Ajayi Joel

GTME | RevOps | Building GTMe systems that help companies scale their revenue | Creator economy believer

Abuja, Federal Capital Territory, Nigeria4.7k followers
The Conversion Architectsex-Cold Labsex-Genflows - Outbound & GTM Agency

Managed GTM and outbound for 20+ clients, increased deal size by 25%, revived 10% of lost leads... And optimized multi-tool campaigns across Clay, Apollo, Salesbot, Smartlead, Instantly, and HeyReach.

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Hi, my name is Joel Ajayi. I help founders, agencies, and GTM teams build predictable outbound systems. From mapping their TAM to generating enriched lead lists, refining campaign angles, and launching outbound campaigns that consistently convert. In 10 months, I've built and enriched over 300,000 leads for up to 11 clients. I’ve launched outbound campaigns with conversion rates as strong as 1:180 booked calls, improved performance across multiple outbound tools, and implemented follow-up systems that bring lost leads back into the pipeline. Other experiences over the past 5 years: - Increased website traffic for Taplio, TweetHunter, so with top ranking SEO content: so/blog/authors/ajayi - Grew FullGap's paid customer base by 100% in 30 days with email marketing using io - Generated tens of thousands via email marketing where I managed an email list of over 60,000 email audiences selling digital products If your team needs cleaner data, better outbound performance, or automation that removes manual work, this is the work I do every day. I talk about GTM engineering, outbound systems, Clay, automation, and the behind-the-scenes work that makes growth predictable.

Career Timeline

JobSchool

GTM Index

  1. THE CONVERSION ARCHITECTSJOB
    1. GTM Eng
      9M
  2. COLD LABSJOB
    1. GTM Eng
      4M
  3. GENFLOWS - OUTBOUND & GTM AGENCYJOB
    1. GTM Strategist and Campaig…
      5M
  4. CYMATEJOB
    1. Fulfilment Mgr
      1M
  5. REVGENIUSJOB
    1. Member
      1Y 4M
  6. LEMPIREJOB
    1. Assistant Community Mgr
      1M
  7. THE AUDIENZ - CONTENT & GROWTH AGENCYJOB
    1. content writer
      9M
  8. CLIMBRJOB
    1. Mktg Mgr
      1Y 8M
  9. TEKEDIAJOB
    1. Content Writer
      2Y 6M
  10. FEDERAL UNIVERSITY OF TECHNOLOGY AKURESCHOOL
    1. Bachelor's degree, physics…
      5Y

Time in market 12Y 11MOpen 10Closed 9Stints 19

gtmindex.io/p/ajayijoel

  1. Job: The Conversion Architects — GTM Engineer · 2026-01 – present · 7 mo — GTM Engineer focused on Revenue Operations
  2. Job: Cold Labs — GTM Engineer · 2025-07 – 2025-11 · 4 mo
  3. Job: Genflows - Outbound & GTM Agency — GTM Strategist and Campaign Manager · 2025-02 – 2025-07 · 5 mo — Created GTM strategies for client projects Created tons of campaign angles with campaign launches on Smartlead and Instantly with tons of positive replies per launches Clay enrichments and lead filtering Inbox management and Client communication
  4. Job: Cymate — Fulfilment Manager · 2024-09 – 2024-10 · 1 mo — I worked directly with clients. Got involved in the GTM process and launched campaigns on smartlead. Created cold email angles and variations and monitored campaign results on Smartlead
  5. Job: RevGenius — Member · 2023-05 – 2024-09 · 1y 4mo — RevGenius is a group of revenue-generating sales and marketing professionals brought together to learn, share, support, and grow with each other. You can consider us your alt work family!
  6. Job: lempire — Assistant Community Manager · 2023-12 – 2024-01 · 1 mo
  7. Job: The Audienz - Content & Growth Agency — content writer · 2023-02 – 2023-11 · 9 mo
  8. Job: Climbr — Marketing Manager · 2021-06 – 2023-02 · 1y 8mo
  9. Job: Tekedia — Content Writer · 2019-07 – 2022-01 · 2y 6mo — I help create business and marketing strategies for businesses and provide deep insights through my contents. What does your business do? How may I help?
  10. Job: No-company. (Self-employed.) — Assistant Community Manager · unknown – present
  11. Job: Mike Ollefs — GTM strategist and Copywriter · unknown – present
  12. Job: Go To Market Engineering — Content Writer · unknown – present
  13. Job: No-company. (Self-employed.) — Content Writer · unknown – present
  14. Job: Mike Ollefs — Content Writer · unknown – present
  15. Job: Go To Market Engineering — GTM strategist and Copywriter · unknown – present
  16. Job: No-company. (Self-employed.) — GTM strategist and Copywriter · unknown – present
  17. Job: Go To Market Engineering — Assistant Community Manager · unknown – present
  18. Job: Mike Ollefs — Assistant Community Manager · unknown – present
  19. School: Federal University of Technology Akure — Bachelor's degree, physics electronics · 2013-11 – 2018-11

Skills

ClayApolloInstantlySmartleadoutbound systemautomationGrowth MarketingGo-to-Market StrategyClient RelationsMarketing StrategyOutbound MarketingCopywritingCustomer Service ManagementInformation ManagementContent StrategyContent MarketingCustomer SupportEasily AdaptableLead GenerationEmail MarketingCustomer Relationship Management (CRM)Written CommunicationCustomer Satisfaction (CSAT)

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