Haim Scheibler
GTM Systems Architect who treats go-to-market as a data-and-engineering problem at scale.
GTM Systems Architect who treats go-to-market as a data-and-engineering problem at scale.
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I design and ship the reusable platform layer beneath revenue, ICP intelligence, enrichment infrastructure, intent detection, LLM copy generation, outbound orchestration, and measurement, so every campaign plugs into shared services instead of being rebuilt. At WiseStamp I architected a platform of 12 shared primitives powering a portfolio of ~76 GTM projects across five revenue fronts, operating inside the data warehouse and orchestrating LLMs end-to-end. Backed by 15+ years of B2B sales leadership across IoT and SaaS, and an active full-stack founder with multiple consumer products live on the App Store. Fluent in Python, TypeScript, Snowflake SQL, LLM orchestration, and pipeline Before WiseStamp, I was at Panaya , an Enterprise SaaS company, building AI-powered Smart Testing solutions that bridged business and IT through smarter test automation. Two very different go-to-market motions: long-cycle Enterprise ABM at Panaya, high-velocity PLG funnel work at WiseStamp. I've now built GTM engineering on both sides of that aisle, which shapes how I think about what tooling each motion actually Outside of work, I design, build, and ship consumer products independently:→ Planingo — an AI-powered daily planner on the iOS App → My Little Abba — a personalized Jewish children's book platform serving families → Together Tomorrow (l'mahar b'yachad) — a weekly relationship app for couples: one small reading, a few honest questions, and a note of hope to carry into the week ahead.
GTM Index
- INDEPENDENT PROJECTSJOB
- Founder & Full-Stack Devel…2Y 9M
Founder & Full-Stack Developer
Independent Projects
Building and shipping consumer products end-to-end: Planingo (planingo.io) — AI-powered daily planner for iOS. Built with Next.js, Capacitor, Firebase, and HealthKit. Features smart daily planning with AI coaching, habit tracking with streaks, focus timer, Apple Health integration (sleep, HRV, steps, workouts), gamified XP system, and in-app purchases. Available on the App Store. My Little Abba (mylittleabba.com) — Personalized Jewish children's book platform. Customers select a family persona (Abba, Ima, Saba, Savta), choose a milestone (Bar Mitzvah, First Siddur, holidays), and answer personalization questions to generate a unique 32-page illustrated hardcover book celebrating their fam…
- WISESTAMPJOB
- GTM Eng7M
GTM Engineer
WiseStamp
Building the connective tissue between sales strategy and technical execution at a product-led-growth (PLG) SaaS company. PLG GTM is a data problem at scale — my role is to build the systems that solve it, and to own a multi-quarter portfolio scored against a "Five Fronts" framework: plug the leaks, pick the low fruit, protect the base, grow the base, steal the competition. Core Technical Stack • GTM Automation: n8n agentic workflows, Apollo & Clearbit enrichment, intent-signal pipelines, AI-personalized outbound at scale. • Data Engineering: Snowflake (SQL, models, pipelines) — operating inside the warehouse rather than waiting on BI exports. • Engineering: Python (ETL, scraping, LLM orch…
- PANAYAJOB
- GTM Eng1Y 8M
Go to Market Engineer
Panaya
Specialized in bridging the gap between sales strategy and technical execution. I build the infrastructure that fuels growth, from custom lead generation engines and web scrapers to automated outbound sequencing and deep API integrations across the CRM ecosystem. Core Technical Stack • GTM Automation: Agentic Workflows (n8n, Make.com), Lead Scoring, Automated Outreach. • Engineering: Python (Data Processing & Scraping), JavaScript (Full-stack UI/UX), SDUI Architecture. • CRM & APIs: HubSpot & Salesforce (Custom Objects/Architecture), REST & GraphQL API Integration. • Rapid Deployment: Bubble.io (Low-Code/No-Code), HTML/CSS. Professional Impact & Key Projects Custom Revenue Tools & Applicati…
- COPILOT.CXJOB
- Global Account Executive2Y 5M
Global Account Executive
Copilot.cx
Copilot.cx, is the only consumer electronics focused solution to turn your transactional customers into prime users that continuously benefit your brand. Copilot.cx has created a Customer Experience Platform providing marketing, sales, and support in an automated intelligent system that analyzes device data usage patterns from the IoT cloud to support in app campaigns, events, and customer experience sequences across segmented user groups.
