Yevgeny Shevchenko

Finance GTM Lead at Limitless

Warsaw Metropolitan Area6k followers

Limitless Labsex-NDA - DeFi / On-chain trading platform

ex-Simple

I'm a Product Manager and Product Marketing Manager with 7+ years in Web3, DeFi, and Crypto — specializing in trading platforms (CEX/DEX), go-to-market strategy, and product-led growth.
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My background: Former institutional derivatives trader who transitioned into Web3 product leadership. I understand trading UX, liquidity mechanics, and activation metrics from both the user and the business side. HOW I BUILD (Product Management): - Own product roadmaps from 0→1 discovery through launch — user research, prioritization, cross-functional delivery - Lead engineering, design, and analytics teams (up to 35 people) to ship DeFi, trading, and AI orchestration products - AI-native prototyping pipeline: generate live frontend prototypes using AI tools, eliminating design bottlenecks and accelerating delivery 3x - Deep focus on user onboarding, activation metrics (FTDD, FTT, Time-to-Value), and retention optimization HOW I GROW (Product Marketing): - Own go-to-market strategy, product positioning, messaging, and competitive analysis - Run product launches, partner activations, and community campaigns (X, Discord, Telegram) - Develop customer segmentation, market research, and data-driven campaign optimization - Measurable impact: 0→50K MAU, 0→12K monthly traders, +35% retention, 85% cost reduction in engagement Industries: DeFi, Crypto Exchanges, Blockchain, Trading Platforms, Fintech, Web3, AI

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LIMITLESS LABSJOB
1. Finance GTM Lead
  4M
ZEROSTAGEJOB
1. Product & GTM Lead
  1Y 7M
NDA - DEFI / ON-CHAIN TRADING PLATFORMJOB
1. Lead Product Mgr (PM / PMM)
  5M
TRENDENCEJOB
1. Lead Product Mgr (PM / PMM)
  6M
WALMEJOB
1. Product Lead (Strategy & G…
  5M
LINITYJOB
1. Head of Crypto
  1Y 1M
2. Chief Executive Officer
  5M
ICEO - VENTURE BUILDERJOB
1. Web3 Specialist
  2Y 5M
NORIONJOB
1. Head Of Web 3.0 Consulting
  9M
2. Consulting - Product & Tok…
  2M
SIMPLEJOB
1. Portfolio Mgr
  8M
2. Senior Risk Mgr
  4M
FUTURES FIRSTJOB
1. Trader
  7M

