Zameer Mithian
Product Marketing & GTM | Strategic Partnerships | B2B
ex-Adobe🚀 Product Marketing & Ecosystems Leader | AI, SaaS & GTM Strategy I thrive at the intersection of AI, product marketing, and business strategy, helping companies scale and drive adoption for transformative technologies.
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With 24+ years of experience, I’ve led GTM strategy, product positioning, and business growth for AI-powered B2B SaaS solutions, driving multi-million-dollar revenue impact and bringing 0→1 innovations to market. 🔹 A Few Career Highlights ✔ Product Marketing Leadership – Led PMM for Adobe’s $XM business unit, driving 20% YoY growth ✔ AI & GTM Execution – Defined first B2B-focused GenAI GTM strategy, achieving 20% attach rate post-launch ✔ Strategic Partnerships – Scaled Adobe’s Microsoft integration to 1M+ MAU in 7 months ✔ Enterprise Sales & Growth – Closed multi-million dollar deals with Cisco, Apple, and Fortune 500 customers I bring a unique blend of product, sales, and strategic partnerships experience—allowing me to align product marketing with revenue impact and drive product adoption at scale. 🔹 Value I've delivered 🚀 Built & Scaled New AI Businesses → Defined positioning & GTM for an 0-1 GenAI product 🎯 Quota-Carrying Sales Leadership → Over 10 years closing high-value enterprise deals 🔍 Navigating Ambiguity & Growth → Helped accelerate product market fit and incubated new revenue streams
GTM Index
- SELF EMPLOYEDJOB
- GTM Advisor1Y
Go-To-Market Advisor
Self Employed
Advising early-to-mid stage B2B startups on the strategies needed to win in enterprise: including GTM motion design, positioning & messaging, and partnership strategy. Focus areas: - GTM Strategy: Building enterprise go-to-market plays from ICP definition to sales motion design, channel strategy, and demand generation. - Positioning & Messaging: Sharpening how companies differentiate in crowded markets and articulate value to enterprise buyers. - Partnership Strategy: Structuring and activating channel, reseller, and technology partnerships to accelerate revenue. Selectively working with founders and GTM leaders ready to move upmarket and build repeatable enterprise revenue.
- ADOBEJOB
- Senior Dir - PMM, Document…11M
Senior Director - Product Marketing, Document Cloud
Adobe
Head of Product Marketing for a $XM ARR B2B business. Focused on Adobe’s portfolio of document productivity solutions for knowledge workers – Acrobat, AI Assistant for Acrobat (GenAI), and Acrobat Sign. Led a world class team of product marketers and led the global launch of Acrobat's GenAI solution - AI Assistant. Led end-to-end from positioning and messaging to GTM strategy and adoption post-launch.
- Senior Dir - PMM, Producti…2Y 6M
Senior Director - Product Marketing, Productivity Ecosystem
Adobe
- Dir - Industry Strategy an…2Y 5M
Director - Industry Strategy and Partnerships
Adobe
Founding team member, responsible for building out an industry vertical solutions and partner ecosystem team.
- Head of Partnerships, Crea…2Y 11M
Head of Partnerships, Creative Cloud Enterprise
Adobe
Head of Partnerships for Creative Cloud for Enterprise, driving strategic partnerships with System Integrators & Digital Consultancies.
- VMWAREJOB
- BD - Partner Solutions2Y 1M
Business Development - Partner Solutions
VMware Inc.
