Steve Luh

Head of GTM Strategy and Operations

Citrix Systems

Jan 2021 – Jan 202212 months

Wrike is a collaborative work management platform that unifies systems and transforms the way teams plan, manage, and complete work. The Wrike platform is the digital workplace for the enterprise and partner of choice for 18,000 organizations and 2M+ users worldwide. Our mission is to enable Operational Excellence by bringing out the best in teams and connecting work with business results. • Led company’s new Pricing and Packaging launch with across Wrike and Citrix organizations resulting in increased revenue across all verticals • Guided and managed newly formed Data Science team focused on updating lead scoring model and distribution engine resulting in increased win rates • Single poin…

Advisor

Gladeo

2017 – 202159 months

Gladeo is a 501(c)(3) whose mission is to inspire and help young people discover, navigate and achieve their dream careers by creating innovative multimedia career content and distributing it through the web, social media and to guidance counselors in high schools. Gladeo created a "Virtual Career Day"​ an online portal where guidance counselors and students can learn about the vast array of careers from our ever-growing library of content of videos, infographics and career profiles. Gladeo gives guidance counselors the resources they need to inspire and expose their students to the vast world of possibilities, not just the ones in their community and to empower their students to make info…

Vice President, Enterprise Operations and Customer Success

Verve Group

Dec 2018 – Jan 202125 months

Led all company operations (ad ops, implementation, on-boarding, account management and support teams) efforts. Developed, evaluated and strategized optimization initiatives to enable growth of SaaS customers. Benchmarked competitor’s positioning and capabilities and created product differentiators. Partnered with the engineering and product teams to build and manage an end-to-end view of Verve’s programmatic marketplace including potential failure points and KPIs. • Created efficiencies around the on-boarding process reducing duration from four weeks to two weeks • Grew revenue with top partners by 15% and 0 churn for the top 25 partners in first three months • Monitored and tracked all c…

Senior Director of Product Launch

OpenX

Sep 2013 – Dec 201863 months

Defined the overall go-to-market strategy for high-visibility product launches to ensure product readiness and team alignment to maximize market impact. Motivated and led a high-performance operations team; coach and develop staff to enhance performance, provide a motivational career progression and build a positive, team-based culture. Drove collaboration across functions including business, customer support, partner services, engineering, marketing and communications to plan and organize product launches. Defined the user information experience to support customers, to improve overall onboarding experience and to reduce support inquiries. • Drove a product launch process that resulted in…

Senior Director, Business Operations

Local Corporation

Dec 2011 – Sep 201321 months

Defined the overall customer experience and strategy for our direct and channel partners. Managed Client Services, Support, Implementation and Account Management teams which include on-boarding customers, monitoring the ongoing performance of customer campaigns, up-selling/cross-selling products/services and measuring customer satisfaction. Led cross-functional launch initiatives to drive operational readiness and successful adoption of our new ad products. Led the development / refinement of a customer management strategy. • Reduced churn by 25% the first 30 days as a result of the improvements launched • Increased MRR by 15% in three months • Reduced customer frustration by implementing…