Aaron Edell
Head of a Startup Investor Management GTM team at AWS | 2X Founder/CEO with exits | AI/ML Product Executive | Global Go-to-market and strategy expert
Amazon Web Services (AWS)A proven technology and business leader who has built products customers love, started and sold businesses, and has put together strong strategic partnerships with some of the largest tech companies in the world.
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Won awards and accolades such as a technical Emmy, JMP Securities Hot 100 startups, Bloomberg's Top 50 startups, and aiShowBiz's best AI startup. Quoted by Microsoft on their AI landing page, cited or referenced in multiple books, and asked to speak regularly as a thought leader at conferences. An expert in product management, innovation and strategy, agile methodologies, going to market with new and emerging technology, business development, and marketing to businesses and enterprises. 15+ years experience as director of product management, managing global teams of developers and designers, simplifying tech and business complexities, developing business and strategic partnerships in multiple verticals, and finding innovative ways to solve customer problems.
GTM Index
- AMAZON WEB SERVICES (AWS)JOB
- Global Head of Startup Inv…1Y 11M
Global Head of Startup Investor Management and GTM - Accelerators and Universities
Amazon Web Services (AWS)
I’ve helped hundreds of the best genAI startups grow and scale their business. I manage a team that builds partnerships with investors, accelerators, and universities investing in the best startups in GenAI and more. We've built relationships and successfully grown AWS adoption through Y Combinator, 500 Global, Techstars, NVIDIA, and others. I’ve helped hundreds of startups grow and succeed in building the future. I’ve created and executed on several initiatives to remove blockers and barriers to adoption, to improve our products and pricing, and to get founders help faster and more meaningfully. I've also implemented AWS' new universities strategy, finding ways to better support the ecos…
- Global Head of Business an…3Y 2M
Global Head of Business and GTM - Customer Cloud Intelligence & FinOps
Amazon Web Services (AWS)
AWS had a large gap in how it helped customers understand their cloud spend and realize their full cost-optimization potential. To solve this problem I gathered some experts and built a new business from scratch within AWS called the Cloud Intelligence Dashboards framework. Drove the work needed to turn the Cloud Intelligence Dashboards into an official AWS service in the billing console. • Generated $100M+ in net new revenue for AWS with $1B+ committed. • Built and scaled internal and external enablement leading to thousands of customer deployments of the Cloud Intelligence Dashboards. • Product managed a solution that helped to save both Fortune 1000 and startup companies (and everyone in…
- WASABI TECHNOLOGIESJOB
- SVP AI and Machine Learning10M
SVP AI and Machine Learning
Wasabi Technologies
After successfully negotiating an acquisition to Wasabi, integrated and replatformed our technology into Wasabi's architecture, and after only 3 months we were able to release a new AI/ML data platform called Wasabi AiR to the market. Wasabi AiR combines cloud object storage with automatic tagging and transcriptions/translations using the latest machine learning research and libraries to date. My lean team of developers, product managers, and engineers have built a suite of machine learning models, specifically tailored to deliver world-class performance at industry-changing prices. I drove the creation of new go-to-market strategies, worked with finance to come up with a profitable pricing…
- GRAYMETAJOB
- CEO and President11M
CEO and President
GrayMeta
Wasabi acquired Curio from GrayMeta in 2024. Returned to an AI company I helped to found in 2015, refocused the organization on building IP and value, drove new revenue and pipeline, and eventually negotiated a successful acquisition with Wasabi. During this tenure, I drove product innovation including releasing world-first, innovative features for GrayMeta's core machine learning and AI data platform, Curio. In 9 months GrayMeta went from reselling third-party ML to building and going into production with its own high performing machine learning models for speech to text and translation, object detection and recognition, OCR (optical character recognition), logo and brand recognition, and…
- VP Of Product Management2Y 2M
Vice President Of Product Management
GrayMeta
Founding member of the GrayMeta leadership team. Took a core technology and turned it into a useful product that drives sales at Microsoft and elevated the company to one of Bloomberg's top 50 startups of 2017. Drove strong growth through business development, product management, marketing strategy, and technology leadership. Led a cross-functional Agile operation that developed revolutionary metadata, big data, deep learning, and AI solutions by focusing on customer pain points, validating needs, and partnering strategically to deliver the most valuable solution possible. Worked with CEO to help raise investment funding, came up with new and innovative ideas around the technology, improve…
- VERITONE,JOB
- Senior Dir of Product Mana…1Y 2M
Senior Director of Product Management
Veritone, Inc.
