Ajay Suresh
Demand Gen Marketing, Product Marketing, & Account-Based Marketing for B2B SaaS | Previously GTM @ Chargebee & Factors.ai
Almabase
ex-Factors.AII'm good at what I do because I put the customer & the problem that a product solves for them at the center.
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I have experience setting up, meddling with & scaling account-based marketing, outbound & inbound motions, email marketing, social media, events marketing, product marketing, content syndication, partnerships, funnel conversion optimization, revenue forecasting, operations, and data analytics. As a staunch follower of first-principles thinking, I like to think about navigating work and life as learning or discovering a set of frameworks through constant inquiry, experience (1st hand or 2nd hand), & iteration. As a selectively social ambivert, I derive energy & inspiration by interacting with new people. This helps me own my biases, hone my skills, and widen my perspective. I consider myself a human cocktail made up of 2 parts curiosity, 2 parts empathy, 2 parts grit, 2 parts effort, 1 part fun, and 1 part humility with a dash of boredom for seasoning. (Disclaimer: composition mentioned here is for representative purposes only, the actual product is subject to evolve & change with time I love consuming knowledge. I read everything: philosophy, psychology, sociology, physiology, fitness, cooking, economics, politics, history, travel, language, literature, poetry (I love writing them too), design, architecture, art, fashion, science, technology, space, sports, complex interactions between these topics, and our place in the universe. We're already friends if you watch F1 or if you can teach me something.
GTM Index
- ALMABASEJOB
- Inbound Mktg Mgr1Y 10M
Inbound Marketing Manager
Almabase
Scaled inbound pipeline from $50K/mo to $180K+/mo through a full-funnel inbound strategy spanning SEO/AEO, Google Ads, LinkedIn Ads, email nurture, content marketing, and intent-led ABM motions. - Drove $2.12M pipeline and $421K ARR managing a $250K/yr budget. - Optimized MQL-to-SQL conversion rate from 31.7% to 36.6% [by refining lead scoring based on the F.I.R.E framework (Fit, Intent, Recency, Engagement) using Clay, HubSpot, tightening SLAs and streamlining sales qualification/disqualification process.] - Increased demo form conversion rate from 3.51% to 5.03% [via landing page CRO, A/B testing, and fitment & intent-based personalization] - Scaled web traffic from 12K/mo to 30K+/mo thr…
- REVVOLUTION.AIJOB
- Mktg Advisor5M
Marketing Advisor
Revvolution.ai
- FACTORS.AIJOB
- Mktg Lead1Y 5M
Marketing Lead
Factors.AI
Responsible for guiding a team of 5 marketers to execute content, socials, ads, events & partnerships. Drove $2.2M pipeline from Inbound, incl. $862K from paid search. Contributed $720K ARR, incl. $250K from search. Streamlined lead flow across the entire GTM and set up marketing ops & reporting on pipeline & revenue for the marketing org. Recruited & onboarded partners like G2, LinkedIn, agencies, etc. Managed logistics for various events. Launched & hosted multiple live events on LinkedIn.
- RICHPANELJOB
- Lead - GTM Campaigns7M
Lead - GTM Campaigns
Richpanel
Owning multiple parts of: - Product Marketing - Content Marketing - Social Media - ABM & Outbound - Partnerships
- CHARGEBEEJOB
- Senior Mktg Specialist, Ne…7M
Senior Marketing Specialist, New Product GTMs, Paid Social & Europe Initiatives
Chargebee
- Performance Mktg Specialis…2M
Performance Marketing Specialist, Paid Social & Europe Initiatives
Chargebee
- Mktg Analyst, Account Base…2M
Marketing Analyst, Account Based & Europe Initiatives
Chargebee
Additional Responsibilities: - Ideated, executed & managed campaigns to boost pipeline & brand visibility in the European market by working closely with the EMEA sales team, partnering with publications like sifted.eu, local startup podcasts, and by driving region-focused events & webinars.
