Adam Harrison-Henshall
Growth Consultant | Inbound Specialist | AI Builder
Folderly Inc.Currently building AI GTM systems at Folderly. Former partner at Wordsmiths Inc, a full-stack growth agency.
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We worked with venture backed SaaS companies to implement tried and tested playbooks we’ve used to drive companies to investments and Also formerly inbound marketing lead with Xembly AI until acquisition by Zoom. Led marketing efforts with Orbit, then acquired by Postman. Formerly founder and CMO at Idyoma, & founder and CEO at Intro Me. Marketing leadership at Process Street + Agorapulse. In a former life in Spain, I was Head of Sales and Project Management for Betaminders, CEO of IventiaJobs, etc. Pitched to European Commission bodies. Worked on many exciting Made a film. Wasn't tremendous. Will give it another crack at some point.
GTM Index
- FOLDERLYJOB
- GTM Eng8M
GTM Engineer
Folderly Inc.
Building across the full GTM stack. Creating AI systems and effective workflows to grow reach and increase revenue. Working alongside sales and customer success to launch new campaigns and engage with customer data. Primary developer for the website and the backend of AI content production.
- WORDSMITHS,JOB
- Partner2Y 10M
Partner
WordSmiths, Inc.
Partner at Wordsmiths Inc. We worked with venture backed SaaS companies that want to go customer-first in their marketing and helped them implement a whole new omnichannel workstream with massive ROI. Responsible for client delivery, CRM & CMS systems including HubSpot, strategy and execution across sales and marketing efforts.
- FORTELLARJOB
- Growth Advisor3M
Growth Advisor
Fortellar
Assisting with new client acquisition and building important strategic partnerships for ongoing IT security and stability.
- INTRO ME AIJOB
- Founder2Y 7M
Founder
Intro Me AI
At Intro Me AI we create social matchmaking products to connect people. Products have included MCR Student Blind Date, Pickl, and Intro Me.
- XEMBLYJOB
- Inbound Mktg Lead6M
Inbound Marketing Lead
Xembly
Acquired by Zoom. I joined the Xembly AI team to uplevel the inbound marketing machine. We pushed forward with new content across a range of channels. Increased enterprise leads by +500%, site traffic by more than 6x, and domain rating by 20%. Produced an industry report which surged demand and opened sales with some of America’s biggest companies and banks.
- IDYOMAJOB
- Co-Founder & CMO9Y 11M
Co-Founder & CMO
Idyoma
Discover the people who make language exchanges work. Find them on Idyoma. Available on iOS and Android. I left Idyoma in 2023 to explore new projects but I'm still cheering Idyoma on from the sidelines. I did a little of everything at Idyoma and a lot of a few things too. My time building Idyoma rounded me out as a marketer and all-time we achieved ~500k downloads.
- COMMAND AI (FKA COMMANDBAR)JOB
- Content Consultant2M
Content Consultant
Command AI (fka CommandBar)
Acquired by Amplitude. I came in to help with content production and strategy around the implementation of a cluster approach to content architecture. I gave feedback on the current approach, defined the structure and layouts of new content types, and then produced key higher-value content assets to fit into this strategy. I then reported my recommendations and suggestions to the CEO for how content could be improved and how this can feed into wider marketing improvements.
- ORBITJOB
- Mktg Consultant & Leadership8M
Marketing Consultant & Leadership
Orbit
Acquired by Postman. I joined to consult on inbound with a focus on content marketing opportunities and SEO. Eventually led marketing and began to incorporate more product-oriented video and audio materials into the strategy. Orbit’s traffic from SEO content increased by 8x and I built content relationships with Spotify, Contentful, and Agora.
- AGORAPULSEJOB
- Dir of Content8M
Director of Content
Agorapulse
I led inbound marketing and owned the customer internally. I was responsible for public-facing content of all types along with sales enablement and internal documentation like customer mapping. Reported to the VP of Marketing then to the CMO.
- PROCESS STREETJOB
- Mktg Mgr5Y 2M
Marketing Manager
Process Street
Process Street provides workflow management software, allowing users to create processes and run them for themselves or colleagues. I joined Process Street to produce content about process management for the onsite PS blog, for external relationship-building with sites like HubSpot, and for industry journals including BPM Institute. I accepted a number of promotions at Process Street and ran the marketing department for H2 2020. I'm very grateful to Process Street for my 5 years there.