In 2018, Veritone acquired Machine Box to integrate state-of-the-art machine learning technologies into their global AI ecosystem. Some recent accomplishments include: • Led multiple global product and developer teams to grow machine learning ecosystem by 40% • Built and shipped 5+ new products • Uncovered and won 10+ new revenue opportunities in new verticals • Grew developer engagement by over 500% • Spoke at 5 conferences and multiple news publications • Enabled sales to exceed quarterly revenue targets for 4 quarters in a row
- MACHINE BOXJOB
- CEO and Co-Founder9M
CEO and Co-Founder
Machine Box
Took AI startup from scratch to a successful acquisition in 9 months. Machine Box was chosen as JMP Securities Hot 100 Startups in 2018, and won the aiShowBiz award for best AI startup. Some accomplishments include: • Managed a global team of superstar developers and business development managers to deliver our products to market in 2 months. • Implemented Lean and Agile methodologies to build and bring to market 8 new products • Grew monthly revenue by 100x • Secured a seed round of investment • Developed and maintained a gorilla marketing campaign that increased engagement by 400% • Signed 5 technical partnerships with large companies • Negotiated an acquisition with a publicly traded AI…
- ORACLEJOB
- Senior Solutions Architect6M
Senior Solutions Architect
Oracle
Oracle acquired Front Porch Digital where I continued to serve as a Senior Solutions Architect, driving pre-sales engagements for some of the world's largest media and entertainment customers.
- FRONT PORCH DIGITALJOB
- Product Mgr2Y 8M
Product Manager
Front Porch Digital Inc
Managed the SAMMASystems video tape preservation and migration products, as well as the Final Cut Pro and Final Cut Studio plugins for the DIVArchive asset management platform. • Developed reference architecture for end-to-end hardware and software solution that won a technical Emmy in 2008 (https://en.wikipedia.org/wiki/Technology_%26_Engineering_Emmy_Award) • Designed new wiring harness that improved efficiency by 80% • Onboarded first customers onto Final Cut Pro plugin
- Solutions Architect6Y 2M
Solutions Architect
Front Porch Digital Inc
Brought in $10.7 million for Oracle/Front Porch Digital. Interfaced with largest customers to implement complex solutions, and was designated the subject matter expert in all products and services. Drove the sales process by conducting in person meetings, running demos, and staying on top of customer expectations and requirements. Managed teams of project managers and engineers to get solutions architected, installed, and functional at a customer's site. Maintained customer satisfaction and oversaw future workflow expansion by being the key player in the entire sales cycle. Covered global territories across many verticals. Accomplishments include: • Architected 300+ solutions for broadcast…
- SAMMA SYSTEMSJOB
- Delivery/Support Eng9M
Delivery/Support Engineer
SAMMA Systems
Built, supported, and product managed robotic and semi-automated video migration systems for clients all over the world. • Provided level 1 and 2 customer support • Performed multiple on site installations and trainings across the globe • Conducted hundreds of demos and enabled millions of dollars in sales • Took on new roles such as solutions architect and product manager • Built complex reference designs that ultimately won a Technical Emmy • Assisted in getting acquired by Front Porch Digital in 2008
- Job: Amazon Web Services (AWS) — Global Head of Startup Investor Management and GTM - Accelerators and Universities · 2024-11 – present · 1y 9mo — I’ve helped hundreds of the best genAI startups grow and scale their business. I manage a team that builds partnerships with investors, accelerators, and universities investing in the best startups in GenAI and more. We've built relationships and successfully grown AWS adoption through Y Combinator, 500 Global, Techstars, NVIDIA, and others. I’ve helped hundreds of startups grow and succeed in building the future. I’ve created and executed on several initiatives to remove blockers and barriers to adoption, to improve our products and pricing, and to get founders help faster and more meaningfully. I've also implemented AWS' new universities strategy, finding ways to better support the ecos…
- Job: Wasabi Technologies — SVP AI and Machine Learning · 2024-01 – 2024-11 · 10 mo — After successfully negotiating an acquisition to Wasabi, integrated and replatformed our technology into Wasabi's architecture, and after only 3 months we were able to release a new AI/ML data platform called Wasabi AiR to the market. Wasabi AiR combines cloud object storage with automatic tagging and transcriptions/translations using the latest machine learning research and libraries to date. My lean team of developers, product managers, and engineers have built a suite of machine learning models, specifically tailored to deliver world-class performance at industry-changing prices. I drove the creation of new go-to-market strategies, worked with finance to come up with a profitable pricing…
- Job: GrayMeta — CEO and President · 2023-02 – 2024-01 · 11 mo — Wasabi acquired Curio from GrayMeta in 2024. Returned to an AI company I helped to found in 2015, refocused the organization on building IP and value, drove new revenue and pipeline, and eventually negotiated a successful acquisition with Wasabi. During this tenure, I drove product innovation including releasing world-first, innovative features for GrayMeta's core machine learning and AI data platform, Curio. In 9 months GrayMeta went from reselling third-party ML to building and going into production with its own high performing machine learning models for speech to text and translation, object detection and recognition, OCR (optical character recognition), logo and brand recognition, and…