- TUYA SMARTJOB
- Dir of BD2Y
Director of Business Development
Tuya Smart
Tuya Smart (NYSE: TUYA) is a global IoT development platform that builds interconnectivity standards to bridge the intelligent needs of brands, OEMs, developers, and retail chains across a broad range of smart devices and industries. Based on the global public cloud, Tuya connects different intelligent scenarios and smart devices by providing hardware development tools, integrating public cloud services, and offering an intelligent business development platform. Tuya provides comprehensive smart empowerment from technology to marketing to foster a neutral, open and accessible developer ecosystem. ***Responsible for VAS, SaaS, and OEM sales to commercial and consumer brands across multiple…
- ERAN GROUPJOB
- Dir Of New Product Develop…1Y 1M
Director Of New Product Development
Eran Group
Responsible for nurturing early stage ideas and concepts to product development and production for market release, including detailed sales and marketing strategy implementation. Detailed business plan development, sales & marketing plan, product design utilizing VOC, NPD, Gantt chart, and project coordination using Asana for launching new business units and existing account management oversights. Worked on unique product platforms combining: Electric Vehicle Charging, Architectural Lighting, Security, Payment, Crypto-Tokenization and Social Networking for enhanced user experience. Digital presence creation through site-mapping, copywrite and branding.
- DIGITAL LUMENSJOB
- RSM - Central1Y 2M
RSM - Central
Digital Lumens
Digital Lumens, an Osram Company, is focused on enabling the Industrial IoT revolution through a connected platform of lighting fixtures, sensors, and software solutions.
- UMKC HENRY W. BLOCH SCHOOL OF MANAGEMENTSCHOOL
- Master of Business Adminis…2Y 11M
Master of Business Administration - MBA, Finance
UMKC Henry W. Bloch School of Management
- XICATOJOB
- Senior Sales Mgr - North A…2Y 8M
Senior Sales Manager - North America
Xicato
Responsible for all sales across distribution and the Commercial Lighting OEM channel in the North American market. leverage distribution outside sales members as an extended sales force with joint customer visits and product trainings. Promote, train, and create demand through the specification sales channels and rep networks for Xicato's IoT Lighting controls solution (XIM) and LED modules. Present for AIA and IES accredited "smart lighting" and "fundamentals of color" presentations for continuing education credits. Partner with OEMs for joint-marketing events to drive product awareness and gain mind-share leadership in the up and coming advancements in lighting.
- West & Midwestern Regional…2Y 3M
West & Midwestern Regional Sales Manager - North America
Xicato
YoY #1 sales performer Responsible for the Midwestern and Western territories including the Canadian regions for OEM and specification sales accounts. Maintained and grew existing accounts greater than 30% YoY, while developing new accounts and successful product launches. Responsible for IES presentations, product training of sales managers, sales reps, and lighting specifiers across the regions. Provide critical market feedback through technical reports and presentations for further product development. Proven cross-functional sales approach into different market segments to maximize results.