- LANCASTER UNIVERSITYSCHOOL
- Master of Arts (M.A.), Phi…1Y 11M
Master of Arts (M.A.), Philosophy
Lancaster University
- Bachelor of Arts (B.A.), P…3Y 11M
Bachelor of Arts (B.A.), Philosophy and Sociology
Lancaster University
- Job: Folderly Inc. — GTM Engineer · 2026-03 – present · 5 mo — Building across the full GTM stack. Creating AI systems and effective workflows to grow reach and increase revenue. Working alongside sales and customer success to launch new campaigns and engage with customer data. Primary developer for the website and the backend of AI content production.
- Job: WordSmiths, Inc. — Partner · 2023-04 – 2026-02 · 2y 10mo — Partner at Wordsmiths Inc. We worked with venture backed SaaS companies that want to go customer-first in their marketing and helped them implement a whole new omnichannel workstream with massive ROI. Responsible for client delivery, CRM & CMS systems including HubSpot, strategy and execution across sales and marketing efforts.
- Job: Fortellar — Growth Advisor · 2025-10 – 2026-01 · 3 mo — Assisting with new client acquisition and building important strategic partnerships for ongoing IT security and stability.
- Job: Intro Me AI — Founder · 2023-06 – 2026-01 · 2y 7mo — At Intro Me AI we create social matchmaking products to connect people. Products have included MCR Student Blind Date, Pickl, and Intro Me.
- Job: Xembly — Inbound Marketing Lead · 2023-10 – 2024-04 · 6 mo — Acquired by Zoom. I joined the Xembly AI team to uplevel the inbound marketing machine. We pushed forward with new content across a range of channels. Increased enterprise leads by +500%, site traffic by more than 6x, and domain rating by 20%. Produced an industry report which surged demand and opened sales with some of America’s biggest companies and banks.
- Job: Command AI (fka CommandBar) — Content Consultant · 2023-04 – 2023-06 · 2 mo — Acquired by Amplitude. I came in to help with content production and strategy around the implementation of a cluster approach to content architecture. I gave feedback on the current approach, defined the structure and layouts of new content types, and then produced key higher-value content assets to fit into this strategy. I then reported my recommendations and suggestions to the CEO for how content could be improved and how this can feed into wider marketing improvements.
- Job: Orbit — Marketing Consultant & Leadership · 2022-07 – 2023-03 · 8 mo — Acquired by Postman. I joined to consult on inbound with a focus on content marketing opportunities and SEO. Eventually led marketing and began to incorporate more product-oriented video and audio materials into the strategy. Orbit’s traffic from SEO content increased by 8x and I built content relationships with Spotify, Contentful, and Agora.
- Job: Idyoma — Co-Founder & CMO · 2014 – 2023 · 9y — Discover the people who make language exchanges work. Find them on Idyoma. Available on iOS and Android. I left Idyoma in 2023 to explore new projects but I'm still cheering Idyoma on from the sidelines. I did a little of everything at Idyoma and a lot of a few things too. My time building Idyoma rounded me out as a marketer and all-time we achieved ~500k downloads.
- Job: Agorapulse — Director of Content · 2021-11 – 2022-07 · 8 mo — I led inbound marketing and owned the customer internally. I was responsible for public-facing content of all types along with sales enablement and internal documentation like customer mapping. Reported to the VP of Marketing then to the CMO.
- Job: Process Street — Marketing Manager · 2016-09 – 2021-11 · 5y 2mo — Process Street provides workflow management software, allowing users to create processes and run them for themselves or colleagues. I joined Process Street to produce content about process management for the onsite PS blog, for external relationship-building with sites like HubSpot, and for industry journals including BPM Institute. I accepted a number of promotions at Process Street and ran the marketing department for H2 2020. I'm very grateful to Process Street for my 5 years there.
- Job: Go To Market Engineering — Inbound Marketing Lead · unknown – present
- Job: No-company. (Self-employed.) — Inbound Marketing Lead · unknown – present
- Job: Mike Ollefs — Inbound Marketing Lead · unknown – present
- School: Lancaster University — Master of Arts (M.A.), Philosophy · 2012 – 2013
- School: Lancaster University — Bachelor of Arts (B.A.), Philosophy and Sociology · 2009 – 2012
Skills
Playbooks
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