- Job: Amazon Web Services (AWS) — Global Head of Business and GTM - Customer Cloud Intelligence & FinOps · 2019-12 – 2023-02 · 3y 2mo — AWS had a large gap in how it helped customers understand their cloud spend and realize their full cost-optimization potential. To solve this problem I gathered some experts and built a new business from scratch within AWS called the Cloud Intelligence Dashboards framework. Drove the work needed to turn the Cloud Intelligence Dashboards into an official AWS service in the billing console. • Generated $100M+ in net new revenue for AWS with $1B+ committed. • Built and scaled internal and external enablement leading to thousands of customer deployments of the Cloud Intelligence Dashboards. • Product managed a solution that helped to save both Fortune 1000 and startup companies (and everyone in…
- Job: Veritone, Inc. — Senior Director of Product Management · 2018-09 – 2019-11 · 1y 2mo — In 2018, Veritone acquired Machine Box to integrate state-of-the-art machine learning technologies into their global AI ecosystem. Some recent accomplishments include: • Led multiple global product and developer teams to grow machine learning ecosystem by 40% • Built and shipped 5+ new products • Uncovered and won 10+ new revenue opportunities in new verticals • Grew developer engagement by over 500% • Spoke at 5 conferences and multiple news publications • Enabled sales to exceed quarterly revenue targets for 4 quarters in a row
- Job: Machine Box — CEO and Co-Founder · 2017-11 – 2018-08 · 9 mo — Took AI startup from scratch to a successful acquisition in 9 months. Machine Box was chosen as JMP Securities Hot 100 Startups in 2018, and won the aiShowBiz award for best AI startup. Some accomplishments include: • Managed a global team of superstar developers and business development managers to deliver our products to market in 2 months. • Implemented Lean and Agile methodologies to build and bring to market 8 new products • Grew monthly revenue by 100x • Secured a seed round of investment • Developed and maintained a gorilla marketing campaign that increased engagement by 400% • Signed 5 technical partnerships with large companies • Negotiated an acquisition with a publicly traded AI…
- Job: GrayMeta — Vice President Of Product Management · 2015-08 – 2017-10 · 2y 2mo — Founding member of the GrayMeta leadership team. Took a core technology and turned it into a useful product that drives sales at Microsoft and elevated the company to one of Bloomberg's top 50 startups of 2017. Drove strong growth through business development, product management, marketing strategy, and technology leadership. Led a cross-functional Agile operation that developed revolutionary metadata, big data, deep learning, and AI solutions by focusing on customer pain points, validating needs, and partnering strategically to deliver the most valuable solution possible. Worked with CEO to help raise investment funding, came up with new and innovative ideas around the technology, improve…
- Job: Oracle — Senior Solutions Architect · 2015-01 – 2015-07 · 6 mo — Oracle acquired Front Porch Digital where I continued to serve as a Senior Solutions Architect, driving pre-sales engagements for some of the world's largest media and entertainment customers.
- Job: Front Porch Digital Inc — Product Manager · 2012-04 – 2014-12 · 2y 8mo — Managed the SAMMASystems video tape preservation and migration products, as well as the Final Cut Pro and Final Cut Studio plugins for the DIVArchive asset management platform. • Developed reference architecture for end-to-end hardware and software solution that won a technical Emmy in 2008 (https://en.wikipedia.org/wiki/Technology_%26_Engineering_Emmy_Award) • Designed new wiring harness that improved efficiency by 80% • Onboarded first customers onto Final Cut Pro plugin
- Job: Front Porch Digital Inc — Solutions Architect · 2008-10 – 2014-12 · 6y 2mo — Brought in $10.7 million for Oracle/Front Porch Digital. Interfaced with largest customers to implement complex solutions, and was designated the subject matter expert in all products and services. Drove the sales process by conducting in person meetings, running demos, and staying on top of customer expectations and requirements. Managed teams of project managers and engineers to get solutions architected, installed, and functional at a customer's site. Maintained customer satisfaction and oversaw future workflow expansion by being the key player in the entire sales cycle. Covered global territories across many verticals. Accomplishments include: • Architected 300+ solutions for broadcast…
- Job: SAMMA Systems — Delivery/Support Engineer · 2008-01 – 2008-10 · 9 mo — Built, supported, and product managed robotic and semi-automated video migration systems for clients all over the world. • Provided level 1 and 2 customer support • Performed multiple on site installations and trainings across the globe • Conducted hundreds of demos and enabled millions of dollars in sales • Took on new roles such as solutions architect and product manager • Built complex reference designs that ultimately won a Technical Emmy • Assisted in getting acquired by Front Porch Digital in 2008
- School: Hampshire College — BA, Pre-Med, Video
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