- SORAAJOB
- OEM and Technical Sales Mg…1Y 6M
OEM and Technical Sales Manager - North America
Soraa
Founded by the inventor of the first deep-blue LED and Nobel in Physics winner, Dr. Shuji Nakamura, Soraa is the first revolutionary company to develop truly perfect LEDs. We manufacture LEDs using a unique GaN-on-GaN (Gallium Nitride on Gallium Nitride) process that provides massive advantages. We grow GaN on GaN to create a perfect crystal structure with 1000x fewer defects and 5x more light per unit area. This advanced technology at the core of our lamps allows for amazing color rendering, natural looking whites, and crisp shadows. Unlike other companies that use Gallium Nitride layers on cheaper, foreign substrates like sapphire or silicon carbide we can assure you're getting simply pe…
- DURACOMMJOB
- DuraComm Lighting - Co-Fou…1Y 7M
DuraComm Lighting - Co-Founder
DuraComm Corp.
• Co-founded DuraComm Lighting, leading product development, channel sales, and marketing strategies. • Developed a unique product line and executed sales and marketing plans for architects and designers. • Achieved a successful exit, showcasing the company's growth and impact in the industry.
- UNIVERSITY OF MISSOURI-KANSAS CITYSCHOOL
- Bachelor of Science (BSc),…3Y 11M
Bachelor of Science (BSc), Mechanical Engineering
University of Missouri-Kansas City
- Job: Xicato — Senior Sales Manager - North America · 2016-09 – 2019-05 · 2y 8mo — Responsible for all sales across distribution and the Commercial Lighting OEM channel in the North American market. leverage distribution outside sales members as an extended sales force with joint customer visits and product trainings. Promote, train, and create demand through the specification sales channels and rep networks for Xicato's IoT Lighting controls solution (XIM) and LED modules. Present for AIA and IES accredited "smart lighting" and "fundamentals of color" presentations for continuing education credits. Partner with OEMs for joint-marketing events to drive product awareness and gain mind-share leadership in the up and coming advancements in lighting.
- Job: Digital Lumens — RSM - Central · 2019-05 – 2020-07 · 1y 2mo — Digital Lumens, an Osram Company, is focused on enabling the Industrial IoT revolution through a connected platform of lighting fixtures, sensors, and software solutions.
- Job: Eran Group — Director Of New Product Development · 2020-07 – 2021-08 · 1y 1mo — Responsible for nurturing early stage ideas and concepts to product development and production for market release, including detailed sales and marketing strategy implementation. Detailed business plan development, sales & marketing plan, product design utilizing VOC, NPD, Gantt chart, and project coordination using Asana for launching new business units and existing account management oversights. Worked on unique product platforms combining: Electric Vehicle Charging, Architectural Lighting, Security, Payment, Crypto-Tokenization and Social Networking for enhanced user experience. Digital presence creation through site-mapping, copywrite and branding.
- Job: Independent Projects — Founder & Full-Stack Developer · 2024-01 – present · 2y 7mo — Building and shipping consumer products end-to-end: Planingo (planingo.io) — AI-powered daily planner for iOS. Built with Next.js, Capacitor, Firebase, and HealthKit. Features smart daily planning with AI coaching, habit tracking with streaks, focus timer, Apple Health integration (sleep, HRV, steps, workouts), gamified XP system, and in-app purchases. Available on the App Store. My Little Abba (mylittleabba.com) — Personalized Jewish children's book platform. Customers select a family persona (Abba, Ima, Saba, Savta), choose a milestone (Bar Mitzvah, First Siddur, holidays), and answer personalization questions to generate a unique 32-page illustrated hardcover book celebrating their fam…
- Job: Copilot.cx — Global Account Executive · 2023-08 – 2026-01 · 2y 5mo — Copilot.cx, is the only consumer electronics focused solution to turn your transactional customers into prime users that continuously benefit your brand. Copilot.cx has created a Customer Experience Platform providing marketing, sales, and support in an automated intelligent system that analyzes device data usage patterns from the IoT cloud to support in app campaigns, events, and customer experience sequences across segmented user groups.