- Mktg Analyst, Account-Based1Y 6M
Marketing Analyst, Account-Based
Chargebee
- Worked closely with the CRO, Revenue Org, & Sales Dev Leaders to set up & scale Outbound Sales Motion from scratch. - Set up & executed personalized 1:1, 1:Few, & 1:Many ABM programs based on different verticals, persona, company size, etc. to create additional Outbound Sales pipeline - Created an automated, scalable Intent engine using 1st party & 3rd party intent data to feed additional pipeline to the outbound sales motion. - Continuously optimized, project managed, & monitored every step of the outbound process: Defining the ICP, Product Value Prop, Account Selection, Campaign Ideation, Creation & Execution, Campaign Operations (Lead Flow, Data Flow, Contextual Intent Notifications…
- L&T CONSTRUCTIONJOB
- Senior Civil Eng1Y 4M
Senior Civil Engineer
L&T Construction
Working in the Transmission Line Business Unit belonging to Power Transmission & Distribution Individual Company of L&T Construction Ltd., I was placed at 800KV HVDC RPTL project in Tamil Nadu, which is a 176 Km long Transmission line covering five districts in Tamil Nadu done for Powergrid Corporation of India Ltd (PGCIL). Coming from a Civil background I was immediately tasked with coordinating and supervising foundation activities of one of the 3 sections of the project. I was rigorously trained in Safety, Quality, Site Execution and Planning during my training period. My responsibilities were multifarious and included but not restricted to - Coordinating & Managing Subcontractors for…
- INDIAN INSTITUTE OF TECHNOLOGY, MADRASJOB
- Summer Internship1M
Summer Internship
Indian Institute of Technology, Madras
Had the opportunity to work with Prof. Dr. Manu Santhanam and Ph.D. scholars working under him for 30 days and was responsible in carrying out semi-adibatic calorimetry for determining the heat of hydration of cement paste of various proportions and submitted a detailed report interpreting the results and expounding the conclusion arrived at.
- RAMKY WAVOO DEVELOPERS PRIVATE LIMITEDJOB
- Intern1M
Intern
Ramky Wavoo Developers Private Limited
A month long internship where I worked for the first three weeks on multiple ongoing projects at different stages of completion located in highly developed areas in Chennai. I learned how to use a Total Station and was able to witness piling operations, MEP installations at different sites. During the last week of my internship I was tasked with assisting the Quantity Surveying team.
- CHENNAI METROJOB
- Internship0M
Internship
Chennai Metro
Had the chance to work at Chennai Metro's various underground construction sites. I was able to witness the operation of an EPB/TBM at close quarters. Also I had the privilege of working with the sites' General Managers during the last few days of my internship. I worked for a period of 15days at Chennai Central, Egmore and High Court Stations.
- Job: Almabase — Inbound Marketing Manager · 2024-12 – present · 1y 8mo — Scaled inbound pipeline from $50K/mo to $180K+/mo through a full-funnel inbound strategy spanning SEO/AEO, Google Ads, LinkedIn Ads, email nurture, content marketing, and intent-led ABM motions. - Drove $2.12M pipeline and $421K ARR managing a $250K/yr budget. - Optimized MQL-to-SQL conversion rate from 31.7% to 36.6% [by refining lead scoring based on the F.I.R.E framework (Fit, Intent, Recency, Engagement) using Clay, HubSpot, tightening SLAs and streamlining sales qualification/disqualification process.] - Increased demo form conversion rate from 3.51% to 5.03% [via landing page CRO, A/B testing, and fitment & intent-based personalization] - Scaled web traffic from 12K/mo to 30K+/mo thr…
- Job: Revvolution.ai — Marketing Advisor · 2024-10 – 2025-03 · 5 mo
- Job: Factors.AI — Marketing Lead · 2023-04 – 2024-09 · 1y 5mo — Responsible for guiding a team of 5 marketers to execute content, socials, ads, events & partnerships. Drove $2.2M pipeline from Inbound, incl. $862K from paid search. Contributed $720K ARR, incl. $250K from search. Streamlined lead flow across the entire GTM and set up marketing ops & reporting on pipeline & revenue for the marketing org. Recruited & onboarded partners like G2, LinkedIn, agencies, etc. Managed logistics for various events. Launched & hosted multiple live events on LinkedIn.
