Zal Bahadurji
Principal GTM @ Amazon Ads | Building commercial programs from zero to scale
Amazon
ex-IBMI build commercial programs from zero to scale. At Amazon Ads, I lead go-to-market for ML- and AI-powered sales programs used by thousands of sellers.
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Most recently, I took an ML-based recommendation program from a 16-person pilot to 1,000+ users across the sales org, and led the AI sales productivity roadmap — six products and 21 use cases — in partnership with Science, Product, and GTM. I've also built new commercial programs from scratch, including a competitive testing framework for Amazon DSP that's now driving measurable new What energizes me: going and finding the problem, designing the mechanism to solve it, and scaling it until the numbers show up. Most of what I've built started as an ambiguous brief and ended as a durable program with thousands of users, SOPs, dashboards, and a P&L line behind it.
GTM Index
- AMAZONJOB
- Principal GTM Specialist3Y
Principal GTM Specialist
Amazon
Designed and launched a new competitive testing program for Amazon DSP from scratch — built the framework, SOPs, measurement approach, and funding mechanism. Drove multi-million-dollar incremental revenue from the first wave of tests. Drove AI-based sales productivity initiatives; mapped workflows, identified opportunity areas, and led roadmap development for 6 new products with 21 AI use cases in partnership with Science, GTM, and Product Led planning, development, and go-to-market for an ML-powered recommendation and automation program; scaled from 16-person pilot to 1,000+ users across Sales Set strategic vision, draft product requirements, establish sales goals, and develop new ways…
- Senior GTM Specialist3Y 5M
Senior GTM Specialist | Amazon Ads
Amazon
Launched the ML-based sales recommendation program — developed product strategy, led product-market fit assessment, built SOPs and dashboards, owned sales GTM and stakeholder comms, and authored the VP-level MBR; drove incremental revenue in the hundreds of millions Created and led an SVP-level cross-functional revenue acceleration initiative; drove material incremental sales activity and revenue across 1000+ sellers. Built financial models and dashboards that informed SVP goals, compensation, and product prioritization
- IBMJOB
- Senior Strategy Consultant…1Y 9M
Senior Strategy Consultant - Digital Strategy & iX
IBM
Led 4-person team to build risk detection platform for global bank; delivered wireframes, process maps, and integration plan Developed GTM and ops models for clients in finance and automotive; presented to VP/C-level and received pilot approvals
- TWITTERJOB
- MBA Intern - BD & Strategy3M
MBA Intern - Business Development & Strategy
Twitter
Built financial model and GTM plan for emerging markets growth via a mobile network partnership; projected 16% user and 38% revenue growth
- NEWMOTION (ACQUIRED BY SHELL)JOB
- BD - United Kingdom11M
Business Development - United Kingdom
NewMotion (Acquired by Shell)
Expanding NewMotion's electric vehicle charging infrastructure business to the UK. Led UK market entry for a European EV charging startup (later acquired by Shell). Built GTM and operations strategy; landed pilots with CBRE, Nissan, and Saint-Gobain.
- Job: Amazon — Principal GTM Specialist · 2023-10 – present · 2y 10mo — Designed and launched a new competitive testing program for Amazon DSP from scratch — built the framework, SOPs, measurement approach, and funding mechanism. Drove multi-million-dollar incremental revenue from the first wave of tests. Drove AI-based sales productivity initiatives; mapped workflows, identified opportunity areas, and led roadmap development for 6 new products with 21 AI use cases in partnership with Science, GTM, and Product Led planning, development, and go-to-market for an ML-powered recommendation and automation program; scaled from 16-person pilot to 1,000+ users across Sales Set strategic vision, draft product requirements, establish sales goals, and develop new ways…
- Job: Amazon — Senior GTM Specialist | Amazon Ads · 2020-05 – 2023-10 · 3y 5mo — Launched the ML-based sales recommendation program — developed product strategy, led product-market fit assessment, built SOPs and dashboards, owned sales GTM and stakeholder comms, and authored the VP-level MBR; drove incremental revenue in the hundreds of millions Created and led an SVP-level cross-functional revenue acceleration initiative; drove material incremental sales activity and revenue across 1000+ sellers. Built financial models and dashboards that informed SVP goals, compensation, and product prioritization
- Job: IBM — Senior Strategy Consultant - Digital Strategy & iX · 2018-08 – 2020-05 · 1y 9mo — Led 4-person team to build risk detection platform for global bank; delivered wireframes, process maps, and integration plan Developed GTM and ops models for clients in finance and automotive; presented to VP/C-level and received pilot approvals
- Job: Twitter — MBA Intern - Business Development & Strategy · 2017-05 – 2017-08 · 3 mo — Built financial model and GTM plan for emerging markets growth via a mobile network partnership; projected 16% user and 38% revenue growth
- Job: NewMotion (Acquired by Shell) — Business Development - United Kingdom · 2016 – 2016 · 0 mo — Expanding NewMotion's electric vehicle charging infrastructure business to the UK. Led UK market entry for a European EV charging startup (later acquired by Shell). Built GTM and operations strategy; landed pilots with CBRE, Nissan, and Saint-Gobain.
- School: New York University - Leonard N. Stern School of Business — Master of Business Administration (M.B.A.)
- School: Babson College — Bachelor’s Degree, Concentration in Economics
- School: Kodaikanal International School — International Baccalaureate Diploma
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