Aaron Pulkka
🔜 Gamescom | Global Partner Strategy, Games & Immersive
Amazon Web Services (AWS)Design, engineering, production and business development leader with decades of experience creating interactive and immersive entertainment, including roles at Disney, Sony, Activision, and MSG Entertainment (Sphere
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Began working on AI and VR at the University of Washington, where I earned a master's degree in Computer Science & Engineering, before starting my professional career at Walt Disney Imagineering as a Show Designer and Software Engineer developing immersive attractions for DisneyQuest. Since then I have worked on a wide variety of consumer and out-of-home entertainment projects, including producing dozens of console games at Activision, developing award-winning mobile and spatial games, leading production of attractions for the Two Bit Circus micro-amusement park, designing interactive experiences for The Sphere at Madison Square Garden Entertainment, and directing the AR/VR & innovation studio at Currently serve as a Board Member for the XR Guild nonprofit, active member of the Producers Guild of America, and passionate speaker on the topics of globally distributed development, VR/AR/XR, spatial computing, location-based entertainment and interactive NOTE: AWS is my employer; opinions are my own.
GTM Index
- AMAZON WEB SERVICES (AWS)JOB
- Senior GTM Specialist1Y 1M
Senior GTM Specialist / Global Games Partner Strategy Lead
Amazon Web Services (AWS)
Leading the worldwide games partner strategy. Prioritizing solution roadmap based on customer and market signals, then recruiting and activating partners to build and bring industry-tailored solutions to market.
- Global Partner Leader, Gam…1Y 2M
Global Partner Leader, Games & Immersive
Amazon Web Services (AWS)
Drove strategy to increase collaboration between AWS partners and customers in Games, Betting & Gaming, and Immersive Experiences across Media & Entertainment, Games, and Sports (MEGS) industries.
- XR GUILDJOB
- Board Member3Y 11M
Board Member
XR Guild
Providing strategic oversight for the XR Guild, a non-profit association of professionals in the field of XR, Spatial Computing, Metaverse and AI who support a common set of ethical principles.
- FOUND OBJECT IMMERSIVEJOB
- Advisor7M
Advisor
Found Object Immersive
- COIN CREW GAMESJOB
- Advisor3Y 8M
Advisor
Coin Crew Games
- AMBERJOB
- Program Dir • XR & Innovat…2Y 7M
Program Director • XR & Innovation
Amber
Directed XR and innovation studio for game development and services company, driving design and development of immersive game projects using Unreal Engine and Unity for Meta Quest, PICO, PlayStation VR, Tilt Five, Apple Vision Pro, and other emerging platforms. Led the full lifecycle from pitch through delivery, driving proposal creation, contract negotiations, and cross-disciplinary game development teams across Eastern Europe and North America for clients worldwide including Skydance Interactive and ByteDance.
- XR Specialist9M
XR Specialist
Amber
- THE MADISON SQUARE GARDEN COMPANYJOB
- Senior Dir, Interactive De…1Y 1M
Senior Director, Interactive Design
The Madison Square Garden Company
Directed design of R&D prototypes and captured best-practice guidelines for large-scale interactive live events and games at the groundbreaking Sphere venue in Las Vegas. Led creative concepting and prototyping for 10,000+ person immersive experiences, integrating interactive design with technical innovation and leveraging Unreal Engine and Unity to define new forms of audience engagement.
- TWO BIT CIRCUSJOB
- Head of Attractions2Y 4M
Head of Attractions | Executive Producer
Two Bit Circus
Directed production of a 30,000+ sq. ft. micro-amusement park, overseeing attraction creation, third-party integration, and collaboration with operations and maintenance teams. Managed team of ~50 designers, artists, engineers, fabricators, and producers to deliver a portfolio spanning carnival games, story rooms, VR, arcade, interactive theater, and immersive experiences. Managed P&L, negotiated contracts, guided strategic direction, and led documentation of operations and maintenance practices to drive efficiency and guest experience improvements.
- RABBXJOB
- Founder & CEO7Y 7M
Founder & CEO | Executive Producer
Rabbx Inc.
Founded and led a game and immersive technology studio producing mobile game titles and award-winning AR/Mixed Reality applications for platforms including Google Project Tango and Microsoft HoloLens. Provided production management consulting for projects in video games, virtual reality, spatial computing, theme parks, and location-based entertainment. Clients included The Workshop (Skydance Interactive) and The Hettema Group.