Job: NDA - DeFi / On-chain trading platform — Lead Product Manager (PM / PMM) · 2025-05 – 2025-10 — Leading both product development and Go-to-Market execution for a multi-chain DeFi trading platform. Acted as the core bridge between engineering, design, and marketing to ensure technical delivery perfectly matched user acquisition goals. • Delivered a multi-chain trading terminal aggregating EVM liquidity, optimizing UX to reduce swap friction and increase on-chain execution volume. • Built a unified user dashboard consolidating trading data, referrals, and claimable rewards, directly improving transparency and user activation rates. • Designed and introduced AI-driven scoring models for content validation, leveraging sentiment and trading metrics to optimize reward allocations. • Execu…
Job: Limitless Labs — Finance GTM Lead · 2026-04 – present — - Own go-to-market and product marketing for the finance vertical at the largest prediction market on Base ($3B+ traded volume) - Run the KOL and influencer program end to end — sourcing, negotiation, campaign design — measured on first trades and traded volume, not impressions - Define finance content strategy across X, Instagram, and LinkedIn: macro data analysis and news-driven coverage, each piece tied to a live market - Design and run rapid growth experiments across acquisition, activation, and retention; scale winners, cut losers on data - Partner with product and analytics on positioning, messaging, and funnel optimization from first touch to repeat trading
Job: Simple — Portfolio Manager · 2021-08 – 2022-04 — • Managed diversified crypto portfolios, investing in liquid and illiquid assets, including spot, futures, and early-stage token allocations. • Executed trading strategies on centralized and decentralized exchanges, optimizing positions across perpetuals, options, and liquidity pools to maximize APY. • Conducted deep fundamental and on-chain analysis to identify undervalued assets, monitor token unlocks, and assess market sentiment. • Designed and implemented tokenomics models to evaluate project sustainability and long-term value capture. • Led due diligence and valuation processes for DeFi, NFT, and Web3 gaming investments, including analysis of team, token utility, and market dynamic…
Job: Trendence — Lead Product Manager (PM / PMM) · 2025-01 – 2025-07 — (PROJECT IS A PART OF WEB3 STUDIO I WAS A PART OF) Spearheaded product development and GTM strategy for an AI orchestration layer, bridging Web2 LLMs with Web3 data workflows. Focused on translating complex agentic logic into usable tools for crypto trading and analytics. • Led the integration of 14 AI agents/LLMs (e.g., io.net, Fetch.ai, Perplexity) and successfully shipped 5 cross-system agentic workflows. • Owned the product roadmap, PRDs, and prioritization framework, collaborating deeply with engineering and research to deliver robust, agent-first infrastructure. • Translated system-level constraints into clear UX decisions, ensuring the orchestration layer was intuitive for end-user…
Job: Linity — Head of Crypto · 2023-08 – 2024-09 — (PROJECT IS A PART OF WEB3 STUDIO I WAS A PART OF) • Led a cross-functional team of 5–6 Web3 researchers and analysts evaluating external projects across DeFi, AI, L1/L2 infrastructure, CeFi, NFT, GameFi, and trading. • Drove internal product improvements at Linity by aligning external market insights with platform features, UX strategy, and roadmap planning. • Oversaw tokenomics design, competitive research, and market positioning to support internal strategic decisions and investor narratives. • Managed Kanban-based workflows (Jira, Confluence), improving research throughput and team coordination across departments. • Acted as the product-strategy bridge between Linity leadership, te…
Job: Linity — Chief Executive Officer · 2023-03 – 2023-08 — • Built and led a 35+ person cross-functional team across product, engineering, marketing, legal, and research while launching a Web3 startup under a venture builder. • Defined the product vision, roadmap, and KPIs to align development cycles with business objectives and investor expectations. • Oversaw execution of MVP design, feature prioritization, and internal operational processes, ensuring on-time delivery. • Drove early product-market fit through cross-team coordination, user feedback loops, and roadmap iteration. • Managed budgeting, hiring, team structure, and reporting; established scalable processes to support growth and post-MVP scaling.
Job: Simple — Senior Risk Manager · 2021-08 – 2021-12 — • Tracking market developments and preparing forecasts • Managing risks and estimating potential losses and profits • Implementing and improving effective trading strategies • Designing token systems and building tokenomic models • Conducting market intelligence
Job: Norion — Head Of Web 3.0 Consulting · 2022-06 – 2023-03 — (PROJECT IS A PART OF WEB3 STUDIO I WAS A PART OF) Acted as strategic advisor to C-level clients, guiding Web3 product development, token economy design, and long-term growth strategy. Collaborated on product vision, feature prioritization, and roadmap planning to align token utility with core user flows and business goals. Built full token flow and utility frameworks to drive user engagement, reduce post-launch churn, and ensure scalable value capture. Defined product requirements based on market research, user personas, and competitive landscape analysis. Led daily research across market trends and crypto verticals (DeFi, RWA, AI, infra) to inform product strategy, positioning, and diffe…
Job: ICEO - Venture Builder — Web3 Specialist · 2022-04 – 2024-09 — - Conducting in-depth research and analysis of Web3 projects across various categories: Blockchain (L1/L2), NFT, DeFi, CeFi, Infrastructure, GameFi, and Trading. - Identifying early trends and gaps in the Web3 market to support the investment committee in making informed decisions. - Supporting early-stage startups within the company with expert Web3 consulting.
Job: ZeroStage — Product & Go-to-Market Lead · 2024-09 – 2026-04 — Leading end-to-end product development (0→1) and Go-To-Market (GTM) strategies for Web3 startups across EVM and Solana ecosystems. Operating as a dual-threat product leader, ensuring that technical execution perfectly aligns with user acquisition narratives. • Drive product discovery, scoping, and roadmap execution for client dApps, trading terminals, and DeFi protocols. • Translate complex on-chain mechanics (swaps, bridging, staking) into intuitive, mass-market user experiences — leading cross-functional collaboration with UI/UX designers, engineers, and data analysts. • Define product metrics, OKRs, and feature prioritization frameworks to maximize user retention, activation, and engag…
Job: Futures First — Trader · 2021-01 – 2021-08 — • Developed and executed synthetic trading strategies across global futures markets, including commodities, interest rate derivatives, and equity indices. • Built and maintained delta-neutral, hedged, and pseudo-arbitrage strategies, optimizing for risk-adjusted returns under varying market conditions. • Conducted quantitative, technical, and fundamental research to identify inefficiencies, price discrepancies, and cross-asset correlations. • Created and managed liquidity for low-volume and complex derivative products, improving market depth and spread efficiency. • Monitored portfolio risk exposure and performance metrics, leveraging data-driven analysis to refine trading models and mi…
Job: Norion — Consulting - Product & Tokenomics · 2022-04 – 2022-06 — • Designed tokenomics frameworks from the ground up, including business assessment, user research, incentive modeling, token value accrual mechanisms, and distribution strategies. • Defined token utility and full lifecycle across user flows and product interactions to ensure long-term engagement and minimize post-launch churn. • Collaborated with C-level stakeholders to translate business goals into actionable product requirements and token mechanics. • Led product discovery efforts to identify user needs, define core use cases, and align token features with product value propositions. • Developed litepapers and contributed to pitch decks, GTM materials, and investor-facing documentation. •…
Job: Walme — Product Lead (Strategy & Growth) · 2024-11 – 2025-04 — Advisory role. Advised on product vision, MVP scoping, and growth strategy for an early-stage Web3 mobile banking application designed to bridge on-chain payment rails with mass-market accessibility. • Defined and validated the end-to-end product vision and roadmap, working closely with design and technical leads to align the MVP scope with user needs and resource constraints. • Owned the Go-To-Market plan, early product narrative, and user acquisition strategy. • Initiated and negotiated early partnerships to secure key product integrations and support user activation at launch. • Supported early social strategies and community growth campaigns that successfully drove 100,000+ whitelist…
School: Ivan Kozhedub Kharkiv University of Air Force — Master's degree, Engineering
School: Kirovograd Flight Academy of the National Aviation University — Master's degree, Engineer-Researcher
School: Kremenchuk Flight College of National Aviation University — Bachelor Degree., Program Subject Area ''Aeronavigation''.

Skills

Product LaunchesProduct PositioningFeature PrioritizationCross-functional LeadershipOKRs & KPIsProduct ManagementProduct MarketingWeb3 Product StrategyGrowth StrategiesTeam ManagementGo-to-Market StrategyOn-chain Data AnalysisProtocol Utility DesignStakeholder ManagementData AnalysisUser Experience (UX)Pitch Deck Creation & Investor MaterialsGo-To-Market Execution & Launch PlaybooksMinimum Viable Product (MVP) ScopingAgile Methodologies & Delivery Execution

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Yevgeny Shevchenko

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