- Job: Panaya — Go to Market Engineer · 2024-08 – 2026-04 · 1y 8mo — Specialized in bridging the gap between sales strategy and technical execution. I build the infrastructure that fuels growth, from custom lead generation engines and web scrapers to automated outbound sequencing and deep API integrations across the CRM ecosystem. Core Technical Stack • GTM Automation: Agentic Workflows (n8n, Make.com), Lead Scoring, Automated Outreach. • Engineering: Python (Data Processing & Scraping), JavaScript (Full-stack UI/UX), SDUI Architecture. • CRM & APIs: HubSpot & Salesforce (Custom Objects/Architecture), REST & GraphQL API Integration. • Rapid Deployment: Bubble.io (Low-Code/No-Code), HTML/CSS. Professional Impact & Key Projects Custom Revenue Tools & Applicati…
- Job: Xicato — West & Midwestern Regional Sales Manager - North America · 2014-06 – 2016-09 · 2y 3mo — YoY #1 sales performer Responsible for the Midwestern and Western territories including the Canadian regions for OEM and specification sales accounts. Maintained and grew existing accounts greater than 30% YoY, while developing new accounts and successful product launches. Responsible for IES presentations, product training of sales managers, sales reps, and lighting specifiers across the regions. Provide critical market feedback through technical reports and presentations for further product development. Proven cross-functional sales approach into different market segments to maximize results.
- Job: DuraComm Corp. — DuraComm Lighting - Co-Founder · 2010-06 – 2012-01 · 1y 7mo — • Co-founded DuraComm Lighting, leading product development, channel sales, and marketing strategies. • Developed a unique product line and executed sales and marketing plans for architects and designers. • Achieved a successful exit, showcasing the company's growth and impact in the industry.
- Job: Soraa — OEM and Technical Sales Manager - North America · 2012-12 – 2014-06 · 1y 6mo — Founded by the inventor of the first deep-blue LED and Nobel in Physics winner, Dr. Shuji Nakamura, Soraa is the first revolutionary company to develop truly perfect LEDs. We manufacture LEDs using a unique GaN-on-GaN (Gallium Nitride on Gallium Nitride) process that provides massive advantages. We grow GaN on GaN to create a perfect crystal structure with 1000x fewer defects and 5x more light per unit area. This advanced technology at the core of our lamps allows for amazing color rendering, natural looking whites, and crisp shadows. Unlike other companies that use Gallium Nitride layers on cheaper, foreign substrates like sapphire or silicon carbide we can assure you're getting simply pe…
- Job: Tuya Smart — Director of Business Development · 2021-08 – 2023-08 · 2y — Tuya Smart (NYSE: TUYA) is a global IoT development platform that builds interconnectivity standards to bridge the intelligent needs of brands, OEMs, developers, and retail chains across a broad range of smart devices and industries. Based on the global public cloud, Tuya connects different intelligent scenarios and smart devices by providing hardware development tools, integrating public cloud services, and offering an intelligent business development platform. Tuya provides comprehensive smart empowerment from technology to marketing to foster a neutral, open and accessible developer ecosystem. ***Responsible for VAS, SaaS, and OEM sales to commercial and consumer brands across multiple…
- Job: WiseStamp — GTM Engineer · 2026-03 – present · 5 mo — Building the connective tissue between sales strategy and technical execution at a product-led-growth (PLG) SaaS company. PLG GTM is a data problem at scale — my role is to build the systems that solve it, and to own a multi-quarter portfolio scored against a "Five Fronts" framework: plug the leaks, pick the low fruit, protect the base, grow the base, steal the competition. Core Technical Stack • GTM Automation: n8n agentic workflows, Apollo & Clearbit enrichment, intent-signal pipelines, AI-personalized outbound at scale. • Data Engineering: Snowflake (SQL, models, pipelines) — operating inside the warehouse rather than waiting on BI exports. • Engineering: Python (ETL, scraping, LLM orch…
- School: UMKC Henry W. Bloch School of Management — Master of Business Administration - MBA, Finance · 2017 – 2019
- School: University of Missouri-Kansas City — Bachelor of Science (BSc), Mechanical Engineering · 2007 – 2010
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