Urska Blagojevic
Helping AI companies scale go to market | GTM | ABM | Growth Strategy
Marketing leader with 10+ years in B2B SaaS, specializing in GTM strategy, demand generation, and ABM for early- to mid-stage startups.
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I've led global teams, built marketing engines from scratch, and aligned sales and marketing to drive pipeline and revenue — at companies like AltoVita, CARTO, and Whisbi. Most recently as a Fractional CMO, I've helped startups sharpen their ICP, launch ABM programs, and build repeatable growth motions. Currently on the ai (YC W23) rocket ship 🚀 — scaling the AI platform that automates customer support, sales, and social for e-commerce brands.
GTM Index
- SEMANTICO.AIJOB
- Fractional CMO1Y 6M
Fractional CMO
Semantico.ai
- THE CMO STUDIOJOB
- Founder1Y 7M
Founder
The CMO Studio
- YUMA AI (YC W23)JOB
- GTM Lead5M
GTM Lead
Yuma AI (YC W23)
E-commerce brands are scaling faster than their support teams can keep up. Yuma AI fixes that — autonomously resolving up to 89% of customer interactions across support, sales, and social. So brands can grow without growing headcount.
- ONLIVE.AIJOB
- Fractional CMO1Y 2M
Fractional CMO
ONLIVE.AI
- INSIGHT REVENUEJOB
- Fractional CMO4M
Fractional CMO
Insight Revenue
- PAVILIONJOB
- Executive Member11M
Executive Member
Pavilion
- BUILD38JOB
- Fractional CMO6M
Fractional CMO
Build38
- HEALTH FORCEJOB
- VP of Mktg7M
VP of Marketing
Health Force
- ALTOVITAJOB
- Senior Dir of Mktg1Y 5M
Senior Director of Marketing
AltoVita
AltoVita delivers smart & sustainable corporate housing solutions to employees anywhere in the world. AltoVita’s unique offering sets us apart in the market, providing a network of 7 million+ verified and vetted properties are all duty of care compliant, backed by a four-tier quality control process; located in over 35.000 cities & 165 countries world-wide. With our award-winning enterprise software and human-centric approach, we deliver smart and sustainable solutions to global talent mobility & business travel managers worldwide. Leading and overseeing AltoVita's global marketing function; reporting to the CEO and working closely with the Sales, Customer Success and Hospitality Growth t…
- CARTOJOB
- Global Dir of Demand Gener…9M
Global Director of Demand Generation
CARTO
CARTO is the world’s leading Location Intelligence platform, enabling organisations to use spatial data and analysis for more efficient delivery routes, better behavioural marketing, strategic store placements, and much more. I led CARTO's Demand Generation team of 6, ran CARTO's events marketing strategy (a key part of the go-to-market strategy) - participated in over 200 industry events and organised the Spatial Data Science Conference in London and New York; developed campaigns to reach strategic accounts (ABM), working closely with the sales team to drive pipeline for the sales team globally.
- Job: AltoVita — Senior Director of Marketing · 2022-12 – 2024-05 — AltoVita delivers smart & sustainable corporate housing solutions to employees anywhere in the world. AltoVita’s unique offering sets us apart in the market, providing a network of 7 million+ verified and vetted properties are all duty of care compliant, backed by a four-tier quality control process; located in over 35.000 cities & 165 countries world-wide. With our award-winning enterprise software and human-centric approach, we deliver smart and sustainable solutions to global talent mobility & business travel managers worldwide. Leading and overseeing AltoVita's global marketing function; reporting to the CEO and working closely with the Sales, Customer Success and Hospitality Growth t…
- Job: Health Force — VP of Marketing · 2024-05 – 2024-12
- Job: CARTO — Global Director of Demand Generation · 2022-03 – 2022-12 — CARTO is the world’s leading Location Intelligence platform, enabling organisations to use spatial data and analysis for more efficient delivery routes, better behavioural marketing, strategic store placements, and much more. I led CARTO's Demand Generation team of 6, ran CARTO's events marketing strategy (a key part of the go-to-market strategy) - participated in over 200 industry events and organised the Spatial Data Science Conference in London and New York; developed campaigns to reach strategic accounts (ABM), working closely with the sales team to drive pipeline for the sales team globally.
- Job: Semantico.ai — Fractional CMO · 2025-02 – present
- Job: Build38 — Fractional CMO · 2025-02 – 2025-08
- Job: The CMO Studio — Founder · 2025-01 – present
- Job: Yuma AI (YC W23) — GTM Lead · 2026-03 – present — E-commerce brands are scaling faster than their support teams can keep up. Yuma AI fixes that — autonomously resolving up to 89% of customer interactions across support, sales, and social. So brands can grow without growing headcount.
- Job: ONLIVE.AI — Fractional CMO · 2025-01 – 2026-03
- Job: Pavilion — Executive Member · 2025-01 – 2025-12
- Job: Insight Revenue — Fractional CMO · 2025-09 – 2026-01
- School: Kingston University — BA (Hons), Business Management
Skills
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