Adam King
Business Development | Product Management | Go-to-Market | Strategic Partnerships | Financial Modeling | UCLA MBA
Versatile business development and product leader for General Motors with 20+ years of cross functional experience spanning business development, product management, strategic partnerships, finance and engineering.
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Most recently I've led business development and infrastructure strategy for GM's fuel cell division, including developing go-to-market strategies and executing commercial agreements in the commercial and offroad vehicle markets and power generation / data center I am experienced in not only in business development, but also the full product lifecycle from defining product requirements and market opportunities, building financial business cases, developing customer and partner relationships, and leading cross-functional teams to negotiate and close complex B2B agreements with major OEM's. I created and lead GM's hydrogen infrastructure strategy team, and I spearheaded GM's strategic equity investment in GeoPura with GM Earlier in my career I worked across aerospace & defense (Rocketdyne), automotive supply (Delphi), and enterprise software I hold a S. and S. in Materials Engineering (Michigan State / USC) and an MBA from Specialties: Electrification technology (hydrogen fuel cells lithium ion batteries), business development, product management, strategy, marketing, business cases and financial models, competitive analysis, market development, product development, materials science engineering.
GTM Index
- HYAXIOM,JOB
- Mgr - Commercial, Industri…9M
Manager - Commercial, Industrial and Utility Sales
HyAxiom, Inc.
- GENERAL MOTORSJOB
- Mgr - BD & Infrastructure…8Y 2M
Manager - Business Development & Infrastructure Strategy | Product Management | Go-to-Market
General Motors
As a business development and product leader in GM's hydrogen fuel cell division, I drive the go-to-market strategy and business development activities for fuel cell products including identifying target markets (commercial & offroach vehicles, power generation / data centers), customer outreach, TCO modeling, and commercial agreement negotiations with major OEM customers. I also conduct product management activities including VoC research, product requirement creation, roadmap strategy, pricing, and sales forecasting. My team also leads our infrastructure strategy, developing partnerships across the hydrogen value chain to support our products and customers. Key responsibilities include:…
- Sr. Financial Analyst2Y 11M
Sr. Financial Analyst
General Motors
Created and managed initial business cases for new electric vehicles from initial framing through the stage gate process. Led financial studies on vehicle content, manufacturing processes, regions of sale, and pricing, requiring crossfunctional collaboration with marketing, pricing, engineering, and more. Supported the Hydrogen Fuel Cell business including managing the business plan for the manufacturing JV, and the budget for the engineering development program. I also analyzed scenarios related to ZEV credits and GHG credits and the impact of our new electric vehicles.
- DELPHIJOB
- Finance & Strategic Planning1Y 5M
Finance & Strategic Planning
Delphi
Created comprehensive financial models and business cases to analyze new business opportunities, pricing strategy, make/buy decisions, and capital investment decisions. Conduct market and competitor research in order to evaluate and prioritize the R&D pipeline and create go to market strategies and business plans, including potential joint ventures with other technology firms.
- XEROXJOB
- Sr. Business Analyst1Y 6M
Sr. Business Analyst
Xerox
Worked with sales on software to price complex products and services by creating the use cases, and business cases for new projects. Defined the business value and cost in order to prioritize new features. Supported the entire software development life cycle through design, test, and production phases for some multimillion dollar strategic projects. Brought multiple stakeholders together to reach consensus on challenging business and technical decisions. Worked with Business Intelligence teams to create useful reports from the sales software to track its effectiveness.
