π³π± Wesley van Duin
Forward deployed GTM Engineer building signal-based systems with Clay | Tech & Recruitment π― | Host of Clayβs community events in the Netherlands (Clay Club)
I'll help you figure out:π Which accounts are actually in your TAM, and whyπ Which signals consistently lead to conversationsπ Which signals sound great in theory but should probably be killedOr custom signals written in your own words:π Is the company expanding into
More
π Are they planning to relocate their π Do they have SOC 2 π Are they still doing founder-led We'll build the intelligence layer around those decisions, and understand why certain accounts deserve a completely different approach than the In a world where everything can be automated (or partially automated), I'm on a mission to make offline experiences the norm "Itβs IRL > URL, every "Most of the opportunities I've had in my career came from talking to more people. A conversation, an introduction, a recommendation, showing up somewhere consistently. That's why I host Clay Club Amsterdam together with Jack (Revenanas), Wouter (GenFlows) and Davy (Saleslift Studio). So far we've organised 5 events with 250+ attendees and an average NPS score above 9.
GTM Index
- VIAWESJOB
- GTM (GTM) Strategist1Y 7M
Go-to-market (GTM) Strategist
ViaWes
- Owner5M
Owner | B2B Outbound Specialist
ViaWes
Highlights: π Took on an independent outbound client project focused on production companies in South Africa. π Built a multi-channel outbound campaign using tools such as Apollo. π Created account lists, structured outreach sequences, and supported campaign execution from targeting to messaging. π Gained early hands-on experience with client communication, outbound strategy, and project ownership.
- CLAYJOB
- Organizer & Host1Y 6M
Organizer & Host | Clay Club Netherlands (Community Events)
Clay
Highlights: π 6 events with 300+ total signups and an average NPS score of 9+. π Co-created an offline-first environment where go-to-market professionals in the Netherlands can exchange ideas, build partnerships, share wins and failures, and discover new opportunities. π Focus on high-quality events with practical use-cases, good food, and meaningful in-person connections in an increasingly AI-first world. π Hosted high-profile speakers and attendees, including Varun Anand from Clay ($3B+ valuation in 2026) and Patrick Spychalski from The Kiln ($3M+ ARR).
- UNSEEN CONNECTIONJOB
- Event Lead Amsterdam3M
Event Lead Amsterdam
Unseen Connection
As the Amsterdam Host for Unseen Connection, I support the local rollout of a concept that brings people back into offline dating. Groups of around 20β30 attendees, are matched for three rounds of speed dating. Itβs a passion project that aligns closely with something I care about: making it easier for people to meet and connect in real life.
- LEADGEMJOB
- Forward Deployed GTM Eng &β¦7M
Forward Deployed GTM Engineer & Consultant
LeadGem
Highlights: πOutbound and GTM implementations for niche recruitment & SaaS companies in the Netherlands and AI startups through a US-based VC network. π Trained internal client teams on how to build and maintain Clay workflows.
- Co-Owner of LeadGem8M
Co-Owner of LeadGem | A Clay Certified GTM Agency
LeadGem
Highlights: π Helped 15+ clients with their GTM-motions, including First Round Capital, Aquablu, Company.info and Float.com. π Owned the full client lifecycle, from lead sourcing to implementation and delivery. π Built signal-based outbound systems using tools such as Clay, Trigify and custom RSS feeds. π Designed and implemented outbound workflows focused on LinkedIn outreach, enrichment, qualification, and follow-up. π Co-built an inbound lead qualification workflow (logic, property mapping, and lead routing processes) for a SaaS company handling tens of inbound leads per day.
- SPRINTS & SNEAKERS | HIRING β‘οΈ | GROWTH HACKING AGENCYJOB
- Medior B2B Outbound Speciaβ¦9M
Medior B2B Outbound Specialist
Sprints & Sneakers | Hiring β‘οΈ | Growth Hacking Agency
Highlights: π Worked with clients such as: Shell Fleet Solutions, Business Accelerator (now 5fortyfive) and OOPKOP (now Empowr). π Built outbound campaigns to help clients consistently reach new prospects through multi-channel outreach. π Started working with Clay.com early on and used it to enrich prospect data, qualify accounts, and build lead lists faster. π Set up signal-based outbound campaigns using triggers such as hiring activity and office relocations. π Helped generate enterprise opportunities through outbound campaigns, including a deal worth over β¬200.000. π Gave internal Clay workshops and trained colleagues on outbound workflows, enrichment, and campaign setups. π Hosteβ¦
- B2B Growth Marketer1Y 7M
B2B Growth Marketer
Sprints & Sneakers | Hiring β‘οΈ | Growth Hacking Agency
Highlights: π Worked in monthly growth sprints focused on generating MQLs, SQLs, and top-of-funnel growth opportunities for B2B clients. π Developed and prioritized growth initiatives together with clients through strategic sessions and quarterly planning. π Analyzed campaign and experiment performance to decide whether initiatives should be scaled, optimized, or discontinued. π Proactively identified opportunities where additional expertise could improve client outcomes. π Introduced creative B2B outbound experiments by f.e. identifying poorly rated apps in app stores as potential outbound opportunities for an app development client, leading to intro's with deal-sizes exceeding β¬100.0β¦
- INHOLLAND UNIVERSITY OF APPLIED SCIENCESJOB
- Student Coach1Y
Student Coach
Inholland University of Applied Sciences
Highlights: π Led workshops for groups of 20-40 middle school students to introduce them to Business Studies education at Inholland. π Guided students through business case exercises in smaller groups to encourage collaboration and problem-solving. π Learned how to confidently lead groups, manage room dynamics, and communicate clearly in interactive workshop settings.