- Job: Richpanel — Lead - GTM Campaigns · 2022-08 – 2023-03 · 7 mo — Owning multiple parts of: - Product Marketing - Content Marketing - Social Media - ABM & Outbound - Partnerships
- Job: Chargebee — Performance Marketing Specialist, Paid Social & Europe Initiatives · 2021-10 – 2021-12 · 2 mo
- Job: Chargebee — Marketing Analyst, Account Based & Europe Initiatives · 2021-07 – 2021-09 · 2 mo — Additional Responsibilities: - Ideated, executed & managed campaigns to boost pipeline & brand visibility in the European market by working closely with the EMEA sales team, partnering with publications like sifted.eu, local startup podcasts, and by driving region-focused events & webinars.
- Job: Chargebee — Marketing Analyst, Account-Based · 2019-12 – 2021-06 · 1y 6mo — - Worked closely with the CRO, Revenue Org, & Sales Dev Leaders to set up & scale Outbound Sales Motion from scratch. - Set up & executed personalized 1:1, 1:Few, & 1:Many ABM programs based on different verticals, persona, company size, etc. to create additional Outbound Sales pipeline - Created an automated, scalable Intent engine using 1st party & 3rd party intent data to feed additional pipeline to the outbound sales motion. - Continuously optimized, project managed, & monitored every step of the outbound process: Defining the ICP, Product Value Prop, Account Selection, Campaign Ideation, Creation & Execution, Campaign Operations (Lead Flow, Data Flow, Contextual Intent Notifications…
- Job: L&T Construction — Senior Civil Engineer · 2018-07 – 2019-11 · 1y 4mo — Working in the Transmission Line Business Unit belonging to Power Transmission & Distribution Individual Company of L&T Construction Ltd., I was placed at 800KV HVDC RPTL project in Tamil Nadu, which is a 176 Km long Transmission line covering five districts in Tamil Nadu done for Powergrid Corporation of India Ltd (PGCIL). Coming from a Civil background I was immediately tasked with coordinating and supervising foundation activities of one of the 3 sections of the project. I was rigorously trained in Safety, Quality, Site Execution and Planning during my training period. My responsibilities were multifarious and included but not restricted to - Coordinating & Managing Subcontractors for…
- Job: Indian Institute of Technology, Madras — Summer Internship · 2017-06 – 2017-07 · 1 mo — Had the opportunity to work with Prof. Dr. Manu Santhanam and Ph.D. scholars working under him for 30 days and was responsible in carrying out semi-adibatic calorimetry for determining the heat of hydration of cement paste of various proportions and submitted a detailed report interpreting the results and expounding the conclusion arrived at.
- Job: Ramky Wavoo Developers Private Limited — Intern · 2016-12 – 2017-01 · 1 mo — A month long internship where I worked for the first three weeks on multiple ongoing projects at different stages of completion located in highly developed areas in Chennai. I learned how to use a Total Station and was able to witness piling operations, MEP installations at different sites. During the last week of my internship I was tasked with assisting the Quantity Surveying team.
- Job: Chennai Metro — Internship · 2016-06 – 2016-06 · 0 mo — Had the chance to work at Chennai Metro's various underground construction sites. I was able to witness the operation of an EPB/TBM at close quarters. Also I had the privilege of working with the sites' General Managers during the last few days of my internship. I worked for a period of 15days at Chennai Central, Egmore and High Court Stations.
- Job: Chargebee — Senior Marketing Specialist, New Product GTMs, Paid Social & Europe Initiatives · 2022-01 – 2022-08 · 7 mo
- School: Sri Sivasubramaniya Nadar College Of Engineering — Bachelor of Engineering - BE, Civil Engineering
- School: P.S.Senior Secondary School — High School/Secondary Diplomas and Certificates
Skills
Playbooks
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