- UTC/PRATT & WHITNEYJOB
- Materials and Processes Eng7Y 11M
Materials and Processes Engineer
UTC/Pratt & Whitney
• Lead Materials Engineer for over $5 million in hardware for NASA’s J-2X rocket engine, overseeing the design, fabrication, testing, and production phases. Created drawing requirements and new material specifications to control the melt quality from the mill, and subsequent processing and heat treating. • Reviewed and signed off on drawings as the subject matter expert for materials selection, heat treating, welding, NDE, and overall processing of the part. • Expertise in steels, superalloys, aluminum and titanium alloys, polymers, and material processing such as additive manufacturing, forging, welding, heat treating, brazing, and more. • Led a large failure analysis investigation, outli…
- Bids & Proposals Budget Mgr7M
Bids & Proposals Budget Manager
UTC/Pratt & Whitney
Managed the budget to fund proposals, assisting proposal managers with business cases, running gate reviews to ensure only the highest ROI opportunities were pursued, maintained the new business opportunity pipeline, and created budget forecasts and variance reports.
- Job: HyAxiom, Inc. — Manager - Commercial, Industrial and Utility Sales · 2026 – present · 7 mo
- Job: General Motors — Manager - Business Development & Infrastructure Strategy | Product Management | Go-to-Market · 2018-06 – 2026-08 · 8y 2mo — As a business development and product leader in GM's hydrogen fuel cell division, I drive the go-to-market strategy and business development activities for fuel cell products including identifying target markets (commercial & offroach vehicles, power generation / data centers), customer outreach, TCO modeling, and commercial agreement negotiations with major OEM customers. I also conduct product management activities including VoC research, product requirement creation, roadmap strategy, pricing, and sales forecasting. My team also leads our infrastructure strategy, developing partnerships across the hydrogen value chain to support our products and customers. Key responsibilities include:…
- Job: General Motors — Sr. Financial Analyst · 2015-07 – 2018-06 · 2y 11mo — Created and managed initial business cases for new electric vehicles from initial framing through the stage gate process. Led financial studies on vehicle content, manufacturing processes, regions of sale, and pricing, requiring crossfunctional collaboration with marketing, pricing, engineering, and more. Supported the Hydrogen Fuel Cell business including managing the business plan for the manufacturing JV, and the budget for the engineering development program. I also analyzed scenarios related to ZEV credits and GHG credits and the impact of our new electric vehicles.
- Job: Delphi — Finance & Strategic Planning · 2014-01 – 2015-06 · 1y 5mo — Created comprehensive financial models and business cases to analyze new business opportunities, pricing strategy, make/buy decisions, and capital investment decisions. Conduct market and competitor research in order to evaluate and prioritize the R&D pipeline and create go to market strategies and business plans, including potential joint ventures with other technology firms.
- Job: Xerox — Sr. Business Analyst · 2012-07 – 2014-01 · 1y 6mo — Worked with sales on software to price complex products and services by creating the use cases, and business cases for new projects. Defined the business value and cost in order to prioritize new features. Supported the entire software development life cycle through design, test, and production phases for some multimillion dollar strategic projects. Brought multiple stakeholders together to reach consensus on challenging business and technical decisions. Worked with Business Intelligence teams to create useful reports from the sales software to track its effectiveness.
- Job: UTC/Pratt & Whitney — Bids & Proposals Budget Manager · 2011-11 – 2012-06 · 7 mo — Managed the budget to fund proposals, assisting proposal managers with business cases, running gate reviews to ensure only the highest ROI opportunities were pursued, maintained the new business opportunity pipeline, and created budget forecasts and variance reports.
- Job: UTC/Pratt & Whitney — Materials and Processes Engineer · 2005 – 2012 · 7y — • Lead Materials Engineer for over $5 million in hardware for NASA’s J-2X rocket engine, overseeing the design, fabrication, testing, and production phases. Created drawing requirements and new material specifications to control the melt quality from the mill, and subsequent processing and heat treating. • Reviewed and signed off on drawings as the subject matter expert for materials selection, heat treating, welding, NDE, and overall processing of the part. • Expertise in steels, superalloys, aluminum and titanium alloys, polymers, and material processing such as additive manufacturing, forging, welding, heat treating, brazing, and more. • Led a large failure analysis investigation, outli…
- School: University of California, Los Angeles - The Anderson School of Management — Master of Business Administration - MBA
- School: University of Southern California — M.S., Materials Engineering
- School: Michigan State University — B.S., Materials Science Engineering
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