Ziv Serphos
GTM Engineer | AI-Driven Revenue Systems | Builder | Talent
Lumana
ex-upspring.ai
ex-infotaleGTM Engineer at Upspring - I build the systems that turn distribution into My background is technical:
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5 years as a software engineer, then a deliberate pivot into GTM. That combination is rare, and it's my edge. I don't just run campaigns - I build the infrastructure behind them: enrichment pipelines, outbound automations, AI-driven workflows, and signal-based prospecting At Upspring, I help marketing teams move faster and get better results from their ad workflows in the AI era.
GTM Index
- LUMANAJOB
- GTM Eng1M
GTM Engineer
Lumana
- THE OPEN UNIVERSITY OF ISRAELSCHOOL
- Bachelor of Business Admin…3Y
Bachelor of Business Administration - BBA, Business Administration
The Open University of Israel
- UPSPRING.AIJOB
- GTM Eng9M
GTM Engineer
upspring.ai
Building GTM infrastructure and outbound systems for an AI-powered creative analytics platform - connecting enrichment, CRM logic, routing, and follow-up into end-to-end automated workflows. • Design and build outbound infrastructure across LinkedIn, email, and CRM using Clay, Lemlist, Attio, and n8n • Build signal-based prospecting systems that automate lead enrichment, segmentation, and sequencing • Create automation workflows that replace manual ops - covering replies, routing, follow-ups, and CRM updates • Support ecommerce and performance marketing GTM initiatives, including event-based and conference campaigns • Work directly with creative analytics and paid ad insights to inform tar…
- INFOTALEJOB
- Software Eng3Y 3M
Software Engineer
infotale
• Developed and delivered end-to-end software solutions, leading technical projects from requirements to production. • Managed backend and cloud components, ensuring project execution and cross-team coordination. • Led customer-facing technical work and operational workflows, aligning engineering, product, and business needs. • Took ownership of delivery, troubleshooting, and ongoing improvements in production environments.
- IZME AIJOB
- AI Product & Operations11M
AI Product & Operations
Izme AI
• Managed end-to-end execution of AI product development, collaborating with product, engineering, and data teams. • Translated business and user needs into clear technical requirements for AI features, ensuring alignment with project goals. • Conducted hands-on data validation and quality assurance to support operational workflows for AI models. • Coordinated external contributors, managing delivery timelines to enhance project efficiency in a fast-paced startup environment.
- SCALE UP VELOCITYSCHOOL
- Computer Software Eng7M
Computer Software Engineering
Scale Up Velocity
- ISRAEL DEFENSE FORCESJOB
- Tank Commander2Y 8M
Tank Commander
Israel Defense Forces
- Job: Lumana — GTM Engineer · 2026-07 – present · 1 mo
- Job: upspring.ai — GTM Engineer · 2025-10 – 2026-07 · 9 mo — Building GTM infrastructure and outbound systems for an AI-powered creative analytics platform - connecting enrichment, CRM logic, routing, and follow-up into end-to-end automated workflows. • Design and build outbound infrastructure across LinkedIn, email, and CRM using Clay, Lemlist, Attio, and n8n • Build signal-based prospecting systems that automate lead enrichment, segmentation, and sequencing • Create automation workflows that replace manual ops - covering replies, routing, follow-ups, and CRM updates • Support ecommerce and performance marketing GTM initiatives, including event-based and conference campaigns • Work directly with creative analytics and paid ad insights to inform tar…
- Job: infotale — Software Engineer · 2022-06 – 2025-09 · 3y 3mo — • Developed and delivered end-to-end software solutions, leading technical projects from requirements to production. • Managed backend and cloud components, ensuring project execution and cross-team coordination. • Led customer-facing technical work and operational workflows, aligning engineering, product, and business needs. • Took ownership of delivery, troubleshooting, and ongoing improvements in production environments.
- Job: Izme AI — AI Product & Operations · 2023-01 – 2023-12 · 11 mo — • Managed end-to-end execution of AI product development, collaborating with product, engineering, and data teams. • Translated business and user needs into clear technical requirements for AI features, ensuring alignment with project goals. • Conducted hands-on data validation and quality assurance to support operational workflows for AI models. • Coordinated external contributors, managing delivery timelines to enhance project efficiency in a fast-paced startup environment.
- Job: Israel Defense Forces — Tank Commander · 2018-11 – 2021-07 · 2y 8mo
- Job: No-company. (Self-employed.) — Founder & Mobile Product Engineer · unknown – present
- Job: Mike Ollefs — Founder & Mobile Product Engineer · unknown – present
- Job: Go To Market Engineering — Founder & Mobile Product Engineer · unknown – present
- School: The Open University of Israel — Bachelor of Business Administration - BBA, Business Administration · 2023-10 – 2026-10
- School: Scale Up Velocity — Computer Software Engineering · 2021-08 – 2022-03
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