Transmedia project "Voices from the Colosseum" a Augmented Reality project that merges technology and cinema for the Colosseum (Rome), with the Academy Award winners from the Hollywood movie business. 50 team members involved in the project. The project received front-page national coverage by the media.
Job: MEDIARS — Disney California Adventure, Worlds of Colors · 2010 – 2010 · 0 mo — Lead Interaction Designer, Opening ceremony of World of Colors ($75M) at Disney California Adventure.
Job: MEDIARS — Universal Studios, Christmas Show · 2013 – 2015 · 2y — Universal Studios Japan Christmas Show 2013 - 2015, Interaction Designer supporting Master Projectionist Bart Kresa.
Job: Pure Energy Stream, Inc. — Strategic GTM Advisor · 2026-06 – present · 2 mo — Pure Energy Stream delivers patented energy-conditioning technology — optimizing electrical performance at the source to improve power quality, cut costs, and support ESG goals, serving REITs, data centers, hospitality, healthcare, and industrial operators.
School: Università degli Studi dell'Aquila — Computer Science
School: University of Southern California — Research, Visiting Scholar, Computer Science

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ZapierMakeGovernment RelationsAI InfrastructureGTM EngineeringGo-to-Market StrategyGTM EngineerInvestmentsNew MediaInteractive MediaVideoLicensingEnterprise SoftwareSoftware IndustryUser Interface DesignEntertainmentHands-on TrainingUser Experience Design (UED)EntrepreneurshipPublic SpeakingData AnalysisStakeholder Management

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Alessandro Marianantoni

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