Keith Woodward
CMO | GTM Builder for PE-backed B2B SaaS | Multi-Product Platform GTM | Brand Category Builder | Agentic Marketing | 2x Exit
Hands-on GTM builder and full-stack marketing executive with 20+ years scaling B2B SaaS companies through modern, data-driven GTM operating systems. VC-backed, PE-backed, and global enterprise experience, with multiple successful exits and significant ARR growth.
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Industries include GRC, Operational Risk Management, Industrial IoT, Infrastructure, Supply Chain, and I bring operator-level execution, not slideware. I build GTM engines under real constraints: aggressive growth targets, capital efficiency pressure, fragmented portfolios, evolving ICPs, and complex enterprise sales motions. I align product, positioning, demand, sales, and customer success into a unified operating system that activates category position, accelerates pipeline, improves conversion, and drives durable · GTM Leadership: Build and lead high-performing GTM organizations on a single operating model; improve pipeline quality, CAC efficiency, and long-term revenue · Full-Stack Marketing: Positioning, portfolio narrative, demand generation, product marketing, analyst relations, ABM, revenue operations, digital, and · Category Activation: Sequence positioning, analyst engagement, executive thought leadership, and customer narrative into market recognition and pipeline · AI-Enabled GTM: Modernize workflows with AI-assisted execution, Answer Engine Optimization (AEO/GEO), and signal-based motion/sequencing, replacing manual motions with measurable · Enterprise Scale: Operate across founder-led, VC-backed, PE-backed, and global enterprise settings, balancing speed with operational discipline, including pre-IPO.
GTM Index
- GTKORAJOB
- Advisor, GTM & CMO Lead1Y
Advisor, GTM & CMO Lead
GTKora
A GTM advisory and fractional leadership practice helping B2B SaaS companies bring clarity and alignment to their revenue motion. We rely on proven frameworks and disciplines, provide senior fractional CMO and hands-on GTM leadership, and build the demand infrastructure that drives predictable, compounding growth. We are Certified GTM Partners.
- GTM PARTNERSJOB
- GTM Certified Implementati…0M
GTM Certified Implementation Partner
GTM Partners
Certified through GTM Partners in the GTM Operating System, a framework used by more than 2,000 leading B2B SaaS companies, built to align go-to-market as a single connected system rather than a stack of disconnected tactics. I bring that framework to B2B SaaS companies ready to trade random growth for a predictable one. Industries: GRC, Supply Chain, eCommerce, Industrial IoT, Cybersecurity
- ITRADENETWORK,JOB
- CMO3Y 5M
CMO
iTradeNetwork, Inc.
Led enterprise GTM transformation, accelerating marketing-sourced revenue, modernizing brand, and repositioning iTradeNetwork as a category leader in AI-enabled foodservice supply chain solutions. Transformed brand stagnation into a modern revenue-focused GTM operating system with measurable pipeline and revenue generation. iTradeNetwork serves 5,000+ customers and is the largest supply chain and e-commerce platform across the food and beverage industry. · Built the company's first full marketing organization spanning demand generation, product marketing, brand, digital, communications, and SDR, including the first SDR function, playbooks, KPIs, and sales ops integration. · Stoo…
- AERISJOB
- VP of Mktg1Y 10M
VP of Marketing
Aeris
Helped reposition Aeris as a modern IoT and AI development platform company serving energy companies, automotive OEMs, healthcare, and global fleet industries, while building category leadership in mobility, connected fleet, and IoT security. In the first 12 months, transformed marketing from a largely support function into a revenue-aligned GTM engine spanning demand generation, product marketing, brand, and communications. • Led the global relaunch of Aeris Mobility Suite (AMS) for connected-vehicle OEMs, supporting strategic accounts including VW, Toyota, and Mitsubishi. • Partnered with Sales and Product to launch a bundled AMS + Connectivity offering, contributing to ~$25M in new ARR.…
- CONTELLIGENT, A WASTE HARMONICS BRANDJOB
- EVP Mktg2Y 11M
EVP Marketing
Contelligent, a Waste Harmonics Brand
ACQUIRED by WasteHarmonics in 2021. Led go-to-market transformation of Contelligent (formerly OnePlus Systems) from a one-time hardware provider into a subscription-led Big Data and AI monitoring platform. Led the implementation of a modern GTM operating system to support recurring revenue growth and repositioned the company for a successful exit in 2021. • Drove ~25% ARR growth year over year, with more than 50% of new revenue attributed to marketing-led GTM programs. • Led the shift from a heavy Partner-led GTM motion to incorporating both Inbound, Outbound, and Event-led GTM motions, resulting in significant pipeline and revenue growth. • Rebranded OnePlus Systems to Contelligent, redefi…
- SPHERAJOB
- VP Mktg3Y 11M
VP Marketing
Sphera
Acquired by Blackstone; built Sphera's first global marketing function and complete GTM operating system following the carve-out from IHS. Led the category-defining transformation that scaled Sphera into the leading global EHS and Operational Risk SaaS platform, supporting rapid organic growth and the successful integration of three strategic acquisitions (Rivo, SparesFinder, Petrotechnics) into a unified platform narrative. • Established Sphera's first marketing function, including Marketing Operations, Product Marketing, Content, Design, Development, and Communications • Led the corporate rebrand to Sphera, establishing the platform narrative and GTM foundation that made multi-acquisition…
- BOOMWRITER MEDIAJOB
- VP of Mktg3Y
VP of Marketing
BoomWriter Media
Merged with BW Walch - BoomWriter is a SaaS-based collaborative writing and publishing application for education and aspiring writers and storytellers. I joined the leadership team in 2014 and stood up their marketing department, which included product marketing, demand generation, marketing operations, digital, and content marketing. Grew business from early stage to over $10m in ARR across 60,000 classrooms and over 1m users in 3 years
- FIRSTLOOK SYSTEMSJOB
- VP Mktg1Y 11M
Vice President Marketing
FirstLook Systems
- ZAPOINT,JOB
- VP Mktg3Y 11M
VP Marketing
ZAPOINT, INC
- CA TECHNOLOGIESJOB
- Sr Dir, Global PMM4Y 11M
Sr Director, Global Product Marketing
CA Technologies
- Job: GTKora — Advisor, GTM & CMO Lead · 2025-08 – present — A GTM advisory and fractional leadership practice helping B2B SaaS companies bring clarity and alignment to their revenue motion. We rely on proven frameworks and disciplines, provide senior fractional CMO and hands-on GTM leadership, and build the demand infrastructure that drives predictable, compounding growth. We are Certified GTM Partners.
