Chris Ginnelly
GTM Performance Ltd│Sandler│Creating World Class Sales Cultures
ex-XeroxGTM Performance Ltd helps ambitious organisations build high-performing commercial teams. We combine practical, commercial experience with the world-leading Sandler methodology to close the performance gap between where your revenue is and where it could
More
As a Sandler partner, we have access to a global curriculum that’s been refined over decades and adopted by leading business schools and world-class sales organisations. Sandler’s psychology-based approach focuses on the behaviours, attitudes and techniques that drive sustainable results; and we tailor that to your market, your people and your growth We work with clients on:-Sales Value Creation & GTM Strategy-New Customer Acquisition & Pipeline Generation-Sales Team & Leadership Assessments-Sales Training, Coaching & Playbooks-Sales Management & Leadership Development-Customer Success, Service & Retention Programmes-CRM & Sales Process Optimisation-Keynotes, Workshops & Executive FacilitationOur clients rely on us to create cultures of high performance - improving win rates, shortening sales cycles, increasing deal values, and building teams where more people consistently hit If you’d like to explore whether we can help:Email: com
GTM Index
- GTM PERFORMANCE LTD - SANDLERJOB
- Managing Partner, GTM Perf…10Y
Managing Partner, GTM Performance Ltd - Sandler
GTM Performance Ltd - Sandler
Sandler is the largest sales consulting and training organisation in the world, with a global network of more than 250 offices in 25 countries. We work with ambitious businesses who are committed to creating world class sales and customer success capabilities in their business.
- ECI PARTNERSJOB
- Independent Growth Special…3Y 8M
Independent Growth Specialist
ECI Partners
Independent Growth Specialist working with private equity firm ECI to support their portfolio companies on go-to-market strategies and growth initiatives.
- BOARDWAVEJOB
- GTM Advisory Partner1Y 4M
GTM Advisory Partner
Boardwave
Leading the Sandler Boardwave partnerhip, dedicated to helping the Boardwave community scale up GTM capability.
- CIVICAJOB
- Managing Dir, Civica Digital3Y 9M
Managing Director, Civica Digital
Civica
I led the creation and development of Civica Digital. Through acquisition and organic growth Civica Digital went from a small niche provider of digital services in the health sector to becoming a true leader of digital systems and transformation services across the public sector. Within 4 years the business employed 220 people all focused on providing better management of information and improved customer engagement through digital platforms. The solutions incorporated CRM, EDRMS, Portal, Workflow and Automation technologies .
- Managing Dir, Civica Softw…2Y 11M
Managing Director, Civica Software & Infrastructure Services
Civica
Leading and transforming the existing Microsoft LAR business to be a profitable and sustainable provider of software licensing solutions, infrastructure design and deployment services, ICT asset management services and Consultancy. Working closely with key Vendors including Microsoft, Adobe, Symantec, Citrix and Snow to significantly improve and grow the business across licensing and services revenue streams.
- XEROXJOB
- General Mgr, Large Enterpr…2Y
General Manager, Large Enterprise
Xerox
Leadership of the UK Sales organisation providing technology and Managed Print Services to the Corporate and Public Sector. Ownership of an $80m P&L and 75 sales people.
- Country Sales Mgr1Y 11M
Country Sales Manager
Xerox
Responsible for Xerox Global Services and Xerox Office divisions on an All Ireland basis. The role encompassed outsourced document management and production services, managed print services, channel management and technology solutions.
- Job: GTM Performance Ltd - Sandler — Managing Partner, GTM Performance Ltd - Sandler · 2016-10 – present · 9y 10mo — Sandler is the largest sales consulting and training organisation in the world, with a global network of more than 250 offices in 25 countries. We work with ambitious businesses who are committed to creating world class sales and customer success capabilities in their business.
- Job: ECI Partners — Independent Growth Specialist · 2023-02 – present · 3y 6mo — Independent Growth Specialist working with private equity firm ECI to support their portfolio companies on go-to-market strategies and growth initiatives.
- Job: Boardwave — GTM Advisory Partner · 2025-06 – present · 1y 2mo — Leading the Sandler Boardwave partnerhip, dedicated to helping the Boardwave community scale up GTM capability.
- Job: Civica — Managing Director, Civica Digital · 2013-01 – 2016-10 · 3y 9mo — I led the creation and development of Civica Digital. Through acquisition and organic growth Civica Digital went from a small niche provider of digital services in the health sector to becoming a true leader of digital systems and transformation services across the public sector. Within 4 years the business employed 220 people all focused on providing better management of information and improved customer engagement through digital platforms. The solutions incorporated CRM, EDRMS, Portal, Workflow and Automation technologies .
- Job: Civica — Managing Director, Civica Software & Infrastructure Services · 2011-01 – 2013-12 · 2y 11mo — Leading and transforming the existing Microsoft LAR business to be a profitable and sustainable provider of software licensing solutions, infrastructure design and deployment services, ICT asset management services and Consultancy. Working closely with key Vendors including Microsoft, Adobe, Symantec, Citrix and Snow to significantly improve and grow the business across licensing and services revenue streams.
- Job: Xerox — General Manager, Large Enterprise · 2009-01 – 2011-01 · 2y — Leadership of the UK Sales organisation providing technology and Managed Print Services to the Corporate and Public Sector. Ownership of an $80m P&L and 75 sales people.
- Job: Xerox — Country Sales Manager · 2007-01 – 2008-12 · 1y 11mo — Responsible for Xerox Global Services and Xerox Office divisions on an All Ireland basis. The role encompassed outsourced document management and production services, managed print services, channel management and technology solutions.
- School: Liverpool John Moores University — Bachelor’s Degree, Business Studies
Skills
Playbooks
All playbooks →No playbooks indexed for this profile yet.
More GTM Engineers
Browse all →- Steven CurtisNorth America GTM Industry Lead - Telecommunications, Media & Entertainment, Gaming
Googleex-Xerox - Cameron GoldbergGTM Engineer @ Clay | GTM Leader | Growth & Revenue Operations
Clayex-Fathom
- Sara KleimanAll things AI | GTM | Enablement | Marketing
AI-Powered Women
ex-Amazon Web Services (AWS) - Rodrigo PomboFounding GTM Opportunities EMEA
Astronomer
ex-Cloudera
