Steve Smith

GTM Systems Mechanic | Creating Trust to Drive Growth

McKinney, Texas, United States8.5k followers

Canopy Connect

ex-Zema Global Data Corporation

ex-Uber

4x Presidents Club winner and built President's Club 2x with 18 years of Sales Leadership experience.
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Brings a proven record of success in leading as many as 200 sales professionals, building and scaling sales organizations through intelligent process, and driving revenue for customers. Bridging the gap is my thing. Sales leader with 20+ years of experience in sales for tech companies like Yelp ($1B), Uber ($33B), Vertafore ($650M), and Solera ($1B), as well as tech startups acquired by Telestream ($720M), Sysco ($55B), BLOCK ($17B), and Recruit Holdings ($16B). Deep experience developing go-to-market strategy, process and operations for sales teams delivering new products and new brands to win new markets; hiring, training, coaching and leading high-performing GTM teams; data-driven decisions; and disciplined sales plans with simple minded customer focus. My focus is always brilliance in the basics.

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GTM Index

RESPONSEJOB
1. Advisor
  3Y 2M
CANOPY CONNECTJOB
1. Head of GTM
  9M
PAVILIONJOB
1. Executive Member
  6Y 4M
ZEMA GLOBAL DATA CORPORATIONJOB
1. VP Global Revenue Operations
  1Y 1M
CIENCEJOB
1. VP Enterprise Sales
  2Y 2M
SOLERA,JOB
1. Sr. Dir of Sales and Sales…
  1Y 8M
MYAGIJOB
1. Sales Strategy & Operations
  1Y
VERTAFOREJOB
1. Sales Leader, Account Mana…
  2Y 5M
UBERJOB
1. Head of New Markets, Uber…
  1Y 11M
CHECKMATE.IOJOB
1. VP Sales Strategy & Operat…
  1Y 11M

Job: Zema Global Data Corporation — VP Global Revenue Operations | Data | AI/ML | SaaS | Enterprise | FinTech · 2024-10 – 2025-11 — Zema Global delivers decisioning infrastructure solutions for energy, commodities, and financial sectors—enabling deep and differentiated insights, data governance, and decision support across trading, risk, operations, and treasury functions.
Job: Uber — Head of New Markets, Uber Eats and Uber Freight | SMB, Middle Market | Restaurants · 2015 – 2016 — First sales leader for UberEats, achieving industry-leading growth rates via market launch and expansion. Built sales, sales management, and sales enablement teams to partner with world-class marketing, growth, analytics and ops teams. Opened first sales office in Chicago. Led cross-functional GTM and sales programs.
Job: Solera, Inc. — Sr. Director of Sales and Sales Development | AI/ML | SaaS | Insurance | Auto · 2020-07 – 2022-03 — Solera provides mission-critical software, data and AI/ML solutions that power the vehicle lifecycle—across claims, repairs, fleet management, telematics, and risk intelligence—for insurers, mechanics, dealerships, and fleets throughout North America and globally.
Job: Vertafore — Sales Leader, Account Management | Commercial, SMB | InsurTech | Agencies · 2017-01 – 2019-06 — 2018 President’s Club 2017 Manager of the Half Certified Insurance Service Representative (CISR) Certified VVSS Demand Plan Coach Vertafore delivers integrated InsurTech solutions—including agency management, rating, quoting, compliance, and analytics—for independent agencies, carriers, and MGAs—modernizing insurance distribution through streamlined workflows and connected platforms
Job: Myagi — Sales Strategy & Operations · 2019-06 – 2020-06 — Led sales, success & support for channel sales enablement platform serving Fortune 500 retailers. Myagi operates a cloud‑based retail sales enablement platform that empowers brands and retailers to deliver product training directly to frontline associates, fostering brand advocacy, improving knowledge transfer, and enabling measurable increases in sell‑through and customer engagement.
Job: Response — Advisor · 2023-06 – present — We make the industrial supply chain more transparent, useful, user friendly and efficient.
Job: Canopy Connect — Head of GTM · 2025-11 – present
Job: Pavilion — Executive Member · 2020-04 – present — Pavilion is an invitation-only community of sales and marketing executives at growth-focused companies focused on sharing best practices and growth frameworks.
Job: Checkmate.io — VP Sales Strategy & Operations | SaaS | Marketing Automation | Hospitality (Acquired by TrustYou) · 2014 – 2015 — Checkmate.io provided real‑time guest messaging for hotels, enabling pre‑arrival, on‑property, and post‑stay communication via SMS and mobile; integrated with hotel systems to streamline service, generate revenue and boost satisfaction. Acquired by TrustYou in July 2016 and incorporated into its guest feedback platform. Honored to teach a great group of people 🚀
Job: CIENCE — VP Enterprise Sales | Sales and Sales Dev | Enterprise | SaaS | AI/ML | Professional Services | GTM · 2022-08 – 2024-10 — CIENCE delivers B2B lead generation through a combination of data services, sales technology, and outsourced sales development services supporting clients with prospect research, outreach execution, and pipeline growth across multiple industries.
School: Stanford University — BA, Political Science and History

Skills

Revenue OperationsSales DevelopmentValue Based SellingMEDDPICCAdult LearningCollaborative RelationshipsTeam Charter DesignSales PersonasCross-team CollaborationCompetency ModelingForecastingSales OperationsSales EnablementMarketing OperationsBusiness ValueDrive for SuccessChallenger SalesProject ManagementChange ManagementStrategic Planning

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Steve Smith

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