- Job: CA Technologies — Sr Director, Global Product Marketing · 2004 – 2008
- Job: Contelligent, a Waste Harmonics Brand — EVP Marketing · 2019 – 2021 — ACQUIRED by WasteHarmonics in 2021. Led go-to-market transformation of Contelligent (formerly OnePlus Systems) from a one-time hardware provider into a subscription-led Big Data and AI monitoring platform. Led the implementation of a modern GTM operating system to support recurring revenue growth and repositioned the company for a successful exit in 2021. • Drove ~25% ARR growth year over year, with more than 50% of new revenue attributed to marketing-led GTM programs. • Led the shift from a heavy Partner-led GTM motion to incorporating both Inbound, Outbound, and Event-led GTM motions, resulting in significant pipeline and revenue growth. • Rebranded OnePlus Systems to Contelligent, redefi…
- Job: BoomWriter Media — VP of Marketing · 2012-08 – 2015-08 — Merged with BW Walch - BoomWriter is a SaaS-based collaborative writing and publishing application for education and aspiring writers and storytellers. I joined the leadership team in 2014 and stood up their marketing department, which included product marketing, demand generation, marketing operations, digital, and content marketing. Grew business from early stage to over $10m in ARR across 60,000 classrooms and over 1m users in 3 years
- Job: Sphera — VP Marketing · 2016 – 2019 — Acquired by Blackstone; built Sphera's first global marketing function and complete GTM operating system following the carve-out from IHS. Led the category-defining transformation that scaled Sphera into the leading global EHS and Operational Risk SaaS platform, supporting rapid organic growth and the successful integration of three strategic acquisitions (Rivo, SparesFinder, Petrotechnics) into a unified platform narrative. • Established Sphera's first marketing function, including Marketing Operations, Product Marketing, Content, Design, Development, and Communications • Led the corporate rebrand to Sphera, establishing the platform narrative and GTM foundation that made multi-acquisition…
- Job: iTradeNetwork, Inc. — CMO · 2023-01 – 2026-06 — Led enterprise GTM transformation, accelerating marketing-sourced revenue, modernizing brand, and repositioning iTradeNetwork as a category leader in AI-enabled foodservice supply chain solutions. Transformed brand stagnation into a modern revenue-focused GTM operating system with measurable pipeline and revenue generation. iTradeNetwork serves 5,000+ customers and is the largest supply chain and e-commerce platform across the food and beverage industry. · Built the company's first full marketing organization spanning demand generation, product marketing, brand, digital, communications, and SDR, including the first SDR function, playbooks, KPIs, and sales ops integration. · Stoo…
- Job: Aeris — VP of Marketing · 2021-02 – 2022-12 — Helped reposition Aeris as a modern IoT and AI development platform company serving energy companies, automotive OEMs, healthcare, and global fleet industries, while building category leadership in mobility, connected fleet, and IoT security. In the first 12 months, transformed marketing from a largely support function into a revenue-aligned GTM engine spanning demand generation, product marketing, brand, and communications. • Led the global relaunch of Aeris Mobility Suite (AMS) for connected-vehicle OEMs, supporting strategic accounts including VW, Toyota, and Mitsubishi. • Partnered with Sales and Product to launch a bundled AMS + Connectivity offering, contributing to ~$25M in new ARR.…
- Job: ZAPOINT, INC — VP Marketing · 2008 – 2011
- Job: GTM Partners — GTM Certified Implementation Partner · 2026-08 – present — Certified through GTM Partners in the GTM Operating System, a framework used by more than 2,000 leading B2B SaaS companies, built to align go-to-market as a single connected system rather than a stack of disconnected tactics. I bring that framework to B2B SaaS companies ready to trade random growth for a predictable one. Industries: GRC, Supply Chain, eCommerce, Industrial IoT, Cybersecurity
- Job: FirstLook Systems — Vice President Marketing · 2011 – 2012
- School: Pepperdine Graziadio Business School — MBA, Business
- School: San José State University — BA, Communications & Political Science
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