- METAL RABBIT GAMESJOB
- Co-Founder & Chairman6Y 1M
Co-Founder & Chairman
Metal Rabbit Games
Co-founded the studio with a local general manager in China, directing strategy and product development for a 25-person team creating mobile games and VR applications co-produced and published by Rabbx for China and global markets. Managed business development and client projects with Disney Interactive, the Emblematic Group, and others. Secured a local government grant and raised venture capital to fund growth.
- NEW YORK FILM ACADEMYJOB
- Game Design Instructor1Y 10M
Game Design Instructor
New York Film Academy
- Job: Amazon Web Services (AWS) — Senior GTM Specialist / Global Games Partner Strategy Lead · 2025-09 – present · 11 mo — Leading the worldwide games partner strategy. Prioritizing solution roadmap based on customer and market signals, then recruiting and activating partners to build and bring industry-tailored solutions to market.
- Job: Amazon Web Services (AWS) — Global Partner Leader, Games & Immersive · 2024-07 – 2025-09 · 1y 2mo — Drove strategy to increase collaboration between AWS partners and customers in Games, Betting & Gaming, and Immersive Experiences across Media & Entertainment, Games, and Sports (MEGS) industries.
- Job: XR Guild — Board Member · 2022-11 – present · 3y 9mo — Providing strategic oversight for the XR Guild, a non-profit association of professionals in the field of XR, Spatial Computing, Metaverse and AI who support a common set of ethical principles.
- Job: Found Object Immersive — Advisor · 2024-01 – 2024-08 · 7 mo
- Job: Coin Crew Games — Advisor · 2020-12 – 2024-08 · 3y 8mo
- Job: Amber — Program Director • XR & Innovation · 2021-12 – 2024-07 · 2y 7mo — Directed XR and innovation studio for game development and services company, driving design and development of immersive game projects using Unreal Engine and Unity for Meta Quest, PICO, PlayStation VR, Tilt Five, Apple Vision Pro, and other emerging platforms. Led the full lifecycle from pitch through delivery, driving proposal creation, contract negotiations, and cross-disciplinary game development teams across Eastern Europe and North America for clients worldwide including Skydance Interactive and ByteDance.
- Job: Amber — XR Specialist · 2021-02 – 2021-11 · 9 mo
- Job: The Madison Square Garden Company — Senior Director, Interactive Design · 2019-10 – 2020-11 · 1y 1mo — Directed design of R&D prototypes and captured best-practice guidelines for large-scale interactive live events and games at the groundbreaking Sphere venue in Las Vegas. Led creative concepting and prototyping for 10,000+ person immersive experiences, integrating interactive design with technical innovation and leveraging Unreal Engine and Unity to define new forms of audience engagement.
- Job: Two Bit Circus — Head of Attractions | Executive Producer · 2017-04 – 2019-08 · 2y 4mo — Directed production of a 30,000+ sq. ft. micro-amusement park, overseeing attraction creation, third-party integration, and collaboration with operations and maintenance teams. Managed team of ~50 designers, artists, engineers, fabricators, and producers to deliver a portfolio spanning carnival games, story rooms, VR, arcade, interactive theater, and immersive experiences. Managed P&L, negotiated contracts, guided strategic direction, and led documentation of operations and maintenance practices to drive efficiency and guest experience improvements.
- Job: Rabbx Inc. — Founder & CEO | Executive Producer · 2011-05 – 2018-12 · 7y 7mo — Founded and led a game and immersive technology studio producing mobile game titles and award-winning AR/Mixed Reality applications for platforms including Google Project Tango and Microsoft HoloLens. Provided production management consulting for projects in video games, virtual reality, spatial computing, theme parks, and location-based entertainment. Clients included The Workshop (Skydance Interactive) and The Hettema Group.
- Job: Metal Rabbit Games — Co-Founder & Chairman · 2012-05 – 2018-06 · 6y 1mo — Co-founded the studio with a local general manager in China, directing strategy and product development for a 25-person team creating mobile games and VR applications co-produced and published by Rabbx for China and global markets. Managed business development and client projects with Disney Interactive, the Emblematic Group, and others. Secured a local government grant and raised venture capital to fund growth.
- Job: New York Film Academy — Game Design Instructor · 2015-06 – 2017-04 · 1y 10mo
- School: University of Washington — Master of Science, Computer Science & Engineering
- School: University of Washington — Bachelor of Science, Computer Engineering
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