- HOGESCHOOL INHOLLAND / INHOLLAND UNIVERSITY OF APPLIED SCIENCESSCHOOL
- Bachelor of Business Adminβ¦3Y 11M
Bachelor of Business Administration - BBA, Marketing
Hogeschool Inholland / Inholland University of Applied Sciences
- TRIPLE | PART OF HYPERSOLIDJOB
- Growth Mktg Intern5M
Growth Marketing Intern
Triple | Part of Hypersolid
Highlights: π Got introduced to sales automation, outbound strategy, and B2B tooling such as LinkedIn Sales Navigator, Apollo.io, HubSpot, Lemlist, MeetAlfred, Lusha, and Vainu. π Learned how to identify decision-making units, job title hierarchies, and organizational structures for targeted outreach. π Built multi-channel outbound sequences by creating account and lead lists, writing outreach copy, and analyzing campaign performance that led to introductions with enterprise-level prospects such as GASSAN Diamonds. π Introduced the idea of inviting potential hires to Triple's internal Hobby Project evenings to increase face-time with candidates and showcase company culture in a more infβ¦
- MEOJOB
- Junior Online Marketeer7M
Junior Online Marketeer
MEO
Highlights: π Specialized in email marketing for clients, mainly social enterprises and patient associations. π Recorded video tutorials explaining email marketing software for long-term internal usage within the organization. π Supported client communication through meetings and stakeholder calls, both independently and together with team leads.
- Online Mktg Intern4M
Online Marketing Intern
MEO
Highlights: π Developed a centralized reporting solution that improved visibility during weekly stakeholder meetings and was implemented across the organization. π Built and managed email marketing campaigns for newsletter databases of up to 50,000 contacts. π Designed reporting dashboards in Google Data Studio based on stakeholder interviews and client reporting needs. π Researched available data connectors and translated client KPIs into scalable dashboarding solutions.
- BOOTSCHAPPEN WATERSPORTJOB
- Vendor Coordinator2M
Vendor Coordinator
Bootschappen Watersport
Highlights: π Managed international supplier communication and follow-ups by phone and email to collect missing or updated pricing documentation. π Used Excel and VLOOKUP to match supplier price lists with product SKUs and prepare bulk pricing updates. π Updated and validated prices in the Lightspeed webshop backend. π Worked closely with both founders, managing priorities and communicating progress in a fast-moving small-business environment. π Assisted customers in the physical watersports store alongside webshop operations.
- Job: ViaWes β Go-to-market (GTM) Strategist Β· 2025-03 β present Β· 1y 5mo
- Job: Clay β Organizer & Host | Clay Club Netherlands (Community Events) Β· 2025-04 β present Β· 1y 4mo β Highlights: π 6 events with 300+ total signups and an average NPS score of 9+. π Co-created an offline-first environment where go-to-market professionals in the Netherlands can exchange ideas, build partnerships, share wins and failures, and discover new opportunities. π Focus on high-quality events with practical use-cases, good food, and meaningful in-person connections in an increasingly AI-first world. π Hosted high-profile speakers and attendees, including Varun Anand from Clay ($3B+ valuation in 2026) and Patrick Spychalski from The Kiln ($3M+ ARR).
- Job: Unseen Connection β Event Lead Amsterdam Β· 2026-07 β present Β· 1 mo β As the Amsterdam Host for Unseen Connection, I support the local rollout of a concept that brings people back into offline dating. Groups of around 20β30 attendees, are matched for three rounds of speed dating. Itβs a passion project that aligns closely with something I care about: making it easier for people to meet and connect in real life.
- Job: LeadGem β Forward Deployed GTM Engineer & Consultant Β· 2026-01 β 2026-08 Β· 7 mo β Highlights: πOutbound and GTM implementations for niche recruitment & SaaS companies in the Netherlands and AI startups through a US-based VC network. π Trained internal client teams on how to build and maintain Clay workflows.
- Job: LeadGem β Co-Owner of LeadGem | A Clay Certified GTM Agency Β· 2025-04 β 2025-12 Β· 8 mo β Highlights: π Helped 15+ clients with their GTM-motions, including First Round Capital, Aquablu, Company.info and Float.com. π Owned the full client lifecycle, from lead sourcing to implementation and delivery. π Built signal-based outbound systems using tools such as Clay, Trigify and custom RSS feeds. π Designed and implemented outbound workflows focused on LinkedIn outreach, enrichment, qualification, and follow-up. π Co-built an inbound lead qualification workflow (logic, property mapping, and lead routing processes) for a SaaS company handling tens of inbound leads per day.