Led business development, sales and services development for VMware’s ecosystem of technology partners spanning OEMs, ISVs, IHVs and Service Providers for the Software Defined Data Center
- INFOSYSJOB
- Mgr - Client Services1Y 4M
Manager - Client Services
Infosys
Account manager at Apple driving sales for technology, engineering services & enterprise IT solutions to Line of Business’ at Apple spanning Retail, Manufacturing Operations & Marketing
- APTTUSJOB
- Dir - Professional Services8M
Director - Professional Services
Apttus
Professional services leader helping enterprise and SMB customers' digitally transform their quote to cash and contract management process
- WIPROJOB
- Senior BD Mgr2Y 9M
Senior Business Development Manager
Wipro
Account Manager at Cisco with ownership of P&L, customer satisfaction, project delivery and people engagement
- BD Mgr3Y 9M
Business Development Manager
Wipro
Responsible for sales and account management - with a focus on industry verticals spanning Energy & Utilities, Hi Tech and Manufacturing in the West Coast
- Pre-Sales Lead1Y 1M
Pre-Sales Lead
Wipro
Pre-sales leader responsible for enabling sales teams in North America and Europe, focused on the Energy & Utilities industry vertical
- Educational Sabbatical1Y
Educational Sabbatical
Wipro
On sabbatical at the Indian School of Business
- PMO Lead9M
PMO Lead
Wipro
Responsible for release management - scope, schedule, analysis of project metrics, identification and remediation of project issues for multiple releases of Nortel's Element Management System
- Senior Software Eng1Y 11M
Senior Software Engineer
Wipro
Software engineering and application support for Nortel's network management software for optical networks
- Job: Self Employed — Go-To-Market Advisor · 2025-06 – 2026-06 · 1y — Advising early-to-mid stage B2B startups on the strategies needed to win in enterprise: including GTM motion design, positioning & messaging, and partnership strategy. Focus areas: - GTM Strategy: Building enterprise go-to-market plays from ICP definition to sales motion design, channel strategy, and demand generation. - Positioning & Messaging: Sharpening how companies differentiate in crowded markets and articulate value to enterprise buyers. - Partnership Strategy: Structuring and activating channel, reseller, and technology partnerships to accelerate revenue. Selectively working with founders and GTM leaders ready to move upmarket and build repeatable enterprise revenue.
- Job: Adobe — Senior Director - Product Marketing, Document Cloud · 2024-02 – 2025-01 · 11 mo — Head of Product Marketing for a $XM ARR B2B business. Focused on Adobe’s portfolio of document productivity solutions for knowledge workers – Acrobat, AI Assistant for Acrobat (GenAI), and Acrobat Sign. Led a world class team of product marketers and led the global launch of Acrobat's GenAI solution - AI Assistant. Led end-to-end from positioning and messaging to GTM strategy and adoption post-launch.
- Job: Adobe — Director - Industry Strategy and Partnerships · 2019-03 – 2021-08 · 2y 5mo — Founding team member, responsible for building out an industry vertical solutions and partner ecosystem team.
- Job: Adobe — Head of Partnerships, Creative Cloud Enterprise · 2016-04 – 2019-03 · 2y 11mo — Head of Partnerships for Creative Cloud for Enterprise, driving strategic partnerships with System Integrators & Digital Consultancies.
- Job: VMware Inc. — Business Development - Partner Solutions · 2014-02 – 2016-03 · 2y 1mo — Led business development, sales and services development for VMware’s ecosystem of technology partners spanning OEMs, ISVs, IHVs and Service Providers for the Software Defined Data Center
- Job: Infosys — Manager - Client Services · 2012-09 – 2014-01 · 1y 4mo — Account manager at Apple driving sales for technology, engineering services & enterprise IT solutions to Line of Business’ at Apple spanning Retail, Manufacturing Operations & Marketing
- Job: Apttus — Director - Professional Services · 2012-01 – 2012-09 · 8 mo — Professional services leader helping enterprise and SMB customers' digitally transform their quote to cash and contract management process
- Job: Wipro — Senior Business Development Manager · 2009-04 – 2012-01 · 2y 9mo — Account Manager at Cisco with ownership of P&L, customer satisfaction, project delivery and people engagement
- Job: Wipro — Business Development Manager · 2005-07 – 2009-04 · 3y 9mo — Responsible for sales and account management - with a focus on industry verticals spanning Energy & Utilities, Hi Tech and Manufacturing in the West Coast
- Job: Wipro — Pre-Sales Lead · 2004-05 – 2005-06 · 1y 1mo — Pre-sales leader responsible for enabling sales teams in North America and Europe, focused on the Energy & Utilities industry vertical
- Job: Wipro — Educational Sabbatical · 2003-04 – 2004-04 · 1y — On sabbatical at the Indian School of Business
- Job: Wipro — PMO Lead · 2002-07 – 2003-04 · 9 mo — Responsible for release management - scope, schedule, analysis of project metrics, identification and remediation of project issues for multiple releases of Nortel's Element Management System
- Job: Wipro — Senior Software Engineer · 2000-07 – 2002-06 · 1y 11mo — Software engineering and application support for Nortel's network management software for optical networks
- Job: Adobe — Senior Director - Product Marketing, Productivity Ecosystem · 2021-08 – 2024-02 · 2y 6mo
- School: Stanford University Graduate School of Business — LEAD (General Management Certificate)
- School: Indian School of Business — MBA, Technology & Strategic Marketing
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