- Job: Sprints & Sneakers | Hiring β‘οΈ | Growth Hacking Agency β Medior B2B Outbound Specialist Β· 2024-05 β 2025-02 Β· 9 mo β Highlights: π Worked with clients such as: Shell Fleet Solutions, Business Accelerator (now 5fortyfive) and OOPKOP (now Empowr). π Built outbound campaigns to help clients consistently reach new prospects through multi-channel outreach. π Started working with Clay.com early on and used it to enrich prospect data, qualify accounts, and build lead lists faster. π Set up signal-based outbound campaigns using triggers such as hiring activity and office relocations. π Helped generate enterprise opportunities through outbound campaigns, including a deal worth over β¬200.000. π Gave internal Clay workshops and trained colleagues on outbound workflows, enrichment, and campaign setups. π Hosteβ¦
- Job: Sprints & Sneakers | Hiring β‘οΈ | Growth Hacking Agency β B2B Growth Marketer Β· 2022-10 β 2024-05 Β· 1y 7mo β Highlights: π Worked in monthly growth sprints focused on generating MQLs, SQLs, and top-of-funnel growth opportunities for B2B clients. π Developed and prioritized growth initiatives together with clients through strategic sessions and quarterly planning. π Analyzed campaign and experiment performance to decide whether initiatives should be scaled, optimized, or discontinued. π Proactively identified opportunities where additional expertise could improve client outcomes. π Introduced creative B2B outbound experiments by f.e. identifying poorly rated apps in app stores as potential outbound opportunities for an app development client, leading to intro's with deal-sizes exceeding β¬100.0β¦
- Job: ViaWes β Owner | B2B Outbound Specialist Β· 2022-03 β 2022-08 Β· 5 mo β Highlights: π Took on an independent outbound client project focused on production companies in South Africa. π Built a multi-channel outbound campaign using tools such as Apollo. π Created account lists, structured outreach sequences, and supported campaign execution from targeting to messaging. π Gained early hands-on experience with client communication, outbound strategy, and project ownership.
- Job: Inholland University of Applied Sciences β Student Coach Β· 2021-08 β 2022-08 Β· 1y β Highlights: π Led workshops for groups of 20-40 middle school students to introduce them to Business Studies education at Inholland. π Guided students through business case exercises in smaller groups to encourage collaboration and problem-solving. π Learned how to confidently lead groups, manage room dynamics, and communicate clearly in interactive workshop settings.
- Job: Triple | Part of Hypersolid β Growth Marketing Intern Β· 2022-02 β 2022-07 Β· 5 mo β Highlights: π Got introduced to sales automation, outbound strategy, and B2B tooling such as LinkedIn Sales Navigator, Apollo.io, HubSpot, Lemlist, MeetAlfred, Lusha, and Vainu. π Learned how to identify decision-making units, job title hierarchies, and organizational structures for targeted outreach. π Built multi-channel outbound sequences by creating account and lead lists, writing outreach copy, and analyzing campaign performance that led to introductions with enterprise-level prospects such as GASSAN Diamonds. π Introduced the idea of inviting potential hires to Triple's internal Hobby Project evenings to increase face-time with candidates and showcase company culture in a more infβ¦
- Job: MEO β Junior Online Marketeer Β· 2021-02 β 2021-09 Β· 7 mo β Highlights: π Specialized in email marketing for clients, mainly social enterprises and patient associations. π Recorded video tutorials explaining email marketing software for long-term internal usage within the organization. π Supported client communication through meetings and stakeholder calls, both independently and together with team leads.
- Job: MEO β Online Marketing Intern Β· 2020-09 β 2021-01 Β· 4 mo β Highlights: π Developed a centralized reporting solution that improved visibility during weekly stakeholder meetings and was implemented across the organization. π Built and managed email marketing campaigns for newsletter databases of up to 50,000 contacts. π Designed reporting dashboards in Google Data Studio based on stakeholder interviews and client reporting needs. π Researched available data connectors and translated client KPIs into scalable dashboarding solutions.
- Job: Bootschappen Watersport β Vendor Coordinator Β· 2021-06 β 2021-08 Β· 2 mo β Highlights: π Managed international supplier communication and follow-ups by phone and email to collect missing or updated pricing documentation. π Used Excel and VLOOKUP to match supplier price lists with product SKUs and prepare bulk pricing updates. π Updated and validated prices in the Lightspeed webshop backend. π Worked closely with both founders, managing priorities and communicating progress in a fast-moving small-business environment. π Assisted customers in the physical watersports store alongside webshop operations.
- School: Hogeschool Inholland / Inholland University of Applied Sciences β Bachelor of Business Administration - BBA, Marketing Β· 2018-09 β 2022-08
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